Monday, April 24th, 2006


#1 ON NBC WITH A18-49:
                            A. MY NAME IS EARL
                            B. LAW & ORDER: SVU
                           C. ER
                           D. MEDIUM
Available exclusively from Warner Bros. Domestic Cable DistributionSource: NTI, Explorer, 9/19/05-4/16/06, A18-49 Live+SD Rtg, Season To Date, Regularly scheduled pgm. 




Good Morning. It’s Monday, April 24, 2006, and this is your first early morning briefing.

Fox and Toyota will team up to produce Prison Break: Proof of Innocence, seen exclusive on mobile phones. The series is a spinoff Fox’s Prison Break.  Each mobisode will be just two minutes long, and each will begin with a 10-second spot from Toyota.  According to the Wall Street Journal, News Corp. and Toyota are expected to make the announcement today. The deal also calls for Toyota ads to appear exclusively in several episodes next month as the show nears its finale on May 15. The mobisodes feature different actors and writers than the TV version and will introduce new characters. It will first be available this week to Sprint customers who have signed up for the Sprint video package.  After two weeks, the mobisodes will also be available at

Tonight’s Finale:
ABC Family:  Beautiful People at 9p
The N:  O’Grady’s at 9p

* MORE GOOD STUFF *After much internal debate and a hat full of potentials, OLN has finally settled on a new network name which it plans to roll out in September. The new name for the Comcast-owned network will be:  Versus.  The name is to describe the network’s push in outdoor sports and competition in general.  Currently in approx 60 million homes, OLN carries the Tour de France, NHL Hockey, and has recently picked up rights for Arena Football.  Other sports carried on the network include tennis, yachting, off-road racing, and professional bull riding.

CBS Paramount Domestic Television is banking on your wanting to see Paula Abdul on television more than two or three times a week, but an additional five times a week. Rumors are swirling that Abdul may do a syndicated series for Paramount for the 2007-08 season, a spin-off of her current stint as a special correspondent for Entertainment Tonight.

Scripps Networks will launch is next broadband channel, HGTV BathDesign, on May 1. The channel will contain about 200 streaming videos on the latest bath design trends, tips and innovations. The new channel can be accessed at

TLC has ordered up a second season of Little People, Big World, calling for 14 more episodes.  The second season will debut later on this year.

Correction:  Season finale of The Apprentice on NBC is not on May 22, but actually it’s scheduled in the post-May sweep month of June on the 5th from 9-11p.  Also, NBC’s Conviction two-hour finale is scheduled for May 19, 9-11p.

Weekend Box Office Estimates: April 22-23, 2006
Silent Hill (Sony)                      $20.2 million – opening weekend
Scary Movie 4 (Weinstein)               $17.0 million – 2 wk total $67.7m
The Sentinel (Fox)                      $14.6 million – opening weekend
Ice Age: The Meltdown (Fox)             $12.8 million – 4 wk total $167.8m
The Wild (Buena Vista)                  $8.0 million – 2 wk total $21.9m
The Benchwarmers (SonyR)                $7.3 million – 3 wk total $47.1m
Take the Lead (New Line)                $4.2 million – 3 wk total $29.6m
American Dreamz (Universal)             $3.7 million – opening weekend
Inside Man (Universal)                  $3.7 million – 5 wk total $82.1m
Friends with Money (SPC)                $3.6 million – 3 wk total $5.3m
Source: Box Office Mojo

A Cynopsis housekeeping note:  Next Monday, May 1, Cynopsis will be moving to a new server and launching our new website at To be sure there is no interruption in the delivery of the daily edition(s) to you, please be sure to add [email protected] to your address book (the address from which Cynopsis is generated), and notify your IT Dept that Cynopsis will be coming from this new IP address:  This latter part is particularly important, especially for those companies with spam and junk mail filters, which is most of you.  The easiest thing – just cut and paste this paragraph and forward along to the guys in IT. They can holler back to me if there’s a question.  Remember – this will be effective next Monday. Thanks!

* NEW PRODUCTION / CASTING / DEVELOPMENT *Casting Call:  Prod company Embassy Row is looking for a host (male or female) for a new daily news show. It will hold an open casting call in NYC this Wednesday.  If you are between 21 and 34 years old, are internet savvy and can read a teleprompter, perhaps this is the gig for you.  Casting call will be held on Wednesday the 26th between 11a and 5p, at 435 W. 19th Street, 2nd Floor (btwn 9th and 10th Aves) in NYC.  Good luck!

* RATINGS *Thursday – A18-49 Analysis: CBS took first place Thursday, with a 5.3/15 A18-49, according to fast affiliate ratings from Nielsen Media Research. NBC came in second with 2.6/7, next was ABC 2.4/7, FOX 2.2/7, WB 1.8/5, UNIV 1.7/5, UPN 1.1/3 and TELE 0.4/1. At 8p, CBS started its lead with Survivor Panama and a 5.4/17. A repeat of CSI at 9p held most of its lead-in, delivering a 5.4/15. ABC’s second hour of American Inventor and NBC’s repeats of My Name is Earl and The Office tied, each averaging a 3.2/9 for the hour. CBS maintained its evening of 5’s and took home a 5.0/14 for Without a Trace at 10p; the next best net was NBC with half the ratings at 2.5/7 for an encore episode of ER.
Live + Same Day Ratings:
Thursday, April 20, 2006
– time period averages. Source: Nielsen Media Research

CBS    11.1/19   Survivor Panama: Exile Island 9.7/17, CSI [r] 12.2/19, Without a Trace 11.5/19

ABC     4.9/8      American Inventor (2 hours) 4.8/8, Commander in Chief 5.2/9

NBC     4.0/7      Will & Grace [r] 3.6/6, My Name is Earl [r] 3.3/6, My Name is Earl [r] 4.9/8, The Office [r] 3.9/6, ER [r] 4.2/7

FOX     3.2/5   That ’70s Show 2.7/5, That ’70s Show 2.9/5, The O.C. 3.7/6

WB       2.4/4   Smallville 2.6/4, Supernatural 2.3/4

UNIV    2.2/4    Barrera de Amor 1.8/3, Alborada 2.8/5, Aqui y Ahora 2.1/4     

UPN     1.8/3   Everybody Hates Chris 2.4/4, Love, Inc. 1.8/3, Eve 1.5/2, Eve 1.4/2

TELE   0.5/1   Tierra de Pasiones 0.7/1, Corazon Partido 0.5/1, Decisiones – Casos Extraordinarios 0.4/1, Decisiones 0.5/1

A18-49:  CBS 5.3/15, NBC 2.6/7, ABC 2.4/7, FOX 2.2/7, WB 1.8/5, UNIV 1.7/5, UPN 1.1/3, TELE 0.4/1  

Friday – A18-49 Analysis
: ABC took the lead Friday night by a tenth of a rating point, posting a 2.5/8 A18-49, according to fast affiliate ratings from Nielsen Media Research. CBS was next with a 2.4/8 and NBC was a close third at 2.3/8; followed by UNIV 1.9/6, UPN 1.4/5, FOX 1.2/4, WB 0.8/3 and TELE 0.3/1. At 8p, NBC with a Deal or No Deal repeat did the best with a 2.4/9. ABC with the first hour of a special edition of Primetime at 9p came out on top with a 2.4/8; CBS with a Close to Home rerun and NBC with the first hour of the Miss USA pageant tied for second with 2.2/7 each. At 10p, the second hour of Primetime on ABC secured the winning position delivering a 3.1/9.
Live + Same Day Ratings:
Friday, April 21, 2006
– time period averages. Source: Nielsen Media Research

CBS      6.4/11    Ghost Whisperer [r] 5.2/10, Close to Home [r] 6.2/11, Numb3rs 7.8/14

ABC     5.2/9      America’s Funniest Videos [r] 4.5/9, Primetime (2 hours) 5.5/10

NBC     5.2/9     Deal or No Deal [r] 5.4/10, Special: Miss USA 2006 Pageant (2 hours) 5.1/9

UPN     2.5/5   Friday Night Smackdown 2.5/5

UNIV   2.3/4    Barrera de Amor 1.7/3, El Gran Final de Alborada 2.7/5, Cristina 2.5/4

FOX     2.0/4   Movie Special: Austin Powers – International Man of Mystery [r] 2.0/4

WB       1.4/2   Survival of the Richest 1.2/2, Reba 1.8/3, Modern Men 1.4/2

TELE   0.4/1   Tierra de Pasiones 0.5/1, Corazon Partido 0.4/1, Decisiones – Casos Extraordinarios 0.3/1, Decisiones 0.3/1

A18-49:  ABC 2.5/8, CBS 2.4/8, NBC 2.3/8, UNIV 1.9/6, UPN 1.4/5, FOX 1.2/4, WB 0.8/3, TELE 0.3/1

Saturday – A18-49 Analysis: FOX raced to the finish line to win Saturday night from 8-11p with a 2.5/9 A18-49, according to fast affiliate ratings from Nielsen Media Research. ABC came in next with 2.0/7, then CBS 1.7/6, NBC 1.1/4, UNIV 0.9/3 and TELE 0.3/1. FOX started off the 8p hour with the NASCAR race in the lead with a 2.0/8. FOX’s surge continued at 9p with a 2.6/9, and continued right through the 10p hour with a 3.0/9.
Live + Same Day Ratings:
Saturday, April 22, 2006
– time period averages. Source: Nielsen Media Research

CBS    4.7/9     48 Hours Mystery 4.7/9, Movie: Something’s Gotta Give (2 hours) 4.7/9

ABC     4.4/8    Movie: Pretty Woman [r] (3 hours) 4.4/8

FOX     4.4/8   NASCAR:  Nextel Cup in Phoenix (8-11p avg) 4.4/8

NBC      2.3/4      Celebrity Cooking Showdown 1.8/3, Celebrity Cooking Showdown Finale 1.8/3, Law & Order: Criminal Intent [r] 3.4/6

UNIV   1.3/2    Sabado Gigante (3 hours) 1.3/2

TELE   0.3/1     Corriendo y Grabando/Loteria 0.3/1, Movie: Twin Warriors (2 hours) 0.4/1

A18-49:         FOX 2.5/9, ABC 2.0/7, CBS 1.7/6, NBC 1.1/4, UNIV 0.9/3, TELE 0.3/1



It’s a Great Day for Something Different…

  • Like working with a network that is so sure of its audience’s ad retention that they’ll guarantee it
  • Or new action-oriented primetime programming that delivers a 41% spike in Adults 18-34
  • Even great content that extends Seriously EverywhereSM – online, VOD, satellite radio and mobile

It’s a Great Day for Court TV® – The Spot for ROI

The History Channel presents This Day in History:
1800 – The Library of Congress was established to record and document the legislative history of the United States. The Library of Congress occupies three enormous buildings in Washington, DC, including 22 reading rooms for research. It is also the home organization of the nation’s poet laureate, and the sponsor of musical and cultural performances throughout the world.

Answer to Friday’s Trivia Question:  Sleepless in Seattle, The Fabulous Baker Boys, The Vanishing, and Officer and a Gentleman have all recently aired on different cable networks.  What one thing do all these movies have in common?  THEY WERE ALL FILMED IN SEATTLE   Kudos to:  Manny Rodriguez-West Wayne Inc/Atlanta; Ivan Tafur-West Wayne Inc/Atlanta; Jennifer Indemaio-News 12/Woodbury NY; Alan Espino-NBC 6/Miramar FL; Michele Wilinski-KSHB/Kansas City; Mike Driscoll-Turner Media/Denver; Laura Serbon-Blair Television/Chicago; Jennifer Beshires-KSAT/San Antonio; Chris Corr-KMEX/LA; Nick Monroe-KGTV/San Diego; Rose Pacatte-Pauline Center For Media Studies/Culver City; Noel Eisenberg-Rock Corps/LA; David Lawrence-David Lawrence Biz/LA

Today’s Trivia Question: What company made the tagline, We Live Where You Live, well-known among TV commercials? (click here with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)


Our comedies are at the cutting edge…

This fall Scrubs goes back-to-back in late night with Sex and the City.  Superstation WGN has the prescription for success with custom marketing opportunities designed to make you so happy, your smile just might have to be surgically removed. Contact your Sales Rep. 
[email protected]

Later  — Cyn
04.24.06 – 4:57a
Ad Sales – Barbara Shapiro – 203-583-1224 / [email protected]
Classifieds – Trish Pihonak – 203.926.9878 (new number!) / [email protected]

Cynopsis: VIDEO PODCAST and Cynopsis: In Your Ear
iTunes:  Video – Advanced tab, click on Subscribe to Podcast, paste in, hit OK
               Audio – Advanced tab, click on Subscribe to Podcast, paste in, hit OK
YouTube.comclick here to go to the site, and then search for Cynopsis
Veohclick here to go to the site and then search for Cynopsis

Subscribe, unsubscribe, or change a subscription for any Cynopsis edition:

Archived Editions:
Press Release Fax: 203-926-9865
All outgoing e-mails are scanned and sent out virus free.
Copyright Cynthia Turner 2006


JOB OPENING: OPS/ANALYTICAL POSITION, STRATEGIC SALES SERVICES/ Discovery/ NY: Support nat’l cable TV Ad Sales effort. Media buy/plan’g, TV research, analytical/data mgmt background pref. Apply: , Job req#3724 (4/29)

JOB OPENING: ART DIRECTOR/LA: New Age Co looking for someone w/strong exp designing content & consumer driven websites. Email res: [email protected] (4/29)

JOB OPENING: DIR OF SALES/Latin America & Canada, Ent Rights Plc./NY: Responsible for sales across TV, Video/DVD, licensing/merchandising.3-5 yrs sales exp in territories, Spanish speaking. [email protected] (4/29)

JOB OPENING: WRITER-PRODUCER /SPIKE TV/NY: Full-time freelance for Spike On-Air promo¹s. Creativity a must. Writing, producing, editing spots. Strong reel and experience required. Resume to [email protected] (4/29)

JOB OPENING: DIR ADVERTISING & MKTG/Chicago: Exp Chicago media buy pro to adv/mkt local TV stations/implement mktg plans/develop & maintain all mktg efforts incl vendor/syndicator/network co-op. Resume: [email protected] (4/29)

JOB OPENING: FINANCE MANAGER/Cablevision’s IFC channel /NYC: BS/BA req’d, MBA a plus. 4+ yrs exp, pref in entertainment industry. Send res to [email protected] w/JobID 0423CYN16896MRK in subject. (4/29)

JOB OPENING: ASST TO CEO/Animation Collective/NY: Asst w/ 1-3 yrs industry exp. Strong communicator w/ exc organization, follow-through. Asst w/ scheduling, mktg/pr, spec projects. Apply:  [email protected] (4/28)

JOB OPENING: BUSINESS COORD/Animation Collective/NY: Biz coord to asst w/ personnel mgmt/recruit/accts payable/ops/spec projects.Strong comm, organization, int in business/finance. Apply to: [email protected] (4/28)

JOB OPENING: VP, ONL/MAGAZ PROMOS MKTG/NICK/NYC: Dvlp promos prgms, sales evnts 4 Nick brnds onl/mag, strng intrpsl, psn 4 mktg, 10 yrs ad sales mktg, entrtmt ind, 7 yrs mag/publ, onl exp. EOE/M/F/D/AAP. Apply (4/28)

JOB OPENING: PRODUCERS AND ASSOCIATE PRODUCERS/NYC: Successful, syndicated talk show looking for talk show Producers and APs.  Applicants need 2 yrs experience on a national talk show.  Send resumes to: [email protected] (4/28)

JOB OPENING: INT’L SALES EXEC/Videofashion/NYC: Driven, team player. License niche lifestyle pgrms all media. Prospect new deals/svc clients. Dev proposals/mrktng matl’s. Foreign lang a+. Cover ltr/Res: [email protected]       (4/28)

JOB OPENING: SUPERVISOR /SPOT TV GROUP/Pearl River NY (15 miles from NYC): Lead/train Media Buyers & Assistants. 5 yrs+ supervisor Spot TV & 10 yrs+ buying exp a must; Resumes: [email protected] or call 845-732-8943 (4/28)

JOB OPENING: DIRECTOR RESEARCH/FOX BROADCASTING/LA: Manage quant. & qual. research. BA & strg mgmt & org skills req. 5+ yrs exp media research. Must have Galaxy, NPower & Simmons. Apply (4/27)

JOB OPENING: TRAFFIC COORD/SPT/NY: Responsible for commercial integration across all assigned syndicated properties.Must possess meticulous attention-to-detail to ensure proper scheduling of units. Apply: (4/27)

JOB OPENING: VP, CONSUMER MARKETING/National Geographic Channel/DC: Lead Consumer Mktg, Media strat, Partner & Promo, apply at (4/27)

JOB OPENING: MRKTNG MGR/SCREENVISION/NY: Provide strategic sales support, developing rev-generating mktg prgrms& working on corp initiatives.5+ yrs agcy&/or media, tv exp pref. Email res: [email protected]     (4/27)

JOB OPENING: PROD ASST/COORD, AFFIL SALES COORD (NY), AFFIL SALES MGR (NY & LA), AFFIL SALES DIR (NY & LA), GRAPHIC ARTIST/LA Based SiTV: For addt’l info, please contact the Human Resources at [email protected] (4/27)

JOB OPENING: WEB MASTER, RESEARCH MGR, IT COORD, TRAFFIC ADMIN, AD SALES DIR, FINANCE COORD/LA Based SiTV, the first English-language Latino network, seeks to hire: For addt’l info, please contact us at [email protected]  (4/27)

JOB OPENING: AVID EDITOR/MANAGER/Prod. Co./NYC: 10+yrs exp editing long form, familiar w/cable deliverables & technically savvy, manage facilities & personnel  facility w/Symphony & Unity, detailed. Apply [email protected] (4/27)

JOB OPENING: SALES MGR/WorldLink/NYC: 7+yrs exp. Resp for overall sales perf of NY staff. Strong presentation, comm & leadership skills. Proven track record in DR sales. Must know pricing & inv mgmt. Apply: [email protected]      (4/27)

JOB OPENING: DIRECTOR /FOOD NTWRK/NY: Mngs field cooking shows – script through fine cut. Strong culinary knwldg req. Min. 5 yrs producing/prgrmng lifestyle/reality incl. cooking. Resumes: [email protected] (4/27)

JOB OPENING: ASSOC, STANDARDS & PRACTICES/AMC/L.I: Resp for on air compliance & maint network standards. 2 yrs exp in TV net. Post prod a +. Strong PC. resumes to [email protected]      (4/26)

JOB OPENING: MARKETING MANAGER/IFC Films/NYC: Create & exec promo & grass roots initiatives. Dev promo opptys & partners for IFC films. 3-5 yrs Film ind- exp a must. resumes to [email protected] (4/26)

JOB OPENING: SALES ASSISTANT/Hallmark Channel-NY: Works with AE’s and Planners to service & maintain agencies/clients on daily basis. See full posting at . Resumes: [email protected] (4/26)

JOB OPENING: DEV/ACQ MANAGER/Current TV/SF (or offsite): Source & evaluate niche category, 18-34 demo specific nonfiction content for on-air/online. Acq., dev. and/or prod. exp. essential. 3-6 month commitment. [email protected] EOE (4/25)

JOB OPENING: RESEARCH ANALYST/20th Television/NY: Syndication ad sales. Must have strong Nielsen Galaxy Explorer skills, be detail oriented & highly org. Should also have exp w/ Nielsen Ad Views. 1+yr. exp. Res to [email protected] (4/25)

JOB OPENING: NAT’L ACCT MGR/Oxygen/NY: create co-branded mktg campaigns for cble operators, dev & customize evnts. 75% nat’l trvl. 3 yrs exp mktg, sales & evnt planning. [email protected] (4/25)

JOB OPENING: PRGRMNG MGR/Broward: Supervise prgrm scheduling for Brazilian mrkt, coord events, develop programming model & analyze reports. Competitive sal & benefits. BS /relevant exp req’d. Fax resume: HBO LAPS at 305.442.4570  (4/25)

JOB OPENING: RESEARCH ANALYST/NY-Warner Bros. Media Sales-creates sales presentations, maintains databases, generates res. reports.Knwldg of Nielsen,Galaxy,Npower, Ad views, +MRI. Email: [email protected] RE: UCTC/59118BR (4/25)


SUMMER INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .


SITUATION WANTED: DIGITAL MEDIA STRATEGIST/BUSINESS DEVELOPER 15 yrs experience in TV, Internet & wireless from U.S. & Europe, exec level, full P&L responsibility, 9 yrs at CNN, Emmy Award winner. [email protected]. (4/28)

SITUATION WANTED: DIRECTOR OF OPERATIONS /NYC: 15 years experience overseeing both technical and administrative areas of a large media channel. [email protected] (4/26)

SITUATION WANTED: CELEBRITY/TALENT BOOKER and CASTING DIRECTOR: Thousands of contacts to celebrities, experts, authors, real people, show hosts, etc. Extensive exp w/TV Talk Shows & Reality Shows.  Contact: [email protected] (4/25)

SITUATION WANTED: PRODUCER/DIRECTOR seeks reality/doc position. Especially interested in women’s and health issues. Just finished a doc on infertility and ivf ( ) Contact [email protected] (4/24)

E-mail [email protected] for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

WHAT’S ON TONIGHT: Monday, April 24, 2006

ABC             Wife Swap [r], Supernanny, What About Brian?
CBS             The King of Queens [r], How I Met Your Mother, Two and a Half Men, Old Christine, CSI: Miami
FOX             Prison Break, 24
NBC             Deal or No Deal, The Apprentice, Medium
i               Sue Thomas F.B. Eye, Doc, It’s a Miracle
UPN             One on One, All of US, Girlfriends, Half and Half
WB              7th Heaven, Everwood
TELE            Tierra de Pasiones, Corazón Partido, Decisiones
UNIV            Barrera de Amor, Alborada, Cristina

Related Stories

Cynopsis 03/01/24: Detective Olivia Benson gets a piece of NYC

Detective Olivia Benson gets a piece of NYC

Friday March 1, 2024 Today’s Premieres Apple TV+: The Completely Made-up Adventures of Dick Turpin BritBox: Murder Is Easy Food Network: Diners, Drive-ins and Dives at 9p Max: Selling the Hamptons Netflix: Anikulapo: Rise of the Spectre; Blood & Water; Furies; Maamia Legal Hai; My Name Is Loh Kiwan; Somebody Feed Phil Peacock: Megamind Rules […]

Cynopsis 02/29/24: Guest stars added for season three of “Hacks”

Thursday February 29, 2024 Today’s Premieres A+E: The First 48 Presents Critical Minutes at 8p BET+: Perimeter Hulu: Me, Hereafter Netflix: A Round of Applause; The Tourist; The Indrani Mukerjea Story: Buried Truth Peacock: Lil Stompers IN THE NEWS Just 2.5% of media dollars invested by the largest media holding companies went to diverse-owned companies […]

Kargo’s Winning Proposition for Multicultural Publishing

A CYNOPSIS MESSAGE FROM KARGO Wednesday February 28, 2024 Amplifying Diverse Voices: How Kargo’s MCA Program Funds Diverse-Owned Media By E.B. Moss Kargo has come a long way since it first disrupted the mobile industry with ringtones and wallpaper 20 years ago. It evolved to offer comprehensive, cross-channel advertising solutions and then within […]

02/28/24: Cynopsis Jobs


ACCOUNT REP: MPT NATIONAL CORPORATE SALES MARYLAND PUBLIC TELEVISION FOUNDATION REMOTE Call on current and prospective sponsors, providing high-quality customer service, in a manner consistent with standard industry practice, for the customer/client accounts for which they have cultivated or have been assigned as well as build sustainable, long-lasting relationships with existing clients. Full info

Cynopsis 02/28/24: NBC set to fete Jimmy Fallon

NBC set to fete Jimmy Fallon

A CYNOPSIS MESSAGE FROM FAMILY ENTERTAINMENT TV Time to re-allocate your linear cable spend. FETV delivers more Homes during Prime than notable networks like Comedy Central, E!, and MTV. Click here to contact Michael DuPont, EVP Ad Sales, for planning costs to review. Source Wednesday February 28, 2024 Today’s […]