Nintendo drew raves for its trailer for the upcoming “The Legend of Zelda: Breath of the Wild,” which offers open world play for the famed franchise. The Legend of Zelda: Breath of the Wild is scheduled to launch simultaneously for both the Wii U console and Nintendo’s next system, code-named NX, in 2017 and, of course, includes compatibility with amiibo.
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The Pharma Ad Ban and the Future of CTV
By James Ramelli, Partner, Fyllo The federal government’s move to ban pharmaceutical advertising on linear...Let’s Make a (Bundle) Deal
Companies are getting inventive in the converged TV space, finding new ways to bridge linear...Restoring the Balance Between Platforms and Publishers
The manufactured complexity of CTV Is rigging the game against publishers, contends Scott Ryan, founder...