Get the inside scoop on the BIG TV Summit – Executive Summary Inside

Cynopsis Medias First Morning Read

 

Monday September 23, 2024

Get the inside scoop on the BIG TV Summit – Executive Summary Inside
Missed the BIG TV Summit? No worries – we’ve got you covered! Dive into the Executive Summary from this year’s event, packed with insights from industry leaders at Amazon, Dentsu, UM, Liberty Mutual, and more. Discover key takeaways on CTV, addressable TV, retail media, and the latest trends shaping the future of media. Don’t miss this opportunity to stay ahead – click HERE to read the full recap!

@{optoutfooterhtml}@

 

Related Topics: Special Editions

Related Stories

Cynopsis 01/09/26: Paramount Reaffirms Bid for WBD

Friday January 9, 2026    IN THE NEWS Paramount Skydance is doubling down, reaffirming its $30-a-share bid for Warner Bros. Discovery and insisting it tops the deal WBD struck with Netflix. The company says it has “diligently and constructively” addressed every concern raised by WBD, pointing to its December 22 revised proposal and follow-up filings […]

Cynopsis 01/08/26: Yahoo Integrates Agentic AI

Thursday January 8, 2026    IN THE NEWS As expected, the board of Warner Bros. Discovery advised shareholders to reject the latest amended takeover offer from Paramount. “Your Board negotiated a merger with Netflix that maximizes value while mitigating downside risks, and we unanimously believe the Netflix merger is in your best interest,” […]

01/07/26: Cynopsis Jobs

jobs8

Wednesday January 7, 2026 CONVERGENT TV WORLD 2026 The Voices Guiding the Next Era of Convergent TV As the industry hits a turning point, Convergent TV World delivers the clarity leaders need. Laura Martin of Needham & Company opens the event with a keynote on AI acceleration, investment shifts, and the rebuild of measurement—followed by […]

Cynopsis 01/07/26: NBCU Looks to a Legendary February

Wednesday January 7, 2026    IN THE NEWS NBC reports it has sold all of its ad inventory for the upcoming Winter Olympic Games – and the sellout was the earliest the company has ever recorded. The Games, from Milan Cortina, Italy, will be part of what NBC dubs a “Legendary February” […]

TV Ad Measurement Is Broken. Tatari Wants to Fix It

On this episode of Inside the Stack, Cynopsis’ Lynn Leahey sits down with Benjamin Heaton, Senior Director of Product Management at Tatari, to talk about why TV ad measurement is breaking down, and what it will take to fix it. They dig into signal loss, why traditional identifiers no longer work, and why most clean […]

CynCity

Cynsiders

Instagram