Monday, April 15th, 2013


Ad Receptivity Lives Here.

#1 Most Ad Receptive Audience in Cable.

Scripps Networks Interactive. BRANDS FOR LIFE.
HGTV-DIY Network-Food Network-Cooking Channel-Travel Channel-GAC-SNI Digital

Source: Experian Simmons. For details, visit


Good morning. It’s Monday April 15, 2013, and this is your first early morning briefing.

Tonight’s Premieres:
CW: Oh Sit! at 8p       
Science: Scam City at 10p
Syfy: Defiance at 9p   
Telemundo: El Senor de los Cielos at 10p
Travel: Burger Land at 10p  
Univision: Que Bonito Amor at 10p

Tonight’s Finales:
E!: After Lately at 10:30p
Sundance: Top of the Lake at 9p
TNT: Dallas at 10p

Tonight’s Specials:
LOGO: NewNowNext Awards 2013 at 10p




We’re #1 for Hispanic America, and just one part of the multi-platform media company that spans broadcast, cable, digital, mobile, local TV and radio.

Source: The Nielsen Company, NPM, 1/31/13-2/21/13, Mon-Sat 8-11pm/Sun 7-11pm, Live+SD, Adults 18-49 (000). Subject to qualifications available upon request.

Join for the Cynopsis webinar, Leveraging Social Media and TV Ads: Best Brand Strategies, on Tuesday, April 30 at 1:30pm ET.  For more information and to register, go to:



Oprah Winfrey and Dr. Phil McGraw are reuniting. OWN has announced that Winfrey and one of her all-time favorite experts, McGraw, are joining forces on Oprah’s Lifeclass for two episodes airing Sunday, April 28 at 9p and Sunday, May 19 at 9p. It marks the first time Winfrey and McGraw have come together on-air since The Oprah Winfrey Show finale in 2011. Both episodes will stream live on Monday, April 22 at 7p from Harpo Studios in Chicago. Viewers worldwide can also be part of the experience by joining in the real-time conversation via, Twitter using #Lifeclass, Storify, Facebook or Instagram.

The nine remaining couples on ABC‘s Dancing with the Stars face a new challenge on Monday, April 15 at 8p. The pro couples will include returning favorites Maksim Chmerkovskiy, Anna Trebunskaya, Tristan MacManus, Tony Dovolani, Gleb Savchenko and Chelsie Hightower. Tomorrow – Tuesday, April 16 at 9p – Dancing with the Stars: the Results Show will feature music by Selena Gomez, who will perform her new single Come & Get It, and Country Rock group The Band Perry, who will perform their hit No. 1 song Better Dig Two. In addition, Los Angeles-based singer songwriter and producer Kerli will perform her new single, Love Me or Leave Me.

Discovery Channel has set the premiere date for its new series Blade Brothers. The show, which centers on knife-making legend Todd Berg and his two older brothers, Mark and John, will debut on Friday, April 19 at 10p with back-to-back episodes.

LOGO‘s NewNowNext Awards 2013, which airs tonight at 10p, has added to its list of star power. Electro-pop artist Penguin Prison will DJ the festivities, while Carrie Preston and Jake Shears have been confirmed as presenters, and Rupaul’s All Stars Drag Race winner Chad Michaels has been booked as trophy presenter. In addition, Selena Gomez will be on hand to accept the Triple Play Award for her achievements in television, film and music.

Top 10 Weekend Box Office Estimates:  April 12-14, 2013
42 (Warner Bros.)                              $27.3 – opening weekend
Scary Movie 5 (The Weinstein Co.)       $15.2 – opening weekend
The Croods (20th Century Fox)            $13.2 million  4 wk total $142.5m
G.I. Joe: Retaliation (Paramount)          $10.8million – 3 wk total $102.4m
Evil Dead (Sony)                               $9.5 – 2 wk total $41.5m
Jurassic Park (Universal)                     $8.8 – 2 wk total $31.9m
Olympus Has Fallen (FilmDistrict)          $7.3 million  4 wk total $81.9m
Oz the Great and Powerful (Disney)      $4.9 million – 6 wk total $219.4m
Tyler Perry’s Redemption (Lionsgate)     $4.5 million – 3 wk total $45.4m
The Place Beyond the Pines (Focus Features) $4.1million – 3 wk total $5.5m
Source: Rentrak


Due Date-September 2013
Partners Include:
CBS Tribune  Sinclair  Belo Ellis  Meredith
Lin Cox  Fisher  Hubbard Media General   Weigel   Journal
New Age  Mission   Gray


HBO has confirmed the debut date for the second season of The Newsroom. The drama series will return on Sunday, July 14 at 10p.



Kristin Chenoweth has been tapped to play Matthew Broderick’s sister in Tad Quill’s upcoming CBS pilot. The untitled comedy centers on Broderick’s character Jack, a recently widowed father delving back into the dating pool. Chenoweth plays his pretty but judgmental sister, Marnie.

Rosanna Arquette will guest star in the upcoming Showtime drama Ray Donovan. According to The Hollywood Reporter. Arquette will play Linda, a former starlet-turned-screenwriter who befriends title character Ray’s father Mickey (Jon Voight).

Patty Duke and Meredith Baxter are joining the cast of Glee. The actresses will play a committed lesbian couple, who become mentors to Kurt and Blaine. Duke and Baxter will appear on the show’s fourth season finale and return next season as recurring characters.


It’s been a big year for the Sundance Channel. Top of the Lake‘s finale is tonight and Rectify, the channel’s first wholly-owned scripted series, launches today on VOD and premieres on the channel next Monday, April 22 at 10p. These two shows mark Sundance’s expansion into scripted originals – the AMC-owned network recently greenlighted its second wholly-owned foray, The Descendants. On September 30th, Sundance will become a fully ad-supported network.  It’s also been a big year for Sarah Barnett, who was promoted from Executive Vice President and General Manager to President and General Manager in February 2013. We talked with her about all the new developments under the Sundance umbrella. 

Was the change to upping the number of originals that Sundance is now producing coordinated with becoming ad-supported?
It all came together in a way that made sense. Our first scripted co-production was in 2010 with Carlos, and it won a Golden Globe for Outstanding Miniseries. There was such an amazing response that it became clear that originals were the right path. And then we decided to invest in scripted content.

What do you think viewer reaction to the ad-supported environment will be?
I think people understand that ads will allow us to make great content that our audience wants to see. We have such a great example in AMC; no one would argue that the format is destructive to those shows (like Mad Men). Top of the Lake, for instance, works very well within the format.

Rectify will encore on AMC on April 28th, leading out of Mad Men. Do you expect to share programming across the AMC networks, like on IFC, for instance?
It is the best practice of basic cable. I think it’s a smart way for broadcast groups to flow audiences from a bigger network to a smaller one [AMC is in 97 million households, while Sundance is in 50 million]. We’re aware that we’re new to the game here and that we’re not fully distributed. So we know we have to do everything we can to reach our audience in as many refreshing ways as possible. For instance, we’re working with Art House Convergence and Sundance Cinemas to offer the public a sneak peek tomorrow at the first two episodes of Rectify, followed by a Skype Q & A with members of the cast.

What shows do you see on other cable nets that you like?
I’m impressed by a lot of the work on FX, like The Americans and Sons of Anarchy; it’s just getting stronger and stronger. They’re good at finding new voices, like Louis C.K., Wilfred, and Archer, too.

A year from now, what will success look like for Sundance?
We don’t expect to be a top five network in a year’s time, but I’d like to see a couple of ongoing scripted series, more co-productions like Top of the Lake. And more unscripted series like Push Girls, that are distinctive and entertaining.


Thursday A18-49 Analysis:  FOX came out on top with the A18-49 viewers Thursday at 2.8/9, according to final primetime national ratings from Nielsen. CBS’ The Big Bang Theory led from 8 to 8:30p at 3.0/10, followed by FOX’s American Idol at 2.9/9. At 8:30p the two networks switched positions. FOX’s American Idol took the top spot at 3.6/11, while CBS’ Two and a Half Men placed second at 2.0/6. FOX’s Glee was #1 at 9p at 2.4/7, while Univision’s Amores Verdaderos and NBC’s The Office tied for the #2 spot from 9 to 9:30p at 1.9/5. At 9:30p Univision’s Amores Verdaderos stood in second alone at 1.9/5. At 10p, Univision’s Amor Bravio claimed the lead at 2.1/6, while NBC’s Hannibal trailed at 1.7/5

Live + Same Day Household Ratings: Thursday, April 11, 2013  time period averages.  Source: NTI, Galaxy as dated. Live+SD.

FOX: 6.0/10              American Idol 8.0/13, Glee 4.1/6

CBS: 5.9/10           The Big Bang Theory [r] 7.0/12, Two and a Half Men [r] 5.3/8, Person of Interest [r] 6.4/10, Elementary [r] 4.8/8

ABC: 2.9/5              Wife Swap 3.1/5, Grey’s Anatomy [r] 3.1/5, Scandal [r] 2.5/4

UNIV: 2.4/4         Porque el Amor Manda 2.1/3, Amores Verdaderos 2.5/4, Amor Bravio 2.6/4

NBC: 2.2/4              Community 1.7/3, Parks and Recreations 1.9/3, The Office  2.4/4, Go On 1.8/3, Hannibal 3.0/5

ION: 0.9/1                Without a Trace 0.8/1, Without a Trace 0.9/1, Criminal Minds 1.1/2

TELE: 0.9/1              Pasion Prohibida 0.8/1, La Patrona 1.2/2, El Rostro de la Venganza 0.7/1

CW: 0.6/1               Vampire Diaries [r] 0.6/1, Beauty and the Beast [r] 0.6/1

UMA:  0.2/0              Heroes Del Norte 0.2/0, Rosario Tijera 0.2/0

A18-49: FOX 2.8/9, CBS 2.0/6, UNIV 1.9/5, NBC 1.5/4, ABC 1.2/3, TELE 0.7/2, CW 0.3/1, UMA 0.3/1, ION 0.2/1


Univision Communications, Inc. has named Gustavo Ordonez Senior Vice President of Programming Research. Ordonez will make programming and content recommendations for all of the network’s platforms and work across Univision to help drive new business by providing insights on ratings trends. Ordonez comes to Univision from A&E Ole Networks Latin America, where he served as Senior Vice President of Corporate Strategy and Research.

Chris Deaux has been promoted to Senior Vice President of Intuitive Entertainment, producers of Millionaire Matchmaker and LA Shrinks.

Tom Barreca has joined NPN Media as Senior Vice President of Distribution. NPN Media specializes in the creation of high-quality broadcast, digital and mobile short and long form content, including the news feature service SweepsFeed.  Barreca previously served as Managing Director, New Business Development at NASCAR Media Group.
Tina Silvestri has been appointed Senior Vice President, Operations and Technical Services at NBCUniversal. She previously served as Senior Vice President of Operations for the NBC Owned Television Stations. In her new role Silvestri will lead combined business service functions, including crisis management and business continuity, transportation and retail operations, and provide global oversight for the company’s facilities.

Michael Rubin, vice president of long form for MSNBC, will now lead the long form programming group at The Weather Channel. Rubin will be responsible for all aspects of long form programming, including development and scheduling. He will continue his role at MSNBC, an example of Weather’s ongoing partnership with NBCUniversal, one of its three owners.

Indigo Films is expanding its television production business with a new office in Los Angeles. Joining its LA team is two-time Emmy award-winning producer Glenn Kirshbaum. Kirshbaum will be show runner for a new Travel Channel series. Kirshbaum previously served as a writer, producer, director and show runner for Unsolved Mysteries and Haunted Histories, as well as VP of creative affairs at MPH Entertainment.

Much & House Public Relations has hired publicist Bryan deCastro. He brings Betsy Brandt, Joelle Carter and Dot Marie Jones to the Much & House roster.


The Best in Online Video Content & Advertising

Cynopsis: Digital Model D Awards
Entry Deadline: June 20
Late Submission Deadline: June 27
Awards Event: November 2013 (NYC)

Click here to learn about the Awards program & enter online!

This Day In History, sponsored by Discovery Fit & Health: 1990 The sketch comedy series In Living Color premiered on FOX.

Answer to Our Last Trivia Question: What was the name of the restaurant above the bar on Cheers? Melville’s. Kudos to: Matt Denerstein-Mindshare/NYC; Barry Schiffer-WJZ-TV/ Baltimore, MD; Jim Kelsh-Comcast University/Westchester, PA; Brad Stern-Mobileye,Inc./Jericho, NY; Crystal Roberts-BET Networks/Chicago, IL; David Hauptman/Denver, CO; Paul Gygli-NBCUniversal Television Distribution/Universal City, CA; Mark Simmons-Toyota/Torrance CA.

Today’s Trivia Question  What 1990s teen comedy series did Ryan Murphy (Nip/Tuck, Glee, American Horror Story, and The New Normal) co-create? (Email with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.).


330+ new classifieds in 1st Quarter!

Cynopsis Media Classifieds: Contact Trish Pihonak to spotlight your company’s job openings today.

[View the job board on our Facebook page– updated daily]

Keep Watching & Reading,
Roberta Caploe

Cynthia Turner: Founder & Editor Emeritus
Denise O’Connor: Group Publisher, Cynopsis Media
Diane K Schwartz: Senior Vice President, Media Communications Group 

Cynopsis Ad Sales: Mike Farina | VP Sales & Marketing | 203-218-6480
Classifieds Sales: Trish Pihonak | Director of Operations & Content | 888-702-3858

Cynopsis Media: a division of Access Intelligence, LLC * 10 Norden Place * Norwalk, CT * 06855 * USA

To subscribe to any Cynopsis edition(s) click here.
To unsubscribe from this edition, click here

Cynopsis CLASSIFIEDSFor More classifieds, visit the classifieds page here.

JOB OPENING: MEDIA MGR/DIGITAL PLAN’R & BUYER/NYC: Media plan’g/buying & acct mgmt for premium dig channels (primarily YouTube-based). Campaign mgmt. & optimization. 2-4 yrs dig. Plan’g, pref w/large video ntwrk. Contact: [email protected] (4/22)

JOB OPENING: EXEC ASST TO CEO/LA Phil/LA: Exec asst to CEO needed. Must have 7+ yrs exp as an EA, bilingual w/Spanish, correspondence. More job info: (4/22)

JOB OPENING: RESEARCH PART TIME CONTRACTOR/ABC/Burbank: Solid Excel/Powerpoint skills, TV & digital research exp (Nielsen, Comscore, Rentrak, Omniture, etc), college degree reqd, detail oriented. Resume to [email protected] (4/22)

JOB OPENING: COPYWRITER-LEAD/Cablevision/Bethpage: Resp: mng creative development & execution for campaign/project supports the brand and product strategies. Direct Mktg is a plus. Details/apply: here (4/22)

JOB OPENING: SR ACCT EXEC DIG MEDIA SALES/CRACKLE NTWRK/NYC: Dev new bus/mng accts, 5yrs dig adv exp, & 2 yrs video media sales req. Proven track rec dvlpng 7 Figure+ deals – brand/client contacts/agencies. [email protected] (4/22)..

JOB OPENING: MGR, PUBLICITY/Nickelodeon/NY: Manage and execute media relations activity nationwide for Nickelodeon’s Consumer Products, Digital Media, and Interactive businesses. Pitch, manage, and write press releases. Apply Here: (4/22)

JOB OPENING: DIGITAL AD SALES RESEARCH MANAGER/CRACKLE NTWRK/LA: Dev & manage primary research studies, 4+ yrs in dig media research at a publisher/agency, pref w/online video, Supervise Analyst of Dig Ad Research, ensuring ad sales team is supported. Resume to: [email protected] (4/22)

JOB OPENING: DIR-TVE/AMC/NYC: Devlpmt & operational mgmt of TVE platforms, devlp addtnl applications for digital platforms particularly web & mobile, 5+ yrs. digital platform devlpmt & ops exp. Resumes to click here (4/22)

JOB OPENING: DIR-ENTERTAINMENT APPLICATIONS/AMC/NYC: PM and develop all 2nd screen experiences. 5+ years exp. interactive storytelling & gaming & 10 yrs. exp. digital media. Resumes to click here (4/22)

JOB OPENING: AE/ADSALES/NYC: Sales prof, Cable TV bgrd, sell inventory, negot. sponsorhip deals w/adv. Negotiating/selling commercial inventory & various assets of ntwrk. Tennis knwldg a +. Res/sal history & min. req: [email protected] (4/19)

JOB OPENING: CHILDREN’S DVLPMNT & PRGMNG EXEC/AMAZON STUDIOS LA: Dvlp short prgrms for online and traditional dist across mult demographics. Past exp dvlpng kids prgmng & strong ntwrk of artists/writers.  Email: [email protected] (4/19)

JOB OPENING: RSRCH MGR/AMAZON STUDIOS/LA: Act as a strategic bus. partner to internal teams, leveraging rsrch to provide recommendations/analyses on film & series projects in dvlpmnt. 5+ yrs mkt rsch ind exp. [email protected] (4/19)

JOB OPENING: VP, ORIGINAL PROGRAMMING/ABC FAMILY/BURBANK: Drive creative/strategic direction for ABCF current programming. Min 7 yrs in similar role. Apply at, req ID 98083 (4/17)

JOB OPENING: INV MGR-PLANNING/Uni Cable Nets/NY: Support Dir. on invntry mgmt/stewardship/sponsorships. Must be detailed/able to multi-task. Exp. in media/DM/VCI/Spanish a +.Apply- [email protected] (4/17)

JOB OPENING: SR INVENTORY & DATA MNGMNT ANLYST/WEATHER CHANNEL/NYC: Inventory analysis & tracking of all cable inventory, dist of sales Reports to Plan’g & Reg’l mgrs,. Exp in sale plan’g & media math. Resume to: [email protected] (4/17)

JOB OPENING: SR RESEARCH ANALYST/DISNEY/BURBANK: qualitative/quantitative studies. Exp in consumer insights/market research/tech/digital research. Min 2 yrs exp in primary research. REQ 98010 (4/17)

JOB OPENING: SR WEB DEVELOPER/ION/WPB, FL: Web developer & strategic tech. Build/expand website Content Mgmt Systems. Manage internal & external teams. Exp 5+ yrs; coding PHP, Windows IIS, MSSQL. Apply EOE (4/16)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

INTERNSHIP CREDITS ONLY: POST PRODUCTION/iN DEMAND/NYC: Capturing tapes/media, encoding, QC, loading video & assisting editors. College students/related degree/course credit only. Summer/2 days per week Apply: [email protected] (4/17)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

SITUATION WANTED: Multi-Emmy winning supervising producer/director/editor: 15 years reality, docu, competition, clip show, re-creation experience.  VH1, Travel, ESPN, Discovery, History, etc.  Contact Mike – [email protected] (4/18)

E-mail [email protected] or call Trish Pihonak at 888.702.3858 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.


ABC: Dancing With the Stars, Castle
CBS: How I Met Your Mother, Rules of Engagement, 2 Broke Girls, Mike & Molly, Hawaii Five-0
CW: Oh Sit!, 90210
FOX: Bones, The Following
ION: Criminal Minds, Criminal Minds, Criminal Minds
MyTV: Law & Order: SVU, Law & Order: SVU
?NBC: The Voice, Revolution
PBS: Antiques Roadshow, Market Warriors, Independent Lens
Telemundo: Pasion Prohibida, La Patrona, El Senor de los Cielos
UMA: El Regreso, Los Heroes Del Norte, Rosario Tijeras
Univision: Porque el Amor Manda, Amores Verdaderos, Que Bonito Amor

Copyright Cynopsis 2013

All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2013

Related Stories

Cynopsis 06/20/24: “Resident Alien” makes a move

"Resident Alien" makes a move

body { font: 12pt Arial, Helvetica, sans-serif; background-color: #ffffff; } a { color: #000000; } p { margin-bottom: 1em; } a[href^=”x-apple-data-detectors:”] { color: inherit; text-decoration: inherit; } /* Mobile */ @media only screen and (min-width : 100px) and (max-width: 600px) { .wrapper { display: table !important; width: 100% !important; } .column { display: block !important; […]

Cynopsis 06/18/24: Jacqui Heinrich gets FOX News promotion

Jacquie Heinrich gets FOX News promotion

body { font: 12pt Arial, Helvetica, sans-serif; background-color: #ffffff; } a { color: #000000; } p { margin-bottom: 1em; } a[href^=”x-apple-data-detectors:”] { color: inherit; text-decoration: inherit; } /* Mobile */ @media only screen and (min-width : 100px) and (max-width: 600px) { .wrapper { display: table !important; width: 100% !important; } .column { display: block !important; […]

06/17/24: Cynopsis Media Tech Update

Video advertising

body { font: 12pt Arial, Helvetica, sans-serif; background-color: #ffffff; } a { color: #000000; } p { margin-bottom: 1em; } a[href^=”x-apple-data-detectors:”] { color: inherit; text-decoration: inherit; } /* Mobile */ @media only screen and (min-width : 100px) and (max-width: 600px) { .wrapper { display: table !important; width: 100% !important; } .column { display: block !important; […]

Cynopsis 06/17/24: Charles Barkley announces exit

Charles Barkley announces exit

body { font: 12pt Arial, Helvetica, sans-serif; background-color: #ffffff; } a { color: #000000; } p { margin-bottom: 1em; } a[href^=”x-apple-data-detectors:”] { color: inherit; text-decoration: inherit; } /* Mobile */ @media only screen and (min-width : 100px) and (max-width: 600px) { .wrapper { display: table !important; width: 100% !important; } .column { display: block !important; […]

06/16/24: Cynopsis Jobs

man balloons

ASSOCIATE, GLOBAL LICENSING & DISTRIBUTION HEARST MEDIA PRODUCTION GROUP CHARLOTTE, NC Coordinate and execute asset delivery to content distribution partners and assist with ideation and execution of marketing campaigns with channel partners as well as capture, analyze, and report viewership data. You will also follow and report on industry trends and create weekly programming schedules […]