Cynopsis: DIGITAL
05/02/08
Good morning, it’s Friday, May 2, 2008, and this is your first early morning digital briefing.
Now the flood gates are open. A day after Time Warner said it would begin releasing VOD movies day-in-date with DVDs, Apple says it has convinced Fox, Disney, Warner Bros., Paramount, Universal, Sony, Lionsgate, Image Entertainment and First Look to make movies available for purchase or rental on iTunes the day they come out on DVD. You won’t save much going digital – new releases are priced at $15 to buy or $4 to rent – but buying online is a far greener way to go. It will be interesting to see if Apple TV devices finally start selling.
AT&T is ready to launch a mobile TV service using Qualcomm’s MediaFLO USA network this Sunday. CBS, ESPN, CNN, Comedy Central, MTV, Nickelodeon, Sony Pictures Television, NBC and Fox will contribute to a line up of 150 shows. The service will be available in 58 markets initially (including most top 20 DMA’s) viewable via two new exclusive handsets: the Vu from LG Electronics ($300 after rebate) and the Access from Samsung ($200 after rebate). The service itself also comes at a premium: $30/month pays for unlimited TV viewing and web browsing.
NBC may not want its content on YouTube, but that hasn’t stopped Hulu from launching a channel. There are currently 37 clips up from NBC and Fox shows such as Family Guy, The Office and 30 Rock, but no complete episodes.
This is good for a chuckle. myLifetime.com has created a series of animated shorts recreating famous movie scenes with cats and dogs playing the leads. Current Hollywood Tails include Casabarka, When Hairy Met Shaggy and Kitty & Louise, complete with requisite social components.
Call for content: Remember when you used to wrap your TV antenna in tinfoil to improve the reception? The NAB and CEA are sponsoring a Rabbit Ears Pioneers contest to gather such anecdotes from folks accustomed to getting TV over the air. Anything to help promote the digital switchover.
Instant messaging platform Meebo secured a $25 million round of investment led by JAFCO Ventures, with participation from Time Warner Investments, KTB Ventures and existing investors Sequoia Capital and Draper Fisher Jurvetson. The company has gotten a huge boost from its Meebo Rooms application, allowing fans of a show or a band to gather online and chat in real time.
Digg joined the DataPortability Project, the volunteer open standards push launched in Nov. 2007 to identify best practices and promote the sharing of personal user information among sites. Digg joins Facebook, Google, Microsoft and LinkedIn, among others.
In an apparent move to demonstrate it can survive just fine without being on the iPhone, Adobe has cobbled together a consortium of phone and wireless device manufactures who will adapt a dynamically updatable version of Flash on their products. As part of the “Open Screen” alliance, which includes Sony Ericsson, Nokia, LG and Motorola, Adobe will remove restrictions and publish API’s for the player to encourage developers to create mobile-optimized applications.
Meanwhile the BlackBerry announced a new deal to try to bear fruit outside of the North American market. Research in Motion, Ltd. signed a new global distribution deal with Plainfield, IN-based Brightpoint to handle sales outside of the U.S. and Canada. Brightpoint also has distribution agreements with Nokia and High Tech Computer Corp.
A U.S. District Court ruled that AOL, RealNetworks and Yahoo owe back royalty payments to the American Society of Composers, Artists and Publishers (ASCAP), after the parties failed to come up with an agreed upon rate of compensation for online distribution of licensed music. ASCAP pegs the amount owed at $100 million.
Microsoft CEO Steve Ballmer prepared shareholders for the possibility that the Yahoo acquisition may be a no go in an interview with the WSJ. The board failed to come to an agreement on Wednesday, leaving the decision to go hostile or walk away largely up to Mr. Ballmer.
Comcast continues to lose basic cable subs – 57,000 during Q1 – but also continues to help make up for their loss by gaining high speed internet and phone customers, adding 492,000 and 639,000 new subscribers respectively.
After 11 months of testing Google TV Ads is now open for business to U.S. advertisers providing a simple, straightforward, do-it-yourself interface for placement of ads on Dish Network. Advertisers can choose networks and dayparts based on how much they’re willing to spend. The program provides a tool recommending spot buys based on audience demos. Advertisers pay only for ads that airs and receive a detailed report on where and when it ran. Customers without their own creative can turn to Google’s Ad Creation Marketplace comprised of industry professionals providing script writing, editing, production and voice over services. For a limited time Google will even cover these creative costs out their end, up to $2,000.
Yahoo may be ready to announce a long-term search outsourcing deal with Google next week, reports the WSJ. The two companies area trying to come up with an agreement that would satisfy antitrust regulators because, combined, they would serve 83% of the U.S. search ad market.
A new cross-platform report from Nielsen Online finds that mobile internet sites are boosting traffic to conventional internet sites by 13% on average. Content that is easy to digest on the road such as weather and entertainment are getting even more of a lift. Adoption rates remain low in the U.S., however. Only 13.7% of the 87 million U.S. mobile users actively surf with their phones, according to Nielsen.
Total Web – Average Online Audience Lift Provided by Mobile Web (Q4 – 2007)
Category Ave. Lift (%)
Total 13%
Weather 22%
Entertainment 22%
Games 15%
Music 15%
Email 11%
Sports 10%
Business/Finance 4%
Source: Nielsen Online
Veteran kids web designer and producer Kate Condon was named Executive Producer for Spanish Language network site Sorpresatv.com. Kate most recently worked on youth web portals for AOL. She will be based in the Washington, D.C. area, reporting to Chris Firestone, SVP/Digital Media & Broadcast Operations.
IGN.com has created a cool communal site called Grand Theft Auto ‘hood featuring a user generated mission index and an interactive wiki-map powered by Google where players can help document Gotham-inspired Liberty City. The Fox Interactive Media-owned site stirred the pot this week posting a particularly lewd clip from the new game entitled “Ladies of Liberty City: Very Bad Things.” The strip club outtake, which has since been removed but is available here on the Boinkology blog, illustrates why the game is a such a magnet for criticism and perhaps why it is expected to set sales records.
Later — Wayne
Wayne Karrfalt for Cynopsis: Digital
05.02.08
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JOB OPENING: DIR DIGITAL PROMO MKTG/A&E TV Networks/NY: Dev/execute ad sales & mktg partnership opportunities for network sites. 5+ yrs exp in ad sales mktg or promo mktg in a digital environment. Apply: www.aetn.com/careers.html . (5/9)
JOB OPENING: UNIVERSITY RELATIONS ADMINISTRATIVE COORDINATOR/ mtvU /NYC: 1+ yrs Admin exp, excellent written/oral skills, Strng PC skills & detail oriented. EOE/M/F/D/AAP. Apply www.mtvncareers.com (5/9)
JOB OPENING: COORDINATOR, PUBLIC AFFAIRS/MTV/NYC: 1+yrs media/non profit/PA sector exp, Strg written/oral skills, Bachelor degree A+. Prvn campaign/media exp w/relation to change. EOE/M/F/D/AAP. Apply www.mtvncareers.com (5/9)
JOB OPENING: SCHEDULING COORDINATOR/MTV/NYC: 2+yrs schdlng/music prgming exp, Strng Microsoft/written/oral/details skills. Knwldge of pop culture/MTV brands as it relates to music on-air/MTV prgrming. Apply www.mtvncareers.com (5/9)
JOB OPENING: PRODUCER/ mtvU/ NYC: 3+yrs productions Exp. In New Media, Strg knowledge of Industry best practices. Creativity in concept/development. Strg Comm. Skills. Bachelor degree A+. EOE/M/F/D/AAP. Apply www.mtvncareers.com (5/9)
JOB OPENING: TRAFFIC SPECIALIST/Spike & Comedy/NY: 1+ yrs exp and BA degree req., proven traffic exp. Create and manage commercial logs for high-volume networks. Apply online: www.mtvncareers.com (5/9)
JOB OPENING: MEDIA BUSINESS ANALYSTS/ Multiple/ Washington DC: Exp. w/content development, programming, production, rights mgmt. and requirements gathering. Use case development a plus. Apply to: [email protected] (5/9)
JOB OPENING: NATIONAL TV BUYING SPVSR/NYC/(mid sized agency): Network, cable and syndication buying with 4-6 yrs exp. DDS agency, pharma exp a plus. Send Resume: [email protected] (5/9)
JOB OPENING: MGR PUBLICITY/A&E TV NY: Dev History Channel PR strategies on print/electronic & internet props. Mng Public Affairs & Mktg prtnships. BA Comm/Eng & 3-4 yrs TV publ cable/b’cast/news. Apply: www.aetn.com/careers.html (5/8)
JOB OPENING: SALES RESEARCH MANAGER/NBC UNIVERSAL/NYC: Support Sales positioning of USA and SCI FI. Knowledge of Nielsen Galaxy Explorer, NPOWER, IAG, Simmons and MRI: Excel/Ppt. Apply online at www.nbcunicareers.com (#814593) (5/8)
JOB OPENING: SALES ASST-DIRECT RESPONSE/Hallmark Channel/NY: Provide admin. & sales support to DR Dept. Entry level. See full posting and apply @ www.hallmarkchannel.com (5/8)
JOB OPENING: COORD, AFFILIATE SALES/AETN, NY: Support NE & Canadian Affiliate groups. Maintain budgets, contracts, premium program. Str communication & MS Office skills, cable industry exp. Apply: www.aetn.com/careers.html (5/8)
JOB OPENING: ACCT DIR/GMR/NY: Seasoned new media exec to serve as the lead acct dir to portfolio of high profile tech clients. Exp.w/ digital platforms, web mktg, branding & online mktg [email protected] (5/8)
JOB OPENING: ACCT EXEC/MediaPlace/NY: Out of Home TV, creative “out of box” thinking, media sales/planning exp. Please email res/cl to: [email protected]. “AE” in subj. (5/8)
JOB OPENING: DIRECTOR: For animated CG preschool TV series. Creative oversight of design, voice records, storyboard, animatics, overseas animation and post production. Resume to: [email protected] (5/8)
JOB OPENING: DR ONLINE ACCT EXECUTIVE/NY: Adsales Exec with Dir Response/Transactional sales exp; Promotional Marketing/Sponsorship exp. also desirable. For immediate consideration please send resume to: [email protected] (5/8)
JOB OPENING: AD SALES DR ACCT EXEC/NY: Sales person with min. 2 yrs Nat’l TV Direct Response sales exp. PSS/Sales training is a plus. For immediate consideration please send resume to: [email protected] (5/8)
JOB OPENING: MOBILE AD SALES EXEC/NY: Adsales Exec w/ 5 yrs+ Outside Media Sales exp & 2-4 yr’s exp in Internet Ad Sales preferred. Adv Agency bkgd/exp. highly pref’d. Resume: [email protected] (5/8)
JOB OPENING: ACCOUNT EXEC/Ovation TV/New York: Immediate opening for 5yrs exp professional. Heavy client/planning selling; seek new business/create Mktg platforms tailored for client’s needs Apply: [email protected] (5/7)
JOB OPENING: ASST MGR, CLIENT SERVICES/Redwood City CA: Develop client media campaigns, create sales presentations, manage client relationship. Responsible for launch details, campaign Q/A. [email protected] (5/7)
JOB OPENING: SEVERAL POSITIONS/SALES OPS/Comcast Networks (Versus)/ NY: Traffic Coord 59765BR, Sales Service (Inventory) Coord 62578BR. For more info and to apply visit: www.comcast.com. EEO/AA/Drug Free (5/7)
JOB OPENING: ACCT DIR/Screenvision Cinema/NY: 4+ yrs exp, proven media sales performer to dvlp, present & sell cinema advertising to nat’l clients, Bachelors req., regional travel req. Apply online: www.screenvision.com/careers (5/7)
JOB OPENING: AE, ADVRTSNG SALES/BlogHer.com/NY: Contacts & exp. in the client & ad agency arena, incl’g planning and buying groups. Exc selling & presentation skills, able to dvlp leads for sales opps. Apply: [email protected] (5/7)
JOB OPENING: MANAGER, AD SALES FINANCE/ Forecasting/Analysis/ NY: Oversee all forecasting & Ad revenue planning for top Networks. Apply: www.mtvncareers.com under Finance. EOE/M/F/D/AAP (5/7)
JOB OPENING: VP, AD SALES FINANCE/NY: Lead a robust ad sales finance team to fully support/analyze all facets of MTVN Ad Sales revenue. Apply: www.mtvncareers.com under Finance. EOE/M/F/D/AAP (5/7)
JOB OPENING: COORDINATOR, GAMES/Nickelodeon/NYC: Coordination of product development and creative for assigned categories; Min. 2- 4 yrs licensing exp; B.A; MS Word, Excel and PowerPoint EOE/M/F/D/AAP apply: www.mtvncareers.com (5/7)
JOB OPENING: AD SALES APPLICATION SUPPORT/NY: Provide user support & testing for ad sales systems. DealMaker or VCI required. Exp w/ media or TV Advertising desired. Apply: www.weather.com/careers . Position VSA005 (5/7)
JOB OPENING: MGR- AFFILIATE AD SALES & DISTR. MKTG/LIFETIME TV: Seeking creative thinker to manage projects that support the distribution efforts for Lifetime/ Apply at: http://www.mylifetime.com/about/jobs.html (5/7)
JOB OPENING: PUBLICIST /Telepictures Prods/NY: Unit pub for synd daytime talk show. Pitch/secure stories/content. Write/distrib releases. Work w/exec/staff. 5-8yrs exp Res: [email protected] (5/7)
JOB OPENING: DIR CONSUMER MKTG/Fuse TV/NYC: Comm. mktg/promotion plans on & off channel activities which support fuse’s tv programming, live events and channel image. 10yrs. mktg. exp. Please send resume to [email protected] (5/6)
JOB OPENING: DIR, MKTG SPECIAL PROJECTS/Cynopsis Top Tier (recruiter): Oversee variety of special projects; 2-3+ yrs mktg/pr exp; highly creative thinker/executor – do things as never before. East Coast. Email Top Tier w/res: [email protected] (5/6)
JOB OPENING: VP/DIGITAL SALES/Cynopsis Top Tier (recruiter): Multiplatform seller w/ creative out of the box thinking. Initiate new ideas for new era. Digital/multiplatform selling exp a must. East coast. Res: [email protected] (5/6)
JOB OPENING: VP DEVL/Buena Vista Prods/LA: Extensive exp (min 8-10 yrs) in devlpment of non-scripted prgrmng incl talk, game, reality for netwk, 1st run, cable; Proven track record. APPLY www.disneycareers.com Req # 155219 (5/6)
JOB OPENING: SALES PLANNER/Comcast Nets/NY: Generate upf & scatter plans; deal maint & stwrdship; support sales team. Liason btwn AEs & agencies. 2 yrs exp sales/planning prfrd. www.comcast.com 63381BR EEO/AA/drug free (5/6)
JOB OPENING: INDEPENDENT INTL’ SALES CONSULTANT: 5+ yr. exp. in international TV/film sales. Must have strong sales history and connections and be able to perform independently. Email resume [email protected] (5/6)
JOB OPENING: MGR, TALENT MGMT/Discovery/MD: Dev Strng Relationship w/Discovery Talent. 5+ yrs. exp. Must be energetic, thrive in high energy. High energy, high profile. 25-35% travel req. Apply here: discovery.jobs (5/6)
JOB OPENING: RESEARCH STRATEGIST/Discovery/MD: Collect/analyze data to evaluate and dev. existing offerings. 3+ years research exp. Strong analytical skills. Travel up to 20%. Apply here: discovery.jobs (5/6)
JOB OPENING: DIRECTOR, PRODUCT DEVELOPMENT/ MTV.com/NYC: 5+yrs exp with product development/wireframes, project mgmt, strong comm skills, webite stats, VISO, Knlge of social netsites EOE/M/F/D/AAP. Apply www.mtvncareers.com (5/3)
JOB OPENING: SR. RESEARCH-MKTING ANALYST/NYC: Hispanic TV Sales Rep Firm. 1-2 years exp. Good analytical & writing skills. Nielsen-Galaxy Navigator, PowerPoint, Excel. Knowledge Qualitative a+. Email: [email protected] (5/3)
JOB OPENING: NETWORK NEGOTIATOR/RPA: 3-4 yrs’ buying exp. Nat’l TV/radio buys/maintenance for multiple clients, including Honda. Will train/supervise assistants. Apply @ www.rpa.com . EOE (5/3)
JOB OPENING: MEDIA RESEARCH MANAGER/RPA: 5+ yrs’ in media research. Will generate data analyses, critical media info, POVs; supervise Analyst. Nielsen, Arbitron, MRI, Scarborough, DDS, Galaxy req’d. Apply @ www.rpa.com . EOE (5/3)
JOB OPENING: WRITER/PRODUCER/LIFETIME LA: Develops, Writes & Produces On-Air Promotions. Exp. in TV req’d. Apply to: [email protected] (5/3)
SPRING AND SUMMER INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .
SUMMER INTERNSHIP CREDITS ONLY: MKTG/SALES INTERN: MediaPlace seeks motivated interns, 2-3 days wk, with strong interest in marketing/sales, strong comm skills required. Assist w/ projects, college credit. E-mail Resume/CL: [email protected] (5/9)
SUMMER INTERNSHIP CREDITS ONLY: PR INTERN/Priority PR/LA: Phones/outrch /writg/ editng/ typng / resrch / reprtng /website updtes. Strng comm skills & good attitude to asst boutique PR firm, begin ASAP. thru summer. Res/Cvr: [email protected] (5/7)
SUMMER INTERN CREDITS ONLY: Eco Radio Show: Asst to ho st/pr o d – /writg / editng / typng / resrch/sched/website updtes/ wkly announce/listenr calls/email respnsd/blogging & sound edit +/begin @sap wrk summer/long [email protected] (5/3)
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