Cynopsis: Sports
09/28/12

Good morning. It’s Friday, September 28, 2012, and this is your first early morning Sports briefing. 

In a discouraging sign to hockey fans, the NHL scrapped the remaining preseason games this year, as the player lockout continues onward until a new CBA is signed. The league had already cancelled exhibition games scheduled in September. The regular season is still scheduled to start on Oct. 11 and the two sides will meet once again in NY on today in an effort to hammer out some middle ground.

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On the Air

TBS revealed broadcast plans for the channel’s upcoming MLB post-season games, which begin on Oct. 5 with the first-ever Wild Card presented by Budweiser. The network will also be the exclusive home of up to 18 Division Series games and the entire American League Championship Series. In the broadcast booth, Ernie Johnson will handle play-by-play alongside analysts John Smoltz and Ron Darling for the network’s exclusive coverage of the ALCS. For the Wild Card and Division Series, TBS will feature a pair of three-man commentator teams: play-by-play announcer Brian Anderson will be joined by veteran analysts Darling and Joe Simpson; while Johnson joins Cal Ripken and Smoltz. Division Series announce teams will also include veteran play-by-play announcer Dick Stockton, along with TV analyst Bob Brenly; and Don Orsillo (play-by-play) and Buck Martinez (analyst). Production will also incorporate 3D Hologram Imagery, triple the amount of Slo-Mo cameras, Bloomberg Stats, and Pitch Trax.

FOX Sports Networks locked in a long-term media rights deal with the Big West Conference that will make Prime Ticket, FOX Sports West, and FOX Sports San Diego the exclusive regional TV homes for Big West Conference sports starting this season. Channels will carry a minimum of 20 events and will include regular season men’s basketball games, four men’s basketball tournament quarterfinal games, and the women’s basketball tournament championship game, as well as the soccer and track and field championships. In addition, FOX Sports Networks will help launch the Conference’s free-to-access video streaming platform this November featuring up to 800 live events each academic year.

CBS Sports Radio made it official yesterday, announcing that Jim Rome will bring The Jim Rome Show to the network. His series will run live weekdays from noon to 3p.The series will start Wednesday, January 2 after Rome recently signed a multi-year agreement with CBS contributing across a variety of platforms.

As expected, the NFL announced an eight-year agreement with the NFL Referees Association on Wednesday night that brought the refs back in time for last night’s Thursday Night Football game. Commissioner Roger Goodell temporarily lifted the lockout so officials could work the game, and officials will vote on the agreement Friday and Saturday in Dallas

ESPN announced that SportsCenter anchors Hannah Storm and John Anderson will lead the ESPN team of commentators as host and play-by-play for ESPN’s live telecast of the ING New York City Marathon on Sunday, Nov. 4. The race will be carried on ESPN2 and on computers via WatchESPN.com and on smartphones and tablets via the WatchESPN app. ABC will also present a two-hour national broadcast at 4p, with local viewers able to watch the race on WABC-TV and 7online.com.

NBC Sports Network has slated 10 Mountain West men’s basketball games for this year’s basketball coverage, with a schedule that will include Boise State, Colorado State, Nevada, New Mexico, San Diego State and UNLV. Coverage begins Saturday, January 12 at 8p when San Diego State hosts Colorado State.

FOX Sports San Diego announced its broadcast team for the “Battle on the Midway” basketball game that will be played on Friday, Nov. 9 atop the flight deck of the historic USS Midway Museum Aircraft Carrier in San Diego Harbor. Pregame coverage of the San Diego State Aztecs/Syracuse Orange matchup will start at 4p with tipoff planned for 5p. The game will be called by Dick Enberg and Steve Kerr with Erin Andrews on the sidelines.

IndyCar CEO Randy Bernard is set to reveal the 2013 IZOD IndyCar Series schedule live on Wind Tunnel on SPEED Sunday at 9p. Bob Varsha and Robin Miller will host.

BTN is televising 40 women’s basketball conference matchups this season, as well as 10 Big Ten Women’s Basketball Tournament games, and an additional number of non-conference games. Conference action begins Thursday, January 3, with Ohio State/Iowa. Throughout the season, BTN will feature games on most Mondays, Thursdays and Sundays during conference play.

The Professional Bowlers Association’s 33rd consecutive season of television coverage on ESPN will feature 16 telecasts this year, including 11 shows expanded from 90 minutes to two hours, as well as live coverage of two major championships and the first round of an all-new team competition. The winter-spring PBA television season on ESPN starts Sunday, Dec. 9, with Lon McEachern serving as announcer and Randy Pedersen as analyst for all ESPN-PBA telecasts.

Universal Sports Network announced a new original series with Encompass Films called Take A Seat: Egypt, that will premiere on Monday, October 1, at 8p. The seven-episode documentary series follows Dominic Gill on his tandem bicycle as he explores the country’s past, present and future with the help of seven young Egyptians who all chose to “take a seat”. New episodes will air Mondays through Nov. 12.

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Sponsorship & Promotion

PVH Corp. locked in a multi-year marketing partnership between its IZOD brand and 2012 U.S. Open champion Webb Simpson. The multi-year agreement starts in 2013 and will feature  Simpson wearing IZOD Golf apparel on-course and contribute to future product development.

Digital Fields

You gotta love MLB Advanced Media’s newest digital challenge. After the last fan standing went down on this year’s Beat the Streak, the company is offering one last chance at immortality for one baseball fan this season. In a statement released yesterday announcing that there would be no winner this season, MLBAM said “We tried to give millions of dollars away. We have really tried.” The company then announced that a new edition called Beat The Streak In A Day Presented By Scotts is underway. The challenge begins and ends today, with fans needing to pick 57 Major League players who they think may get a hit in a game on that day. If anyone succeeds at going 57-for-57 with their picks, MLBAM will award that $5.6 million grand prize.

Electronic Arts announced that the company will now launch NBA LIVE 13 this year, with executives stating that “making great games is not easy, and we’re just not there yet on NBA LIVE 13.” The game was slated to be released next month.

The Main Event

Giants/Eagles look to settle scores on NBC on Sunday night at 8p.

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NOMINATE THE MOST INTRIGUING PEOPLE IN MEDIA…

Event/Submission Questions: Jenn Sredzinski
Advertising/Sponsorship information: Mike Farina

ON THIS DAY in 1960: Ted Williams hits a home run in his last major league at-bat.

Answer to Our Last Sports Trivia Question:  Who caught the famed “Immaculate Reception?” Franco Harris. Kudos: Peter Nawrocki-Clear Channel/NY; Scott L. Pinker-Sony Pictures Television/NY; Mike Lee-Zenith Media/NY; Joe Tafuri-Tennis Channel/NY;Betty Gomes-Sports Business Journal/Charlotte; Heidi Bahnck-NFL Films/Mt. Laurel; Rick Rosenfelt-New York Jets, LLC/Florham Park; Carolyn Mailloux-Independent media consultant/Charleston; Chris Faulds-Bell Media Digital/Toronto; Simon Bassett-CBC Sports/Toronto; Michael Bell-NCC Media/Dallas; AustinSmith-Turner Sports/Chicago; Erin Whelan-Tribune/Chicago; John Kukla-KDFW/Dallas; Greg Moloznik-GLM Media/Scottsdale; David Hauptman/Denver; Matt Sautter-OpenTV/Golden; Kristine Stevens-Journal Broadcast Group/Napa; Dave Sikula-Walmart Labs/San Bruno; Joshua Clark-US International Media/LA; Chris Navalta-Graham & Associates/San Francisco; Marci Polzin-Clear Talent Group/Studio City.

In The Know: Who is the only athlete to have won the World Series Most Valuable Player Award as a member of two different teams? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Chris
Chris Pursell for Cynopsis | Sports
09.28.12

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