Friday, September 20th, 2013

Cynopsis: Sports

Good morning. It’s Friday, September 20, 2013, and this is your first early morning Sports briefing. 

A spin of the wheel and NAPA is out. NAPA Auto Parts announced that it is terminating its multimillion-dollar sponsorship of Michael Waltrip Racing at the end of the year, marking another hit for the team that is accused of attempting to manipulate a race to alter the point standings after teammate Clint Boyer spun out. NAPA serves as the primary sponsor of Martin Truex Jr. and is in the first year of a three-year extension the company announced last August estimated to be worth at least $15 million a year.

On the Air

Floyd Mayweather Jr.’s win over Canelo Alvarez delivered the richest fight of all time, according to Showtime, with at least 2.2 million homes signing on for the PPV. The bout brought in nearly $150 million in the US alone, to rank as the highest-grossing PPV of all time. The current number of buys marks the second most of all-time, behind only Mayweather’s victory over Oscar De La Hoya in 2007, which brought in 2.5 million.

Meanwhile, the boxing event also reportedly gave Mexican local broadcaster Televisa a record rating. Canelo Alvarez’s peeps at Golden Boy Promotions said that nearly eight of out 10 households in Mexico were watching the country’s free-to-air fight, for a national rating of 41.5 and a 77 share of the viewing audience, or 22.1 million viewers. The full telecast, including undercard bouts, delivered a 30.1 rating.

FOX Sports is reporting that the NFL on FOX posted a 12.8/27 household rating/share and 21.9 million viewers for a Week 2 single header schedule with Redskins/Packers as the lead game. That is up 7% over last year’s NFL on FOX single header and marks the second week in a row in which the NFL on FOX has grown over the previous year. So two weeks into the schedule, the NFL on FOX is averaging a 12.8/26 and 21.8 million viewers, to mark the NFL on FOX’s best start ever. FOX NFL Sunday brought in a 3.3/9 average with 5.1 million viewers on Sunday, rising 14% over last year.

Discovery Channel will hit the road with the NFL for a two-part special that will chronicle the Steelers, Vikings, 49ers and Jaguars as they prepare for the NFL International Series in London. The series, NFL in Season, will showcase each team’s week of preparation and kick off with Steelers vs. Vikings on Friday, Oct. 4 at 10p while 49ers vs. Jaguars will air Nov. 1 at 10p.

The UFC is teaming with FOX Sports 1 for UFC Fight for the Troops, a special three-hour event on Wednesday, Nov. 6 at 7p designed to raise funds for the Intrepid Fallen Heroes Fund, supporting men and women serving in the United States Armed Forces. The fights will be attended by thousands of soldiers from Fort Campbell, home to the only Air Assault Division in the world, the 101st Airborne Division. The UFC previously hosted two UFC Fight For The Troop events that helped raise $4 million for the Intrepid Fallen Heroes Fund and The National Intrepid Center of Excellence. 

Deportes Telemundo is reeling in former Mexican soccer player Manuel Sol to join the network’s sports division as an expert soccer analyst and contributor for the network’s platforms. Sol was introduced last night on Titulares y Mas.

ESPN’s Baseball Tonight is digging in at the MLB Fan Cave in New York on Tuesday, Sept. 24 at 10p on ESPN2. Karl Ravech hosts with ESPN analysts Barry Larkin and Manny Acta.

FOX Sports 1 locked in a one-hour special, Driven: A Race Without Boundaries, for Sunday at 5p. Tiff Needell hosts with the competition slated to take place at four venues: Utah’s Bonneville Salt Flats, Nevada’s Mint 400 Desert Course, Colorado’s Pikes Peak Hill Climb and Daytona International Speedway
The U.S. Ski and Snowboard Association entered a partnership with Alli Sports, a division of the NBC Sports Group, to make the company’s Dec. 12-15 Dew Tour iON Mountain Championships at Breckenridge, CO as a USSA event. The event will help determine the athletes that will be nominated by the USSA for the U.S. Olympic freeskiing and snowboarding team. The five competitions will be used to nominate the team for halfpipe snowboarding plus the new events of slopestyle skiing and snowboarding along with halfpipe skiing. All of the events will be broadcast on either NBC or NBCSN.

Universal Sports Network announced a distribution agreement with Cox Communications making the channel available to Cox Advanced TV subscribers around the country. In addition, the multi-year deal gives Cox full comprehensive TV Everywhere rights. Cox will roll out Universal Sports Network in HD as part of their new Sports Pak 2 tier over the next several months, and is currently accessible in Cox markets serving Oklahoma, Ohio, Rhode Island, Connecticut, Omaha, Sun Valley and Kansas.

Bo Jackson’s current passion? Bows. Sportsman Channel will bring Bo Jackson on a whitetail deer hunt in Fulton County, Illinois on Relentless Pursuit on Friday, September 20 at 8p. Host Tim Wells guides Bo on a typical fall deer hunt with the episode featuring a recap of their 2012 hunt along with behind-the-scenes footage.


Early Bird Rate Ends in… TODAY!!!
Cynopsis Future TV Summit:
Content Innovation & Next Gen Advertising Models
October 17| Grand Hyatt | NYC

For sponsor details – please contact Mike Farina (203) 218-6480
For registration details – please contact Pete Romas (203) 899-8483

Our Sponsors|Silver: A+E Network | Gold: ABC Family | Participating: TruthCo. | Media Partner: IAB

Sponsorship & Promotion

Pac-12 Networks locked in an extension with UPS to continue to serve as the official package delivery and logistics company of the Pac-12 Conference and their sponsorship of the Conference’s 13 sport championships. The extension keeps UPS as one of the Conference’s top corporate partners with a visible presence during the Pac-12 Football Championship Game, Pac-12 Men’s Basketball Tournament and Pac-12 Women’s Basketball Tournament, along with all other Pac-12 championship sporting events.

Digital & Technology

Week 2 of the NFL drove to its most-trafficked day in over a year last Sunday. The site generated 53.4 million page views to mark its most-trafficked day since the Summer Olympics 2012.

The NFL launched Together We Make Football  Your Story, a campaign designed to have fans share their stories about why they love football that will wrap up with a nationally televised documentary. The league launched a microsite for fans to upload video and/or essays and share. The campaign launched last night on NFL Network’s Thursday Night Football featuring Samantha Gordon, the 10-year old youth football viral celebrity.

SendtoNews inked a multiyear agreement with the NFL to distribute highlights to local and national newspapers and publishers across Canada. The company actually began distribution on Thursday, September 5 for the 2013 NFL Kickoff. Coverage will continue through the Super Bowl and other events such as the Draft and Combine.
The Main Event

Arizona State/Stanford in a battle of ranked teams on FOX on Saturday at 7p.

ON THIS DAY in 1987: Walter Payton scores his 107th rushing touchdown.

In The Know: What is the only NFL team to switch conferences twice in the post-merger era? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Answer to Our Last Sports Trivia Question: Of the eight occasions that the NFL has held games in Mexico (including 7 preseason contests), one team has played there four times. Which team is it? Answer: Dallas. Kudos: Jordan Goldberg-Disney and ESPN Media Networks/NY; Theresa McCann-NBC Sports Group/NY; David Stern-BARD Entertainment/NY; Michael Lee-Um/NY; Juan Delgado-Telemundo/Miami; G. David Brown-FOX Sports/Charlotte; Tom Powers-Open Door Co./Toronto; Tom Wetzel-MMSI/Warwick; Gretchen Brady-KDAF/Dallas; Warren Weideman-Producer/LA; Marco Barba-AECG/Studio City; Miguel Velasco-Fox Sports Media Group/LA.


Cynopsis eReport Series: Demographic Viewing Patterns
Cynopsis Editors will take a look at the viewing patterns of various Demographics. Each of these Special eReports will uncover the Who, What and the Where – who these people are, what they are watching, where they are watching… and more!
OCT 3 // African Americans
OCT 6 // Women (sold out)
OCT 16 // Millennials
OCT 31 // Kids, Tweens & Teens
NOV 5 // Hispanics

Advertising space is limited. Contact Mike Farina: 203.218.6480

Later — Chris
Chris Pursell for Cynopsis | Sports

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JOB OPENING: VP OF UNSCRPTD TV DEV/LA: TV ProdCo/ Mng dev slate/casting exp./talent friendly/treatment writing/story editing/field prod post/ FCP/ 3-7 yrs cable dev exp./must love reality tv! Resume to: [email protected] (9/27)

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JOB OPENING: SCHED COORD/AJ America/SF: Min 1-2 yrs. Exp. TV indust. In Broadcast Ops, Scheduling, or Promo. Resp: Prog. Schedule, daily logs, track data/media, understanding program formats. Resume: (9/26)

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JOB OPENING: DIRECTOR WEB PRODUCTS/ Drive prod vision, strategy & execution. 10 yrs web prod dev & mgmt. Resume here (9/21)
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SITUATION WANTED: SENIOR MEDIA RESEARCHER: 15+ yrs exp with a strong diverse agency/academic background. Excellent presentation skills, active in industry. Contact [email protected] (9/24)

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