Monday, April 19th, 2010



Passion + Content =
· Higher Engagement
· Better Brand Perception
· Highest Quality Environment



Good morning. It’s Monday, April 19, 2010, and this is your first early morning briefing.  And as always, if you prefer to watch this morning’s news instead of reading it, click here .

Tonight’s Premieres:
ABC: Romantically Challenged at 932p
GSN: Baggage at 630p
Animal Planet: Untamed & Uncut at 9p
Travel Channel: Dhani Tackles the Globe at 11p

Tonight’s Finale:
FX: Damages at 10p


ABC Family – Millennials are the New Mainstream

Top 5 on P12-34 outranking MTV, FX, E! and Comedy Central

Top 5 on W18-49 outranking TNT, TLC, Lifetime and Food Network

Top 10 Digital Video Destination – 18MM video streams

POWERHOUSE with millennials and women!

Source: The Nielsen Company. Click here for full source data.


The FCC has temporarily halted the review process of the proposed $30 billion merger between Comcast-NBC Universal until it receives two additional economic reports from the companies involved. One report is about the supposed economic benefits that will result once the merger takes place and the second one is focused on the impact of online video distribution. The FCC also delayed the comment and reply comment deadlines until after it receives these requested reports from Comcast and NBCU. Despite this setback, a spokesperson from Comcast said the company projects a finalization of the regulatory process this fourth quarter. 

IFC is bringing back a third season of its original series The IFC Media Project with a changed titled and format. The IFC Media Project Presents: FEAR, WAR, GREED and DISASTER offers four 30m documentaries hosted by award-winning journalists who serve up facets of each topic that has, up to now, not been reported on by the mainstream media. The series begins with FEAR May 24 at 8p as Max Blumenthal, senior writer for The Daily Beast and contributor to and the Huffington Post delves into the Tea Party movement. The other three episodes, WAR, GREED and DISASTER will air nightly through May 27 at 8p. The series is created and produced by HonestEngineTV’s Meghan O’Hara and Nick McKinney.

USA Network renewed its drama series Burn Notice for a fifth and a sixth season, even though season four is not launching on the network for another two months, reports Variety. USA okayed 15 and 18 episodes for each season respectively. Production for the fourth season continues in Miami and season five will begin production approximately a year from now. USA also purchased the off-net rights to all six seasons of the show, which will launch as a strip on USA in October 2011.

Top 10 Weekend Box Office Estimates: April 16-18, 2010
How To Train Your Dragon (Paramount)   $20.0 million  4 wk total $158.6m
Kick Ass (Lionsgate)                               $19.8 million  opening weekend
Date Night (20th Century Fox)                 $17.3 million  2 wk total $49.2m
Death At A Funeral (Sony)                      $17.0 million  opening weekend
Clash of the Titans (Warner Bros.)           $15.8 million  3 wk total $133.0m
The Last Song (Disney)                          $5.8 million  3 wk total $50.0m
Tyler Perry’s Why Did I Get Married Too (Lionsgate) $4.2 million  3 wk total $54.9m
Hot Tub Time Machine (MGM)                 $3.5 million  4 wk total $42.5m
Alice In Wonderland (Disney)                  $3.5 million  7 wk total $324.0m
The Bounty Hunter (Sony)                      $3.2 million  5 wk total $60.4m
Source: Rentrak

And the latest reports from the MIPTV location in France — many are still in Cannes unable to leave due to the volcanic ash cloud and the closing of the nearby Nice airport.  It seems the Friday morning flight out to New York on Delta was the last before the airport was closed (boy, did I get lucky!). The next flight out from Nice to JFK is scheduled for Tuesday (fingers crossed), and I hear it may be overbooked.  Delta doesn’t have this flight schedule to run at all on Wednesday, so many are hoping to return on Thursday or Friday.  According to friends still in France, there are those who are riding in the trucks carrying MIPTV booths to cities where they can make connections; and others have rented taxis from Paris to Barcelona.  And reportedly there is one person who has already booked a cabin on the QE2 leaving on June 2nd … just in case.  Admittedly, my source indicates that one may be an urban legend, but let’s face it, these folks are living thru truly interesting times.   Come home soon all — we’re rooting for you!


More Men. More Media Muscle.

HISTORY is the Real Deal, The Ratings Momentum Continues!
Top 5 Male Network (#2 M25-54, #3 M18-49, #5 M18-34)
Top 10 Adult Network (#4A25-54, #4A18-49, #7A18-34)
Men Make a habit out of HISTORY every day. Tune in and find out why.


Source: Nielsen MultiTrak, Prime (M-Su/8-11pm); L+SD; March 2010 (3/1-3/28/10). Based on AA (000).  Includes all ad-supported cable nets that air programming in 50%+ hours of primetime.


Warner Bros.’ Telepictures unit has two show pilots in the works for the syndication marketplace and both feature stars of current VH1 shows. The first project stars Steve Ward, who along with his mother, JoAnn headlines VH1’s Tough Love series about their matchmaking service based in Philadelphia. Telepictures is also working on another project that will feature Dr. Drew Pinsky who stars in three shows on VH1: Celebrity Rehab, Sober House and Sex Rehab with Dr. Drew. Pinsky also hosts a show on MTV called Sex … with Mom and Dad.

Anastasia Griffith (NBC’s Trauma) has been cast in USA Network’s returning medical series Royal Pains playing Dr. Emily Peck, cites EW. Griffith’s character, Peck is a new doctor in the Hamptons who will give Dr. Hank Lawson (Mark Feuerstein) some competition and will begin appearing on the series starting with the premiere on June 3.


Martha Stewart.

Favorite episodes from her Home, Kitchen and
Garden series, only on Hallmark Channel.

For sponsorship opportunities, contact Ed Georger, EVP, Advertising Sales at

[email protected].


Thursday  A18-49 Analysis: CBS captured a win Thursday at 3.1/9 with the A18-49 demo, according to final national ratings from Nielsen. CBS’ Survivor was on top of the pack at 8p with 3.8/12 followed by FOX’s Bones at 2.9/9. CBS remained in the lead through 9p with CSI at 3.0/9 and NBC’s special SNL: In the 2000’s came next at 2.7/8. Things reversed during 10p as NBC’s SNL special was #1 at 3.0/9 while CBS’ The Mentalist rerun was #2 at 2.4/7.

Live + Same Day Household Ratings: Thursday, April 15, 2010 – time period averages. Source: NTI Galaxy, as dated. Live+SD.

CBS: 7.6/13         Survivor 7.1/13, CSI 8.1/14, The Mentalist [r] 7.5/13

FOX: 5.2/9             Bones 6.3/11, Fringe 4.0/7

NBC: 3.7/7            The Office [r] 2.7/5, The Office [r] 2.7/5, SNL: In the 2000’s 4.3/7

ABC: 3.1/5             FlashForward 3.4/6, Grey’s Anatomy [r] 3.4/6, Private Practice [r] 2.6/5

UNIV: 1.9/3           Hasta que el Dinero Nos Separe 2.4/4, Corazon Salvaje 1.9/3, Mujeres Asesinas 1.4/3

CW: 1.6/3              Vampire Diaries 1.8/3, Supernatural 1.5/2

ION: 0.8/1            Ghost Whisperer 0.6/1, NCIS 0.8/1, NCIS 1.0/2

TELE: 0.7/1           El Clon 0.7/1, Perro Amor 0.7/1, Donde Esta Elisa 0.8/1

A18-49: CBS 3.1/9, FOX 2.7/8, NBC 2.5/8, UNIV 1.5/5, CW 1.4/4, ABC 1.3/4, TELE 0.6/2, ION 0.3/1



On the heels of MIPTV, FremantleMedia announced it has acquired the independent production company, FourOne Media based in the Netherlands. FremantleMedia secured a full 100% ownership in FourOne Media, which will bolster its production unit, Blue Circle and increase its catalog of offerings to include more drama, fiction and sitcoms. Willem Zijlstra, founder of FourOne Media will now become Managing Director at FourOne Media and Blue Circle, reporting to Monica Galer, Head/Northern and Southern Europe, FremantleMedia.

South African-based production company Aquavision named Dave Keet as GM. Dave joins Aquavision from The Refinery Post Production Facilities Group where he was the managing director and in the past year he was a senior executive at a branded entertainment production firm.


     () ()      Multiply Your Success
    (  .   )     CTAM’s Research & Insights Conference | May 12-14, 2010, Los Angeles, CA

Pace-Setting Execs Cover: Multiscreen Behavior, Disruptive Technologies, Media’s Spreadability

See the Complete Schedule & Register By April 30 For a Chance to Win an iPad.

This day in History:  1897 – The first annual Boston Marathon was held. It was the first of its type in the U.S.

Answer to Yesterday’s Trivia Question:   What TV doctor said this:   “It is in the nature of medicine that you are gonna screw up. You are gonna kill someone. If you can’t handle that reality, pick another profession. Or finish medical school and teach.” DR. GREGORY HOUSE  Kudos to: Carmine Parisi-Outside Television/NY; Katie Rutherford-WCWJ/Jacksonville; Meredith Wayne-Cox Reps/NY; Alanna Benway-Turner Ent/Detroit; Vicki Cornelius-Camelot Comm/Dallas; Eric Turner-Fox Station Sales/Dallas; Hank Bordowitz-The Bordowitz Media Werx/Macomb; Matt Sautter-Dish Network/Denver; Jackie Bartoletti-Disney ABC TV Group/Burbank; Nick Monroe-Monroe Photography/San Diego; Robin Schmelling-BCMI/Rancho Mirage; Michelle Furnace-2G Digital Post/Burbank; Sasha Sanni-BBC/London

Today’s Trivia Question:  Originally called the Laff Box, this canned laughter machine was later nicknamed what?   (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)


Cyn opsis Media presents: Upfront 2010  The Syndication Market
Publishing Wednesday

The Syndication Market will provide an in-depth look at the 2010 Syndication selling season.

Special Editions and more Upfront information are available at Upfront Overview.

Advertising space is limited. Contact Mike Farina to reserve your space today! 
[email protected], 203.218.6480

Later — Cyn

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Mike Farina – Sr. Dir/Business Development & Sales – 203-218-6480 / [email protected]
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Cyn opsis CLASSIFIEDSFor More classifieds, visit the Cynopsis .com classifieds page here .

JOB OPENING: COORD SALES DEV & PROMOTIONS/NICK/Viacom Consumer Products/NYC. 1+yrs Marketing/Cons Prod exp, Strng Comm/Org/Detail skills, Strng knwlege NICK brand, popculture, MS Office skills Apply (4/24)

JOB OPENING: RESEARCH COORDINATOR/The Hub/LA:  Must have at least one year experience in television and/or media research. Apply at (4/24)

JOB OPENING: SR MGR DIG MEDIA MKTG/A&E TV Networks/NY: Increase AETN web properties on key srch engines. Asst w/ dvlpmt of  brdr (non-search) dig. aud. dvlpmnt strategy. Apply: 7-10 yrs mktg exp 5+ digital (4/24)

JOB OPENING: EXEC PROD/Charlex/NYC: ( )  Mng prod dept. Dvlp executive level client relationships. Identify & expand strategic dvlpmnt of new business. Proven exp building/managing accts  Apply to: [email protected] (4/24)

JOB OPENING: DIR MEDIA RELATIONS/CABLEVISION /LI:  Implement PR strat for cable, phone, internet services. Needs 5+ yrs in PR including skills in social media. Journalism or political exp a +. Apply:  [email protected] (4/23)

JOB OPENING: MGR, iVillage AD SALES MKTG/NYC:  will be rspnsble for leading the dvlpmnt of mrktng that drive advrtsng revenue for the iVillage Network and oversee prgrm executn.  Pls submit a resume: job# 1166777 (4/23)

JOB OPENING: SALES MGR/KQCA TV/SACRAMENTO: Strong leadership, motivational & organiz’l skills. Successful track record prod’g new direct bus by dvlpng/selling multi-plat advrtsng campaigns. LSM exp pref’d. Res: [email protected]  (4/23)

JOB OPENING: MGR RSRCH TEMP/ABCTV/NY: Execute Sr lvl stats analysis, excellent written verbal presentation skills in exec environment min of 4 yrs exp w/Nielsen ratings, MS Office # 240392 (4/23)

JOB OPENING: SR ANALYST, RESEARCH/Music Choice/NY: Support multi-platform sales, mrktng & prgrmng initiatives w/accurate & actionable research. BA/BS 3-5 yrs media rsrch exp. req./1 yr VOD rsrch strongly pref. [email protected] (4/22)

JOB OPENING: RESEARCH DIRECTOR/Tennis Channel/NYC: 3+ years Ad Sales at Nat’l Cable or Local B’cast. In depth Arianna exp. req’d, Mendelsohn and MRI pref’d. Strong Excel/P’point. Resumes to [email protected] (4/22)

JOB OPENING: DIG RSRCH ANALYST, FREELANCE/ A&E TV Networks /NYC: Resp for gathering/analyzing data, extracting key insights. Quant rsrch background, pref w/ Omniture, comScore, and/or Nielsen Online.Apply: (4/21)

JOB OPENING: SR COUNSEL, LEGAL AFFAIRS-ABC STUDIOS/LA:Draft + legal supv of TV pilots/series deals. 7+ years exp in TV, IP, corp/litigation exp at law firm and/or major studio legal dept. Apply 218071 (4/21)

JOB OPENING: RESEARCH ANALYST/(P/T)/CTAM (DC area):  seeks Part-Time Analyst to provide rsrch support & assist in study production. Description: . Email: [email protected] (4/21)

JOB OPENING: MKTG PROD MGR/Sundance/NYC: manage prod of all print, online, gfx deliverables & short form content. 4-6 yrs PM exp. Solid exp w/all areas of creat serv. res: ref #11086BR (4/21)

JOB OPENING:  SUPERVISING PRODUCER/Scripps Networks/Knoxville, TN: Requirements: 5+yrs exp as Producer/Showrunner, excellent team mgmnt + client relations skills, exp w/long+shortform prods, strong writer – #1434 (4/20)

JOB OPENING:  TV BUYER Wanted/NYC: Minimum 2 years national cable buying exp. Minimum 2 years DR buying exp. CPA buying a plus. Send resume and salary requirements to [email protected] (4/20)

JOB OPENING:  VP ORIG PROG/LIVE EVENTS&DOCS/EPIX/NY: Formulate events & docs strategy, dvlp music/comedy event prgrmng + sprvse prod & post-prod. Strong existing relationships w/ creative community req’d. / EOE (4/20)

JOB OPENING:  MGR PRGRM SCHED/EPIX/NY: Mng promot’l scheduling & strategy, daily prgrm logs & competitive tracking, desired skills/exp inc. sprvsry exp, prev movie chan exp, strong knwldg TV ratings rsrch. EOE (4/20)

JOB OPENING:  PROD COORD/EPIX/NY: Temp to perm. Coord workflow on-air creative dept b/w graphics, sched, editing. 3+ yrs exp TV/media, knwldg promo prod, post-prod, ops mgmt, non-linear editing, final cut pro. EOE (4/20)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SUMMER INTERNSHIP CREDITS ONLY:  PROD INTERN/NAHB PROD GROUP: Seeks orgnzd, resourceful & confident Intern- looking for hands on training at busy prod group. Good PC skills & tech knwldg +. Min 12 hr/wk. Cover-letter & resume: [email protected] (4/24)

SUMMER INTERNSHIP CREDITS ONLY:  Turner Ad Sales/Detroit: 10 wk internship. Work closely with all positions in support of the overall ad sales process. Gain exposure to all aspects of TV and Digital National Sales.Send resumes: [email protected] (4/22)

SUMMER INTERNSHIP CREDITS ONLY: START ASAP. Post production facility interns. Duties include assisting Avid technicians and client services staff. Send cover letter and resume to [email protected] with subject INTERNSHIP (4/20)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: DIGITAL JOURNALIST (NY): Extensively trained by NBC News to shoot in HD & SD, edit in FCP & Avid, write, track and report. Hardworking and eager to be part of a great news organization. [email protected] (4/24)

SITUATION WANTED:  MEDIA SALES/MARKETING MANAGER/LA: 15+ years experience in educational, documentary, advertising media sales,product,biz development True Closer!!!!! [email protected] (4/24)

SITUATION WANTED: PRODUCER/WRITER/DIRECTOR (NY): Ultra-creative, award winning, all formats, all genres, all major networks and major cable. Fast, frugal and fun! [email protected] (4/23)

SITUATION WANTED: PRIME TIME EMMY DOCUMENTARY. PRODUCER, DIRECTOR, WRITER in L.A. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: [email protected] (4/22)

SITUATION WANTED: UAlbany 2010 grad, looking for PROGRAMMING/RESEARCH ANALYST, MEDIA BUYING OR SALES POSITIONS. I am currently interning at Viacom MTV Networks(Spike TV).Held the marketing position in my sorority. [email protected] (4/22)

SITUATION WANTED: AVID/FCP VIDEO EDITOR (NY): Creative, Award-winning Editor. Short-form and long-form  comedy, drama, music, sports. Many years in TV and Advertising. For resume and website contact: [email protected] (4/22)

SITUATION WANTED: PRODUCTION MANAGER(NY): Hard working, organized, self-starter with 18 years production experience. Companies include HBO, A&E, MTV, National Geographic [email protected] (4/22)

SITUATION WANTED:  DIRECTOR/CREATIVE DEVELOPER:   Animation. Dynamic, award-winning, fun-filled, 10+ years experience. Clients include Warner Brothers, ABC Family, Nick JR, HBO Family, MTV2, The Tornante Company. [email protected] (4/22)

SITUATION WANTED: MEDIA SALES/MARKETING MANAGER/LA: 15+ years experience in educational, documentary, advertising media sales, product, biz development True Closer!!!!! [email protected] (4/21)

SITUATION WANTED: RESEARCH DIR/SALES STRATEGIST: 20+ yrs media, Nielsen, Hisp, research, sales, and presentation experience. Email: [email protected] (4/21)

SITUATION WANTED: FILM, TV & MEDIA SALES/NY: 6 yrs of exp as executive in international & domestic sales with strong knwldg of business and contracts with sharp client relationship & proven sales records. Email: [email protected] (4/21)

SITUATION WANTED: 20+ yrs. experience in TV Broadcasting & Cable ACCOUNTING/FINANCE. Seeking FT/PT or Temp-to-Perm position:   [email protected] (4/20)

SITUATION WANTED: EXECUTIVE ASSISTANT position film/TV (NY) 7 years experience: Interned for a President, Executive Assistant to SVP/VP/film director/celebrity [email protected] (4/20)

SITUATION WANTED: RESEARCH DIRECTOR, network experience (ad sales/prog/mktg), sales estimate expert, all Nielsen software, MRI, Microsoft suite. Full- time, temp or consulting. [email protected] (4/20)

E-mail [email protected] or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.


ABC:  Dancing with the Stars; Romantically Challenged [p ], Castle
AZTECA: Lo Que Callamos Las Mujeres Edicion Especial, Extranormal de Impacto, Al Extremo
CBS: How I Met Your Mother, Rules of Engagement, Two and a Half Men, Big Bang Theory, CSI Miami
CW:   One Tree Hill [r],  Gossip Girl [r]
FOX:  House, 24
ION:  Ghost Whisperer, Criminal Minds, Criminal Minds
NBC:  Chuck, Trauma, Law & Order
PBS: Antiques Roadshow, American Experience
TELE:  El Clon, Perro Amor, Done Esta Elisa?
UNIV:  Hasta que el Dinero Corazon Salvaje, Cristina

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