In programmatic ad buying, a private exchange is an ad exchange that is open only to an invited group of buyers. Private exchanges are usually run by major publishers; they allow brands and publishers to work with partners of their choice.
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Cynopsis 07/08/26: "Avatar" Film Sets Early Streaming Date https://t.co/5MYJmCQ0ZP pic.twitter.com/VNNcgMqxr7
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Cynopsis 07/07/26: Versant Takes Big Swing in Sports Tech https://t.co/ZAJKxJ4DZr pic.twitter.com/TVlba2N4YQ
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Cynopsis 07/06/26: Comcast Pulls the Trigger on NBCU Spinoff https://t.co/1yMEcFyuLP pic.twitter.com/6sTC6vbwYt
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Cynopsis 06/26/26: DC Unleashes Its First-Ever Anime with "Joker: Laugh Riot" https://t.co/cMue53G5iG pic.twitter.com/vQHWr9aIkJ
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Cynopsis 06/25/26: New "Ghostbusters" Series Set to Hit Netflix in 2027 https://t.co/m029rO2dI4 pic.twitter.com/SeX2v5u34x
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Cynopsis 06/24/26: Dave's Back, Baby: 6,000 Episodes of Letterman Are Coming to Your Feed https://t.co/uDfsMJZfxT pic.twitter.com/ma3qKJOKqG
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Cynopsis 06/23/26: Brown Bag Films Goes Grown-Up https://t.co/Evpi1ss1rl pic.twitter.com/wYhfJRTbQM
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Cynopsis 06/22/26: James Burrows Dies at 85 https://t.co/8YA2zyQwV2 pic.twitter.com/pGExjXmHXx
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Cynopsis 06/18/26: BBC Slashes Its TV Budget https://t.co/Gz3pjr73OB pic.twitter.com/DaF676lYXg
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Cynopsis 06/17/26: Netflix Is Hunting For M&A Deals https://t.co/L4F8bmwGBt pic.twitter.com/iJPnRVLCz2
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Cynopsis 06/16/26: Fox Makes A Bid For Roku https://t.co/jsJPqDioXg pic.twitter.com/AVGYas3GEz
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Cynopsis 06/15/26: The FIFA World Cup Sees Record Tune-In https://t.co/QVVIN12M22 pic.twitter.com/7YvyDfXdIJ
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Cynopsis 06/12/26: The Knicks Make a Record Comeback https://t.co/IManYE2vPn pic.twitter.com/Gco7oQs2oi
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Cynopsis 06/11/26: "Diarra From Detroit" Gets Season 2 Debut Date https://t.co/bgS0MTtHZ0 pic.twitter.com/Oh0XuZZVdq
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Cynopsis 06/10/26: "A Good Girl's Guide to Murder" Returining to Netflix for Third and Final Season https://t.co/dTgoc7vVXl pic.twitter.com/9WEAPaPJ6w
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Cynopsis 06/09/26: Meet the "Real" Scooby-Doo https://t.co/xoU7koQcQa pic.twitter.com/CxCkmEhXX3
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Cynopsis 06/08/26: Surprise! "Among Us" Drops on Paramount+ https://t.co/5YNIURRNWZ pic.twitter.com/SW7Lwml4zW
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Cynopsis 06/05/26: FIFA Teams With DAZN https://t.co/qh8ylFxO4w pic.twitter.com/92ekBa0Ykk
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Cynopsis 06/04/26: Netflix Orders Adult Animated Comedy "Dealies" https://t.co/jxBi6s66KN pic.twitter.com/IKyP8csiIw
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Cynopsis 06/03/26: Scott Pelley Fired https://t.co/kz2XbElHfc pic.twitter.com/43PryyGL6z
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Cynopsis 06/02/26: World Cup Gets the Puppy Treatment https://t.co/1uCME4rvk0 pic.twitter.com/iUtvmS31A3
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Cynopsis 06/01/26: Anderson & Andy Bring Their New Year's Eve Energy to the Fourth of July https://t.co/VR81Exc43T pic.twitter.com/acjsuhsrJO
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Cynopsis 05/29/26: The final season of “Stranger Things” was the most watched non-sports TV series during the last broadcast season. https://t.co/1hgitg1kdX pic.twitter.com/iAGCBVgOum
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Cynopsis 05/28/26: “CBS Evening News with Tony Dokoupil” Claws Back Viewers https://t.co/9nM8xte76F pic.twitter.com/i4z0dq5AtM
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Cynopsis 05/27/26: "Dutton Ranch" Smashes Launch Records https://t.co/N1t0pBzGFQ pic.twitter.com/ApmXs9RnTB
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Cynopsis 05/26/26: CBS Responds to Accusations of Censorship https://t.co/mr5klAJ8CD pic.twitter.com/NyIplMb5Pc
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Cynopsis 05/22/26: Netflix Says "Au Revoir" to "Emily in Paris" https://t.co/hBFtt1ga5j pic.twitter.com/mefJbQbVen
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Cynopsis 05/21/26: Smoove Sailing for Fox Entertainment Studios https://t.co/dsGFczczmI pic.twitter.com/7H5PTd0YHT
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Cynopsis 05/20/26: "Scooby-Doo!" Gets Anime-ted https://t.co/XLLdDq64Ik pic.twitter.com/GSGaQcoeH0
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Cynopsis 05/19/26: Debut Date Set for "Adventure Time" Spinoff https://t.co/EUyMvBurzE pic.twitter.com/FHH9hBmGo7
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Cynopsis 05/18/26: Colbert Goes Big With "Late Show's" Final Week's Guests https://t.co/f28LRIfMlz pic.twitter.com/IABZfKwnVD
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Cynopsis 05/15/26: "Doctor Who" Finds a Home on AMC+ https://t.co/e3opLi6C4h pic.twitter.com/m2l9T2vVZb
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Cynopsis 05/14/26: Premiere Date Set for "Big Bang" Spinoff https://t.co/HkU50beAkS pic.twitter.com/XUL0IVlvON
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Cynopsis 05/13/26: Queen Latifah Joins "The Voice" https://t.co/D3wEEspz3C pic.twitter.com/nQDT387fDR
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Cynopsis 05/12/26: ABC Orders "The Rookie" Spinoff https://t.co/mFeiVTYdmv pic.twitter.com/DeSF0762QR
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Cynopsis 05/11/26: NBC Sets "Rockford Files" Reboot https://t.co/JKJSQpBeZu pic.twitter.com/qa9lr0J27q
— Cynopsis (@CynopsisMedia) May 11, 2026
Cynopsis 05/08/26: "Temptation Island" Renewed for Season 3 https://t.co/2y7zCzeTdS pic.twitter.com/SU6r2YyESe
— Cynopsis (@CynopsisMedia) May 8, 2026
Cynopsis 05/07/26: Ted Turner Dies at 87 https://t.co/fYlFNvBoKa pic.twitter.com/hcuiOKyvcO
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Cynopsis 05/06/26: "American Mayhem" Catches Comic Moments https://t.co/ttJ89EFgwA pic.twitter.com/XODcjF1SDS
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Cynopsis 05/05/26: The Kentucky Derby Has Record-Breaking Run https://t.co/ET9XCpZD0h pic.twitter.com/VmR2FKKMus
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Cynopsis 05/04/26: "Bold" New Dating Series Heading to Fox https://t.co/u3Y9MPoKEq pic.twitter.com/iZVqvkJc5N
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Cynopsis 05/01/26: Prime Video Gets Obsessed https://t.co/1p2ewdBT7G pic.twitter.com/kgfeIKT4pA
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Cynopsis 04/30/26: Netflix Orders New Animated Comedy Series https://t.co/wpw0MuWmbz pic.twitter.com/ySVT8miEIK
— Cynopsis (@CynopsisMedia) April 30, 2026
Cynopsis 04/29/26: Apple TV Sets Season 4 Premiere Date for "Ted Lasso" https://t.co/JYJdFI0JHo pic.twitter.com/4Hi4vDeTWx
— Cynopsis (@CynopsisMedia) April 29, 2026
Cynopsis 04/28/26: Amazon Strikes Major Oprah Deal https://t.co/ur1uV2CfAs pic.twitter.com/dbtUBvW4Hl
— Cynopsis (@CynopsisMedia) April 28, 2026
Cynopsis 04/27/26: HBO Doc Exploring the Zizians in the Works for HBO https://t.co/HzUVDNFqeM pic.twitter.com/slsBBfVMN3
— Cynopsis (@CynopsisMedia) April 27, 2026
Cynopsis 04/24/26: WBD Shareholders Approve Paramount Deal https://t.co/jjZDDRAzC3 pic.twitter.com/KRxL7bWnCd
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Cynopsis 04/23/26: CTV Platform Market Remains Concentrated https://t.co/2aQUywSmON pic.twitter.com/8TmxnQ26KX
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Cynopsis 04/22/26: Sports-Focused "Jeopardy!" Spinoff Headed for Hulu, Disney+ https://t.co/aUSOtCyjJz pic.twitter.com/WkG7Sdspk8
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Cynopsis 04/21/26: "Two and a Half Men" COZI's Up https://t.co/hKocYixnuh pic.twitter.com/fKgyUQOSKg
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Cynopsis 04/20/26: Politicians Named Top News Influencers https://t.co/fi7tltK0Fr pic.twitter.com/a7DgdL9QV8
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Cynopsis 04/17/26: Record Coverage Coming for the NFL Draft https://t.co/7AU6Secfeh pic.twitter.com/FvfOVfdqu6
— Cynopsis (@CynopsisMedia) April 17, 2026
Cynopsis 04/16/26: MGM+ Renews "From" for Fifth and Final Season https://t.co/nXHInYEFC5 pic.twitter.com/N178N9n2X4
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Cynopsis 04/15/26: Dan Stevens Takes Killer Role https://t.co/kFHP9qGzwg pic.twitter.com/i6OAAZDjTS
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Cynopsis 04/14/26: WBD Gears Up for Superman Day https://t.co/ep6HpKVOTP pic.twitter.com/l9TWzMJZ6U
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Cynopsis 04/13/26: "Welcome to Wrexham" Scores Three-Year Renewal https://t.co/XUEc0fhf8q pic.twitter.com/sH8MQWZTVG
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Cynopsis 04/10/26: HBO Renews Rooster for Season Two https://t.co/SwX7rrZPw2 pic.twitter.com/ofZL114n2x
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Cynopsis 04/09/26: Jeff Shell Out at Paramount Skydance https://t.co/vdZQRDPN74 pic.twitter.com/zQ90KmpSIM
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Cynopsis 04/08/26: Release Date Set for Apple TV's "Dark Matter" https://t.co/M4n4hKu6IZ pic.twitter.com/6yFlFyue5a
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Cynopsis 04/07/26: "Comics Unleashed" Makes a Move https://t.co/2EePAbXkNe pic.twitter.com/3vwSoKhYsL
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Cynopsis 04/06/26: Netflix Renews "Love on the Spectrum" for Season Five https://t.co/CeGEnVKbmM pic.twitter.com/bsBH0U64x8
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Cynopsis 04/03/26: Hulu Sets Season Two Return for "Deli Boys" https://t.co/m53yaMRZFo pic.twitter.com/4idLFYuzQK
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Cynopsis 04/02/26: Trevor Noah Set to Host YouTube Upfront Event https://t.co/08oUH0x742 pic.twitter.com/RxZAIkYwl9
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Cynopsis 03/31/26: ABC Renews "Grey's Anatomy" for Season 23 https://t.co/O4QyqENcH9 pic.twitter.com/cEXYmhVkuI
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Cynopsis 03/31/26: ABC Renews "Grey's Anatomy" for Season 23 https://t.co/O4QyqENcH9 pic.twitter.com/cEXYmhVkuI
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Cynopsis 03/30/26: HBO Sets Debut Date for "The Dark Wizard" https://t.co/yxJous7qGk pic.twitter.com/p3ue4LBM3m
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Cynopsis 03/27/26: Bill Maher to Receive Kennedy Center Honor After All https://t.co/2r50c7CuXY pic.twitter.com/yAm8no68ez
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Cynopsis 03/26/26: CBS Media Ventures Sets 2026-27 Slate https://t.co/bZY6SvwoEq pic.twitter.com/iXpFWn0I6g
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Cynopsis 03/25/26: Apple TV Renews "For All Mankind" for Sixth and Final Season https://t.co/rBpSO4T2Jv pic.twitter.com/MCYl4Rp6GC
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Cynopsis 03/24/26: "Regular Show" Returns to Cartoon Network https://t.co/8ik33TzDRB pic.twitter.com/y26ZJjD3kP
— Cynopsis (@CynopsisMedia) March 24, 2026
Cynopsis 03/23/26: CBS News Radio Shutting Down https://t.co/857DW6Q28N pic.twitter.com/8dbzzmPjDb
— Cynopsis (@CynopsisMedia) March 23, 2026
Cynopsis 03/20/26: ABC Cancels "The Bachelorette" Season https://t.co/JDGvVtxUbo pic.twitter.com/CGKHtwV9vq
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Cynopsis 03/19/26: Toyota Hits the Beach With "Baywatch" https://t.co/WltT2slH0C pic.twitter.com/XbV7cc77Qt
— Cynopsis (@CynopsisMedia) March 19, 2026
Cynopsis 03/18/26: Apple TV Launching Animated Adventure Series https://t.co/FXsxmHixuG pic.twitter.com/g1gvVRStab
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Cynopsis 03/17/26: "The Neighborhood" Takes a Final Bow https://t.co/iVer7CSnMR pic.twitter.com/tJkaBofXpG
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Cynopsis 03/16/26: Peacock Goes Vertical https://t.co/peHdNi7DUh pic.twitter.com/tXQJJw9PHi
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Cynopsis 03/13/26: Disney+ Launches Vertical Video https://t.co/75aLfk86kw pic.twitter.com/3O36sq9xJ2
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Cynopsis 03/12/26: "Rick and Morty" to Return With "High-Concept Insanity" https://t.co/kQmy0jaxtD pic.twitter.com/CrZTFTjRHE
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Cynopsis 03/11/26: Bon Appétit: Eva Longoria Digs Into France’s Food Legacy for CNN https://t.co/RaDAL9CUCS pic.twitter.com/My9m4cKvHE
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Cynopsis 03/10/26: AMC Networks Hands Early Renewal to "The Audacity" https://t.co/lHTG6WEJ01 pic.twitter.com/O9yu3WtJcq
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Cynopsis 03/09/26: Netflix Steps Back From As Ever Deal https://t.co/PF4ooAlN7G pic.twitter.com/KjolPQQ4rb
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Cynopsis 03/06/26: Apple TV Gets Twisted https://t.co/6qqbFASMpA pic.twitter.com/GInmRBJRQr
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Cynopsis 03/05/26: Gayle King Inks New Deal With CBS News https://t.co/LodlAtxKMB pic.twitter.com/LSejhWaWrg
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Cynopsis 03/04/26: "Zootopia 2" Set to Start its Streaming Run https://t.co/lvFsL7TNdG pic.twitter.com/1URULYqZvi
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Cynopsis 03/03/26: Disney Orders More "Zombies" https://t.co/GxdSIdSi2x pic.twitter.com/KlzM5rjD9F
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Cynopsis 03/02/26: "The Studio" Picks Up Producers Guild Award https://t.co/xT0jP27N5o pic.twitter.com/3QrW3yjdWA
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Cynopsis 02/27/26: Netflix Drops Out https://t.co/pSDAbY7JPV pic.twitter.com/ewsspVnxyj
— Cynopsis (@CynopsisMedia) February 27, 2026
Cynopsis 02/26/26: HBO Renews "Industry" for Fifth and Final Season https://t.co/61rn2rNnSq pic.twitter.com/cDWoutmkyX
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Cynopsis 02/25/26: MGM+ Renews "Robin Hood" https://t.co/k8LWw2ZGV9 pic.twitter.com/vJyGjGlKun
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Cynopsis 02/24/26: Microdramas Gain Momentum in US; Hulu Orders Pilot for "The X-Files" Reboot https://t.co/P3xI0TDESh pic.twitter.com/Op5fa2l8Dk
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Cynopsis 02/23/26: Eric Dane Offers "Famous Last Words" https://t.co/AA2uIJzosT pic.twitter.com/5WMhZgaMOB
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Cynopsis 02/20/26: Yanked Colbert Interview Draws 8 Million Engagements https://t.co/byW4vr8f5v pic.twitter.com/qoaVZYwdvh
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Cynopsis 02/19/26: Adult Swim Orders New Comedy https://t.co/570aLMyln5 pic.twitter.com/IFB1aRIl4D
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Cynopsis 02/18/26: TV Viewing Hits 12-Month High https://t.co/fpNMauhblD pic.twitter.com/W0wg8GqEnY
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Cynopsis 02/17/26: Netflix Cancels "Terminator Zero" https://t.co/ln6iBDA9ko pic.twitter.com/WEQ0R7Rr7s
— Cynopsis (@CynopsisMedia) February 17, 2026
Cynopsis 02/13/26: "Off Campus" Makes the Grade at Prime Video https://t.co/P2NKoUd7VN pic.twitter.com/gwqu1hFSMg
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Cynopsis 02/12/26: ESPN Gets In The Game Early https://t.co/UJdFxKd4Zi pic.twitter.com/sUakYPR4Im
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Cynopsis 02/11/26: Fox News Gets Brief https://t.co/Gu4DyzOG8n pic.twitter.com/zFM6roM9Ma
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Cynopsis 02/10/26: Scripps Sells Court TV https://t.co/fL3JbLAsqj pic.twitter.com/4v6YJJjfuN
— Cynopsis (@CynopsisMedia) February 10, 2026
Cynopsis 02/09/26: Olympics Ratings Off to a Strong Start https://t.co/DuDuuAvvTr pic.twitter.com/uPxBcQKMby
— Cynopsis (@CynopsisMedia) February 9, 2026
Cynopsis 02/06/26: "Dark Winds" Renewed for Season Five https://t.co/hpynoSknKm pic.twitter.com/Ew7VA7b5HP
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Cynopsis 02/05/26: "Rooster Fighter" Lands on Adult Swim https://t.co/uqBTjEtZlI pic.twitter.com/cwwduoGMxW
— Cynopsis (@CynopsisMedia) February 5, 2026
Cynopsis 02/04/26: Disney Names Iger Successor https://t.co/h28PVvAu7l pic.twitter.com/ee3qGZn78K
— Cynopsis (@CynopsisMedia) February 4, 2026
Cynopsis 02/03/26: Apple TV Hands Early Season 3 Renewal to "Your Friends & Neighbors" https://t.co/Kumb3wtnns pic.twitter.com/iQB3AhG6WH
— Cynopsis (@CynopsisMedia) February 3, 2026
Cynopsis 02/02/26: HBO Renews "It's Florida, Man" for Season Three https://t.co/DnhkwAAZ8D pic.twitter.com/PabW5BjNaP
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Cynopsis 01/30/26: Netflix Hands Early Renewal to "Lincoln Lawyer" https://t.co/Oy5GXRPU44 pic.twitter.com/caFvDrEX8z
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Cynopsis 01/29/26: Apple TV Sets Summer Return for "Ted Lasso" https://t.co/fKUK9EZA3K pic.twitter.com/T80oBJZZ5i
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Cynopsis 01/28/26: Not Such "Model" Behavior on Netflix https://t.co/lvMomXcADL pic.twitter.com/eBdk1WpR8Z
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Cynopsis 01/27/26: Premiere Date Set for Hulu's "The Testament" https://t.co/jVxu7flAni pic.twitter.com/7WNk5KGNJZ
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Cynopsis 01/26/26: NBC's "The Hunting Party" Heads to Netflix https://t.co/LhEvXScFhw pic.twitter.com/gjLEntkMuO
— Cynopsis (@CynopsisMedia) January 26, 2026
Cynopsis 01/23/26: Olympic Games Get "Heated" https://t.co/4ARiFJsqYr pic.twitter.com/5S3ADMuEpT
— Cynopsis (@CynopsisMedia) January 23, 2026
Cynopsis 01/22/26: Apple TV Sets Launch Date for "For All Mankind" https://t.co/ZF7Tt0mXrE pic.twitter.com/hMQ2KnyUCz
— Cynopsis (@CynopsisMedia) January 22, 2026
Cynopsis 01/21/26: Streaming Hits New High https://t.co/mtPqsnlGl3 pic.twitter.com/9SNN9YfCzD
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Cynopsis 01/20/26: Trump Says He'll Protect Army-Navy Game With Exclusive Broadcast Window https://t.co/p3mXqJATcM pic.twitter.com/oUzZLFApU4
— Cynopsis (@CynopsisMedia) January 20, 2026
Cynopsis 01/16/26: Netflix and Sony Pictures Strike Pay-1 Deal https://t.co/g5WzcsffUn pic.twitter.com/Dl6jHnrzqN
— Cynopsis (@CynopsisMedia) January 16, 2026
Cynopsis 01/15/26: Netflix Back on Top in SVOD Market Share https://t.co/KuEewxSIzz pic.twitter.com/M8qCtOaZMw
— Cynopsis (@CynopsisMedia) January 15, 2026
Cynopsis 01/14/26: Anheuser-Busch Is Set to Score https://t.co/9gQQpFkfPB pic.twitter.com/d48ponwtxj
— Cynopsis (@CynopsisMedia) January 14, 2026
Cynopsis 01/13/26: A "Shore" Thing for Paramount+ https://t.co/ql2TkWl18R pic.twitter.com/cUqy3kvYbY
— Cynopsis (@CynopsisMedia) January 13, 2026
Cynopsis 01/12/26: Netflix Renews "Black Mirror" for Season 8 https://t.co/MJMxWvenQO pic.twitter.com/5yDlvGZAYM
— Cynopsis (@CynopsisMedia) January 12, 2026
Cynopsis 01/08/26: Yahoo Integrates Agentic AI https://t.co/CqmQXgQPrT pic.twitter.com/bsvrIjKpm7
— Cynopsis (@CynopsisMedia) January 8, 2026
Cynopsis 01/07/26: NBCU Looks to a Legendary February https://t.co/K27u5Jpnbz pic.twitter.com/6Yl5ogc3D4
— Cynopsis (@CynopsisMedia) January 7, 2026
Cynopsis 01/06/26: WPP Unveils Agent Hub https://t.co/NHQK0MD9NZ pic.twitter.com/OU2AyOSR2X
— Cynopsis (@CynopsisMedia) January 6, 2026
Cynopsis 01/05/26: New "CBS Evening News" Anchor Gets an Early Start https://t.co/PE0dRxt2j5 pic.twitter.com/x1eLjEgpWi
— Cynopsis (@CynopsisMedia) January 5, 2026