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Tuesday November 11, 2025 IN THE NEWS The complete freshman season of HBO Max’s “The Pitt” will debut on corporate sib TNT starting Monday, December 1, at 9p – graphic scenes and all. Warner Bros. Discovery said that the decision not to edit “The Pitt” for linear TV was an acknowledgment of the show’s […]

Monday November 10, 2025 IP-to-postal linkages are accurate, on average, 13% of the time. That stat is among the key findings from a study, commissioned by Coalition for Media Measurement and Go Addressable, that highlights gaps in CTV and audience-based advertising. Other highlights include: · IP-to-email linkages are accurate, on average, 16% of the time. […]

Monday November 10, 2025 IN THE NEWS AMC Networks is reducing its global workforce of 1,800 employees by about 5% through voluntary buyouts. CEO Kristin Dolan said the exits were intended to “ensure we have the right skills for the future.” The news came on Friday, as AMC reported 3Q25 results that included a […]

Sunday November 9, 2025 CYNOPSIS WEBINARS The Data Advantage Starts Here Broadcasters and streamers are rewriting the rules of audience engagement. Join Cynopsis and Omeda on Nov. 11 at 1 PM ET to explore insights from the 2025 State of Audience Data report—what’s driving growth, what’s holding brands back, and how to turn first-party data […]

Friday November 7, 2025 IN THE NEWS Forty-three percent of large advertisers expect to spend more on addressable TV in 2026. That stat comes from Go Addressable, an association led by the major TV providers that seeks to advance addressable TV advertising. Additionally: · Among survey respondents who haven’t used addressable TV, 63% plan […]
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