Friday, September 28th, 2012


Igniters Unlock the Mysteries of Syfy’s Haven

Using Social Media to Become Active Participants in the Storytelling


Check Out Haven TONIGHT at 10/9c.
Nothing Stays Buried Forever!

Get to Know Syfy’s Powerful Audience at


Good morning. It’s Friday, September 28, 2012, and this is your first early morning briefing.

Tonight’s Premieres:
Travel Channel: Paranormal Paparazzi at 7p
CBS: CSI: NY at 8p; Made In Jersey at 9p; Blue Bloods at 10p
FOX: Kitchen Nightmares at 8p; Fringe at 9p
HGTV: Flea Market Flip at 9p
PBS: VOCES at 10p (check local listings)
MTV2: Bellator Fighting Championships at 8p, numbNuts at 10p

Saturday’s Premieres:
Syndication Premieres: Castle
FUEL TV: The Moto: Inside the Outdoors at 8p
CBS: 48 Hours Mystery at 10p
H2: How the States Got Their Shapes at 10p

Saturday’s Finale:
Investigation Discovery: Happily Never After at 9p

Sunday’s Premieres:
CBS: 60 Minutes at 7p; The Amazing Race at 8p; The Good Wife at 9p; The Mentalist at 10p
ABC: Once Upon a Time at 8p; Revenge at 9p; 666 Park Avenue (series debut) at 10p
FOX: The Simpsons at 8p; Bob’s Burgers at 830p; Family Guy at 9p; American Dad at 930p
PBS: Call the Midwife at 8p
Showtime: Dexter at 9p; Homeland at 10p

Sunday’s Finales:
Food Network: The Great Food Truck Race at 9p
TV Guide Network: Nail Files at 9p


Saluting Top Talent, Innovators and Passionate Kids Media Executives & Professionals

Cynopsis: Kids People Awards
Deadline: October 10
Late Submission Deadline: October 15
Awards Event: December 11 (Scholastic, NYC)

Click here to learn about the Awards program & enter online!


TNT does business again with Major Crimes, renewing its hit show via an order for 15 new episodes from Warner Bros. Television to run next summer. The show, starring Mary McDonnell, airs Mondays at 9p on TNT and the first season is slated to wrap mid-October. TNT said the show averages nearly 7 million viewers and has been one of cable’s top three new dramas in adults 18 to 49 with 1.6 million viewers and 25 to 54 with 2.1 million viewers.

Lifetime selects its designers from past Project Runways for the second season of Project Runway All Stars, set to premiere October 25 at 9p. Supermodel Carolyn Murphy hosts and designers include: Wendy Pepper (Season One, Second Runner-Up), Andrae Gonzalo (Season Two), Kayne Gillaspie (Season Three), Uli Herzner (Season Three, First Runner-up), Suede (Season Five), Althea Harper (Season Six, First Runner-up), Emilio Sosa (Season Seven, First Runner-up), Peach Carr (Season Eight),  Casanova (Season Eight), Ivy Higa (Season Eight), Anthony Ryan Auld (Season Nine), Laura Kathleen (Season Nine), and Joshua McKinley (Season Nine, First Runner-up). Celebrity guest judges this season include Katie Holmes, Stacy Keibler, Liv Tyler and others.

MTV2 picks up a third season of Guy Code, slotting it to begin again in January 2013. The renewal comes on the heels of the finale of the show’s second season earlier this week. Guy Code is the network’s highest-rated and most watched original series ever, MTV2 said.

CW gets closer to Nielsen via a deal to integrate Nielsen Online Campaign Ratings into its digital advertising inventory starting this season. The partnership brings an online GRP into CW’s online video, and could prove a boon to the use of GRPs not just in TV but in digital advertising too. CW is the first TV network to commit to use Nielsen’s Online Campaign Ratings.

The nation’s 8th largest cable operator Mediacom will integrate Tivo into the video offerings of its set-top boxes in early 2013.

Food Network and sister channel Cooking Channel turn to Sandra Lee for two new series. She’ll helm Sandra’s Restaurant Remakes debuting October 14 at 10a on Food Network and Sandra Lee’s Taverns, Lounges, & Clubs premiering October 17 at 10:30p on Cooking Channel.

On the heels of its Emmy wins for best drama, and the top drama acting nods for Homeland, Showtime has started its tailgate tour to promote the new seasons of Dexter and Homeland that begin on September 30. For the marketing push, two Showtime trucks are touring the country and stopping at college campuses to give away show-related goodies, snow cones and more at college football games for the next two weeks.
TV Guide Network schedules the premiere of the second season of Rove LA for October 6 at midnight. The one-hour comedy talk show is hosted by Rove McManus and will feature Russell Brand, Adam Lambert and Kristen Schaal as the first guests this season.

ION plans a debut of WWE Main Event October 3 at 8p with a taped event from the night before.

Hallmark taps October 1 at 10a as the premiere for its new how-to show Home & Family.

Cynopsis Media announces its inaugural Most Intriguing People Awards; nominate those you think are making significant contributions to the media industry.  Call for nominations end November 1!


TV Land aims to air a potential Kirstie Alley sitcom. The network ordered a cast-contingent presentation of the script Giant Baby starring the sitcom vet. The show is helmed by Marco Pennette, showrunner for Ugly Betty and Samantha Who. Alley plays a Broadway star whose adopted son returns to reunite with his birth mom.

Discovery-owned Destination America gives the go-ahead to a bacon-centric series United States of Bacon, based on an episode from its summer three-parter United States of Food. The bacon episode fared well for the network, so it’s given the greenlight to turn the special into a 12-episode series with host and chef Todd Fisher hunting out bacon creations across the country. The show is slated to premiere in December.

International film sales and distributor Sierra/Affinity and TV distributor Engine Entertainment link up to form Sierra/Engine Television. The new venture will produce and distribute its own content and represent programs from third party programming providers, such as Georgeville Television.


Discovery Networks Western Europe plans to produce an adventure series covering a group of explorers who attempt to recreate polar explorer Ernest Shackleton’s journey across the Southern Ocean surrounding Antarctica. Dubbed Endurance in the Wake of Shackleton, the show is slated to run on Discovery Channel in Western Europe in the third quarter of 2013.


Cynopsis: Kids! WEBINAR
Digital and Social Media Strategies for Kids TV:  How to Attract and Engage Kids and Tweens
Social media strategies to maximize results

Thursday * October 4, 2012 * 1:30 – 3:00 p.m. ET
Hosted by Gwen Billings, Editor Cynopsis Kids along with panelists:
Jamie Gutfreund – Senior Director, Business Development & Strategy, The Intelligence Group
Jim Mollica – SVP, Consumer Marketing, Nickelodeon
Scott Thomas – VP, Consumer Marketing Cartoon, Network
James Lema – Director, Product Development, Poptropica


Wednesday A18-49 Analysis: The X-Factor boosted FOX to a win Wednesday in the A18-49 demo at 3.4/10, according to final primetime national ratings from Nielsen. The two-hour show earned a 3.4/10 with its 8p start, with CBS’s stalwart Survivor landing next at a 3.1/9. At 9p though, ABC’s Modern Family premiere pulled way ahead with a 5.5/15, besting The X-Factor’s 3.6/10 at that time. Rounding out third place in that hour was Criminal Minds on CBS with a 3.1/8. At 10p, CBS’s premiere of CSI earned a 2.5/7, with NBC’s return of Law and Order: SVU sliding in with a 2.1/6 for its two-hour slot from 9-11p.

Live + Same Day Household Ratings: Wednesday, September 26, 2012 time period averages.  Source: NTI, Galaxy as dated. Live+SD.

CBS: 6.8/11          Survivor: Phillipines [p] 6.4/10, Criminal Minds [p] 7.1/11, CSI [p] 6.7/11

FOX: 5.7/9              The X Factor 5.7/9
ABC: 5.4/9               The Middle [p] 5.5/9, Modern Family [p] 8.7/12, The Neighbors [p] 5.7/9, Revenge 3.5/6

NBC: 4.4/7            Animal Practice 3.4/6 [p], Guys with Kids 3.1/5, Law and Order: SVU [p] 4.9/8

UNIV: 2.1/3             Por Ella Soy Eva 2.1/3, Abismo de Pasion 2.5/4, Amor Bravio 1.9/3

TELE: 0.7/1             Rosa Diamante [p] 0.6/1, Corazon Valiente [p] 0.7/1, Pablo Escobar: El Patron del Mal [p] 1.1/2, El Rostro de la Venganza [p] 0.5/1

ION: 0.5/1               Leverage [r] 0.6/1, Leverage [r] 0.5/1, Leverage [r] 0.5/1

CW: 0.5/1               Oh Sit! 0.5/1, Supernatural [r] 0.5/1

TF: 0.3/1                Cineplex WED [7p start] 0.3/1, Cineplex 2 WED 0.3/1

A18-49:  FOX 3.4/10, CBS 2.9/8, ABC 2.9/9, NBC 1.9/5, UNIV 1.7/5,  TELE 0.5/1, CW 0.3/1, ION 0.2/1, TF 0.3/1


SMG ups Brent Poer to President, SMG LiquidThread North America, the media agency’s content division. He previously served as EVP and Executive Creative Director.



Cynopsis’ Most Intriguing People Awards

Deadline: NOV 1
Awards Gala: SPRING 2013
Read More + Nominate: NOW

Event/Submission Questions: Jenn Sredzinski
Advertising/Sponsorship information: Mike Farina.

Friday’s Fun Fact: Sanyo’s name means “three oceans” in Japanese. The company’s founder wanted to sell his wares across the Indian, Atlantic, and Pacific oceans.

This day in History:1997 – Newscaster David Brinkley, 74, retires after 54 years in broadcasting.

Answer to Our Last Trivia Question: In the show “The Equalizer”, what did the hero (McCall) call his former superior from the “agency”? Control. Kudos to: Ray Giacopelli-AMC/NYC; Linda Grillo-Viacom/NYC; Aaron Paquette-Vision Critical/Chicago; Susan Nessanbaum-Goldberg/M and S entertainment inc/La; Tom Moore-Kalt Productions/LA; Alan Perris-The Television Academy/North Hollywood; Russ .

Today’s Trivia Question: What precinct do Detective Becker and Richard Castle work for? (Email (back to [email protected] starting on Monday) with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.).


NOV 14 | Cynopsis: Digital Video Measurement Summit

Superb Networking Opportunity
Thought-provoking Sessions
Robust Panel of Speakers

Don’t Miss Out: REGISTER NOW

Sponsor | Tremor Video
Media Sponsor | Ad Club of NY
Ad/Sponsorships? | Mike Farina.

Later —
Lisa Ball

Cynthia Turner: Founder & Editor Emeritus
Denise O’Connor: Group Publisher, Media Entertainment
Diane K Schwartz: Senior Vice President, Media Communications Group 

Cynopsis Ad Sales: Mike Farina | VP Sales & Marketing | 203-218-6480
Classifieds Sales: Trish Pihonak | Director of Operations & Content | 888-702-3858

Cynopsis Media: a division of Access Intelligence, LLC * 10 Norden Place * Norwalk, CT * 06855 * USA

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Cynopsis CLASSIFIEDSFor More classifieds, visit the classifieds page here.

JOB OPENING: DIG MKTG MGR/truTV/NY: Dvlp interactive & social media strategies for key series & ntwk initiatives 5-7 yrs mktg/interactive exp. Must work autonomously & mng mult projects. Apply to: (10/5)

JOB OPENING: RESEARCHER + SINGER/STORYTELLER/NYC: Hybrid role in preschool TV series. Bckgrd in psychology/kids research AND strong singing ability a MUST.  Spanish is big plus. Resume to: [email protected] (10/4)

JOB OPENING: TEMP SOCIAL MEDIA SPECIALIST/STUDIO CITY: Responsible for developing and overseeing the execution of strategic social media and digital initiatives. More info & apply: (10/4)

JOB OPENING: VP, AD SALES BUS DEV/Ad Sales/NY: Increase sales revenue by reaching out to prospective bus dev accounts. Full Info/Apply: (10/4)

JOB OPENING: EVP LICENSING/Independent Kids TV Production & Distribution Firm/NY: Lead new division. Senior applicants only. Equity potential. [email protected] (10/4)

JOB OPENING: MGR, REVENUE ANALYSIS/NY: Forecast, analyze & report sales revenues for Fox Broadcasting Co. broadcast & digital properties. 5+ years of Ad Sales/Finance/Media exp. Strong analytic skills req. (10/4)

JOB OPENING: ART DIRECTOR/LA: Oversees UX & visual design for marketing campaigns across digital platforms including social media, apps, mobile. Supervises design team. 5+ yrs online ad exp. Portfolio req. (10/3)

JOB OPENING:  DIR, MKTG RESEARCH & SALES/NBCSports & Olympics/NBC/NYC: Tasked w/delivering comprehensive strategic & customized research plans focused on measuring & optimizing advertiser impact. #6989BR (10/3)

JOB OPENING: ADMIN ASST/Leading non-fiction Television Company/LA: Seeking assistant w/agency, major network or production company desk experience. Resumes: [email protected] (10/3)

JOB OPENING: MARKET RESEARCH DIR/NASCAR/CHARLOTTE: 10 plus yrs exp in Consumer Rsrch. Lead consumer rsrch team, mng custom qual & quant projects and secondary tools. Present to Sr. Execs. Apply: (10/3)

JOB OPENING: WRITER: Experienced true crime writer needed. Please send resumes to [email protected] (10/3)

JOB OPENING: PRODUCER: Experienced true crime field producer needed. Please send resumes to [email protected] (10/3)

JOB OPENING: TEMPORARY MKTG SUPERVISOR/SHOWTIME/NYC: coordinate consumer mktg, branding and on-air campaigns for Smithsonian Channel. Min 3 yrs exp. Organized, creative, media and marketing savvy. Apply at (10/3)

JOB OPENING: CLIENT SERVICE EXEC/LA: opening with leading research company. Support existing & new TV clients; 2+yrs in Media, media software exp. Preferred. Resumes [email protected]; (10/3)

JOB OPENING: VP SALES/NY: Strong background in network TV/cable (digital sales a plus) emphasizing new product development, and a great opener. This is the big opportunity. Resume to [email protected] (10/2)

JOB OPENING: DIRECTOR CONSUMER MARKETING/G4/LA: Develop strategic plans to launch new and returning programming initiatives. Minimum 7 years media marketing required; preferably in TV. Job#7151BR (10/2)

JOB OPENING: RESEARCH ANALYST/Univision/NY: 1+ years TV Nielsen experience. Opportunity to learn advanced research systems and work directly with network management. Strong writing skills a must. [email protected] (9/29)

JOB OPENING: DIR OF PROGRAMMING/Santa Monica: 5-7 yrs. exp. in non-fiction TV & strong contacts. Prev. ntwrk exec exp. a +. Interest in game shows, gaming & international formats. Send resume and cover letter to [email protected] (9/29)

JOB OPENING: WRITER/PRODUCER/EDITOR/ReelzChannel/ABQ: For major network series & movies. We mentor early careers of up and coming talent. Relocation paid to Albuquerque. Apply: [email protected] (9/29)

JOB OPENING: MGR, INTEGRATED AD SALES MRKT/DISNEY/BURBANK: TV & Digital mktg execution, client and project management leader. Strng Knwldg and Experience with Sales Mktg/Branding/Entrainmnt/Agency REQ53615 (9/29)

JOB OPENING: RESEARCH ANALYST/BBC AMERICA/NYC: Create ratings reports and analysis for programming/scheduling. 1-3 years TV/media research experience. Proficient in NPower & MyEvnts. [email protected] (9/29)

JOB OPENING: COORD B&L AFFAIRS/TV Guide Network/LA: Handle daily admin activities, mng contracts rights database, process agmts, draft docs & spec projects. Min 3 yr legal exp in Ent. ind. CV & res: [email protected] (9/29)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

FALL INTERNSHIP CREDITS ONLY:  Branded Entertainment & digital content development company looking for interns to help with INTERACTIVE MKTG to brands and online distribution partners. Must be proficient in Powerpoint and Adobe suite. Resume/Cover Letter [email protected] (10/5)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

SITUATION WANTED: Enthusiastic, driven and organized digital/television PRODUCT MANAGER, with over 8 yrs. exp, seeks new role. Strong resume and experience; open to either coast. [email protected] (9/29)

SITUATION WANTED: AFTER CARE THERAPIST: consult with seg prod on guest Red Flags, provide aftercare to guests on Talk/Reality Shows. Line Producer for 15 yrs. Was After Care Prod. on Dr. Drew’s Life Changers. (9/29)

SITUATION WANTED:  WRITER’S/PRODUCTION ASST: Has worked on The Big Bang Theory, Mike & Molly, etc. Attending UCLA’s TV writing program. Experience as a Page and PA. Proficient in Final Draft. Has BS in Mass Comm. [email protected] (9/29)

E-mail [email protected] or call Trish Pihonak at 888.702.3858 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.


ABC: Shark Tank, Last Resort, 20/20
AZTECA: La Isla, Extra Normal, Al Extremo, Fabrico de Huevos, Fabrica de Huevos
CBS: CSI:NY [p], Made in Jersey [p], Blue Bloods [p]
CW: America’s Next Top Model,Nikita [r]
FOX: The X Factor, Fringe [p]
ION: Cold Case, Cold Case, Cold Case
NBC: Grimm [r], Grimm, Dateline [p]
PBS: Washington Week, Need to Know, The Cliburn: 50 Years of Gold, Voces on PBS [p]
TELE: Rosa Diamante, Corazon Valiente, Pablo Escobar: El Patron del Mal, El Rostro de la Venganza
UNIV: Por Ella Soy Eva; Abismo de Pasion, Amor Bravio

Copyright Cynopsis 2012

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