Friday, November 1st, 2013

Cynopsis: Sports

Good morning. It’s Friday, November 1, 2013, and this is your first early morning Sports briefing. 

With another season now in the books, the 2013 World Series continued to give FOX a boost. The clinching game 6 drew a Series-high 11.3/18 national household rating and share, with 19.2 million viewers tuning in to see the Red Sox victory, according to Nielsen. That marks the highest rated baseball game since Game 7 of the 2011 World Series. Overall, the Series delivered an 8.9 average for the network with an average of 14.9 million viewers, up 17% in both rating and viewership over 2012.

“Our postseason coverage saw a 26% jump year-to-year, while ratings for the All-Star Game grew, we posted solid numbers at FOX Deportes and several of our regional sports networks had record-setting seasons and dominated prime time from April through September,” said FOX Sports President and COO Eric Shanks. “Next season will bring MLB to FOX Sports 1 and with it hours of studio coverage and original programs.”

On the Air

According to TiVo, the top five moments of the 2013 World Series, based on its internal data were:

  •  1.  Game 3: 12:04a The final play of game 3 that saw the third base umpire signal obstruction, allowing Craig to score the winning run.
  •  2.  Game 4: 10:22p  Jonny Gomes, who wasn’t even scheduled to start the game but went in for an ailing Victorino, hits a three run homer off Maness to break a 1-1 tie in the top of the 6th.
  •  3.  Game 6: 9:08p  In the third inning with two outs and the bases loaded, Victorino doubles to deep left and Boston takes a 2-0 lead.
  •  4.  Game 2: 9:58p  Down by one run in the bottom of the 6th, with a full count, Ortiz hits a towering two run homer to left scoring, what would end up being the only runs for the Red Sox in game 2.
  •  5.  Game 2: 10:23p  A sacrifice fly by Carpenter with the bases loaded scores two for the Cardinals on a throwing error by the pitcher Breslow.

Meanwhile, with the offseason officially underway, MLB Network announced that Ron Darling will be joining its on-air talent roster as an offseason analyst. Darling will appear across MLB Network’s offseason studio programming, which begins Monday, November 4, and make his MLB Network debut live on MLB Tonight on November 4 at 6p.

NBC Sports Group revealed its college basketball plans for NBCSN this season, with more than 60 college basketball games on deck, including over 40 regular-season matchups, three holiday tournaments featuring Big East, Big Ten and ACC schools, and coverage of two conference tournaments. Regular season games will include 43 regular-season games across the A-10, CAA and Ivy League, tournaments Battle 4 Atlantis, Barclays Center classic and Governor’s Holiday Hoops Classic. Conference tournament action will include the A-10 Championship Quarterfinals and the CAA Conference Semifinals and Championship Game. The action gets underway with Temple/Towson on Nov. 14 at 7:30p.

Tennis Channel is unveiling a new studio set this month in conjunction with its coverage of the men’s year-end championships Nov. 4-11 and Davis Cup Finals Nov. 15-17.  The new set will serve as the base for the introduction of studio-based, live-coverage lead-in and wrap-up shows and also serve as the new home of Court Report, the network’s series of nightly tennis news updates. The set includes four premium rear-projection screens and a state-of-the-art lighting system. The set was designed by Las Vegas-based Scenic Technologies, which also created Tennis Channel’s Wimbledon stage at the All England Lawn Tennis Association. The new set will first appear on air next Monday, Nov. 4, during Tennis Channel’s live, weeklong coverage of the Barclays ATP World Tour Finals in London.
CBS Sports Network hits the weekend with a tripleheader on Saturday, beginning with Southern Miss/Marshall at 12:30p. Ben Holden and Tom Bradley announce. At 4p, the channel offers Hawaii/Utah State with Dave Ryan and Adam Archuleta on the microphone. Finally, the day closes out with Boise State/Colorado State at 8p. Andrew Catalon and Aaron Taylor call the action.

Our friends at HRTV offered up their picks for Saturday’s $5 Million Breeders’ Cup Classic with on-air talent delivering their forecasts.
Scott Hazelton — Mucho Macho Man, Will Take Charge, Flat Out.
Christina Blacker — Game On Dude, Will Take Charge, Ron The Greek
Richard Migliore — Mucho Macho Man, Game On Dude, Flat Out.


Cynopsis Digital Measurement Summit
| Register Now

Speakers Include:
Larry Lieberman, CMO, ooVoo
Nick Pahade, CEO, Poptent
Kevin Arrix, Chief Revenue Officer, Viggle
Michael Hussey, CEO, PeekAnalytics

Sponsorship: Mike Farina (203) 218-6480|Registration: Pete Romas (203) 899-8483
Sponsors: OneScreen (Silver) Mass Revelence (Social Media Partner) IAB (Industry Partner)

Sponsorship & Promotion

GoDaddy is changing its offense for the Super Bowl in February, announcing that the brand will offer a commercial in the game for the 10th year-in-a-row via two thirty-second spots, one in each half of the game. However, GoDaddy announced that it was ending its risque commercial theme in lieu of a “new era.” The new Super Bowl spots are being produced by Deutsch New York, with at least one of the spots featuring Danica Patrick.

Raycom Media signed on as title sponsor for the 2014 Camellia Bowl, which will be played in December next year. The game, which is owned by ESPN, will pit teams from the MAC and Sun Belt in the Cramton Bowl in Montgomery. 

Digital & Technology

The NCAA is getting an overhaul, at least online. The organization and Turner Sports launched a newly designed this week with “an adaptive design, which provides users an optimal viewing experience across all devices — desktop, tablet and mobile.”  The site also has expanded content offering with the new NCAA Championships Central, which serves as a hub for live video, highlights, brackets, scores and related content for all 89 NCAA championships. For the 2012-13 academic year, averaged 5.1 million unique visitors per month, an increase of 36% from the previous year. 
The Main Event

Miami/Florida State on ABC at 8p.


Cynopsis: Digital Model D Awards
Grand Hyatt, NY | Nov. 12, 2013 | Register Now

Among the nominees are…
ABC, Accelerated Media, Alloy Digital, AOL, Break Media, Bunim-Murray, CBS Interactive, Comedy Central, Content&Co., Daily Candy, E!, Epix, FOX, FreeWheel, HBO, Martha Stewart Omnimedia, NASCAR, NBC Universal, OMD, Saban Brands, Sony, Turner Broadcasting Systems, Univision, VEVO, Walt Disney Company, WIGS & many more…

Sponsorship: Mike Farina (203) 218-6480 | Registration: Pete Romas (203) 899-8483

ON THIS DAY in 1959: Jacques Plante becomes the first NHL goalie to wear a facemask.

In The Know: What NFL player holds the record for most sacks in a single game? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Answer to Our Last Sports Trivia Question: The Red Auerbach Trophy is awarded to whom? Answer: The NBA Coach of the Year. Kudos: Michael Brown-PGA TOUR/NY; Michael Ritz-BucStar Consulting/NY; Rob Thompson-North American Sports Group/Saratoga Springs; Tim Overmyer-20th TV/Atlanta; Synda Kollman-Charter Marketing Group/Boca Raton; Adam Zimmerman-CSE/Atlanta; Gretchen Brady-KDAF-TV  CW33/Dallas; Mike Williams-Ring Partner/Seattle; Larry Hutchings/Pacific Palisades; Paul Gygli-NBCUniversal Television Distribution/Universal City; Miriam Aardahl-OMD/LA.


Cynopsis Kids Webinar
Developing & Distributing Kids Content in the Digital Age
November 12 ~ 1:30-3:00pm ET

At this Webinar, we’ll address the reality that some of today’s most innovative kids programs aren’t playing on traditional television screens. With lower production costs and speedier development time, digital platforms have become a creative cauldron bubbling with long- and short-form content. You’ll hear how you can get in the game.


Later — Chris
Chris Pursell for Cynopsis | Sports

Roberta Caploe: Editorial Director
Diane K Schwartz: Senior Vice President, Media Communications Group

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JOB OPENING: ACCT MANAGER/INVISION/NYC: Become part of INVISION’s NYC team responsible for building our clients business thru leading edge technology and professional client relationships. Exp in Media & DealMaker a plus! APPLY HERE (11/7)

JOB OPENING: DIG. INVENTORY & PRICING SR ANALYST/THE WEATHER CHANNEL/NY: Resp for supporting Sales. Mng pricing/inventory continuously helping maximize dig advrtsng rev. 3+ yrs dig media exp yield mngmnt, ad ops, &/or data analytics Res. HERE [email protected] (11/7)

JOB OPENING: FINANCIAL ANALYST AD SALES/THE WEATHER CHANNEL/NY: Report to Sr. Dir Ad Sales Finance. Support Ad Sales orgnztn. 5+yrs relevant financial modeling analysis. Dvlp full financial assessment of sales activities. Res here: [email protected] (11/7)

JOB OPENING: SR WRITER/PRODUCER/HGTV & DIY/Knoxville: crafts & directs on-air promotions including on/off-channel, episodic & convergent campaigns. Key point of contact for creative requests. 7 yrs exp. Click HERE to apply (11/6)

JOB OPENING: ACCT SERVICE REP/Hallmark Channel/NY: Sales development. 3+ yrs Ad Sales exp. Prior planner or buyer exp. Apply: (11/6)

JOB OPENING: SR RSRCH ANLYST/MGM TV/LA: Use quant & qual rsrch tools to track & anlyze compet TV lndscpe. Create nat’l, local and cable present. Rsrch sftwre + 1 yr exp w/nat’l & local NR anlysis. Apply/more info: HERE (11/6) 

JOB OPENING: MGR CSR & SUSTAINABILITY/NBCU/NYC: NBCU seeks key staffer for the devlpmnt of strategy and sustainability projects. Strong pm skills and high energy. BA + 5+ yrs exp. Digital a must! Apply HERE (11/6) 

JOB OPENING: UNIT MGR/MTV/NYC: Create/mng smaller scale budgets, schedules/show calendars and daily prod reports. Support Prod Mgr & Line Prod by managing specific areas BA & 4-5 yrs exp within Prod Mngmnt. More info & apply HERE (11/6) 

JOB OPENING: FULFILLMENT SPECIALIST/A+E Networks/NY: Account mgmt. & customer service. Non-staff position. Full Info/Apply: (11/6)

JOB OPENING: ACCOUNT DIRECTOR/WB/NYC: 5+ yrs dig media sales. Drives web & mobile sales. Develop relationships w/clients, deliver mrkting solutions & client service. Apply HERE (11/6)

JOB OPENING: EXEC DIR, BRAND MKTG, HOME ENTERTAINMENT/LA: Lead all activity related to optimizing performance for a portfolio of live action new release titles. Apply: (FFE0002012) (11/5)

JOB OPENING: TRAFFIC COORDINATOR/NY: Create/manage logs and allocate inv. Schedule promos, ads & coord. w/Ad Agencies. Traffic software exp. & excel skills req. Res/cvr to Rose: HERE [email protected] (11/5)

JOB OPENING: SR. ANALYST MARKET RESOURCES/DISCOVERY/NY: Sharp mind to track advertiser/category spending and utilize rsrch to gather market intelligence. Turn findings into thoughtful reports/presentations. 3+ yrs media rsrch. Apply. (11/4)

JOB OPENING: SUPERVISING PROD/CONDE NAST/NY: produce & manage innovative content for CNE Digital Channels.Execute on the vision set by the dev lead & EVP on new programs, genres & ways of engaging audiences cross platform. Apply here (11/1)

JOB OPENING: DEVELOPMENT PROD/VULCAN/SEA: Devlp new non-fctn contnt. 5 yrs exp in prgrming at cable ntwrk. Prcjt mgmt., dev exp, undrstnding of TV/production technq. Apply: (11/1)

JOB OPENING: STRATEGY & INSIGHTS MGR/Univision/NYC: Find insights, build compelling presentations for adv/internal clients. Knwldge of Simmons/Scarborough type tools. Min 2 yrs mktg at client/agency or media co. Res: [email protected] (11/1)

EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at [email protected]

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SITUATION WANTED: DIGITAL MEDIA: Senior Account Management professional looking to break into the digital media industry. All opportunities welcome. Contact, [email protected] (11/4)

SITUATION WANTED: PRODUCTION ASSISTANT/ASSISTANT: I am recent graduate with a BA in communications. Hardworking and a quick learner. Please contact me, [email protected] (10/31)

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