Friday, September 20th, 2013


Delivering 7.2 million decision-making women weekly who:
Trust the Disney brand and its advertisers
Are more influential in household purchasing decisions than average
Have more purchasing power

Radio Disney is the only network devoted to kids and families!

Contact us to learn more about the Radio Disney.
SOURCE: Arbitron. Click here for the full source data.


Good morning. It’s Friday, September 20, 2013, and this is your first early morning briefing.

Tonight’s Premieres:
ABC: Last Man Standing at 8p, The Neighbors at 8:30p, Shark Tank at 9p
Disney: Dog with a Blog at 8:30p
NatGeo: Secret Life of Predators at 8p
PBS: Great Performances: The Hollow Crown at 9p

Saturday’s Premieres:
A&E: The Marriage Test at 10p

Sunday’s Finales:
Lifetime: Devious Maids at 10p
Showtime: Dexter at 9p (series finale), Ray Donovan at 10p
Style: Tia and Tamera at 8p


A CBS/Lionsgate Partnership

3Q13 vs. 2Q13
W18-49 +83%, W25-54 +70%, A18-49 +76%

New ownership. Growing ratings. New original series.

Now is the time. Contact your TVGN Account Representative.
*Click for source.

Next week, Nielsen will announce plans to include viewership of linear programming on smartphones and tablets in its TV ratings, likely to take effect by next fall’s TV season. The measurement company also plans to launch a Twitter-related ratings service on Monday, September 30.


To avoid delaying the Emmy broadcast for NFL play, CBS made the call to pre-empt 60 Minutes on Sunday. A 20-million-strong lead-in can only help the awards telecast, which will compete for eyeballs with the second-to-last ep of AMC‘s buzzy Breaking Bad, and the series finale of Showtime‘s Dexter.

There will be a special guest star on the Emmys: The Academy of Television Arts & Sciences has struck a deal with Samsung Electronics America to feature the company’s 85-inch smart TVs on Sunday’s CBS broadcast. Samsung also purchased six 30-second spots to air during the awards show for its product, a device that would serve both streamers and traditional broadcasters.   

You can’t rush farewells – especially when so many people are watching. The final two installments of AMC‘s Breaking Bad will run 75 minutes: “Set your DVRs accordingly,” tweeted co-exec producer Peter Gould. Bad’s last ep drew 6.4 million total viewers, a series record; final shows air Sundays, September 22 and September, at 9p.

NBC is planning a mini-series about the life of late-night icon Johnny Carson. Biopic will be based on the upcoming book, Carson the Magnificent: An Intimate Portrait.

Oscar winner Susan Sarandon will guest star on an ep of Mike & Molly, as a famous novelist. M&M returns to the CBS lineup midseason.

Science Channel movie The Challenger Disaster chronicles one man’s efforts to determine the cause of the tragic 1986 explosion of the Space Shuttle Challenger. “This film is the biggest swing in our network’s history,” said Debbie Myers, Science EVP and GM of the net’s first-ever scripted drama, starring William Hurt. Film premieres Saturday, November 16 at 9p.

Oxygen Media launched an Oxygen Now app for iPads, iPhones and Web browsers at Authenticated customers can stream shows the day after they bow on TV; anyone else can view eps 30 days after their premiere. Plans for Android are underway.

The star of Macy’s’ new national TV commercials won’t be Donald Trump or Martha Stewart. It will be an app. Starting Sunday, September 22, the retailer will run ads touting the app’s convenience, including its ability to do price checks and summon coupons.

The quirky world of pearl hunters is explored in Discovery‘s Dixie Divers. The one-hour special, focusing on a “comical” but “fiercely competitive” crew in a remote area of Tennessee, airs Saturday, September 28 at 10p.

Fans get a chance for Facebook time with Lifetime stars when the net launches live chats with talent and creative teams from its shows. The audience engagement effort kicks off Sunday, September 22, with stars from Devious Maids.

BBC America‘s Copper won’t see season three. Series finale for the drama, which suffered from stagnant ratings after a promising start, is Sunday, September 22 at 10p.

The NFL jumps to Discovery Channel for a two-part behind-the-scenes special about the football league’s first-ever regular games played in the U.K. Produced by NFL Films, the doc launches Friday, October 4 at 10p.


Columbia Records will release Glee Sings the Beatles two days before the series season five premiere, the first of a two-part tribute to the Fab Four. Tracks are available for streaming now – a promo for the show, and a pre-order opportunity. Glee returns to Fox Thursday, September 26 at 9p.

Animated comedy The Awesomes will be back for a 10-ep sophomore season on Hulu. Since its August launch, the series, co-created by SNL‘s Seth Meyers, has become one of the streaming service’s top 10 most-watched shows. 

CMT has renewed Sweet Home Alabama for season four. The dating show, from Glassman Media, premieres Friday, November 8 at 9p.

Networks (both Cable & Broadcast) are faced with eroding ratings and ad dollars shifting from TV to Digital. That’s why Cynopsis is presenting a conference on what networks are doing  and what they need to do more of  to aggressively evolve to compete, and profit in this shifting landscape. Join us as our experts share the latest business and advertising models for success. Registration is now open:


Talk about a full house: HGTV and DIY have greenlit six new series for production. On HGTV’s slate are Beat the House (from Ardaban); New House, New Life (Orion); Buying Country (Authentic Ent.); Restoring America (Magnetic Prods.) and House Hunters Off the Grid (Leopard Films). DIY is prepping Stone Age (Radiant Media).

Spike TV has optioned Tut, a scripted six-part series about the Egyptian ruler, from MUSE Entertainment.

ABC has acquired Trust, a soap based on the highly-rated Columbian telenovela Pura Sangre, and produced by Eva Longoria‘s UnbeliEVAble Entertainment. Given the ratings victories Univision has notched for its telenovelas, it’s no surprise there’s interest in adapting the format.


Cynthia Nixon (Sex and the City), Amy Sedaris (Strangers with Candy), Wanda Sykes (Curb Your Enthusiasm) and Julie White (Go On) will make guest appearances on Amazon StudiosAlpha House. The comedy about four Senators, starring John Goodman, will run on Prime Instant Video later in 2013.

Adam Pally joins Fox‘s The Mindy Project as a series regular. The Happy Endings alum will play a new ob-gyn on the sitcom, airing Tuesdays at 9p.

Starz has put out a casting call for company-level ballet dancers for a new series in development about the underbelly of the dance world. Bunheads can contact


Electus International has sold six programs to AXN Black, a new channel from Sony Pictures Television Networks launching next month, for Central Europe. Shows include Dog and Beth: On the Hunt, airing Stateside on CMT, and The Hero, airing on TNT.


The Chinese government and Japanese studio Genco are collaborating for a TV series based on Sun Tzu‘s The Art of War. The show will be shot in China in English, for international distribution.

The Voice UK filled its empty coach slot. Ricky Wilson (The Kaiser Chiefs) will join fellow newcomer Kylie Minogue and returning and Tom Jones for the BBC One singing competition’s third season, premiering in January 2014.

Call for Submissions: Cynopsis is producing a Halloween Programming Guide which comes out on October 17 and will be sent to all Cynopsis and Cynopsis Kids subscribers. If your network has a Halloween-themed programming airing during October, 2013, please send your listings to Cathy Applefeld Olson, at [email protected] no later than Friday Oct 4. Please include the following information: type of program (i.e. series, special, documentary, movie or holiday-themed episode), title, dates and times of all airings (please indicate when the show first premieres and when subsequent encores will air). A confirmation email will be sent following each submission from Cathy (if you don’t receive a confirmation email, please resubmit)


CBS‘s The Talk drew its largest-yet weekly audience for its September 9-13 season four premiere. An average 2.8 million total viewers, per Nielsen’s Live + Same Day report, tuned in, within striking distance of ABC rival The View, which drew 3.01 million viewers. Both shows averaged a 1.2 rating/8 share in the W25-54 demo.

The  27th season premiere of CBS‘s Survivor dropped 19 percent from its year-ago premiere, an all-time fall debut low. But with a 2.6 rating/8 share in A18-49 and 9.5 million viewers, it was still the highest-rated show of the night.

Reality finales duked it out Wednesday night, with CBS‘s Big Brother and NBC’s America’s Got Talent both averaging a 2.5 rating/7share in the A18-49 demo. In total viewers Talent came out on top, drawing 6.9/11 to Brother’s 4.1/7.

ABC‘s Jimmy Kimmel Live continues its hot streak, posting its best non-NBA week ratings this summer the week of September 9 – the late-nighter jumped 50 percent in A18-49 versus a year ago (to 815,000 from 543,000). On Monday, Kimmel’s revelation that he was behind the twerk video prank made JKL the most social broadcast late-night series, with 10,451 tweets.

Broadcast Morning News Shows  Weekly Average Ratings (week of September 9, 2013)
ABC: GMA 5.55 million total viewers; 1.7/13 and 2.0 million A25-54
NBC: Today 4.66 million total viewers; 1.7/13 and 2.0 million A25-54
CBS: This Morning 2.81 million total viewers; .8/6 and 657,000 A25-54
Source: Nielsen, NTI

Wednesday A18-49 Analysis: CBS led Wednesday night among A18-49 viewers with 2.5/8, according to final primetime national ratings from Nielsen. CBS’s Survivor earned 2.7/9 to take the 8p hour, versus 2.2/7 for Fox’s The X Factor. Splitting the 9p hour between Survivor and Big Brother earned CBS 2.7/8, beating 2.4/7 for NBC’s America’s Got Talent. But Talent took over at 10p with 2.7/8, over 2.4/7 for Brother.

Live + Same Day Household Ratings: Wednesday, September 4, 2013 time period averages.  Source: NTI, Galaxy as dated. Live+SD.

NBC 5.7/9 Million Second Quiz 3.2/5, America’s Got Talent 6.9/11
CBS 5.0/8 Survivor 8.9/10, Big Brother 4.1/7
FOX 4.1/7 The X Factor 4.1/7
ABC 2.4/4 The Middle [r] 2.7/5, The Middle [r] 2.6/4, Modern Family [r] 2.6/4, Modern Family [r] 2.8/4, Nashville [r] 1.9/3
UNI 1.8/3 Porque Amor Manda 2.1/4, Tempestad 1.8/3, Que Bonito Amor 1.6/3
TELE .7/1 Dama y Obrero .6/1, Marido en Alquiler .9/1, Santa Diabla .7/1
CW .7/1 Arrow [r] .8/1, Supernatural [r] .7/1
ION .6/1 WWE Main Event .8/1, Flashpoint [r] .5/1, Flashpoint [r] .6/1
UMA .2/0 Cineplex .2/0, Seleccion .2/0, Madame, LA .2/0

A18-49:   CBS 2.5/8, FOX 2.2/7, NBC 2.1/6/ UNI 1.4/4, ABC 1.0/3, TELE .5/1, CW .4/1, ION .2/1, UMA .1/0


FremantleMedia North America has tapped Christine Shaw to serve as Senior Vice President, Communications and Marketing. Shaw was VP of Communications at BBC Worldwide.

April Woods joins Centro as Vice President of Regional Media Operations. Woods was previously SVP of Media Strategy & Innovation for TM Advertising.

Marlene Dooner has been named Executive Vice President of Hispanic Enterprises & Content at NBCUniversal. Dooner had been SVP of investor relations at Comcast.

Zodiak Americas rebranded its Zodiac USA as Zodiak Los Angeles, and promoted Tony Yates CEO of the new production company. Yates has been with Zodiak since 2006.


Early Bird Rate Ends in… TODAY!!!
Cynopsis Future TV Summit:
Content Innovation & Next Gen Advertising Models
October 17| Grand Hyatt | NYC

For sponsor details – please contact Mike Farina (203) 218-6480
For registration details – please contact Pete Romas (203) 899-8483

Our Sponsors|Silver: A+E Network | Gold: ABC Family | Participating: TruthCo. | Media Partner: IAB

Friday Fun Fact:
The terms “white meat” and “dark meat” were coined in the Victorian era, when people were too embarrassed to ask for a breast or leg.

This Day In History sponsored by Destination America: 1946 – The first Cannes Film Festival was held.

Answer to Our Last Trivia Question: What happened to Antonia, the girl Dylan (Luke Perry) planned to marry on Beverly Hills, 90210 (1990-2000)? Dylan did marry Antonia, which prompted her mob boss father put a hit on him – but the hitman killed Antonia by mistake. Kudos to: Kara Rozansky-Blowback Productions/NYC, Keith Marder-Halstead Property/NYC, Marissa Altan-Initiative/NYC, Marni Blake Rothman-Magilla Entertainment/NYC, Kevin Van Housen-Comcast/Indianapolis, Katherine Naugher-Scripps/Knoxville, TN, Lisa Nordstrom-Compass Point Media/Minneapolis, Jessica Swenson-Twentieth Century Home Entertainment/Minneapolis, Lilian Lerner-MyMac Productions/Venice, CA, Tina Cannizzaro DeBone-Double T Productions/Burbank, Adam Zuvich-Shine America/Hollywood, Jessica Schmiedchen-CBC Television/Toronto.

Today’s Trivia Question: On Hogan’s Heroes (1965-1971), who often threatened to send Colonel Klink to the Russian front? (Email with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.).

Keep Watching & Reading,
Lynn Leahey

Roberta Caploe: Editorial Director
Diane K Schwartz: Senior Vice President, Media Communications Group 

Cynopsis Ad Sales: Mike Farina | VP Sales & Marketing | 203-218-6480
Classifieds Sales: Trish Pihonak | Director of Operations & Content | 888-702-3858

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Cynopsis eReport Series: Demographic Viewing Patterns
Cynopsis Editors will take a look at the viewing patterns of various Demographics. Each of these Special eReports will uncover the Who, What and the Where – who these people are, what they are watching, where they are watching… and more!
OCT 3 // African Americans
OCT 6 // Women (sold out)
OCT 16 // Millennials
OCT 31 // Kids, Tweens & Teens
NOV 5 // Hispanics

Advertising space is limited. Contact Mike Farina: 203.218.6480

Cynopsis CLASSIFIEDSFor More classifieds, visit the classifieds page here.

JOB OPENING: VP OF UNSCRPTD TV DEV/LA: TV ProdCo/ Mng dev slate/casting exp./talent friendly/treatment writing/story editing/field prod post/ FCP/ 3-7 yrs cable dev exp./must love reality tv! Resume to: [email protected] (9/27)

JOB OPENING: DIRECTOR, COMMERCIAL PLANNING & STRATEGY/LOS ANGELES CA: Responsible for delivering/driving Domestic Home Entertainment go- to market best practices & strategies across all domestic channels of trade. Sales Representative, Services. Apply HERE (FFE0001869) (9/27)

JOB OPENING: INTEGRATED MKTG MGR/TVONE/NY: Work on strategic/creative development and mgmt. of revenue-generating mktg. solutions for existing and prospective clients. BA pref’d. 5 yrs. exp. Apply: (9/27)

JOB OPENING: SCHED COORD/AJ America/SF: Min 1-2 yrs. Exp. TV indust. In Broadcast Ops, Scheduling, or Promo. Resp: Prog. Schedule, daily logs, track data/media, understanding program formats. Resume: (9/26)

JOB OPENING: DIR VISITOR SALES (MIDEM)/NYC: 5-10 yrs sales/mgmt exp. Mng intn’l visitor growth for tradeshows/conferences. Retain/grow visitors from across intn’l TV/music industries. Resume: [email protected] (9/26)

JOB OPENING: TRAFFIC SPECIALIST/MILLENIA 3/ATL: Mng traffic for brdcst & cable Network Clients in the dist of paid media. 1 Yr Brdcst/Agency Exp. Can-do attitude with good comm and org skills. Resume to [email protected] (9/26)

JOB OPENING: SR TRAFFIC SPECIALIST/MILLENIA 3/ATL: Mng traffic for Key Brdcst & Cable Network clients in dist of paid media. Min 5 yrs in traffic/production. Strong Client Service skills. Resume to  [email protected] (9/26)

JOB OPENING:  CONTENT LICENSING/DIST: Danny Lipford Media prod of natl synd TV show Today’s Homeowner seeking firm to mkt 300+ 1/2 hr HD prev aired episodes & 2000+ short form videos to cable/digital outlets [email protected] (9/26)

JOB OPENING: WRITER/SEG PROD/SPIKE TV/LA: 5 yrs exp. Write/prod field segments; pitch new ideas; book guests; oversee pre/post prod. Exp w/mktg integrations a must. LIVE exp a + Sports, pop cult, tech & gaming fan a +. Send res HERE (9/25)

JOB OPENING: WRITER/SPIKE TV/NY: 5 yrs exp. Highly-motivated self-starter. Expe writing host copy, on-air promos, mktg integrations a must; concept dev; Sports, pop culture and gaming enthusiast a +. Send res: HERE (9/25)

JOB OPENING: DIR, PROD INFO SECURITY/AMC/NYC: Oversee production security for AMC productions. Work w/Bus Affairs to address incident response for any IP rights violations on copyright/trademarked material. Submit res HERE (9/25)  

JOB OPENING: DIR, PHOTOGRAPHY/AMC/NYC: Oversee photog dept to support AMC PR dept. Exp hiring, evaluating, directing photogs. 5+ yrs exp in digital photography. Adobe Photoshop, Indesign, Illustrator req’d. Submit res HERE (9/25) 

JOB OPENING: YAHOO RESEARCH MANAGER  RETAIL/NYC: You will manage quantitative and qualitative studies run both internally as well as with third-party audience research companies. Resume to: (9/25)

JOB OPENING: YAHOO MANAGER, RESEARCH OPERATIONS/SUNNYVALE CA: The single point of contact for the entire insights team in tracking studies and managing vendors abilities to execute studies on Yahoo. Resumes to: (9/25)

JOB OPENING: SALES RESEARCH MANAGER/USA NETWORK/NYC: Manage sales research for USA. Expertise in Explorer, TVToolbox, Simmons/MRI, Excel, ppt.  4+ years research exp. Apply online at HERE (9/25) #11645BR

JOB OPENING: AFFIL MKTG ACCT EXEC/iN DEMAND/NYC: Mng relationships w/MVPDs, assist w/biz mgmt, identify opps for products, support local mkt promos. Min 3 yrs exp. Exc comm/analytical skills. Travel req. Resume/sal req to: [email protected] (9/24)

JOB OPENING: INVOICER-AR/REVOLT TV/NY or LA: BA req’d. 2 yrs exp in accts receivable & exp with Wide Orbit pref’d. Generate monthly invoices, apply pmts. Provide reporting to finance. Send resumes to: [email protected] (9/21)

JOB OPENING: VP AD SALES/NY: Re-inventors of media looking for VP AD Sales for a culture that redefines/delivers media for 21st century. Must have bkgd in ntwrk television/cable (digital sales a +s). Resume/CL: [email protected] (9/21)

JOB OPENING: MGR DIGITAL AD SALES MKTG/NYC: 2+ yrs exp agency, media. Create unique & dynamic digital and cross platform mktg packages around Syfy program and web. Gen understding online APPLY HERE (9/21)

JOB OPENING: SUPERVISING PROD/Comedy Central/NYC: Lead talented team of content strategists & producers dvlpng/executing multi-platform. 7+ yrs digital strategy exp w/ at least 3 yrs in a mngemnt role. Full details/apply HERE (9/21)

JOB OPENING: AD SOLUTIONS MGR/NYC: create presentations, sales materials, brainstorm, comScore research & mock dev., event planning, 5yrs media exp. Apply: (9/21)

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JOB OPENING: DIRECTOR WEB PRODUCTS/ Drive prod vision, strategy & execution. 10 yrs web prod dev & mgmt. Resume here (9/21)
JOB OPENING: TRAFFIC COORDINATOR/NY: Create/manage logs and allocate inventory. Schedule promos, ads & coord. w/Ad Agencies. Traffic software exp. & excel skills req. Res/cvr to Rose: HERE  (9/21)

EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at [email protected]

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

SITUATION WANTED: SENIOR MEDIA RESEARCHER: 15+ yrs exp with a strong diverse agency/academic background. Excellent presentation skills, active in industry. Contact [email protected] (9/24)

E-mail [email protected] or call Trish Pihonak at 888.702.3858 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.


ABC: Last Man Standing [p], The Neighbors [p], Shark Tank [p], 20/20
CBS: Undercover Boss [r], Hawaii Five-0 [r], Blue Bloods [r]
CW: Perfect Score, Perfect Score [r], America’s Next Top Model
FOX: Bones, Sleepy Hollow
ION: Cold Case [r], Cold Case [r], Cold Case [r]
MyTV: Monk [r], Monk [r]
NBC: Betty White’s Off Their Rockers [r], Betty White’s Off Their Rockers [r], Dateline NBC
PBS: Washington Week, Charlie Rose, Great Performances: The Hollow Crown [p]
Telemundo: Dama y Obrero, Marido en Alquiler, Santa Diabla
UMA: Maid in Manhattan, Gossip Girl Acapulco
Univision: Porque el Amor Manda, La Tempestad, Que Bonito Amor

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