Monday, April 23rd, 2012



Who says ONE is a lonely number?

Most Upscale Audience in all Cable.
#1 Most Ad Receptive Audience in all Cable.
#1 Network Group for Inspiring Viewers to Try Your Products.
#1 Highest Discretionary Spending of all Network Groups.

Scripps Networks. Brands for Life.
HGTV DIY Network Food Network Cooking Channel Travel Channel GAC
Source: Nielsen Npower and Experian Simmons, 2011. For details, visit


Good morning. It’s Monday, April 23, 2012, and this is your first early morning briefing.

Tonight’s Finale:
Oxygen: Bad Girls Club Las Vegas at 10p



in 4 out of 5 dayparts
A18-49, A25-54, F18-49 & F25-54

We don’t just own Primetime, USA owns the entire day.

USA Network – Characters Welcome
SOURCE:Nielsen Media Research. Click here for the full source data.



Former Friends cast member, Matthew Perry returns to NBC as the network approved the first pilot-to-series pickup for the 2012-2013 season.  Perry will star in the single-camera workplace comedy Go On.  NBC ordered 13 episodes of the series about a sportscaster (Perry) who tries to move on from a loss and finds surprising comfort from the members of his group therapy sessions.  Go On is produced by Universal Television and also stars Laura Benanti, Julie White, Allison Miller, Khary, Payton and Suzy Nakamura. 

HBO canceled the half-hour animated series The Life and Times of Tim which ran for three seasons and aired its last original episode on February 17.  The series was produced by Media Rights Capital and starred voice actors Steve Dildarian, who also created the show, along with MJ Otto, Matt Johnson and Peter Giles. 

Top 10 Weekend Box Office Estimates:  April 20-22, 2012
Think Like A Man (Sony)                       $33.0 million  opening weekend
The Lucky One (Warner Bros.)               $22.8 million  opening weekend
The Hunger Games (Lionsgate)              $14.5 million  5 wk total $356.9m
Chimpanzee (Disney)                           $10.2 million  opening weekend
The Three Stooges (20th Century Fox)    $9.2 million  2 wk total $29.4m
The Cabin in the Woods (Lionsgate)       $7.8 million  2 wk total $27.0m
American Reunion (Universal)                $5.2 million  3 wk total $48.3m
Titanic (Paramount)                            $5.0 million  3 wk total $52.8m
21 Jump Street (Sony)                        $4.6 million  6 wk total $127.1m
Mirror Mirror (Relativity Media)              $4.1 million  4 wk total $55.2m
Source: Rentrak


Bounce TV continues to add markets to its roster with WEYI/Flint, an NBC affiliate owned by Barrington Broadcasting Group and WDEF/Chattanooga, a CBS affiliate owned by Morris Network, Inc.  Bounce TV is now available in close to 75% of African American TV homes and 60 million households since it launched in September 2011.



Current TV Welcomes Gavin Newsom!
Coming this May to Current TV – The Gavin Newsom Show.

Joining our other recent additions to our growing independent and progressive news commentary line-up:
Full Court Press with Bill Press – Weekday Mornings 6am
Talking Liberally:  The Stephanie Miller Show – Weekday Mornings 9am
Viewpoint with Eliot Spitzer – Weeknights 8pm

Be Current. Get Current. Launch Current.
Email us at [email protected] .



Mariska Hargitay inked a new deal with Universal Television to continue on the NBC cop drama Law & Order: SVU from producer Dick Wolf, per THR.  Nothing official though has come from NBC to indicate if Law & Order: SVU will be picked up for a 14th season.

Cinemax okayed a pilot starring previous CSI star William Petersen playing a hit man titled Hurt People.  The plot revolves around Petersen’s character who is a crime family leader as he seeks his estranged daughter.  The young woman is seeking revenge for the death of her mother who was killed by the mob.  Petersen also serves as EP on this project produced by GK-TV.

Melanie Griffith’s pilot This American Housewife will not be getting an order from Lifetime.  The network decided to not pursue the project to series which starred Griffith about an overwrought wife and mother who hears voices and has conversations with herself.  Fox Television Studios was behind the project. 

Season three of A&E Network’s The Glades added Taylor Cole (CSI: Miami) to its cast playing Jennifer Starke, a dynamic FDLE Bureau Chief, reports TVLine.  A&E will debut the third season of The Glades this June. 

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Thursday A18-49 Analysis:  FOX was the overall winner Thursday night among A18-49 at 3.0/9, according to final primetime national ratings from Nielsen.  American Idol on FOX led at 8p with a 4.0/13 followed by CBS’ comedies The Big Bang Theory and Rules of Engagement at an average of 2.4/8.  ABC had the cure at 9p as Grey’s Anatomy delivered a winning 3.3/9 and FOX slipped to second place with Touch at 2.1/6.  During the 10p hour, both ABC’s Scandal and Univision’s La Que No Podia Amar tied for #1 at 2.0/6 each and CBS’ repeat of The Mentalist came next at 1.5/4.
Live + Same Day Household Ratings: Thursday, April 19, 2012  time period averages.  Source: NTI, Galaxy as dated. Live+SD.

FOX: 6.9/11           American Idol 9.2/15, Touch 4.6/7

ABC: 5.5/9              Missing 4.8/8, Grey’s Anatomy 6.6/10, Scandal 5.0/8

CBS: 5.4/9              The Big Bang Theory [r] 5.7/10, Rules of Engagement 4.7/8, Person of Interest [r] 5.5/9, The Mentalist [r] 5.3/9


UNIV: 2.2/4             Una Familia con Suerte 1.9/3, Abismo de Pasion 2.3/4, La Que No Podia Amar 2.4/4

NBC: 2.0/3               Community 1.7/3, 30 Rock 1.9/3, The Office 2.7/4, Parks and Recreation 2.1/3, Awake 1.9/3

CW: 1.2/2               Vampire Diaries 1.5/3, Secret Circle 0.8/1

ION: 0.8/1               Cold Case 0.7/1, Cold Case 0.7/1, Criminal Minds 0.9/2

TELE: 0.6/1             Maid en Manhattan 0.8/1, Corazon Valiente 0.7/1, Relaciones Peligrosas 0.5/1

TF: 0.4/1                 Cine de Las Estrellas THR [r] 0.2/0, Cine D.L. Estrellas THR [r] 0.3/1, El Capo 0.4/1

A18-49:  FOX 3.0/9, ABC 2.2/7, UNIV 1.9/5, CBS 1.8/5, NBC 1.4/4, CW 0.8/2, TELE 0.5/1, ION 0.3/1, TF 0.3/1



Beginning May 11, Antonio Roman will take on the new role as SVP/National Sales for Univision Communications Inc.’s Television Station Group.   Antonio will manage a national team of sales executives who are charged with creating advertising and marketing solutions for Univision’s local media.  He has been with Univision for 16 years and most recently served as VP/Network Sales.

BusterINK, a print design division of Buster, tapped Kimberly Leass as VP/Production and hired Josh Mintz as Creative Director.  In addition, Buster has appointed Joel Lava as Motion Graphics Creative Director and Live Action Director.



Last Chance to Register: Cynopsis Sport Summit

You’ll have the opportunity to network with the best in the industry, learn from content rich sessions, receive exclusive information and even have the chance to win raffle prizes, such as tickets to the new Broadway show, Magic/Bird, Suite Yankee Seats, and autographed Tennis & Footballs.

Join your colleagues tomorrow in NYC: REGISTER

**Sponsors: DirecTV, FOX Sports, NASCAR, Ad Club of NY**

This day in History: 2003 – Beijing closes all schools for two weeks because of the SARS virus.

Answer to Our Last Trivia Question: What show features the second biggest private home every built in the US, second only to the Biltmore in Asheville NC? Royal Pains on USA Network. Kudos to: Terence Gaffigan-MSG Media/NY; David Baer-Kingworld Productions/CBS/NYC; Gerry Bixenspan-TV Marketing/NYC; David Stern-BARD Entertainment/NYC; Tom Boyd-WGN-TV/Chicago; Jeffrey S. Weiss/Encino.

Today’s Trivia Question: Which cast member of Community was a writer for 30 Rock? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)



Upcoming Specials Editions for Cynopsis Media

Digital NewFronts Wrap-Up [May 7]

Upfront 2012: Spanish Language [May 9]

 Upfront 2012: Sports [May 15]

Space is limited. To reserve your ad space, contact Mike Farina | 203.218.6480

Later — Cyn & Lisa

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Lisa Ball – Contributing Editor / [email protected]

Cynopsis Ad Sales:
Mike Farina – VP/Sales and Marketing – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 888-702-3858 / [email protected]

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Cynopsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

JOB OPENING: SALES ASSISTANT/Crown Media/ New York City: Work with AE & Planners to service and maintain agencies and clients on daily basis. More info & apply: (4/28)

JOB OPENING: ACCOUNT EXECUTIVE/Sportsman Channel/NY or WI: AE w/ 3+ yrs national ad sales AE exp a must. Sports/outdoor sales preferred. Excellent agency relationships & proven track record. Apply: (4/28)

JOB OPENING: MGR, ADVNC’D PLATFORM ASSET PROD/AMCN/NYC: Mnge production/delivery of assets associated w/prog on Adv Platforms: DSTB OnDemand, IPTV, EST, TV Everywhere, Social Media,etc. Apply at (4/28)

JOB OPENING: DIR OF COMM/Universal Sports/West Lake Village CA: Generate awareness of the network. 6-8yrs PR/Media Rel exp. Exc PR, comm, writing skills & social media skills. Res: [email protected] (4/28)

JOB OPENING: DIR LEGAL AFFAIRS/SCRIPPS/TN: Provide legal counsel for prgrmng, neg.agreements across SNI brands. Intellectual property matters, mainly copyright & trademark exp a must. Apply: Req. 2953 (4/27)

JOB OPENING: DIR, NEWS & LOCAL PRGRMNG/So. Cali: Mng news/prog content. Responsible for overall plan’g, dvlpmnt & prod for news/prog. News/TV mgmt exp. + 5-10 yr exp.  industry req. #134478BR (4/27)

JOB OPENING: ACCOUNT DIR/GSTV/NEW YORK: Largest nat’l away from home TV network at the pump seeks an account director with strong exp in media sales. Apply at: (4/27)

JOB OPENING: RESEARCH EDITOR AD STANDARDS/NBCUniversal/NY: Will focus on prescription/OTC drug ads for broadcast. 2 yrs exp with clinical and consumer related research. Apply at: Job#5369BR (4/27)

JOB OPENING: PROJ MGR RSRCH/ATL: Mng rsch proj to support Ent prgmng for TBS. BA/BS deg. 5+yrs mktg/media rsrch exp req’d. Prof in basic statistics/analysis, Nielsen media rsrch suite of software. Res & C/L: [email protected] (4/27)

JOB OPENING: MGR NBC SPORTS NETWORKS SALES PLANNER/NYC: Work across NBC Sports Ntwrk sales teams to oversee inv yield mngmnt, sales plan review, pre/post sales analysis. More info: 5159BR (4/27)

JOB OPENING: RSRCH ANALYST/CBS Television Distribution/NYC: CTD barter prgrmng using Nielsen NPower, Galaxy Explorer and Market Breaks as well as WRAP sweep. BA Deg pref’d.  [email protected]  Apply: (4/27)

JOB OPENING: SALES PLANNER/DIRECTV/NYC: Client acct mngmnt & sales support including dvlpng sales proposals, planning costs, buy/sales reports, billing, scheduling & inventory QC. Req’d 2 yrs exp. Resume to:, (4/27)

JOB OPENING: NATIONAL TV BUYING DIRECTOR/Boston: 7-10 years exp w/major agency, Network, Cable and wide range of new media options a plus, relo package avail, Send resume to [email protected] (4/26)

JOB OPENING: CFO/LEFTFIELD PICTURES/NYC: oversee all financial aspects of the business, raise money & ensure that it is used wisely. Info: Resumes to: [email protected] (4/26)

JOB OPENING: CREATIVE DIR/Lifetime/NY: Create & execute high level mktg campaigns for Lifetime’s key initiatives. 5+ yrs on-air promo exp + 3+ yrs campaign launch exp. Apply: (4/26)

JOB OPENING: VP STRATEGY & CONS MKTG/Lifetime/NY: Manage cons mktg activities & direct mktg strategies across all Lifetime brands. 10+ yrs media, promo, mktg or adv exp within ent industry. Apply: (4/26)

JOB OPENING: PR DIRECTOR/TNT-TBS/ATL: develop strategic, creative publicity campaigns for TNT & TBS original programming. 7+ years television publicity experience; Req #130698BR (4/26)

JOB OPENING: SALES PLANNER/CBS Television Distribution/NY: National TV Sales Org. seeks energetic organized individual to join our company. Direct contact w/sales team and agencies. Contact [email protected] (4/26)

JOB OPENING: FREELANCE WRITER LIVE TV Writer (LA or NY): w/ passion for video game ind. Resp for talent wraps & breaking news. Must have exp writing for LIVE TV, working w/talent & teleprompter. 2+ yrs exp, apply: [email protected] (4/25)

JOB OPENING: ACCT EXEC, HEALTHSOLUTIONS/CBS TV STATIONS/NY: Create/pitch multi-mkt integ sales mktg solutions, neg budget, rate, rtgs & share. 7+yrs TV sales exp, health cat exp a must. (ID 10927BR) (4/25)

JOB OPENING: DIR, PRODUCTION & CREATIVE SERVICE/NBC/Universal City: Please visit for more info. Job # 4497BR (4/25)

JOB OPENING: COORDINATOR, INTEGRATED/ Execution of integrated advertiser marketing solutions across all platforms. 3-4 years, understanding of digital ad sales. Freelance. Email resume to: [email protected] (4/25)

JOB OPENING: SPONSORSHIP TV SALES ACCOUNT MGR/National Talk show-PBS/NYC: 5+yrs TV AD sales & sponsorship. Excellent record in originating and closing. 360 sales exp. a +. Resume must detail success/apply: [email protected] (4/25)

JOB OPENING: SR PUBLICIST/Current TV/LA: Asst in dvlpmnt, prod & dissemination of comm materials to help support PR campaign. 2 yrs exp in consumer or business-oriented PR envir.  More info/apply: (4/25)

JOB OPENING: SALES COORD/TV Guide Mag/NY: Assist sales: client/mktg/research/events. Strong org/comm/multi-tasting/skills a MUST. Ability to prioritize & self sufficient. 1yr media/agency related exp. [email protected] (4/24)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SUMMER INTERNSHIP CREDITS ONLY: LUDORUM/NYC: Seeking collage intern with marketing or licensing experience to assist in day to day team activities.  Detail oriented and excellent communication skills a must. To apply email [email protected] (4/26)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

SITUATION WANTED: DVLPMNT PRDCR/LA BASED: Non-Scripted. ABC; CBS; NBC; A&E; Bravo; Current; Dis; E!; Fox 21; Hist; LoGo; MTV; Spike; TLC; VH1; Travel; solid, runs on batteries! [email protected] (4/25)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NYC): Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (4/24)

E-mail [email protected] or call Trish Pihonak at 888.702.3858 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.


ABC: Dancing with the Stars, Castle
AZTECA: Extra Normal, Al Extremo, Buenas Noches America
CBS: How I Met Your Mother [r], 2 Broke Girls [r], Two and a Half Men [r], Mike & Molly [r], Hawaii Five-0 [r]
CW: Gossip Girl, Hart of Dixie
FOX: Bones, House
ION: Cold Case, Cold Case, Criminal Minds
NBC: The Voice, Smash
PBS: Antiques Roadshow, Antiques Roadshow, America Revealed
TELE: Una Maid en Manhattan, Corazon Valiente, Relaciones Peligrosas
UNIV: Una Familia con Suerte; Abismo de Pasion, La Que No Podia Amar

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