Agency Trading Desk

In digital advertising, a ‘trading desk’ is a centralized management platform used by ad agencies that specialize in programmatic media and audience buying. Trading desks are generally layered on top of demand-side platforms (DSPs), or other audience-buying technology. In addition to planning and buying media, trading desks usually measure results and report audience insights to clients.

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Cynopsis 9/2/2026: Women in TV Are Becoming Less Employed

Women are less represented in television than they used to be – both in front of and behind the camera. That’s according to the latest “Boxed In” study by the Center for the Study of Women in Television and Film at San Diego State University, which tracked more than 2,500 characters and 3,600 credits during the 2025-26 television year.

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