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A Cynopsis Message From A+E Global Media Wednesday April 1, 2026 IN THE NEWS TV supercharges recall. Comcast Advertising’s TV Makes Memories study finds brand recall jumps 8.7x when TV is paired with search, 1.8x with social, and 1.6x with podcasts – far outperforming standalone channels. When TV is […]
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Tuesday March 31, 2026 IN THE NEWS AI is moving too fast for some consumers, particularly when it comes to disclosure, trust, and brand perception, according to new Cint research, conducted in association with Advertising Week Europe. The survey found 27% of US and UK consumers are extremely or very concerned […]
03/30/26: Cynopsis Media Tech Update
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The Premium Illusion: Navigating the CTV Quality Crisis
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