Data Onboarding

‘Data onboarding’ – sometimes called ‘data on-ramping’ – is the process of transferring offline data into actionable digital data. Vendors specializing in data onboarding will use a company’s offline data – such as customer email addresses, phone numbers, or sales transaction data – to gather digital information about those customers, such as their Facebook profiles or their Twitter handles. An effective onboarding campaign would also yield customer data such as interests, tweets, and social media statuses. The end result: digitally addressable consumers, and a richer array of data about them.

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