Friday, September 27th, 2013


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Good morning. It’s Friday, September 27, 2013, and this is your first early morning briefing.

Tonight’s Premieres:
CBS: Undercover Boss at 8p, Hawaii Five-0 at 9p, Blue Bloods at 10p
NBC: Dateline NBC at 9p
FOX: MasterChef Junior Edition at 8p

Tonight’s Finales:
CW: Perfect Score at 8p

Saturday’s Premieres:
CBS: 48 Hours at 10p
Saturday’s Finales:
Bio: My Ghost Story at 9p

Sunday’s Premieres:
ABC: Once Upon a Time at 8p, Revenge at 9p, Betrayal at 10p
CBS: 60 Minutes at 7p, The Amazing Race at 8p, The Good Wife at 9p, The Mentalist at 10p
Destination America: A Haunting at 10p
FOX: The Simpsons at 8p, Bob’s Burgers at 8:30p, Family Guy at 9p, American Dad at 9:30p
E!: Eric & Jessie: Game On at 10p
HBO: Eastbound & Down at 10p, Hello Ladies at 10:30p
Nick: Instant Mom at 8:30p
Showtime: Homeland at 9p, Masters of Sex at 10p
Smithsonian: Terror in the Skies at 8p
Travel: Making Monsters at 8p

Sunday’s Finales:
AMC: Breaking Bad at 9p (series finale)
Bravo: The Real Housewives of New Jersey at 8p
Disney: Austin and Ally at 8:30p
Food: Rachael vs. Guy Kids Cook-off at 8p, The Great Food Truck Race at 9p
History: Mountain Men at 9p


A CBS/Lionsgate Partnership

3Q13 vs. 2Q13
W18-49 +83%, W25-54 +70%, A18-49 +76%

New ownership. Growing ratings. New original series.

Now is the time. Contact your TVGN Account Representative.
*Click for source.

Netflix wants to add its streaming service to U.S. cable systems, said CFO David Wells at an investment conference Wednesday. “We would love… to be available via the existing device in the home, which is the set-top box,” said Wells. Netflix has already struck a deal with U.K.’s Virgin Media, and Sweden’s Com Hem.


The latest player to set up shop on the corner of Twitter and TV is the NFL. The football league will present tweeters with news, analysis and real-time highlights from Thursday night games on the NFL Network, as well as clips from games on other nets after they’ve aired. As part of Twitter’s Amplify program, the partners have pre-sold ad inventory; the deal comes ahead of Twitter’s public stock offering.

A new study, Nielsen Global Survey of Trust in Advertising, reports that of 29,000 people polled, 68 percent say they take action at least some of the time based on TV advertising. Recommendations from people they know was most likely to influence respondents (84 percent); consumer opinions posted online was second (70 percent).

60 Minutes makes its 46th season debut on Sunday with an interview with Secretary of State John Kerry. The news show also unveiled a redesigned app, which includes more classic segments, a “browse by decade” section and bookmarking feature. Season premiere is 7p on CBS.

Fox and Comcast are testing a technology that would keep ads in VOD content current – and grab revenue for viewing not currently measured by Nielsen, reports Variety. “Dynamic ad insertion,” a concept also being explored by CBS and NBC, means ads could be updated to ensure relevancy, so nets would be paid for viewing beyond the current three-day limit.

Hyundai continues its robust marketing partnership with AMC‘s Walking Dead by sponsoring three new webisodes of the zombie drama. The car company’s kiwi-green Tucson is prominently featured on the TV show.

Where better? Oprah Winfrey‘s OWN net signed a deal for the broadcast bow of Lee Daniels’ The Butler, the hit Weinstein Company film starring Winfrey as the wife of a White House butler. Movie will air in 2017.

Dumped after just one day on the air, conservative Fox Sports Southwest commentator Craig James has now lawyered up, claiming his firing was a “severe violation” of his religious liberty. Fox said James’ anti-gay marriage stance wasn’t the reason he was terminated – he just “was not a good fit.”

There’s a YouTube channel with thousands of Saturday Night Live clips – but try to access it from the U.S. and you’ll get a “Sorry about that” smiley face instead of Tina Fey ( The channel was created to boost viewership of the NBC series overseas; in the States, SNL clips are licensed to Yahoo.

Gabrielle Carteris (Beverly Hills, 90210) was elected SAG-AFTRA’s EVP on Thursday. Union president Ken Howard had backed Carteris’s opponent, Mike Hodge.


A&E docuseries The Governor’s Wife follows Trina, the 35-year-old spouse of 86-year-old former Louisiana governor Edwin Edwards (they were pen pals while he was in prison), as she attempts to win over skeptics and fit into Southern high society. Series from Leftfield Pictures and SSS Entertainment premieres Sunday, October 27 at 10p.

Discovery Channel takes a look at the dark side of controversial daredevil Evel Knievel in True Evel, from Kowalski TV. One-hour special airs Monday, October 14 at 10p.

Military Channel‘s What If…? Armageddon 1962 suggests what might have happened if an earlier attempt on President John F. Kennedy’s life had been successful, putting Lyndon B. Johnson in charge of the Cuban Missile Crisis. The Peacock Productions special airs Tuesday, October 22 at 10p.

EPIX kicks off its “All Hallows’ Evil” Halloween marathon October 30-31 with an original documentary about ghoulish special effects. Nightmare Factory (to be followed by such fare as Pumpkinhead and Cheerleader Massacre) airs Wednesday, October 30 at 8p.

Joey Lawrence will host the third annual American Humane Association Hero Dog Awards, joining a pack of canine-loving celebs including Betty White, Ryan O’Neal and Marlee Matlin. The Hallmark special from MRB Productions tapes at the Beverly Hilton October 5, to air Wednesday, October 30.


They’re ba-a-a-ck. Jersey Shore’s Snooki and her BFF launch the third season of Snooki & JWoww on Tuesday, October 22 at 10p.

Tricked-out bunkers and survival machines return in season three of NatGeo’s Doomsday Preppers on Tuesday, October 29 at 9p. Aptly enough, the net’s new series, How to Survive the End of the World, follows at 10p.

More Mistresses: ABC is bringing back the froth for a sophomore summer run. The soapy drama from ABC Studios, starring Alyssa Milano, was the number two summer scripted series A18-49, after CBS powerhouse Under the Dome.

It hasn’t even left yet, but HBO‘s Boardwalk Empire is back. The drama, which is three eps into season four, has been renewed for season five.

Velocity’s Overhaulin’ has a new driver. Ultimate Fighting Championship’s Octagon Girl, Arianny Celeste, joins Chip Foose and Chris Jacobs on the auto makeover show, premiering season seven Tuesday, October 1 at 9p.

Join me at our October 17th Cynopsis Future TV Summit! This all-day conference will bring together expert speakers on topics including measurement, the Second Screen, the New Networks, a unique “People on Chairs” guerilla Focus Group, and much more! Register here:


Some panic. Some pray. Some get out their cameras.
Sunday at 8 pm et/pt
Smithsonian Channel
For more information, contact Mary Ellen Bottone at
[email protected].


Vince Gilligan (Breaking Bad) has a series production order from CBS for detective drama Battle Creek. Sony Pictures TV and CBS TV Studios will produce the show for the 2014-15 season.

CMA Country Christmas will celebrate the holidays with performances from the likes of Trace Adkins, Rascal Flatts and Luke Bryan, in a special hosted by Jennifer Nettles for ABC. Live-to-tape show takes place Friday, November 8 in Nashville, to air during the holiday season.

Jason Bateman‘s Aggregate Films has a script commitment with penalty from Fox for Wife Nanny, reports Deadline. Sitcom is about an exec who hires a gay best friend for his wife.


Serch, one of the first white rappers, gets a shot at an eponymous syndicated daytime talker. From CBS Television Distribution, the show will have a four-week test run on Tribune Broadcasting stations in eight markets starting January 6, 2014.


Former Zodiak USA CEO Grant Mansfield has formed Plimsoll Prods., specializing in reality and wildlife shows for audiences in the U.S. and U.K. The company will be headquartered in Bristol and London.

NATPE is moving its European television market from Budapest to Prague next year, and renaming it NATPE Europe. In its new space, all activities will be in one location, as is the case with the organization’s U.S. event in Miami.

Call for Submissions: Cynopsis is producing a Halloween Programming Guide which comes out on October 17 and will be sent to all Cynopsis and Cynopsis Kids subscribers. If your network has a Halloween-themed programming airing during October, 2013, please send your listings to Cathy Applefeld Olson, at [email protected] no later than Friday Oct 4. Please include the following information: type of program (i.e. series, special, documentary, movie or holiday-themed episode), title, dates and times of all airings (please indicate when the show first premieres and when subsequent encores will air). A confirmation email will be sent following each submission from Cathy (if you don’t receive a confirmation email, please resubmit)


Emmy-winning Modern Family was Wednesday’s top show A18-49 with a 4.2 rating/12 share, but was down 25 percent from last year’s bow. ABC‘s prime time kick-off, The Middle (2.5/8 in A18-49) was also down from last year, by 15 percent, but matched numbers in the demo with CBS’s Survivor.

The X Factor was also down from last year, by about 25 percent, but it’s moving in the right direction: at 2.5/7 in A18-49, the singing competition saw a 14 percent surge from its first two outings this season.

NBC‘s Revolution drew a 1.8/6 A18-49 and 6.8 million total viewers in its new time slot, about what it delivered in the demo with its The Voice lead-in during May sweeps (though down from the 4.1 ratings splash it made a year ago). But the net’s Law & Order: SVU isn’t showing signs of age, bouncing 29 percent from a year ago with a 2.7/8 in A18-49..
Wednesday A18-49 Analysis: ABC led Wednesday night among A18-49 viewers with 2.9/8, according to final primetime national ratings from Nielsen. CBS’s Survivor earned 2.4/8 to take the 8p hour, eking out a victory over the 2.4/8 average of ABC’s The Middle and Back in the Game. ABC’s Modern Family coasted to the top spot at 9p, with 4.2/12 versus 2.8/8 for CBS’s Criminal Minds. A 2.9/8 for NBC’s Law & Order: SVU at 10p topped the 2.0/6 earned by both ABC’s Nashville and CBS’s CSI.

Live + Same Day Household Ratings: Wednesday, September 25, 2013 time period averages. Source: NTI, Galaxy as dated. Live+SD.

CBS 6.3/10 Survivor [p] 5.9/10, Criminal Minds [p] 7.1/11, CSI [p] 5.9/10
NBC 5.6/9 Revolution [p] 4.4/7, Law & Order: SVU [p] 6.3/10
ABC 5.5/9 The Middle [p] 5.5/9, Back in the Game [p] 5.0/8, Modern Family [p] 7.0/11, Nashville [p] 4.3/7
FOX 4.6/7 The X Factor 4.6/7
UNI 1.9/3 Porque Amor Manda 2.3/4, Tempestad 1.8/3, Que Bonito Amor 1.7/3
TELE .7/1 Dama y Obrero .6/1, Marido en Alquiler .8/1, Santa Diabla .6/1
CW .6/1 Arrow [r] .8/1, Capture .4/1
ION .5/1 WWE Main Event .8/1, Flashpoint [r] .4/1, Flashpoint [r] .4/1
UMA .2/0 Cineplex .2/0, Seleccion .2/0, Madame, LA .2/0

A18-49: ABC 2.9/8, FOX 2.5/7, CBS 2.4/7, NBC 2.4/7, UNI 1.5/5, TELE .4/1, CW .3/1, ION .2/0, UMA .1/0


Canada’s CBC has tapped Heather Conway to serve as Executive VP, English-language Services. She was previously Chief Business Officer at the Art Gallery of Ontario.

Patrick Akushie has been appointed Regional Sales Manager in Cote Ouest‘s new office in Kinshasa. Akushie had been commercial manager for Agence France-Presse across Nigeria. The company also named Olivia Dadie as Digital Communications Specialist. Dadie came from Revolver 3, where she was interactive marketing specialist.


Producer Robert Silberling died Monday after a long battle with Lou Gehrig’s disease. He was 79. The one-time network exec, and father of director Brad Silberling, also produced documentaries in the 60s for the U.S. Information Agency.


Registration Ends In… 3 Weeks!!!

Cynopsis Future TV Summit:
Content Innovation and Next Gen Advertising Models
October 17| Grand Hyatt NYC | Register Now

Sponsorship: Mike Farina (203) 218-6480
Registration: Pete Romas (203) 899-8483

A Special Thank You To Our Sponsors:
Gold: ABC Family | Silver: A+E & Rhythm | Participating: BrightLine & TruthCo. | Media: IAB

Friday Fun Fact: Cats sleep for 70 percent of their lives.

This Day In History sponsored by Discovery Fit & Health: 1986 – Bobby Ewing returned from the “dead” on Dallas (it was all a dream).

Answer to Our Last Trivia Question: What was the name of the Touched by an Angel spinoff, which debuted in 1996? Promised Land. Kudos to: Neil Young-ION/NYC, Julie Stowell-Tribune/Queensbury, NY, Matt Willence-ITN Networks/NYC, Synda Kollman-Charter/Boca Raton, FL, Adam Leston-WDJT/Milwaukee, Doug McConville-HDNet/Denver, Tom Moore-Kalt Productions/LA,  Cammie Buerry-Station Casinos/Las Vegas, David Westberg-SAG-AFTRA/LA, Susan Nessanbaum-Goldberg-Idiot Box Productions/LA.

Today’s Trivia Question: What was the name of Robert’s ex-wife on Everybody Loves Raymond (1996-2005)? (Email with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.).


Cynopsis eReport Series: Demographic Viewing Patterns
Cynopsis Editors will take a look at the viewing patterns of various Demographics. Each of these Special eReports will uncover the Who, What and the Where – who these people are, what they are watching, where they are watching… and more!
OCT 3 // African Americans
OCT 6 // Women (sold out)
OCT 16 // Millennials
OCT 31 // Kids, Tweens & Teens
NOV 5 // Hispanics

Advertising space is limited. Contact Mike Farina: 203.218.6480

Keep Watching & Reading,
Lynn Leahey

Roberta Caploe: Editorial Director
Diane K Schwartz: Senior Vice President, Media Communications Group 

Cynopsis Ad Sales: Mike Farina | VP Sales & Marketing | 203-218-6480
Classifieds Sales: Trish Pihonak | Director of Operations & Content | 888-702-3858

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Cynopsis Digital Webinar
OCT 1 | 1:30-3:00pm ET | Register Now
Next Generation Digital Programming Models

Moderator: David Tochterman: Head of Digital Media {Innovative Artists}
Evan Bregman: Director, Digital Media {Electus}
Stuart McLean:
Founder and CEO {Content & Co}
Daniel Tibbets:
SVP, Digital Media {Bunim/Murray Productions}
Scott Nocas:
Global Head of Distribution & Marketing/GM {Vuguru/Vuguru-POW}

Cynopsis CLASSIFIEDSFor More classifieds, visit the classifieds page here.

JOB OPENING: UniRey-NY: TV AE’s, NYC-based: Needed to drive general market advertisers to new English Language network/Robert Rodriguez Net, EL REY. Min 2 yrs network/AE selling exp. Resumes to [email protected] (10/4)

JOB OPENING: PRODUCTION TEAM for Live Show, Secaucus, NJ: Veria Living is hiring: Exec. Producer, Producers, Asst. Producers, Director & Media Manager. 3-5 yrs exp. incl. live work. Resume & position sought to [email protected] (10/4)

JOB OPENING: ANCHORS for Live Show, NY Metro Area: Veria Living is seeking energetic, fun, friendly & compassionate hosts able to improvise & engage with audience. Resume, picture & show reel links to [email protected] (10/4)

JOB OPENING: DIR AFFIL MKTG/Vubiquity/LA, CA: Dvlp/maintain mktg relationships w/Cable & Telco customers. Exp pkg’g & promoting and driving use of VOD svc. Apply. HERE (10/2) 

JOB OPENING: ADMIN ASSISTANT/A+E Networks/NY: Provide support to two busy executives. Non-staff position. Full Info/Apply: (10/2)

JOB OPENING: CLIENT SOLUTIONS DIRECTOR/USA TODAY/NY: Seasoned leader to generate revenue through insight-lead integrated mark sol & strat dev w/strong dig background. 10+ yrs insight-lead media solutions w/ 5+ yrs mgmt exp req’d. Apply: HERE (10/2)

JOB OPENING: SVP/CONTENT LEAD/DISCOVERY FIT & HEALTH/LA or MD: Dynamic creative leader to drive DFH’s success and brand evolution through devel of hit content, acqns, mktg strat, and ntwk day to day. 10-15 yrs TV exp nonfic. Apply HERE (9/28)

JOB OPENING: RSCH COORD/AMAZON STUDIOS/LA: Prgrm surveys using third party tools such as Vision Critical, Insight Express, etc. – Mng secondary rsrch. Able to work in fast paced environment. APPL HERE (9/28)

JOB OPENING: SOCIAL MEDIA MKTG MGR/AMAZON STUDIOS/LA: Resp for devising/leading, cutting-edge social media (SM) strategy across various SM platforms. Except’l comm skills a must. Dvlp SM relationships w/key ent ind counterparts. APPLY HERE (9/28)

JOB OPENING: MGR, MARKETING & EVENTS/IFC/NYC: Develop & execute partnerships, events, & promos, project manage from idea to execution, 4+ yrs. marketing/event exp. Click HERE (9/28) 

EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at [email protected]

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

FALL INTERNSHIP CREDITS ONLY: Ent. PR agency looking for motivated go-getter, w/interest in PR. Communication, Journalism, English, Marketing, & PR majors preferred. Great opp to gain hands-on experience. Resume to [email protected] (9/28)

FALL INTERNSHIP CREDITS ONLY: Assist with sports network communications department. Must have working knowledge of sports industry and be available multiple days during the week. Contact [email protected] (9/28)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

E-mail [email protected] or call Trish Pihonak at 888.702.3858 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.


ABC: Last Man Standing, The Neighbors, Shark Tank, 20/20
CBS: Undercover Boss [p], Hawaii Five-0 [p], Blue Bloods [p]
CW: Perfect Score [f], Perfect Score [r], America’s Next Top Model
FOX: MasterChef Junior Edition [p], Sleepy Hollow
ION: Cold Case [r], Cold Case [r], Cold Case [r]
MyTV: Monk [r], Monk [r]
NBC: The Michael J. Fox Show, The Michael J. Fox Show, Dateline NBC [p]
PBS: Washington Week, Charlie Rose, Great Performances
Telemundo: Dama y Obrero, Marido en Alquiler, Santa Diabla
UMA: El Turista, Gossip Girl Acapulco
Univision: Porque el Amor Manda, La Tempestad, Q

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