Friday, May 27th, 2011


Thousands auditioned.
Now 12 talented contenders will compete for
1 role on Glee.

And the winner is…The Glee Project on Oxygen!

From the producers of Glee comes the so new competition series,
The Glee Project! Only on Oxygen, starting June 12 at 9/8c.

Sneak a peek at the very first episode: Click


Good morning. It’s Friday, May 27, 2011, and this is your first early morning briefing. As always, if you prefer to watch this morning’s news instead of reading it, click here

Tonight’s Premiere:
Cooking Channel: From Spain With Love at 930p

Saturday’s Premiere:
HGTV: My Favorite Place at 6p

Sunday Premiere:
TLC:  My Big Fat Gypsy Wedding at 9p

Monday’s Premieres:
MSG Network: Who Wore It Best? at 7p
VH1: Basketball Wives at 8p; Single Ladies at 9p
TLC: Cake Boss at 9p
Bravo: Platinum Hit at 10p
ABC: Extreme Makeover: Weight Loss Edition at 1001p

Monday’s Finales:
Discovery Channel: American Chopper: Senior vs. Junior Part 1 at 9p
A&E: Breakout Kings at 10p
E!: Khloe & Lamar at 10p; The Dance Scene at 1030p
MTV: The Hard Times of RJ Berger at 10p


British recording artist Cheryl Cole appears to be out as judge on FOX’s fall reality singing competition show, The X Factor.  It is being reported in several sectors, though not officially by FOX, co-host Nicole Scherzinger will replace Cole as judge. It is unclear if the other co-host, Steve Jones will continue to share hosting duties with some other unnamed personality or if he will become the solo host.

New adventure dating reality series, Love in the Wild on NBC will now premiere a month later on June 29.  Originally, NBC slated June 1 as the show’s launch date. The extra four weeks allows NBC the chance to promote the series in The Voice which airs its finale on June 28. Love in the Wild is produced by Endemol USA.

OWN: Oprah Winfrey Networks says “I Do” to a new eight-episode wedding series, Don’t Tell the Bride that is based on a successful UK show sporting the same name.  The series follows eight cash-poor couples and helps them create a wedding of their dreams. The twist is the bride and groom can’t see each other during the month leading up to their wedding day and the groom plans the entire event in secret with help from his best man. The bride ends up being kept in the dark about all the details until right before the wedding.  Shed Media US is producing the series, based on a format from Renegade Pictures and Digital Rights Group.

A proposal was submitted by Cablevision Systems Corp. in response to the FCC’s Notice of Proposed Rulemaking on the retransmission consent reform issue.  Cablevision outlined three market-based reforms which, according to the company, fall within the FCC’s domain to reform the good faith negotiation rules in an effort to protect consumers by avoiding blackouts of “must see” programming.  Cablevision’s three reforms include:

  • Forbid tying – halting the practice of requiring the carriage of unrelated cable channels, owned by broadcasters, in order to also carry their broadcast networks.
  • Require transparency – Cablevision contends retransmission fees should be made public.
  • Forbid discrimination – continue allowing broadcasters to set the price of carriage, but don’t let them discriminate against cable and satellite providers based on size or other factors.

On Wednesday, Oprah Winfrey ended her 25-year run of her syndicated The Oprah Winfrey Show on a high mark by posting a 13.3 HH rating in the overnight metered markets, based on Nielsen’s data.  This is a preliminary number and does not include the St. Louis market which had to preempt the show for storm news coverage.  Wednesday’s finale episode became the highest rated for The Oprah Winfrey Show in more than 17 years since February 21, 1994.  Earlier this week, Monday’s “Surprise Farewell, Part 1” delivered a 10.2 HH rating and Tuesday’s “Surprise Farewell, Part 2” ticked up to a 10.7 HH rating, both based on overnight metered market ratings.

As the 2010-2011 broadcast season closes, Univision said it has increased its A18-49 primetime audience by +8% while the other major broadcast networks have all declined in this demo: NBC -14%; ABC -9%; CBS -8%; and FOX -4%. Overall, Univision will likely end the primetime broadcast season with an average audience of 3.7 million total viewers and 1.9 million among A18-49.

Telemundo reported this May will result in the Spanish-language network’s best performance ever across all key demos and total viewers.  Telemundo is averaging 1.56 million total viewers; 918,000 among A18-49 (up +41% year-over-year); and the network is averaging 500,000 with A18-34.

WNBC-TV’s live daily one-hour lifestyle and entertainment show LX New York changed its name to New York Live.  The show is hosted by NBC 4’s Jane Hanson and Sara Gore covering restaurants, Broadway premieres and red carpet events, fashion and pop culture.

Jabot Cosmetics, the fictional beauty company featured on CBS’ daytime soap The Young and the Restless will become a reality for consumers.  In a licensing deal with CBS Consumer Products and Sony Pictures Television, Jabot Cosmetics will be created and manufactured by beauty company Fusion Brands.  A full line of color cosmetics and skincare products will be available for purchase starting with a Red Carpet collection beginning June 13 via  . On June 21-22, Tracey Bregman, the Y&R actress who plays Lauren Fenmore and the “face” of the line will host a special on HSN introducing the Red Carpet collection.  Following on July 28, HSN will air a five-hour full line launch also available at  .  Jabot Cosmetics will further be sold at Ulta retail locations starting this October.


British audiences will also get FX’s new original comedy series Wilfred headlined by Elijah Wood and Jason Gann.  Wilfred was picked up by BBC in an international broadcast deal for free television in the UK.  BBC3 will debut Wilfred this fall and FX will premiere the series on June 23 at 10p.

Broadcast, online and wireless service, Live Well Network designed for emerging digital channels in local markets secured new affiliation deals with the Scripps Television Station Group, reaching more than 10% of US households.  Scripps’ nine stations include six ABC affiliates in Detroit, Cleveland, Cincinnati, Phoenix, Tampa and Baltimore; and three NBC affiliates in Kansas City, West Palm Beach and Tulsa.  Live Well Network was already cleared on 16 other affiliates including eight ABC O&Os, five owned by Belo Corp., two from Lilly Broadcasting and one from LKK Group.  In total the reach of Live Well Network now extends to 40% of US TV households.


Days before Bravo’s launch of Platinum Hit featuring Kara DioGuardi as head judge, the network is working with DioGuardi on a second project.  The docu-series in development, labeled the KARA project will take viewers on the inside of the music industry through DioGuardi’s point of view as songwriter/producer.  World of Wonder will produce the new series with Randy Barbato, Fenton Bailey and Tom Campbell as executive producers while DioGuardi and Stephen Finfer will serve as executive producers for Arthouse Entertainment.

Season seven of Showtime’s Weeds, starring Mary-Louise Parker not only jumps the plot ahead three years after Nancy (Parker) is released from federal prison, the show added a trio of cast members.  Martin Short will play a quirky lawyer in at least three episodes; Aidan Quinn will appear in four eps as a CEO of an investment firm; and Lindsay Sloane will play an artist named Maxeen.  These three stars join others already signed for season seven including David Clennon, playing Maxeen’s husband; Pablo Schreiber as an army supply sergeant and brother of Nancy’s former cellmate played by Olga Sosnovska; and Gary Anthony Williams as Nancy’s halfway house counselor.  Jennifer Jason Leigh also returns for four eps as Nancy’s sister.  Production is currently happening and the new season is set to premiere June 27 at 10p.


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Broadcast Morning News Shows – Weekly Average Ratings (week of May 16, 2011)
NBC: Today 5.73 million total viewers; 2.1/15 and 2.64 million A25-54
ABC: GMA 4.83 million total viewers; 1.5/11 and 1.84 million A25-54
CBS: Early Show 2.67 million total viewers; 0.8/6 and 1.06 million A25-54
Source: Nielsen, NTI

Broadcast Late-Night Shows – Weekly Average Ratings (week of May 16, 2011)
ABC: Nightline 4.20 million total viewers; 1.3 and 1.67 million A25-54; 1.1 and 1.41 million A18-49
NBC: Tonight Show 4.02 million total viewers; 1.4 and 1.72 million A25-54; 1.0 and 1.38 million A18-49
CBS: Late Show 3.48 million total viewers; 1.2 and 1.51 million A25-54; 0.8 and 1.11 million A18-49
Source: Nielsen, NTI

Broadcast Sunday Morning News Shows – Weekly Average Ratings (May 22, 2011)
NBC: Meet the Press 3.25 million total viewers; 0.8 and 1.04 million A25-54
CBS: Face the Nation 2.80 million total viewers; 0.7 and 861,000 A25-54
ABC: This Week 2.36 million total viewers; 0.6 and 791,000 A25-54
FOX: FOX News Sunday 1.40 million total viewers; 0.4 and 536,000 A25-54
Source: Nielsen, NTI

Wednesday A18-49 Analysis:   FOX closed May Sweeps on an up note Wednesday night at 9.2/26 among A18-49, according to final national ratings from Nielsen. FOX clobbered the competition with a two-hour plus American Idol season finale that posted an 8.1/25 at 8p followed by ABC’s comedies The Middle (season finale) and a Modern Family repeat averaging a 2.1/6.  American Idol on FOX did even better during 9p at 10.0/26 and the combo of Modern Family’s season ender and the first part of Cougar Town’s season finale averaged a second place showing for ABC at 3.1/8.  Then at 10p, American Idol finished with a 12.4/30 for FOX (the first 15 minutes) while three networks delivered a 1.8/5: the average of ABC’s sitcoms Cougar Town and Happy Endings (season finale), CBS’ Criminal Minds: Suspect Behavior season conclusion and Univision’s Triunfo del Amor.

Live + Same Day Household Ratings: Wednesday, May 25, 2011 (May Sweep Day 28)  time period averages.  Source: NTI, Galaxy as dated. Live+SD.

FOX: 15.6/25      American Idol [f] 15.6/25


CBS: 4.2/7           The Big Bang Theory [r] 3.7/6, The Big Bang Theory [r] 3.7/6,  Criminal Minds [r] 4.1/6, Criminal Minds: Suspect Behavior [f] 4.8/8


ABC: 3.8/6           The Middle [f] 4.4/7, Modern Family [r] 3.6/6, Modern Family [f] 6.1/10, Cougar Town [f] 3.2/5, Happy Endings [f] 2.5/4

NBC: 2.4/4           Minute to Win It [r] 1.8/3, Minute to Win It [r] 1.9/3, Law & Order: LA 3.5/6

UNIV: 2.4/4         Teresa 2.3/4, Triunfo del Amor 2.4/4

TELE: 0.9/1          Mi Corazon Insiste 0.4/1, Los Herederos del Monte 0.6/1, La Reina del Sur 1.7/3

ION: 0.7/1           Without a Trace 0.7/1, Without a Trace 0.6/1, Criminal Minds 0.8/1

CW: 0.6/1            America’s Next Top Model [r] 0.6/1, America’s Next Top Model [r] 0.6/1

TF: 0.2/0             Dona Bella 0.2/0, Cine de Las Estrellas [r] 0.2/0

A18-49:  FOX 9.2/26, ABC 2.3/6, UNIV 1.8/5, CBS 1.6/4, NBC 1.0/3, TELE 0.8/2, CW 0.4/1, ION 0.2/1, TF 0.2/0



IMAX Corporation added Marc de Grandpre as CMO to head the company’s global brand and marketing efforts.  Marc will report to Richard L. Gelfond, CEO.

Leftfield Pictures, the production company behind Pawn Stars for HISTORY, upped David George to VP/Programming and Rob Shaftel to VP/Development. David and Rob report to Brent Montgomery, Founder/Owner.

Effective immediately, Kevin McCarthy named SVP/Market Manager with CBS RADIO Seattle.  In his new role, Kevin will manage four stations: KMPS-FM, KZOK-FM, KJAQ-FM and KPTK-AM.

William Burton elevated to President/GM of KGO-TV, the ABC O&O in the San Francisco-Oakland-San Jose market.  Starting immediately, William will supervise KGO-TV as well as the station’s multicast television channels, other digital platforms, mobile services and emerging new media businesses. Previously, William was EVP/Digital Media for the ABC Owned Television Stations Group since 2006.

Friday Fun Fact:  The 1964 movie starring The Beatles was originally titled Beatle-Mania. The Fab Four decided against it, and chose a new title for their first major film: A Hard Day’s Night.

This day in History:  1994 – Nobel Prize-winning author Alexander Solzhenitsyn returned to Russia. He had been in exile for two decades.

Answer to Yesterday’s Trivia Question:  You know which TV Westerner carried ‘Old Betsy’ and which used a Ticklicker Rifle, but who carried a french sidearm called LeMat?  JOHNNY RINGO  Kudos to: Synda Kollman-Charter Marketing Group/FL; Eric Adler-Eric Adler Research/FL; Jeff Arthur-MTV Nets EPIX/CTZ; Geoff Harris-Atoll Prods/Sherman Oaks;
Today’s Trivia Question:  On Roseanne, DJ, the Connors’ youngest child, collected what?   (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Cyn

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Mike Farina – VP/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here  .

JOB OPENING: VP, EDITORIAL DEVELOPMENT/National Geographic Television/DC: Oversee development of high-end Specials and Event programming. Apply  to Job ID 4683. EOE (6/4)

JOB OPENING EXEC PROD/National Geographic TV/DC: Seeking exp’d producer of reality & format-driven series to head up high-vol. prod unit. Dvlp/staff/oversee all aspects of mult series. Apply  ID 4728. EOE (6/4)

JOB OPENING SALES COORD/TV Guide Mag/NY: Assist clients w/requests on sales orders/strong multitasking/prospect new leads through database. MS Office and Media or Ad agency exp pref. Res/salary reqs: [email protected] (6/4)

JOB OPENING Sr. PRODUCER-ON AIR PROMOS/MTV/NYC: Resp: conception to delivery of on-air promotions. 5+yrs writer/prod exp & 4+yrs Cable/Network On Air promotion exp a must. Apply:  (6/4)

JOB OPENING: DVLPMNT RSRCHR/PRODUCER/NYC: For reality/non-fict TV. Extnsve rsrch for characters, subcultures, formats for next big hit. Basic shoot/edit/pitching & treatment writing. Res &C/L: [email protected]. 2+ yrs exp req’d (6/3)

JOB OPENING: DVLPMNT COORD/LA: For busy ind. TV prod co. Must be good writer, rsrchr, skilled @ graphics/pp, social media.Must love nonfic & reality TV, be resourceful & have tons of initiative. Contact: [email protected] (6/3)

JOB OPENING: SALES DEVELOPMENT COORD/DailyCandy:  Help the sales development team with custom marketing programs, creating materials, & general tasks. 1+ yr of relevant exp. in digital media. Submit resumes to [email protected] (6/3)

JOB OPENING: MGR, STANDARDS & PRACTICES/DISNEY/BURBANK  Disney Jr. – Review original and acquired programs, animation/live action. 5 yrs S&P exp, familiarity with Children’s Television Act.  Apply: REQ ID: 264027 (6/3)

JOB OPENING:  VP, EDITORIAL DEVELOPMENT/National Geographic Television/DC: Oversee development of high-end Specials and Event programming.  Apply  to Job ID 4683.  EOE. (6/3)

JOB OPENING: MKTG MGR/CARTOON NETWORK/ATL: Dev/mng/implement consumer mktg strats for tentpole launches, including leading the network team, producing creative briefs and launch decks. Apply: (6/2)

JOB OPENING: DIR, DIG. RSRCH/CNN/ATL: Lead rsch & reporting for web/mobile sites/apps in fast paced news envir. Expert Omniture, comScore, analytic & reporting skills. Primary rsch exp prefd. 8+yrs rsch exp, [email protected] (6/2)

JOB OPENING: SALES ASSISTANT/LER/NY: Exp w/ Excel/Word/PowerPoint, work closely w/AE’s in all aspects of sales, Multi-tasker,Strong comm skills, Fluent in Spanish. Send resume to [email protected] (6/2)

JOB OPENING: MGR AD SALES MKTG/Bravo/NY: Job Number: 1806BR Oversee the execution of on-air, digital and mobile sponsorships and interface with clients and their respective agencies. 5yrs exp. (6/2)

JOB OPENING: EXECUTIVE ASSISTANT/iNDEMAND/NYC:  Admin support for CEO & SVP of Affiliate Marketing. Bachelors degree +3 years senior level corporate exp. APPLY: [email protected] (6/2)

JOB OPENING: DIRECTOR, BUSINESS STRATEGY & ANALYTICS/iNDEMAND/NYC: Provide info & analysis/presentations for programming/marketing/trends. Degree + 5 yrs primary/secondary research exp. Apply: [email protected] (6/2)

JOB OPENING: SALES RESEARCH ANALYST/Oxygen/NY: Job Number: 1819BR Support rsarch team in creation of sales & mktg materials. Assist in prod of TV & Digital estimates for sales, fiance & plan’g. (6/2)

JOB OPENING: SOLUTIONS PLANNER/MIA: Mng info from Programming/Production/Research/Marketing in order to dvlp sellable product deliverables; exp in media/advertising fields, preferable in US TV.  #3990 (6/2) 

JOB OPENING:  DIGITAL SALES PLANNER/TV Guide/NYC: 2+ yrs digital exp, execute online media plans from start to end of RFP process, collaborate w/mrkting to dvelp presentations, monitor campaign delivery. [email protected] (6/2)

JOB OPENING:    DIR OF SALES/Cynopsis Media/NY/LA (2):5+ yrs ent media sales exp w/established contacts within industry; able to dvlp new biz for all Cynopsis Media brands, exc comm skills. Resume and salary req: [email protected] (6/2)

JOB OPENING: REVENUE ANALYST/Tribune Broadcasting Company/Chicago: Assists in preparing and consolidating revenue and receivable analyses. BA/BS & 1-2yrs exp brdcst/cable envir.Apply on-line go to  (6/1)

JOB OPENING: PRICING/PLANNING ANALYST/NYC: Daily mgmt of inventory MSG Networks/radio. Revenue, inventory, pricing and liability reporting. Rate card maintenance. Strong analytics & 2+ yrs exp in Media. Apply:  (6/1)

JOB OPENING: WRITING ASST/NYC: Kids Ed TV co. seeks admin asst. to execute demanding writing schedule. Must be organizational wiz, detail oriented w/ability to multitask. Email cover letter/resume to: [email protected] (6/1)

JOB OPENING: FREELANCE COPYWRITER/ION Media Networks/NY: Experienced copywriter needed for corporate communications writing/web copy, etc.; TV & entertainment copywriting a plus. EOE Apply at [email protected] (5/28)

JOB OPENING: SR MGR, MKT & MEDIA RSRCH (COMM)/NASCAR/CHARLOTTE: 8+ yrs exp PR, Comm, Consumer & Media Rsrch. Knwldg of primary rsrch & working w/ Nielsen/Scarborough/Simmons, etc… data a +. Apply:  (5/28)

JOB OPENING: DIR PR/AMC/NY or LA: 6+yr PR exp in TV/Cble indstry. Exp w/ scrptd ent, premieres/screengs/pres junkets/film festvls. Strng talent relatns & writing skills/Media contcts. Rez: [email protected] (5/28)

JOB OPENING: COORDINATOR, STRATEGIC MKTG/USA Network/NY: Responsible for tracking & accuracy of all sponsorships, maintaining dept budget, & premiums. 2-3 yrs of mktg experience required. req#1646BR (5/28)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SUMMER INTERNSHIP CREDITS ONLY: LA:Seeking PR intern for boutique firm specializing in entertainment, gourmet, fashion and arts clients for Summer. Course credit/social media savvy. Send a resume, letter & writing sample to: [email protected]  (6/3)

SUMMER INTERNSHIPS CREDITS ONLY: SALES & MARKETING SUMMER INTERN/iNDEMAND/NYC: Assist Affiliate Sales & Marketing team w/ marketing campaigns/database &website mgmt. College credit only, 15-25 hrs wkly.
Apply: [email protected] (6/2)

SUMMER INTERNSHIPS CREDITS ONLY:  ENTERTAINMENT FIRM/NYC: 15-25 hrs wkly. Fluent read/write Chinese reqd. Fluent read/write English reqd. Apply: [email protected] (put “Internship” in subject). (6/2)

SUMMER INTERNSHIPS CREDITS ONLY:  MEDIA FIRM/Beijing: 20 hrs wkly. Unique/exciting media internship overseas. Fluent Chinese reqd. Fluent English reqd. Apply: [email protected] (put “Beijing” in subject). (6/2)

SUMMER INTERNSHIP CREDITS ONLY: LA. Non-profit arts, pop culture, politics & humor Internet magazine & podcast. Great learning exp assisting writers & editors. Must be computer savvy and smart. Apply: [email protected] Put internship in subject (6/1)

SUMMER INTERNSHIP CREDITS ONLY: CULVER CITY CA: Seeking Social Media intern for non-traditional advertising company for Summer. Must take course credit and be social media savvy. Check us out at  . Apply at [email protected] (5/28)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED:  DOCUMENTARY. PRODUCER, DIRECTOR, WRITER in L.A. Five prime time Emmys, Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: [email protected] (6/4)

SITUATION WANTED:  CASTING ASSISTANT/LA 2+ years reality & scripted casting experience. Will help with outreach, schedule auditions, cold calls, run camera, work with talent, bake cookies  whatever you need! [email protected] (6/3)

SITUATION WANTED: Hard working marketing pro. Expertise in brand mgmt, licensing, promotions and integrated mktg seeks full-time NYC position. Passionate about working with great brands. Please contact [email protected] (6/3)

SITUATION WANTED: RESEARCH DIR20+ yrs Media, Nielsen, Hispanic Mkt, Research, Sales, and Presentation experience. Prefer Telecommute. Email: [email protected] (6/3)

SITUATION WANTED: Seeking entry position in TV (scripted or unscripted). B.A. from USC in 2007, veteran, 4 years experience assisting senior government leadership. LA based. Contact [email protected] (6/3)

SITUATION WANTED: EXECUTIVE LEVEL PUBLICITY POSITION: Well respected/solid publicity pro seeks position in NY/LA or wherever the opportunity arises. Willing and eager to relocate. Please contact [email protected] or 720-278-4325 (6/2)

SITUATION WANTED: Hard Working Producer/UPM for film or television. Looking for next project that is fully paid. please contact [email protected]  (6/2)

SITUATION WANTED: ACCOUNTING/FINANCE – 20+ yrs. experience in TV Broadcasting/Cable & Digital. Seeking a FT/PT or Temp-to-Perm position: [email protected] (6/1)

SITUATION WANTED: CREATIVE MEDIA MIND: Seeking to assist, Entry- Junior level positions, B.A. & Communications/Media background, 3-5 years of experience domestically & internationally. NY based. Please contact, [email protected] (5/28)

SITUATION WANTED: I’ve written a 1-hour dramedy entitled, Tree House, which is loosely based on my life story. It’s, “Touch by an Angel” meets “Why Did I Get Married.” I’m looking for studio executive assistance. [email protected] (5/28)

E-mail [email protected]  or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected]  for specs.



ABC:   Jamie Oliver’s Food Revolution [r],  Jamie Oliver’s Food Revolution [r], 20/20
AZTECA:  Cosas de la Vida, Al Extremo, La Loba
CBS:  Flashpoint [r], CSI: NY [r], Blue Bloods [r]
CW:   Smallville [r], Supernatural [r]
FOX:  Bones [r], Bones [r]
ION:  Without a Trace, Without a Trace, Criminal Minds
NBC:  Friday Night Lights, Dateline NBC [r]
PBS:  Washington Week, Need to Know, Live from the Artists Den
TELE: Mi Corazon Insiste, Los Herederos del Monte, La Reina del Sur
UNIV: Teresa, Triunfo del Amor

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