Friday, October 28th, 2011



This Weekend is a Scream on The Hub!

Watch the R.L. Stine Haunting Hour marathon tomorrow and see
Frankie Jonas reveal the unboolievable haunted house makeover from
The Hub’s “Haunt Your House Sweepstakes”!

The fright begins tomorrow starting @ 3p ET/ 12p PT

 To scream with The Hub, contact Brooke Goldstein, SVP Ad Sales, 212-548-5860.


Good morning. It’s Friday, October 28, 2011, and this is your first early morning briefing.

Tonight’s Premieres:
NBC: Chuck at 8p; Grimm at 9p
Discovery Channel: Gold Rush: Alaska at 9p; Flying Wild Alaska at 10p
TLC: The Brides of Beverly Hills at 10p
Fuse: Hoppus on Music at 11p

Saturday’s Premieres:
A&E Network: Extreme Sell This House at 12p
HGTV: Design on a Dime at 8p
BIO Channel: Celebrity Ghost Stories at 9p
Nat Geo WILD: The Incredible Dr. Pol at 9p & 10p

Saturday’s Finale:
TLC: Prison Diaries at 10p

Sunday’s Premieres:
3net: World Cities 3D at 8p; Scary Tales at 9p
PBS: America in Primetime at 8p (check local listings)
FOX: Allen Gregory at 830p
Food Network: Next Iron Chef: Super Chefs at 9p
HGTV: Holmes Inspection at 9p
Investigation Discovery: On the Case with Paula Zahn at 10p


In the carriage dispute between Fox Networks Group and DirecTV, yesterday DirecTV sent a letter to the FCC saying the News Corp.-owned Fox Networks Group has been “abusing the public trust” with advertising they contend is misleading.  DirecTV also said in its letter sent to FCC Bureau Chief Bill Lake that Fox was negotiating in bad faith.  The current Fox Cable Networks deal expires November 1 though the retransmission deal for Fox-owned stations does not expire until the end of the year. 

A new Military Channel series examines the history of modern warfare when Triggers: Weapons That Changed the World premieres November 30 at 10p.  Hosted by former Army Ranger and Air Force Pararescueman Will Willis, the series combines history, science, technology and demonstrations documenting the evolution of firearms and how each changed the scope of combat warfare.  In each episode, Willis will be joined by other historical and technical experts to test vintage firearms and see what made each unique.  MorningStar Entertainment produces the series for Military Channel.

In early December, Sundance Channel debuts a new half-hour interview series, The Mortified Sessions which reveals portions of a celebrity’s diary or an unsent love letter from their adolescent years.  The series’ host David Nadelberg goes one-on-one with celebrities such as Ed Helms, Jennifer Grey, Eric Stonestreet, Mo’Nique and more as they together sift through memories evoking laughter and sometimes mortifying feelings of the past. RelativityREAL produces The Mortified Sessions for Sundance Channel which launches on December 5 at 8p.

CBS tagged Kaley Cuoco, star of its sitcom The Big Bang Theory to host the 2012 People’s Choice Awards, the show’s 38th edition, on January 11.  The awards show has been hosted for the past five years by Queen Latifah.

This holiday season, Hallmark Channel introduces a new Christmas TV ratings system coinciding with the launch of the network’s annual Countdown to Christmas campaign encompassing more than a dozen Hallmark Original holiday movies.  The Christmas TV ratings include S for Santa; T for Christmas Tree; J for Joy; F for Family Meal; G for Gathering; P for Presents; and C for Caring.  The new Christmas TV ratings system will be included in customized feature film opens for all new Hallmark Channel Original Movies and Specials.  Hallmark Channel’s Countdown to Christmas launches November 12 at 8p with the Hallmark Channel Original Movie, Lucky Christmas which received T, C and F ratings.

Heads up!  Coming to you on December 1st the first every Cynopsis Media Holiday Programming Guide, listing all the great network holiday programming coming up during the month of December 2011.  We’ll include one-time-only specials as well as special holiday episodes of regular series.  We don’t want to leave anyone out, so help us help you and send us your network holiday listings, to me at [email protected].  And thanks!


Making a comeback on television next summer, Charlie Sheen will star in the new sitcom, Anger Management acquired by FX that is loosely based on the 2003 hit comedy film of the same name starring Adam Sandler from Joe Roth’s Revolution Studios.  FX ordered 10 episodes of Anger Management from Debmar-Mercury owned by Lionsgate.  Production on the sitcom begins early next year. Bruce Helford is on board as writer, executive producer and showrunner.  Anger Management will be produced by Lionsgate Television, headed by Television Group President Kevin Beggs and COO Sandra Sterm; Roth and Revolution Studios’ Vince Totino;  Sheen manager Mark Burg’s production company, Evolution Management; and Ramon Estevez and Estevez Sheen Productions.  If Anger Management proves successful, FX will pick up 90 additional episodes under a similar syndication model Debmar-Mercury created for Tyler Perry’s sitcoms and others.  Anger Management will air exclusively on FX until the off-network episodes begin airing in broadcast syndication in fall 2014.

The comedy script, Ben Fox Is My Manny was picked up by FOX from creator Dana Fox.  The network purchased the single-camera pilot from 20th Century Fox with penalty attached.  The project is about a single mom’s slacker brother who moves in to help her raise her baby.  Fox will be an executive producer with Peter Chernin and Katherine Pope.

Discovery Networks International (DNI) is teaming with Nutopia to produce the five-hour new docu-series How We Invented the World.  The series will use updated filming techniques, cinematic CGI and dramatic reenactments to showcase iconic inventions and breakthroughs of the modern age such as black boxes on airplanes to cell phones plus the world of future inventions.  Filming will happen worldwide using a new global creative model and will be adapted and customized for each of Discovery’s top territories including London, New York, Sydney and Warsaw among others.  How We Invented the World is slated to premiere next year on Discovery Channel worldwide in 210 countries reaching 400 million households. 

Andrea Roth, last seen on the FX series Rescue Me, is joining The CW’s Ringer as Catherine, the ex-wife of Siobhan’s husband Andrew Martin and the mother of Juliet who is also described as a trouble-making stepmother.    

Casting Call: AllScreen Entertainment is looking for people who think their business should be featured in a reality/documentary network TV series.  If you own a small business, in a small town or in an urban setting, that has colorful employees or a funny office environment, consider applying.  AllScreen invites those interested to submit a short video via private YouTube links. For details and an introductory video, please visit:  Selected finalists will be notified in early 2012 and invited to collaborate with AllScreen to develop the show pitch which will be presented to networks in Canada and worldwide.


Broadcast Morning News Shows – Weekly Average Ratings (week of October 17, 2011)
NBC: Today 5.26 million total viewers; 2.0/14 and 2.39 million A25-54
ABC: GMA 4.82 million total viewers; 1.6/12 and 1.93 million A25-54
CBS: Early Show 2.44 million total viewers; 0.9/7 and 1.04 million A25-54
Source: Nielsen, NTI

Broadcast Late-Night Shows – Weekly Average Ratings (week of October 17, 2011)
ABC: Nightline 4.09 million total viewers; 1.4 and 1.66 million A25-54; 1.0 and 1.31 million A18-49
NBC: Tonight Show 3.26 million total viewers; 1.1 and 1.28 million A25-54; 0.8 and 993,000 A18-49
CBS: Late Show 3.02 million total viewers; 1.1 and 1.33 million A25-54; 0.8 and 1.04 million A18-49
Source: Nielsen, NTI

Wednesday A18-49 Analysis:   With no World Series airing Wednesday, ABC had the winning lineup among A18-49 at 3.3/9, according to final national ratings from Nielsen.  CBS opened primetime at 8p on top with Survivor: South Pacific at 3.5/10 while ABC’s comedies The Middle and Suburgatory averaged a 3.3/10 in second place.  A Modern Family rerun and a new episode of Happy Endings averaged a 4.0/11 giving ABC the advantage during 9p while an encore of Criminal Minds on CBS was #2 at 2.8/7.  ABC polished off a second top-rated win at 10p with Revenge at 2.7/7 and CBS’ CSI repeat followed next at 2.0/5.

Live + Same Day Household Ratings: Wednesday, October 26, 2011  time period averages.  Source: NTI, Galaxy as dated. Live+SD.

CBS: 6.7/11         Survivor: South Pacific 7.1/11, Criminal Minds [r] 7.1/11, CSI [r] 5.9/10

ABC: 6.0/10           The Middle 6.2/10, Suburgatory 6.0/9, Modern Family [r] 6.8/10, Happy Endings 5.2/8, Revenge 5.8/10

NBC: 2.6/4           Up All Night [r] 2.3/4, Whitney [r] 2.5/4, Harry’s Law [r] 3.1/5, Prime Suspect [r] 2.5/4

UNIV: 1.9/3          Una Familia con Suerte 2.2/3, La Fuerza del Destino 2.4/4, Protagonistas, el Reality 1.2/2

FOX: 1.6/2           Glee [r] 1.7/3, Glee [r] 1.4/2

CW: 1.2/2            Ringer [r] 0.8/1, America’s Next Top Model 1.5/2

TELE: 0.7/1          Mi Corazon Insiste 0.6/1, Flor Salvaje 0.6/1, La Casa de al Lado 0.9/1

ION: 0.6/1          Ghost Whisperer 0.6/1, Ghost Whisperer 0.5/1, Criminal Minds 0.8/1

TF: 0.4/1            Reto de Mujer 0.3/0, Ultimo Matrimonio 0.3/0, Liga Mexicana Futbol Wed: Santos vs. America 0.4/1

A18-49:  ABC 3.3/9, CBS 2.8/8, UNIV 1.7/5, NBC 0.9/2, CW 0.7/2, FOX 0.7/2, TELE 0.4/1, ION 0.3/1, TF 0.3/1



Worldwide sports, fashion and media company, IMG tapped Aimee Leone as VP/IMG Clients working with both the Broadcasting and Speakers Divisions in New York City.  Aimee joins from NBC Sports & Olympics where she was Director/Operations and Special Assistant to the Chairman.

London-based Target Entertainment, a rights management company announced its founder Alison Rayson is departing the company and her position as CEO after 13 years citing her desire to pursue new ventures. The company was sold last year to Metrodome Group. In addition, Target Entertainment has named Emmanuelle Namiech as Managing Director starting next month.  Most recently, Emmanuelle was SVP/Global Content at Fremantle Media Enterprises. 

Former Washington Post executive Boisfeuillet (Bo) Jones Jr. was appointed President/CEO of MacNeil/Lehrer Productions, producer of the PBS NEWSHOUR.  Bo begins his new position at the beginning of 2012.  Bo has been with the Washington Post for 32 years as VP/Counsel, President/GM and then Publisher/CEO from 2000 to 2008.  Presently he serves as Vice Chairman of the Washington Post Company and Chairman of The Washington Post newspaper.

Alex Eastburg was hired by Spike TV as VP/Original Series where he will have oversight for the development of the network’s non-scripted series projects.  In his newly-minted position, Alex will be based at Spike TV’s California offices and will report to Tim Duffy, SVP/Original Series.

Effective immediately, Cheil Canada, part of Cheil North American Holdings added Matthew Cammaert as President.  In this role, Matthew replaces Robert Lewocz who served as Managing Director of Cheil Canada.  Matthew will manage the overall direction and growth of Cheil Canada and will report to Buz Sawyer, CEO, Cheil North America.



Cynopsis Media presents:

Headlines & Highlights

Available on Monday mornings and located on our homepage, Headlines & Highlights wraps up last week’s important and ongoing topics to jumpstart your week… along with a little fun commentary for good measure.

Monday’s pre-roll and video advertising space is available.
Contact Mike Farina (203.218.6480) for additional information and to schedule your spot.

Friday Fun Fact:  90 percent of parents admit to sneaking goodies from their kids’ trick-or-treat bags; 87% of the remaining 10% are lying.

This day in History:  1962 – Cuban Missile Crisis: Soviet Union leader Nikita Khrushchev announces that he had ordered the removal of Soviet missile bases in Cuba.

Answer to Yesterday’s Trivia Question:  Currently known as American Idol, what was the original full title of the show?  American Idol: The Search For a Superstar.   Kudos to: Karla Beauregard-Silver Point Capital/Greenwich, CT; Jocelyn Chilvers-Stepping Stones Museum for Children/Norwalk, CT;  Laura McManus-Statlistics/Danbury, CT;  Erin Medley-Clear Channel Digital/NYC; Cynthia New-CharterMedia/Cape Girardeau, MO; Alan Perris-The Television Academy/North Hollywood; Aly Stogol-KMSB / KTTU/Tucson; Steve Hirsen-Producer/Director/Sherman Oaks; Jonathan Kirkland-Current TV/LA

Today’s Trivia Question:  The Andy Griffith Show was a spin off of what hit tv sitcom?  (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Cyn

Cynopsis Ad Sales:
Mike Farina – VP/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

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  Cynopsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

JOB OPENING: MGR PR/SUNDANCE/NY: Devlp/excute publicity campagns/events/netwrk premums/pres junkets resultng in media coverage of SUN brand. Creatve w/excllt comm skills/Media contcts. 5yr PR exp in TV indstry [email protected] (11/4)

JOB OPENING: ANALYST, PRIMARY RESEARCH USA/NYC: Plan, design, analyze consumer research (custom and syndicated). Passion for TV & strong writing and math skills. Apply:  (11/4)

JOB OPENING: HEAD OF STAFFING & EXEC REC/AMC NETWORKS/NY: Oversee strategic design & execution of staffing plans for all networks & corp. departments. Needs 10+ yrs in house & search firm experience: Apply: [email protected] (11/4)

JOB OPENING: DISTRIBUTION COUNSEL/A+E Networks/NY: Min 5 yrs cable-carriage distribution/affiliate deals. More info & Apply:  #103642 (11/4)

JOB OPENING: SALES PLANNER/CBS Television Distribution/Chicago: Sales Planner needed with3-5 years media experience. BA Deg.  Strong contacts. Position reports to SVP of sales. Contact [email protected]  (11/4)

JOB OPENING:   EXP’D PROD Daytime talk show/NYC: MUST have talk show/human interest booking exp. Resp for developing stories, Booking, writing, copy editing. Must have strong leadership skills. Apply to [email protected] (11/3)

JOB OPENING:  SR. WRITER/PRODUCER/NEW YORK: Writing/producing & conceptualizing onair promos that articulate History brands with creative flare (11/3)

JOB OPENING:  DIG MEDIA SALES PLN’R/NCC/ATLANTA: Grow territory/acct rev to meet & exceed rev goals. BS/BA deg or equiv training & exp req’d. 2-3 yrs advertising & digital sales related exp. Resume: [email protected] (11/3)

JOB OPENING:  VP, PRIMARY RESEARCH/NY:Conduct strategic research on key industry issues & company-wide initiatives & imperatives.10+yrs exp in media/market research. Apply at  job# 3321BR (11/3)

JOB OPENING:  BUSINESS ANALYST/iN DEMAND/NYC:  Identify, analyze & document bus req. Back-end testing.  Strong command of SQL.  Bachelors Computer Science & 5-10 years in cable.  Apply:  [email protected] (11/3)

JOB OPENING:  SR MANAGER, DIGITAL MKTG/ Nickelodeon/NYC:  5+yrs Exp:Oversee DIG. Mktg strategy, tactics, planning and execution. Prepare DIG Mktg Plans and Lead Prod. EOE/M/F/D/AAP.Apply (11/3)

JOB OPENING: SALES PLANNER/DR/GSN NY: 1+ yrs DR Advertising exp.; College Degree; Responsible for overall sales support, administering deals & developing sales reports. Send res & CL with sal his to [email protected] (11/2)

JOB OPENING: IP ATTORNEY, LEGAL, & BUS AFFAIRS/A+E Networks/NY:IP, Trademark, Copyright. Min 5-8yrs firm & in-house media law.More info &Apply: (11/2)

JOB OPENING:  DIR BUSINESS & LEGAL AFFAIRS/Discovery/MD: Responsible for handling business negotiations, drafting documents & content-related legal issues; 4+yrs entertainment industry legal exp; JD; # 4375 (11/2)

JOB OPENING: WRITER/PRODUCER/Nickelodeon/NYC 3+yrs Exp. Conceiving/writing/creatively executing on-air promo assignments for Brand Creative Group.EOE/M/F/D/AAP. Apply (11/2)

JOB OPENING: DIR. RESEARCH/nuvoTV/LA: Strong wking knowledge of Nielsen ratings, 5+ yrs TV media research exp. w/solid sales, mktg & pgrm bkgrd, familiar w/ American Latino mrkt ++, EOE/M/F/D/AAP (11/1)

JOB OPENING: EXEC PRODUCER-ONAIR PROMOTIONS/WEtv/NY: Ovrsee launch/episodic campaigns frm concpt-delivry. 8+yr exp advrtsing, promo/mkting/stratgic brand devlpmnt of cble/ent or new media proprties. Reel/Rez: [email protected] (11/1)

JOB OPENING: JUNIOR ENGINEER/iNDEMAND/NYC: Troubleshooting, maintenance & upgrading of hardware/software in post-prod facility. BA/BS Engineering & 1-2 yrs min yrs exp. Final Cut Pro certification. Apply: [email protected] (11/1)

JOB OPENING: MGR, CONSUMER MARKETING/NYC: Planning and executing all off-air media and promotional campaigns for Syfy Channel-print, outdoor, digital, etc. At least 3 yrs Media Planning exp is mandatory. (1865BR) (10/29)

JOB OPENING RESEARCH ANALYST/Turner Broadcasting/ATL: 1+ yrs Rsrch exp. Digital Media rsrch exp & knwldg of Omniture & NetRatings. BA degree related field. Resume to: [email protected] (10/29)

JOB OPENING: SALES EXECUTIVE/NY-Warner Bros. TV Group Digital: Drives revenue, strong presentation skills.3 yrs min digital ad sales experience (mobile and cross platform pref.) Email: [email protected] RE: UCTC/127598BR (10/29)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

FALL/WINTER INTERNSHIP CREDITS ONLY:  INTERNSHIP SOCIAL MEDIA: Sports mobile app company seeks social media intern. Must have experience in sports writing/social media management. Unpaid/Credit Only. Send resume to:  [email protected] (11/3)

FALL INTERNSHIP CREDITS ONLY: SALES INTERN/Woodbury,LI: Intern will gain experience with all facets of creating Optimum Homes & Autos channel & website. College credit. See full posting and apply to req 15503BR (11/1)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED:  Seeking PR,MEDIA,MARKETING,EXECUTIVE assistant positions in LA. I have a B.A. in Media Relations.4+yrs exp in Media/PR. Please contact: [email protected] (11/3)

SITUATION WANTED:   Domestic syndication SALES CONSULTANT. Twenty + years selling / clearing off net, 1st run, EI, features etc. Have experience in all markets, willing to travel. Contact [email protected] (11/3)

SITUATION WANTED:  INTEGRATED COPYWRITER. Marketing campaigns, promotion, collateral, positioning, naming. TV, print, digital. Trade, consumer. Upfront anyone? I hear brand voices. Fast + fun. (11/2)

SITUATION WANTED: AD SALES ASSISTANT: (CHICAGO) Interned at Comcast Sports Net in Ad Sales, Works as Sales Assistant at NBCUniversal. Has B.A. from DePaul in PR/Advertising. Resume upon request. Contact [email protected] (11/1)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NYC) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (10/29)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.


ABC: Extreme Makeover: Home Edition, Extreme Makeover: Home Edition, 20/20
AZTECA: Cosas de la Vida, Al Extremo, Lo Que Callamos Edicion Especial
CBS: A Gifted Man, CSI:NY, Blue Bloods
CW: Nikita, Supernatural
FOX: Game 7 World Series if necessary, if not, Kitchen Nightmares, Fringe
ION: Psych, Psych, Psych
NBC: Chuck [p], Grimm [p], Dateline NBC
PBS: Washington Week, Need to Know, Great Performances, Loopdiver: The Journey of Dance
TELE: Mi Corazon Insiste, Flor Salvaje, La Casa de la Lado
UNIV: Una Familia con Suerte, La Fuerza del Destino, Protagonistas

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