Long-Form Video

The IAB (Interactive Advertising Bureau) defines ‘long-form video’ as video content that always has a content arc with a beginning, middle, and end, and that typically lasts longer than 10 minutes. (Most frequently, that means movies or series.) If long-form video content is ad supported, it typically contains mid-roll ad breaks.

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Cynopsis 8/12/2026: Paramount Skydance Threatens To Leave The Golden State

Paramount Skydance’s threats to leave California are becoming more real. As first reported by Puck, CEO David Ellison held an internal meeting last Wednesday to confirm that he plans to move the company out of state if Attorney General Rob Bonta does not negotiate to settle the current antitrust lawsuit against the Warner Bros. Discovery acquisition deal.

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