Cynopsis: Sports
11.15.13

Good morning. It’s Friday, November 15, 2013, and this is your first early morning Sports briefing. 

Good news for FOX. FOX Sports 1 nabbed its most-watched week ever for the week ending Nov. 10, marking highs in both prime time and total day Nielsen numbers. Viewership was bolstered by a network record audience for Oklahoma/Baylor, as well as major UFC and NASCAR events in the schedule. Overall, the channel averaged 630,000 viewers in prime time and 157,000 viewers total day last week surpassing its previous best week from Aug. 26-Sept. 1. That number also beats predecessor SPEED’s fourth quarter 2012 averages by 237% in prime and 60% in total day. Oklahoma vs. Baylor on Thursday tallied 2.1 million viewers to rank as the most-watched telecast ever.
        
On the Air

Univision reports that its broadcast of the match between Mexico and New Zealand on Wednesday delivered an average of 1.9 million Adults 18-49 and reached 5.6 million viewers who tuned in to all or part of the FIFA World Cup qualifier, according to Fast National numbers. On Univision’s digital platforms, the live stream ranked as the largest single game event since the 2010 FIFA World Cup, delivering nearly 650K live streams across all platforms.

A PricewaterhouseCoopers new study on the sports industry projects that the value of sports media rights will continue to climb at 7.7% at a compound annual growth rate for the next four years. The report estimates that value to hit $17.1 billion by 2017. On the sponsorship front, advertising will also rise, jumping 6% on a compounded annual rate for the next four years to $17.7 billion.

NBC Sports has upgraded its coverage of the 2014 NHL Stadium Series matchup between the Blackhawks and Penguins from Soldier Field to the mother ship, where it will now air on NBC at 8p on Saturday, March 1, 2014. The game was originally slated to run on NBCSN. This marks the first time since NBC re-acquired NHL rights in 2006 that a regular-season game has been scheduled for primetime on NBC, according to the network. (Note: the 2011 NHL Winter Classic aired in primetime because weather prevented the game from being played at its regularly-scheduled time in the afternoon.)

Comedy site Funny or Die is tackling sports in its first-ever documentary series. Multiple reports state that Discovery Channel has picked up the show, which will feature strength and conditioning coach Mike Barwis training with a different pro athlete in each episode. The series is expected to run in 2014.

HBO reports that the upcoming episode of Real Sports with Bryant Gumbel on Tuesday at 10p will feature a hard look at the various controversies surrounding the 2014 Winter Games with a “behind-the-scenes look at the preparations and speaks to individuals who allege there are massive corruption schemes tied to these Games.”

CBS Sports Network’s Executive Vice President of Distribution Bob Rose has departed the company, officials confirmed. Under Rose’s watch, the channel grew from 11 million subs to 53 million.

ESPN Films will debut a new 30 for 30 on Saturday, December 14, at 9p on ESPN after the Heisman Trophy Presentation. The edition, dubbed Youngstown Boys, “explores class and power dynamics in college sports through the parallel, interconnected journeys of one-time dynamic running back Maurice Clarett and former elite head coach Jim Tressel.” 

Weekend notes:
Phil Mickelson makes his Morning Drive in-studio debut this morning at 9a on Golf Channel. The famed golfer will chat with Gary Williams about his 2013 season  including his Open Championship victory  and will look ahead to 2014.

BTN debuts its first-ever documentary Tiebreaker at 7p on Saturday, following a pair of college football games on the network. The action begins at noon with Purdue/Penn State followed by Michigan/Northwestern at 3:30p. The special examines the aftermath of the controversial decision to send Ohio State to the Rose Bowl after the 1973 Ohio State-Michigan football game, which ended in a 10-10 tie as well as a tied conference record.

NBC Sports Group’s Fight Night series returns Saturday at 2:30p on NBC with a two-bout card headlined by heavyweights Vyacheslav “Czar” Glazkov against Garrett “The Ultimate Warrior” Wilson. Play-by-play announcer Kenny Rice handles microphone duties with analyst B.J. Flores and reporter Chris Mannix.

MLB 2013: Unwritten Rules will hit MLB Network on Saturday at 9p with a look at the foundation of baseball’s unwritten rules. Bob Costas, Jim Kaat, Harold Reynolds and Tom Verducci discuss retaliation, on-field celebrations, bunting during a no-hitter, stealing signs and how these rules have changed in the last 50 years.

On Sunday, CBS carries the 24th annual Courage in Sports, a one-hour special spotlighting individuals who bested “monumental challenges to achieve greatness in the world of sports.” The one-hour special features stories that include a look at five survivors of the Boston Marathon bombing; a piece on Bikes over Baghdad in which BMX riders entertain troops across the world; a profile on Oklahoma State football player, Josh Stewart; and a report on Connor Stroud, a young boy who has not let a birth defect get in the way of tennis.

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Sponsorship & Promotion

The National Basketball Association and Samsung Electronics Co. locked in a deal that makes the consumer electronics company the Presenting Partner of NBA Global Games Mexico City 2013. The event will feature the Minnesota Timberwolves and San Antonio Spurs playing a regular-season game at the Mexico City Arena on Dec. 4, marking the league’s second regular-season game ever in the city. As presenting partner, Samsung will receive brand exposure in Mexico City during the weeks leading up to the game as well as in-arena signage, premiums, and on-court fan activities on the day of the game.

The merry festivities of the NBA are back with the league unveiling an all-new BIG Logo platform tied to the marquee Christmas Day matchups. Last year’s Big Color generated more than 8 million YouTube views. This year, the ad is dubbed Jingle Hoops and features the likes of LeBron James, Kevin Durant, Derrick Rose, James Harden, Steve Nash and Stephen Curry taking on One-horse Open Sleigh. In addition, the NBA & adidas unveiled new uniforms featuring oversized team logos that all 10 teams will wear on Dec. 25.

NASCAR entered a multi-year partnership with 5.11 Tactical that will designate the California-based company as the Official Tactical Apparel & Gear Supplier of NASCAR. As part of the new deal, 5.11 Tactical, a leader in tactical apparel and gear design, will produce high-performance uniforms for officials in NASCAR’s national series, as well as its touring and weekly series.

Digital & Technology

Major League Baseball unanimously approved funding for an extensive video system that would provide instant replay reviews. MLB is looking to install the system in time for the start of the 2014 season with managers likely allowed two challenges that can be used at any point in the game.

USA TODAY Sports Digital Properties re-launched MMAjunkie.com in an effort to offer optimized viewing experiences for MMA fans that “optimizes viewing of content and video across all platforms, especially mobile, which currently accounts for more than half of the site’s audience.”

The University of Southern California has deployed LiveU’s video uplink solutions for its athletic department in order to power the school’s Tunnel Vision live programming from Memorial Coliseum, coverage from road games, and stream full-length, live games online. Coverage includes live feeds of players running onto the field for warm ups via the tunnel, Trojans Walk-by with fans down the 50 yard line seats, team prayer, cheerleader drills, and more. USC will also use LiveU for game and competitions that were never before covered live.

The Main Event

Jimmie Johnson looks for a sixth championship as NASCAR wraps up the Chase on Sunday at 3p on ESPN.

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ON THIS DAY in 1961: Roger Maris named AL MVP.

In The Know: In which Olympic sport are beards banned? (No, it’s not synchronized swimming. I’m cutting that joke off early.) (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Answer to Our Last Sports Trivia Question: What NFL player holds the record of most rushing touchdowns in a single Super Bowl with 3? Answer: Terrell Davis. Kudos: Michael Ritz-BucStar Consulting/NY; Kevin O’Brien-NY Daily News/NY; Linda D’Adamo-NY Daily News/NY; Andrew Feingold-Nielsen Sports/NY; Randy Ingram- WBTW-TV/Myrtle Beach; Synda Kollman-Charter Marketing Group/Boca Raton; Joe Lyons-Back Nine Productions, Inc./Dallas; Bill Adusei-Comcast SportsNet/Houston; Bill Robertson-Tunheim Partner/Minneapolis; Judie Henninger-Valentine Productions Inc./Santa Monica; Tom Moore-Kalt Productions/LA; Miriam Aardahl-OMD/LA; David Westberg-SAG-AFTRA Los Angeles local/LA.

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Later — Chris
Chris Pursell for Cynopsis | Sports
11.15.13

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