Friday, May 28th, 2010







Source: Nielsen Company. Click here for full source data.


Good morning. It’s Friday, May 28, 2010, and this is your first early morning briefing.  As always, if you prefer to watch this morning’s news instead of reading it, click here .

Tonight’s Premiere:
FOX: Past Life at 8p

Sunday’s Premiere:
E!: Long Island Princesses Unleashed at 1030p

Sunday’s Finales:
Fuel TV: Bubba’s World at 9p
VH1: Basketball Wives at 10p; What Chilli Wants at 1030p

Monday’s Channel Premiere:  Cooking Channel – check local listings for lineup

Monday’s Premieres:
ABC: True Beauty at 1002p
TLC: Cake Boss at 9p
VH1: Dad Camp at 10p

Monday’s Finales:
HISTORY: America The Story of Us at 9p
VH1: Tough Love: Couples at 9p
E!: Kendra at 10p


For Your Emmy® Consideration

A Story only HISTORY™ can tell.

Outstanding Nonfiction Series

America The Story of Us

It’s an adventure that became a nation.

Don’t miss the finale Monday, May 31st at 9/8c.


ABC launches the new action game show Downfall from FremantleMedia North America on June 22 at 9p. The game show, with six one-hour weekly episodes, pits contestants against the clock where they will have the chance to win major prizes as well as $1 million as they try to quickly answer trivia questions in seven rounds all while perched on top of a 10-story building in Los Angeles. In each round, players will try to answer all their questions before life-size copies of prizes and cash go over the edge of a gigantic conveyor belt, going off the roof of the high-rise and crashing 100 feet below. If the cash goes off the building the game is over and the played is eliminated.

A&E rolls out two new original series next month as part of the network’s Saturday morning schedule:

  • Drill Team – A group of experts work against the clock to help a frustrated homeowner get a project finished before a big event. The one-hour series produced for A&E Network by Nancy Glass Productions debuts June 5 at 12p.
  • $100 Makeover – This series will inspire viewers to de-clutter, organize and transform their homes for just $100 per room. Produced by Screaming Flea Productions for A&E, the series premieres June 19 with double episodes at 10a and 1030a.

Travel Channel brings back a third season of Man v. Food on June 16 with back-to-back episodes starting at 9p. During the new season, host Adam Richman travels coast to coast offering up ideas on foodie destinations and dishes. 

Morning News Weekly Average Ratings (week of May 17, 2010)
NBC: 5.23 million total viewers; 2.0/15 and 2.52 million A25-54
ABC: 4.22 million total viewers; 1.4/10 and 1.68 million A25-54
CBS: 2.63 million total viewers; 0.9/6 and 1.09 million A25-54
Source: Nielsen, NTI


There are two kinds of tv chefs out there…
Those who draw viewers by the millions.
Rachael Ray. Bobby Flay. Emeril Lagasse. Michael Symon.

And those who will.
Chuck Hughes. David Rocco. Ching-He Huang. Roger Mooking. Laura Caulder.

Only 3 Days to
Cooking Channel.
Debuting Monday, May 31, 2010



Now that the Satellite Television Extension and Localism Act (STELA) was put into law yesterday, DISH Network said it will launch local channels in the 29 markets that have been going without satellite carriage of their local TV station signals. This means DISH will deliver local stations to every market in the country which the company agreed to do as part of the bill. This bill also allows DISH to be involved in the distant TV signal importation business once again. STELA passed on May 12 and is a five-year reauthorization of the blanket license that gives satellite companies the opportunity to import distant affiliated TV station signals to subscribers in markets where they are not receiving a comparable viewable signal.


Celebrity chef Rocco DiSpirito is working with Bravo on a new weekly culinary competition series titled Rocco’s Dinner Party. The premise of the series has DiSpirito judging four aspiring chefs during each episode to determine if they have the necessary skills and talent to impress experts within the cooking field at a private dinner party. The final winner from each episode will take home a cash prize. Notional, an IAC company is developing the series in partnership with Bravo. DiSpirito has authored six cookbooks, winning the James Beard Award for one as well as making numerous television appearances on NBC’s The Restaurant, The Tonight Show With Jay Leno, Today, The Martha Stewart Show among others in addition to a guest judge spot on Bravo’s Top Chef series.

TLC tapped Kevin Roberts to host the second season of BBQ Pitmasters which serves up a new competition format. The series commences production in Los Angeles in June and is slated to premiere August 12. Roberts is an executive chef, TV personality and has penned two cookbooks in addition to owning three, and soon four, sports bars in the San Diego area.

Syfy is delving more into the reality genre by approving three new shows:

  • Marcel’s Quantum Kitchen (wt) – Top Chef alum Marcel Vigneron uses molecular gastronomy in his new catering and event company.
  • Paranormal Witness (wt) – Anthology docu-drama about a different person each week who has experienced paranormal activity.
  • Face Off (wt) – Competition series featuring special-effects makeup artists.

USA Network okayed a half-hour comedy script from Linda Bloodworth titled Driven starring comedian Ron White as an jobless Austin, TX resident who starts a limo business. The project is from Universal Cable Productions and Bloodworth’s husband Harry Thomason will also executive produce. 

Lifetime has two new spinoff series in the works based on Project Runway. One show is already in pre-production and features Runway stars Santino Rice and Austin Scarlett as they travel the US giving makeovers to women in need of fresh styling tips. The second series, tentatively called Love’s Divine will follow Runway host Heidi Klum and her husband Seal as they counsel other married couples around the country.


Wednesday  A18-49 Analysis: FOX polished off a win Wednesday night which was also the last night of May Sweep at 8.2/24 among A18-49, according to final national ratings from Nielsen. FOX’s American Idol won at 8p with a 6.6/21 with UNIV’s Hasta que el Dinero Nos Separe next at 1.6/5. During the 9p hour, American Idol on FOX surged to a 9.4/26 with the climax spilling over into the 10p hour at 12.0/32. FOX’s American Idol drew in 24.2 million total viewers from 8p-1007p though overall the finale was down -18% among A18-49 compared to last year’s season finale and -16% with total viewers. Also at 9p, the Criminal Minds season finale on CBS placed second with a 3.1/9. Then at 10p, CBS’ CSI: NY season conclusion was #1 at 2.7/8 while ABC’s movie Transformers trailed at #2 with a 2.0/6.

Live + Same Day Household Ratings: Wednesday, May 26, 2010 (May Sweep Day 28) time period averages. Source: NTI Galaxy, as dated. Live+SD.

FOX: 13.5/23      American Idol [f] 13.5/23


CBS: 6.6/11          Undercover Boss [r] 4.0/7, Criminal Minds [f] 8.2/13, CSI: NY [f] 7.6/13


ABC: 3.2/5           ABC Wednesday Movie of the Week: Transformers 3.2/5

NBC: 2.2/4           Minute to Win It [r] 1.9/3, Law & Order: SVU [r] 2.8/5

UNIV: 1.9/3         Hasta que el Dinero Nos Separe 2.1/4, Don Francisco Presenta 1.5/3

CW: 0.8/1            America’s Next Top Model [r] 0.8/1, America’s Next Top Model [r] 0.8/1

TELE: 0.6/1         El Clon 0.4/1, El Clon 0.5/1, Donde Esta Elisa 0.8/1


ION: 0.4/1           Ghost Whisperer 0.5/1, Ghost Whisperer 0.4/1, Ghost Whisperer 0.4/1

A18-49: FOX 8.2/24, CBS 2.4/7, ABC 1.8/5, UNIV 1.6/5, NBC 1.0/3, CW 0.5/2, TELE 0.5/1, ION 0.2/1


RDF Rights (RDFR), part of the RDF Media Group, hired J.C. Mills beginning in June as VP/US Acquisitions to be the primary contact conferring with US agents and producers and responsible for securing international TV distribution rights for the company. Based at RDF USA offices in Los Angeles, J.C. will report to Jane Millichip, COO, RDFR. J.C. previously worked for Shine International based in London as a Sales Executive.

Effective immediately, Andrew Ault becomes Executive Creative Director for NBC Universal’s Integrated Sales Marketing team’s internal creative agency. Andrew will offer creative vision and management for Integrated Sales Marketing encompassing the Green is Universal, Women at NBCU, Healthy at NBCU and corporate NBCU initiatives. Furthermore, Andrew will head the New York-based in-house creative team and develop design concepts and strategies on behalf of the company’s cross-platform sales efforts. Andrew reports to Maryam Banikarim, SVP/Integrated Sales Marketing.

Krupp Kommunications, Inc. added Joann Mignano as Account Manager, charged with the goal to increase the company’s entertainment division. Joann joins from FYI Public Relations – New York where she was VP/Entertainment and Lifestyle.

Marissa Ronca was appointed VP/Development at truTV up from Senior Director/Development. In her new role, Marissa will oversee all facets of the network’s new program development roster. Based in New York, she reports to Darren Campo, SVP/Programming, Production and Development, truTV.

ESPN tagged Kevin Ota as Director/Digital Communications where he will head media relations involving the network’s digital products such as, mobile,, digital audio, fantasy, gaming among others. Kevin will be located at the network’s headquarters in Bristol, CT and reports to Katina Arnold, VP/Communications.

Friday Fun Fact:   Historians agree that New Zealand’s first beer was brewed in 1773 by English explorer Captain Cook, who used tea leaves and spruce in the recipe.  Use that at your BBQ party this weekend!

This day in History:  1929 – Warner Brothers debuted “On With The Show” in New York City. It was the first all-color-talking picture.

Answer to Yesterday’s Trivia Question:  Still on a chocolate kick … Finish this famous exchange:

Supervisor:  Ricardo, I’m going to put you to work chocolate dipping.  You say you’ve had experience?
Lucy:  Oh, yes, ma’am, yes ma’am.  I’m a dipper from way back.
Supervisor:  Yes?
Supervisor:  There’s no room in this plant for levity, however weak

Kudos to: Brittany Yoder-Discovery Networks Int’l/Silver Spring; Adam Licker-ABC Family/NYC; Elizabeth Miller-ABC/NY; Monica Holloway-MMT Sales/Atlanta; Yvette Clark-Azteca America/Dallas; Brian Nyenhuis-SpotPlus/Dallas; Loren Steck-Loren Steck & Assoc/Carmel; Leor Mendel-Katz Media/LA; Terrence Moss/LA; Patricia Holguin-Camp SoHo/Studio City;
Today’s Trivia Question:    What product ran this campaign in 1997:  “Finding the Imposter” with a poster reading “Wanted for Attempted Fraud” Gray #120662.  Height 0.6 inches; Weight 0.9 grams. Distinguishing characteristics:  Round. Wearing a grey coat.  (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)


Curb Your EnthusiasmSM on TV Guide Network TM

Wednesdays & Thursdays at 10PM , starting June 2nd

Premium series – available to advertisers now
 plus multiplatform entertainment coverage and blockbuster movies make
TV Guide NetworkTM the destination for TV fans.

Contact your AE at (212) 626-2500 & log onto .

Happy Memorial Day Weekend! Our offices will be closed on Monday for the holiday and we’ll all be outside BBQ-ing …. it’s the law.  Back on Tuesday —

Much later — Cyn

Cynopsis Ad Sales:
Mike Farina – Sr. Dir/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

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All of the broadcast and cable Cynopsis 2010 Upfront segments contained within our regular daily editions are recapped in their entirety in the Upfront Overview section of the website.



Exclusive Interviews * Actor Spotlight on Sarah Jessica Parker * Red Carpet Interviews With the Girls * Special Features in Original Shows ALL WEEK LONG!

Movies&Music 6:30pm ET * Hollywood Dailies 7:00pm ET

50 million homes nationwide – HD September 1ST

SOURCE: Nielsen Media Research, NHI, May 2010 Universe Estimates

Cyn opsis CLASSIFIEDSFor More classifieds, visit the Cynopsis .com classifieds page here  .

JOB OPENING: P.R. PRACTITIONER/LA: Seeking an Experienced P.R. Practitioner to Handle Day-To-Day Publicity for High-Rated Syndicated Television Shows in LA office. Exp in Syndication Industry. Resume: [email protected] (6/5)

JOB OPENING: GUEST BOOKER/JOY BEHAR,HLN/NYC: 3-5 yrs booking experience in broadcast or cable required . EOE (6/4)

JOB OPENING: WEB AD SALES RESEARCH ANALYST/MANAGER/NYC: Handle reports, analytics, and research. 5+ yrs in rsrch, 2+ yrs in supv. capacity, web exp A+. Join us at, req 1601, 1631 (6/4)

JOB OPENING: DVLPMNT RSRCHR/PRODUCER/NYC: For reality/non-fict TV. Extnsve rsrch for characters, subcultures, formats for next big hit. Basic shoot/edit/cast & treatment writing. Res/Cov Ltr: [email protected]. 2+ yrs exp req’d (6/4)

JOB OPENING: MANAGER, INTEGRATED MARKETING/The Hub/NYC: Must have ad sales marketing exp for broadcast net and/or major cable net. Apply at (6/4)

JOB OPENING: MANAGER, COMMUNICATION & PUBLICITY/The Hub/LA: Must have publicity for broadcast net and/or major cable net plus social marketing exp. Apply at (6/4)

JOB OPENING: VP, FINANCE/RAINBOW INTERNATIONAL/NYC: Must have International Financial Planning and Strategic Analysis experience at cable network. Send resume to [email protected] (6/4)

JOB OPENING: ACCT MGR/TiVo/Alviso CA: Join our Audience Rsrch Measurement team & be primary contact for TiVo Stop||Watch clients.Your support of our agencies/clients will translate dir. into success in their campaigns.  Apply here.   (6/3)

JOB OPENING: SR RESEARCH ANALYST/ABC Family/NY: min 3 yrs exp in TV research, Nielsen, responsible for dev reports/analysis to support natl advertising sales,rev planning & marketing Apply at: ID248840 (6/3)

JOB OPENING: DIR-BREAK STRATEGY & CONTENT/Discovery Communications/SS: wrk w/dvlp & prod, scheduling, mrkg, digital & sales, through partnerships w/Ad Sls clients & marketers Req#9685

JOB OPENING: WRITER/PROD ONAIR PROMOS/Nicktoons/NYC: 3+yrs writ/prod exp. OnAir Promos/TV/Adv, Strng concept abilities & aesthetic jdgment, Editing skills, Knwldge of NICK brand EOE/M/F/D/AAP. Apply (6/3)

JOB OPENING: PROJECT MANAGER/NICK Creative Adv, Nickelodeon/NYC: 4+yrs Acct Mgmt exp w/in Adv Agency + 1yr Proj Mgmt exp, Strng Org & Negotiating skills, TV spot prod exp EOE/M/F/D/AAP. Apply (6/3)

JOB OPENING: COORDINATOR, OACIS/Nickelodeon/NYC: 1+yrs exp Motion Graph/Anima Production in TV/Adv/Post/digital animation Ind., Proficient Adobe Creat/After Aff exp, OnAir promo exp A+ EOE/M/F/D/AAP. Apply (6/3)

JOB OPENING: DEPT. ASSISTANT, DIGITAL/Nickelodeon/NYC or MN: 1+yrs Admin Exp, MS Office skills, Able mult-task, Able to write Reports, Strng Comm skills EOE/M/F/D/AAP. Apply (6/3)

JOB OPENING: DIRECTOR, RETAIL DEVELOPMENT/NICK/Viacom CP/NYC or MN: 7+yrs Retail Sales/Dev/Promo Mrktg/Buying, Sales Knwdg of Retailers, Exp w/Sears/Kmart/JCP, Hot Topix, EOE/M/F/D/AAP. Apply (6/3)

JOB OPENING: EXECUTIVE ASSISTANT/Nickelodeon/NYC: 5+yrs Min Exec Admin exp/high-level Corp environ, Superior Cust Service exp, Super Interpers/Comm/Detail/Org skills EOE/M/F/D/AAP. Apply (6/3)

JOB OPENING: MANAGER, RETAIL SALES RESEARCH/ NICK/Viacom CP/NYC; 2+yrs database processing/analysis, Strng CP Analytical exp, Mastery w/Excel, Nielsen/IRI/Walmart Retail Link A+ EOE/M/F/D/AAP. Apply: (6/3)

JOB OPENING: ASST. DRTV BROADCAST BUYER/ LOCKARD& WECHSLER/ IRVINGTON , NY: Detailed, organized , self motivated /prior TV sales or TV ad agency exp. a must. [email protected] M (6/2)

JOB OPENING: RESEARCH MANAGER/DISNEY ABC/CA: min 5 yrs exp in TV/digital research, apt at Nielsen, strong analytical & written skills, BA/BS req. Apply at: (ID245759)   (6/2)

JOB OPENING: RESEARCH ANALYST/DISNEY ABC/CA: min 1 yrs exp in TV research, apt at Nielsen, strong written & analytical skills, college degree pref. Apply at: (ID236692)   (6/2)

JOB OPENING: ACCT EXEC/RMG NETWORKS AD Sales/NY: Join the leading away-from home television ent sales team.Dvlp/Grow New & Existing AD Sales across our platforms. 3-5 yrs TV &/or digital ad sales exp. Resume: [email protected] (6/2)

JOB OPENING: PROJ MGR, SOCIAL MEDIA & MULTIPLATFORM/NY:   5 yrs digital analytics &/or rsrch exp. Knwlg statistical analysis methods & software products & MS products; Knwlg of multimedia landscape. Resume to: [email protected] (5/29)

JOB OPENING:  VP LEGAL AFFAIRS ABC FAMILY/LA: Hands-on experience in TV series development and production. Min 15 yrs devl/prod/licensing. Provide leadership and guidance to Sr mgmt. Apply # 230572 (5/29)

JOB OPENING: DIGITAL AE/Sony Pictures Ent/NY: Generate leads, sell invntry, maintain deals & manage invntry rel. to online initiatives. Apply: (5/29)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SUMMER INTERNSHIP CREDITS ONLY: PROD INTERNSHIP/CINEFLIX ENTERPRISES/NYC: US citizen enrolled in TV/media college prgrm. Good at generating & sourcing contacts & ideas. Great oppty to gain exp on pop fact ent TV series. Resume: [email protected] (6/5)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: CREATIVE DIRECTOR (NYC):Concept, development & implementation. Portfolio: Email: [email protected] (6/5)

SITUATION WANTED: ACCOUNTING/FINANCE:  20+ yrs. experience in TV Broadcasting &Cable.  Seeking FT/PT or Temp-to-Perm position:   [email protected] (6/4)

SITUATION WANTED: RESEARCH DIR/SALES STRATEGIST – 20+ yrs media, Nielsen, Hisp, research, sales, and presentation experience. Email: [email protected] (6/4)

SITUATION WANTED: ASSOC ON-AIR/WEB PROD: 5+ yrs experience in TV & Web Prod/Dev @ HBO/Scholastic Online. Extremely proactive, focused, pleasure to work with. Seeking greater challenges FT/ Temp-to-Perm. [email protected] (6/4)

SITUATION WANTED: CREATIVE CONTENT WRITER/PRODUCER: Field, segment and bay producer  from red carpet to reality. Exceptional writer and great with clients. Thrive on fast turnaround.  [email protected] m (6/3)

SITUATION WANTED: ACCOUNTING/FINANCE – 20+ yrs. experience in TV Broadcasting &Cable. Seeking FT/PT or Temp-to-Perm position: [email protected] (6/3)

SITUATION WANTED: RESEARCH DIR/ SALES STRATEGIST – 20+ yrs media, Nielsen, Hisp, research, sales, and presentation experience. Email: [email protected] (6/3)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NY) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (6/2)

SITUATION WANTED:  EXEC ASST DEV/PRODUCTION/RESEARCH– LA and NY -TV experience in London, print, radio & advertising in NY.Highly organized, fast learner, & great connector. FT/PT/Freelance. [email protected] (6/2)

SITUATION WANTED:  CORPORATE CONCIERGE/PERSONAL ASSISTANT(LA) Years of experience with Los Angeles A-List companies and celebrities. Looking for new assignment. [email protected]  (6/2)

SITUATION WANTED: EXECUTIVE ASSISTANT position film/TV (NY):  7 years experience: Interned for a President, Executive Assistant to SVP/VP/film director/celebrity [email protected] (5/29)

E-mail [email protected]  or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected]  for specs.


ABC:   Wife Swap, 20/20
AZTECA:  Laura de Todos, Al Extremo, La Loba
CBS:  Ghost Whisperer [r], Medium [r], Miami Medical [r]
CW:   Smallville [r], Supernatural [r]
FOX:  Past Life [p ], Good Guys [r]
ION:  Criminal Minds, Ghost Whisperer, Ghost Whisperer
NBC:  Friday Night Lights, Dateline NBC
PBS:  Washington Week, Need to Know, Frontline, Washington Week with Gwen Ifill and National Journal
TELE: El Clon, Perro Amor, Donde Esta Elisa?
UNIV: Hasta que el Dinero Nos Separe, Rosa de Guadalupe

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