Cynopsis: DIGITAL
11/09/12

Good morning. It’s Friday, November 9, 2012, and this is your first early morning digital briefing.

162.4+ million Americans watched online video in September 2012, streaming over 25.8 billion videos, according to the latest research from Nielsen. This averages out to 159 streams per viewer, spending on average almost seven hours of the month consuming online video.

YouTube was once again the top web video destination, capturing 136.1 million unique viewers. Yahoo (37.9 million), VEVO (37.86 million), AOL (24.9 million), and Facebook (22.6 million), rounded out the top five in terms of unique viewers watching online videos. When broken down by total monthly streams, Nielsen says YouTube was the top site once again with 16.2 billion streams in September. Hulu (694.9 million), VEVO (635.9 million), AOL (597.2 million), and Netflix (382.1 million), filled out the top five within this category.

Things changed a little when Nielsen ranked video sites based on time-spent viewing. On this list, Netflix came out on top with over 11 hours of streaming per viewer in September 2012. The rest of the top five: Hulu (4:19), YouTube (4:02), Gorilla (3:52), and Ustream (2:06).

With September signaling the start of the NFL season and the heating up of the MLB pennant races, Nielsen’s online video report found that sports video destinations saw significant growth in September. ESPN Digital Network added nearly 3 million unique viewers from the previous month, reaching 15.2 million in total, enough for it to be the top sports video destination by a large margin. The rest of the top five consisted of Yahoo Sports (7.6 million), NFL sites (7.1 million), MLB.com (6.1 million), and Collective Digital Studio on YouTube (4.4 million).

The Nerdist Channel on YouTube (one of the original content initiative channels, this one from comedian Chris Hardwick) has launched a new show starring the Sklar Brothers called Nerd Down & 10. Formatted in the style of sports talk/debate shows such as Pardon the Interruption and ESPN First Take, the brotherly comedy duo will discuss and argue over the week’s nerd and pop culture stories.

Sony Pictures’ ad-supported video streaming service, Crackle, has launched new apps for iOS and Android devices in Latin America and Brazil. The service offers access to a selection of unedited and uncut full-length feature films, television series, and its own slate of original programs for free. Some of the current titles include Talladega Nights, Ghostbusters, Stranger Than Fiction, Adventures of Jackie Chan, and I Dream of Genie. Titles are available in English with the ability to watch Spanish or Portuguese-dubbed or subtitled versions as well. Crackle has also signed on Ford as the exclusive sponsor of the mobile app in Brazil and Nextel Evolutions in Mexico.

CNN has teamed up with Travel + Leisure to launch a multiplatform user-inclusive content program called 100 Places to Eat Like A Local. Spanning print, digital, and broadcast platforms, the program began with a CNN iReport challenge to encourage readers and viewers to submit their favorite local foodie spots. The final list of the top 100 places will be compiled by Travel + Leisure editors and will include a mix of user submissions and their own recommendations, plus choices from various CNN anchors and correspondents. The content will then be featured next year across multiple CNN and Travel + Leisure properties, including CNN.com, CNN’s food blog Eatocracy and television channel, HLN, TravelandLeisure.com, the April 2013 issue of Travel + Leisure, and both companies’ social media channels. Lexus has signed on to sponsor the entire program.

Google plans on increasing the yearly budget of Google Ventures, its venture capital arm, from $200 million to up to $300 million, reports Reuters. This would make Google Ventures one of the top corporate VC funds in terms of available capital as well as give it the license to invest in more “later-stage” financing rounds, which typically require larger funds per investor.

A CYNOPSIS MESSAGE

Unmetric, a NY-based social media benchmarking company, has launched SatisfactionMetrics, a set of new modules designed to help brands see how happy their customers are as well as measure what the industry is doing in terms of customer service on Facebook and Twitter. For Facebook, Unmetric has revamped its sentiment analysis feature for customer responses on the social network. Clients can now look to see if a brand jumps in on Facebook conversations started by fans if they are positive or negative. For Twitter, Unmetric has added an “@reply breakdown” option to its social intelligence platform. This indexes over 5,000 of the top global brands, sorting Twitter replies to customers in terms of the most common calls to action and customer responses. The company also couples this data with its “Average Reply Time” tracking capability to see how long it takes brands to respond to customers on Twitter. Unmetric says this will allow companies to understand how their customer service strategy stacks up with competitors and top brands.

IgnitionOne has added the Facebook Exchange to its Digital Marketing Suite (DMS). This allows IgnitionOne to offer its clients access to Facebook’s RTB platform in order to deliver relevant ads based on first-party intent data. Features include the ability to adjust bids based on inputs such as IgnitionOne’s proprietary Engagement Score, along with the ability to target users based on custom interest segments created when users visit the marketer’s website. Other DMS capabilities include geo-targeting, day-part and day of the week targeting, and frequency caps.

Fotopedia, a provider of photo-based iOS apps, has launched a new ad format designed specifically for the iPad. Titled AdStories, the branded ad format is styled like a slideshow that lets users flip through high-quality pictures relating to any topic, project, or person, with all of them leading to a “call to discovery.” These can be customized based on the brand advertiser. For example, a travel brand can present a destination, hotel, or a particular trip. At the end of the slideshow, the call to discovery can generate an email request for more information. Other options include downloading an app and visiting the brand’s Facebook page. Advertisers can reach an audience of 15 million people with the ability to focus on specific audience targets filtered by geography, language, and interest.

Wikipedia is a pretty big fish on the web. Now it might become a pretty big (or at least noticeable) fish in online video. With the help of Kaltura’s open-source video platform, the Wikimedia Foundation has launched a new HTML5 video player, allowing contributors to upload video and audio files to Wikipedia and its sister sites via the Wikimedia Commons. It features support for closed captioning and allows users to add translations. Other features include support for the royalty-free WebM video format, which means that users can import videos encoded in that format, such as freely licensed content on YouTube, as well as support for server-side transcoding. The latter gives users the ability to convert from one video format to another, among other things (support for mobile formats is available but hasn’t been enabled yet). Wikimedia says help from both Kaltura and Google made this possible.

According to Nielsen, the top five websites in September 2012 were as follows: Google (174.9 million unique visitors); Facebook (153.4 million); Yahoo (140.1 million); YouTube (130.6 million); and MSN/WindowsLive/Bing (125.3 million). It should also be noted though that Facebook was clearly ahead of everyone else in the top 10 when it came to how much time people spent on the site over the course of the month. Per the Nielsen numbers, US internet users on average spent more than 6 hours and 40 minutes on Facebook in September 2012.

IP-based multiscreen video solutions provider Clearleap has named David Mowrey as its new VP/Product Management. He will be responsible for creating and managing the specification, development, and go-to-market strategies for the company’s suite of digital video solutions for the pay-TV industry. He will also oversee the growth and development of the product management team. Mowrey will report to Clearleap CEO Braxton Jarratt.

Ad tech company AppNexus has appointed Lynda Clarizio to the position of EVP/Corporate Development and Operations. She will manage corporate and business development as well as oversee the company’s corporate and administrative operations, including people, legal, and policy affairs. Clarizio, who has held a number of high-ranking digital media positions including President of AOL’s Platform-A and President of Advertising.com, will report to AppNexus CEO Brian O’Kelley.

If I had to recommend one non-Cynopsis newsletter to you, I would have to go with Viewsource. The daily email newsletter highlights one new video clip from across the web every day. It could be something funny, something cool, something interesting, or all of the above (and more!). Some videos are paired with an editorial that contextualizes or provides some insight into why the editor chose it. With the staggering amount of videos arriving on the web every minute of every day, it’s nice to check out something that puts a spotlight on one clip that might be worthy of your time. The site features a full archive of past selected videos, so if you’re feeling like watching more, Viewsource has got that for you too.

Later – Sahil
Sahil Patel, Associate Editor for Cynopsis Digital
11.09.12

Denise O’Connor: Group Publisher, Media Entertainment
Diane K Schwartz: Senior Vice President, Media Communications Group

Cynopsis Ad Sales: Mike Farina | VP Sales & Marketing | 203-218-6480
Classifieds Sales: Trish Pihonak | Director of Operations & Content | 888-702-3858

To subscribe to any Cynopsis edition(s) click here.
To unsubscribe from this edition, click here.

Cynopsis CLASSIFIEDS – For More classifieds, visit the Cynopsis.com classifieds page here.

JOB OPENING: JUNIOR SALES/CABLEready/NYC: Are you ready for CABLEready? Looking for outgoing, proactive, self-starter and team player w/min 3 yrs related sales exp. Multilingual is a big plus. More info/apply: CABLEready Jobs (11/16)

JOB OPENING: DIGITAL AE/My Damn Channel/LA: EXP 2+ yrs digital media sales, Bachelor’s/Entertainment, Auto, Agencies, Brands, Sponsorships, new biz/Great opportunity w/leading online comedy destination. Resume: [email protected] (11/16)

JOB OPENING: DIRECTOR DIGITAL ANALYTICS/DISNEY/BURBANK: 8 yrs of digital analytics and research exp. Present to senior executives on state of the business; recommend strategy and partner with clients www.disneycareers.com REQ73094 (11/16)

JOB OPENING: RSRCH ANALYST/NCC RESEARCH/NYC: Mng rsch and sales department. BA deg req’d as well as media co., syndicate rsrch co. or advertising agency in a research-related position. [email protected] (11/16)

JOB OPENING: DIGITAL MEDIA BUYER/KERWIN COMM/NORTH JERSEY: Luxury Mkt ad agency seeking dig. buyer w/ 3-5 yrs min exp. Adv user of DFA & Google Analytics. Brd knwldg of print & outdoor a +. Send res to: [email protected] (11/16)

JOB OPENING: ACCT SPRVSR/SPOTLIGHT/LA: Serve as client contact for campaign plann’g/execution. Mng sales process as well as all prod. releases/details of corresponding ad opps. 5+ yrs exp. Full info/apply: http://bit.ly/VDZcAC (11/16)

JOB OPENING: DIR SPORTS AD SALES RSRCH/NYC: Rsrch support for linear TV, run primary rsrch projects, 8+ yrs media rsrch exp including 3+ sales estimating exp, ad sales rsrch plus. Apply: http://bit.ly/RVUU12 (11/15)

JOB OPENING: TRAFFIC CONITNU COORD/MASN/BALTIMORE MD: Mng daily logs obtains traffic instrs from advrtsrs & inputs instructions into Traffic system 5+yrs traffic exp. w/cable or brdcst ntwrk.  More info res/apply: www.masnsports.com (11/15)

JOB OPENING: ACCT SPRVSR/SPOTLIGHT /NY: Serve as client contact for campaign plann’g/execution. Mng sales process as well as all prod. releases/details of corresponding ad opps. 5+ yrs exp Full info/apply: http://bit.ly/VDZ83T (11/15)

JOB OPENING: ACCT SPRVSR/SPOTLIGHT/Chicago: Serve as client contact for campaign plann’g/execution. Mng sales process as well as all prod. releases/details of corresponding ad opps. 5+ yrs exp Full info/apply: http://bit.ly/VTr13k (11/15)

JOB OPENING: MGR, SOCIAL MEDIA (Fox Broadcasting)LA: Manages social media efforts for FBC. Drives brand consistency & revenue. Innovates use of social networks. 5+ yrs social media exp w/internet video tech. (LA) http://bit.ly/QlnxKb (11/15)

JOB OPENING: ACCOUNT EXECUTIVE/HTS, a division of Fox Sports/NY: 7+ yrs. exp in Ad Sports Sales, contacts in the Sports industry req. New biz dev, maintain existing accts & meet revenue budgets. MS Office req. http://bit.ly/RhqkRB (11/15)

JOB OPENING: SR DIR/DIR, MULTIPLTFRM PRGRMNG/Nick/NY: Dvlp goals/prgrmng plans; create long term sched strat content for dig/VOD/Mobile & Dir to own outlets. 7+yrs exp prgrm or promo sched @brdcst/cbl ntwrk. Apply: www.viacomcareers.com (11/15)

JOB OPENING: NON-LINEAR VIDEO EDITOR/Sportsman Channel/WI or NY: Seeking highly creative Final Cut/Premiere editor. 3+ yrs exp in brdcst/cbl or agency editorial exp. Apply: www.thesportsmanchannel.com (11/14)

JOB OPENING: MGR/ADSALES PLANNING/NYC: 2-4 yrs Media Sales Planning, pricing, invent, alloc. & sched. Hi-level Cust. Svc., Prof in Excel & media invent. system REQ’D. Broadway a+. Send res, sal.hist. & min.req to [email protected] (11/14)

JOB OPENING: MARKETING COORDINATOR/truTV/NY: Temp position. Develop/execute interactive & social media strategies for key series & network initiatives  2-3 yrs Marketing/Digital/Social exp. Email resume: [email protected] (11/13)

JOB OPENING: VP MKTG CREATIVE/Discovery Channel/MD: Lead on/off air creative & brand campaigns to drive ratings, brand perception & viewer exp; mng prod team, resp for mktg creative output. http://careers.discovery.com/ #6543 (11/13)

JOB OPENING: ASSOC, DIR RSCH/NBCUniversal/NY: 5 yrs Media Research Experience. Expert in Nielsen/NPower/MRI/Simmons etc. needed. Client facing & presentation exp desired. Apply: www.nbcunicareers.com Job #7270BR (11/13)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

SITUATION WANTED: SHOW RUNNER/POST PRODUCER (NYC): Highly versatile producer with proven track record with MTV, HGTV, BET, MLB, TV LAND is looking to be part of a new team. Contact: [email protected] (11/16)

SITUATION WANTED: PRODUCER/DIRECTOR/WRITER: with 10+ years experience on Food Network shows. Organized, driven, great with talent. Let me help take your food show to the next level, excellent references. [email protected] (11/15)

SITUATION WANTED: NYC, Ffld, Wstchstr counties: Experienced sales, biz development pro seeking position in educational/home media, ad sales. Solid resume and excellent references. Email: [email protected] (11/15)

E-mail [email protected] or call Trish Pihonak at 888.702.3858 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

Copyright Cynopsis 2012

All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2012