Mobile web traffic has grown by 30.6% since 2017, according to the “2020 State of Digital” report from SimilarWeb, but overall time by mobile users spent on websites dropped by 49 seconds. Versus desktop, mobile was found to be the dominant platform for adult sites, gambling sites, food and drink, pets and animals, healthy, community, sports and lifestyle. The news was different for news sites – traffic to the top 100 media publications was down by 7% since 2017.
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You’re Not Buying TV. You’re Buying What Your DSP Can Reach.
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