Friday, May 26th, 2006




+82% F12-34, +83% F18-34, +60% F18-49,

+63% P12-34, +74% P18-34, +53% P18-49


Available exclusively from Warner Bros. Domestic Cable Distribution

Source: NTI Explorer, Live US Rtg, OC Thu 9p (05-06 thru 5/21/06) vs. Thu 9-10p time period (Full Broadcast Seasons, regularly scheduled programming). % gain based on OC vs. 04-05 season.




Good Morning. It’s Friday, May 26, 2006, and this is your first early morning briefing.

May Sweep Finals 4/27/06 – 5/24/06, according to Nielsen Media Research:
A18-49: FOX 4.8/13 (+7% vs. May 2005 sweep), CBS 3.7/10 (-10%), ABC 3.5/10 (-5%), NBC 3.1/9 (-3%), Univ 1.5/4, UPN 1.1/3 (-27%), WB 1.1/3 (-21%), Tele 0.4/1
Total Viewers: CBS 12.54 million (-8% vs. May 2005 sweep), FOX 11.65 million (+9%), ABC 9.3 million (-4%), NBC 9.2 million (-1%), WB 2.7 million (-20%), UPN 2.6 million (-23%)





has already and significantly changed its 2006-07 primetime program schedule by re-positioning several new and returning series including the fall return of Crossing Jordan, and Medium moved to mid-season status.  The new line-up is:
Monday:  Deal or No Deal, Heroes, Studio 60 on the Sunset Strip  (original lineup had Medium at 10p)
Tuesday: Friday Night Lights, Law & Order: CI, Law & Order: SVU (original lineup had Kidnapped at 9p)
Wednesday: 20 Good Years, 30 Rock, The Biggest Loser, Kidnapped  (original lineup had Biggest Loser, the 2 sitcoms followed by L&O)
Thursday: My Name Is Earl, The Office, Deal or No Deal, ER/(The Black Donnellys – in Jan ’07) ( (original lineup had Studio 60 at 9p)
Friday: Crossing Jordan, Las Vegas, Law & Order  (original lineup had Deal or No Deal at 8p)
Saturday: Dateline Saturday, Drama Series Encores  (no changes)
Sunday: 7-8p Football Night in America, 8-11p Sunday Night Football  (no changes)

The Fox-owned stations who are affiliated with MyNetwork TV have picked up the syndicated weekend run of Desperate Housewives.  Distributed by Buena Vista Television, the station group has signed a two year deal and the show will begin running on the MyNetwork TV stations in the fall of 2008. The terms of the deal was a straight 7/7 barter split.

NBC News will offer selected video news and documentary programming for purchase and download from the iTunes Music Store, effectively, well, right now! The pieces will include past news and documentary bits as well as new programs available exclusively for iTunes. Each program is priced at $1.99 per download and has a wide variety of current and historical programming from NBC News, CNBC and MSNBC.

The syndicated crime drama Da Vinci’s Inquest, distributed in the U.S. by Program Partners, will be around for year two with clearances in 98% of the country and more than 200 station affiliates. Here in its freshman season in the US, the show delivered a season-to-date 2.1AA/2.2 GAA and a season average of 1.8 AA/2.0 GAA in year one.
FOX’s American Idol achieved stellar ratings last night, and here are some other interesting ratings facts: According to Nielsen Fast Nationals for the 8-10p average, Idol averaged 14.2/35 A18-49, but pulled in its largest audience in the W25-54 demo with a 19.1 rating; followed by W18-49 at 17.6/40; W18-34 at 16.8/41. The 2-hour finale was viewed by 36.4 million total viewers, the biggest night ever in the history of Fox in the Total Viewer category (not including sports).  As Taylor Hicks would say, “whooooo!”.
Canada’s #1 comedy series Corner Gas will be coming to American TV. CTV has signed an agreement with Arthur Hasson’s Multi-Platform Distribution Company to market the show to U.S. networks right away. Since its launch in January 2004, Corner Gas has been the only scripted series on Canada’s Top 20 list; it was nominated for an International Emmy Award in 2004; and won the equivalent of Canada’s Emmy Award, the Gemini Award, in 2005. Featuring an ensemble cast, the comedy is about a group of nobodies who don’t do much of anything in the fictional rural town of Dog River, Saskatchewan. (And if you’re a fan of Arthur’s as I am, you’ll want to add his email to your address book. Give him a shout!  [email protected].)

Animal Planet

will debut a new series Caught in the Moment on July 10 at 9p that follows the footsteps of two wildlife filmmakers, Tristan Bayer and Vanessa Garnick. The pair was childhood sweethearts and now best friends who share a passion for nature and living their dream to find and film animals all over the world.
Bravo’s culinary competition show Top Chef completed its first season as cable’s #1 food program in the A18-49 and A25-54 demos. The season finale on May 24 at 10p earned more than one million viewers in both the A18-49 and A25-54 demos. Overall, the show averaged 866,000 A18-49 viewers and 819,000 A25-54 viewers through the season.

We asked buyers this week which of the new fall series on the broadcast nets are you most excited about and here’s how you voted:
NBC programs got the majority of votes with 67%.  Of the NBC programs, buyers are most intrigued by Studio 60 on the Sunset Strip, receiving the lions share of votes; while Heroes, The Black Donnellys and Friday Night Lights were all grouped at #2.  ABC received 16% of the votes, CBS 11%, Fox 8% and The CW 3% (which is also the network with only 90m of new programming). No votes for MyNetwork TV two new programs. 


Eagle Television Sales,

part of the Katz Television Group (KTVG) has hired Maria Sacino as Research Manager for the Hercules and Atlas teams in New York. 


Most current Primetime Averages from the 2005-2006 Broadcast Season (9/19/05-5/24/06), according to Nielsen Media Research:
A18-49: FOX 4.1/11 (flat vs. 2004-05 Season), ABC 4.0/11 (+8%), CBS 3.8/10 (-5%), NBC 3.3/9 (-6%), UNIV 1.6/4, WB 1.3/3 (-7%), UPN 1.3/3 (-7%), TELE 0.4/1
Total Viewers:  CBS 12.6 million (-2% vs. 2004-05 Season), ABC 10.8 million (+8%), Fox 10.1 million (+1%), NBC 9.72 million (-1%), Univ 3.8 million, WB 3.12 million (-7%), UPN 3.11 million (-5%), Tele 0.3 million.

Top 10 M-F Syndicated Strip Series for the week of 5/8-5/14/06 ranked by HH Rtg
Wheel of Fortune (King World)                            7.9 AA
Oprah (King World)                                             7.2 AA / 7.3 GAA
Jeopardy (King World)                                         6.4 AA
Everybody Loves Raymond (King World)          5.7 AA / 7.4 GAA
Dr. Phil (King World)                                          5.6 AA / 5.7 GAA
Seinfeld (Sony)                                                    5.1 AA / 6.5 GAA
Entertainment Tonight (Paramount)                    5.0 AA / 5.1 GAA
Judge Judy (Paramount)                                       4.7 AA / 7.1 GAA
Friends (Warner Bros.)                                         4.4 AA / 5.6 GAA
That ‘70s Show (Carsey-Werner)                         3.8 AA/ 4.7 GAA
Source: Nielsen Media Research – Live + SD Data
Top 10 M-F Syndicated Strip Series for the week of 5/8-5/14/06 ranked by A18-49
Seinfeld (Sony)                                                   3.2 AA / 4.1 GAA
Everybody Loves Raymond (King World)         3.1 AA / 3.9 GAA
Friends (Warner Bros.)                                       3.1 AA / 4.0 GAA
Oprah (King World)                                           2.9 AA / 3.0 GAA
That ’70s Show (Carsey-Werner)                       2.6 AA / 3.1 GAA
Wheel of Fortune (King World)                         2.1 AA
Dr. Phil (King World)                                        2.1 AA / 2.1 GAA
Entertainment Tonight (Paramount)                  2.1 AA / 2.1 GAA
Jeopardy (King World)                                      1.7 AA
King of the Hill (Carsey-Werner)                          1.7 AA/ 2.2 GAA
Source: Nielsen Media Research – Live + SD Data

Broadcast Daytime Ratings Rankings – Women 18-49, week of 5/15-5/21/06
Young & Restless              2.2
General Hospital                2.1
All My Children                1.9
Days of Our Lives             1.9
One Life to Live                1.9
Bold & Beautiful               1.5
Price is Right 2                  1.4
The View                           1.4
Passions                            1.3
As the World Turns          1.2
Guiding Light                       1.2
Price is Right 1                  1.2
Source: Nielsen’s Galaxy Explorer, NTI as dated *Sorted by W18-49 Rtg.  Data reflects Live + Same Day and does not include share because playback occurs outside the normal time period.
Wednesday – A18-49 Analysis: FOX scored a huge victory Wednesday night with a 13.8/35 A18-49, according to fast affiliate ratings from Nielsen Media Research. ABC was second place with 6.0/15, then tied for third position was CBS and NBC at 1.9/5 each, followed by UNIV 1.5/4, UPN 0.7/2, WB 0.6/1 and TELE 0.4/1. The first hour of American Idol ruled at 8p with 11.6/33. At 9p, the second hour of American Idol was even more successful with 15.9/36; the first hour of the Lost finale on ABC delivered a 6.9/16. Then at 10p the second half of ABC’s Lost increased to 8.0/19 to win the hour.
Live + Same Day Ratings: Wednesday, May 24, 2006 – time period averages. Source: Nielsen Media Research



FOX     20.0/31   American Idol – Finale (2 hours) 20.0/31

ABC     8.6/13   Lost Clip Show 5.5/9, Lost – Finale (2 hours) 10.2/15

CBS     4.7/7   Dr. Phil: A Primetime Special 3.9/7, Criminal Minds [r] 4.4/7, CSI: NY [r] 5.7/9

NBC     4.5/7   Dateline NBC 4.2/7, Law & Order [r] 3.8/6, Law & Order [r] 5.3/8

UNIV   1.9/3    La Fea Mas Bella 1.9/3, Barrera de Amor 2.0/3, Don Francisco Presenta 1.8/3

UPN     1.3/2   Movie: Hair Show 1.3/2

WB       1.1/2    The WB Movie: Daredevil 1.1/2

TELE   0.6/1   Tierra de Pasiones 0.6/1, Corazon Partido 0.5/1, Decisiones 0.6/1

A18-49:  FOX 13.8/35, ABC 6.0/15, CBS 1.9/5, NBC 1.9/5, UNIV 1.5/4, UPN 0.7/2, WB 0.6/1, TELE 0.4/1




Loyal female viewers have placed EVERYDAY ITALIAN, PAULA’S HOME COOKING
among the Top 5 shows in their daytime and fringe time slots.

Source: Nielsen Media Research, 9/26/05 – 3/26/06, W25-54 AA (000), Live+SD.  Rank on strict daypart program-based half hours among all ad supported cable, excluding Kids. Subject to qualifications available on request.

Friday Fun Fact:  George Harrison, with “My Sweet Lord,” was the first Beatle to have a Number 1 hit single following the group’s breakup.

The History Channel presents This Day in History:
Led by Texas congressman Martin Dies, in 1938 the U.S. House of Representatives established a committee to purge “un-Americanism.” Later known as the House Un-American Activities Committee, or HUAC, this group targeted communists and other radicals. It remained active until 1975.

Answer to Yesterday’s Trivia Question: Who was the guy with the giant painted smiley face, and crashed through walls hollering “Oh, yeaaaaah!”?  THE KOOL-AID GUY!   Kudos to: Barry Schiffer-WJZ/Baltimore; Mark Edward Tucci-Brighthouse Networks/Maitland FL; Kevin Flanagan-Tribune Media Net/NY; Mike Bridges-WLNE/Providence RI; Candace Heathington-Time Warner/TX; Jeanette Gipson-J & A Partners/Brentwood TN; Keith Paxton-KDFI TV/Dallas; Mark A. Prince Jr.-GSD&M/Chicago; Charlie Ezelle-Entertainment Partners/Burbank; Christy Carmichael-KTLA/LA; Dan Matson-DJM/Glendale CA; Michael Madnick-3rd Millennium Entertainment/Santa Monica; Lynn Valiquette-Ellis Releasing-Toronto; Sean N. MacDonald-HomerCartman Enterprises/Toronto

Today’s Trivia Question: What is the connection between The Jeffersons and Good Times? (click here with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)



American Idol Rewind on Superstation WGN

American Idol Rewind re-introduces viewers to the exciting first season of American Idol, with never before seen footage that gives new energy to this cultural phenomenon. Discover the unique marketing opportunities available with this new show. Contact your Sales Rep for more information.

Have a wonderful and safe long weekend – don’t forget to bar-b-que!
Later  — Cyn
05.26.06 – 4:56a

Ad Sales:
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Cyn opsis CLASSIFIEDS – For more classifieds, visit the classifieds page here

JOB OPENING:. CREATIVE DIRECTOR-ON-AIR PROMO/SOAPnet/LA: Daring & inventive Creative, promote TV shows & build brand and genre with attitude, whimsy & polish. Exc. mgmt and prod skills. Apply to: (6/3)

JOB OPENING: SALES ASST/ Cablevision/NYC: Support Ad Sales Reps forNews12. 1+ yrs office exp req’d. Exp in media/advertising a +. Strong Word, Excel, etc. Send res w/job ID 0526CYN17137MRK in subject to [email protected] (6/3)

JOB OPENING: ACQUISITIONS CONSULTANT/CHILDREN’S ENT CO/LA: Toys, TV production, or home ent bkgrnd; find & recommend potential projects for children’s mrkts.  Monthly mtg. Retainer. Apply: [email protected] (6/2)

JOB OPENING: FREELANCE PRODUCERS, WRITERS, ASSOC PRODS/Intermat Inc/NY or DC: A half dozen prod companies are in search of.  Resumes: [email protected] (6/2)

JOB OPENING: VP, DEV/Award-winning New York City prod. Co: with specials, series in production. Seasoned exec. to drive dev. of new non-fiction projects w/ strong emphasis on domestic and int’l client contacts: [email protected] (6/2)

JOB OPENING: SALES ASST/Manhattan NY: Support SVP & AE, 2 yrs cable-satellite/Ad agency exp/strong computer & comm skills/Nielsen Rating knowledge +/professional appearance/ Resume to: [email protected] (6/2)

JOB OPENING: RESEARCH ANALYST/Comcast Spotlight-Malvern, PA: 2+ yrs media res exp. Support local ad sales team with daily res needs. Strong Nielsen,Scarb.knwlg. – Req # 31228 (6/2)

JOB OPENING: DIR DIGITAL MEDIA/ Burbank, CA: Mng digital content dev for games, online video, downloads & campaigns to support on-air shows for ABC Family; 5+ yrs multiplatform prod exp req. Send resume: (6/2)

JOB OPENING: AD SALES COORD/DIC Ad Sales/NYC: Excellent growth opp. 2-4 yrs exp ad sls support, planning or buying. Traffic, billing, planning, admin support, potential to move to sales. Apply: [email protected] (6/1)

JOB OPENING: MGR PRIMARY & MRKTNG RES/Digital Media NY: Responsible for plan’g/designing/overseeing/analyzing & reporting Voice of Consumer Primary Res. proj’s for NBCU Digital Media/Digital Tech. Apply Job#490756 (6/1)

JOB OPENING: POST-PROD MGR/Voom/NY: Schedule wizard to service multiple channels. Must KNOW post-prod process & work w/deadlines. Learn channel priorities to negotiate sched of staff & edit rooms.  [email protected] (6/1)

JOB OPENING: WRITER, FREELANCE/Lou Reda Productions/Easton, PA: Should have proven track record writing non-fiction and documentaries. Contact [email protected] (6/1)

JOB OPENING: DOCUMENTARY EDITOR/Lou Reda Productions/Easton, PA: Needs seasoned long form editor that possesses strong directorial, solid creative thinking in editorial process. Contact [email protected] (6/1)

JOB OPENING: DC TV SALES DIRECTOR/National TV talk show w/ top ratings: Develop sales strategy; oversee sponsorship; pitch agencies; strong analytical & presentation skills req.TV sales exp. a must. Email: [email protected] (6/1)

JOB OPENING: EXEC-IN-CHARGE/NY: – indy prod company. Budgets/Schedules/Tracking for multiple
reality/doc/lifestyle series. 10+ yrs exp. No calls. Email w/resume pasted: [email protected] (5/31)

JOB OPENING: DIRECTOR SCHEDULING/BBC AMERICA-NY: Oversee prog and promo sched staff; support VP Sched in strategy. 3-5 exp in sched. Res & Cov lett:mailto:[email protected] (5/31)

JOB OPENING: CREATIVE SERVICES EDITOR, HGTV /KNOXVILLE: Looking for talented promo editor w/excellent Avid Adrenaline or DS Nitris skills. 6 yrs network promo editing exp req’d. Resume: [email protected], job# 5253-U (5/31)

JOB OPENING: SALES ASSISTANT/Superstation WGN NY: Requires detail-oriented team player w/excellent communication skills & proficiency in Excel to support cable ad sales AEs. Resume to [email protected] (5/31)

JOB OPENING: PRODUCTION ASST/NYC: Nationally syndicated talk show seeks a motivated, outgoing PA. Must be a college graduate who has worked on a national tv show for at least (1) yr. Send resumes to [email protected] (5/31)

JOB OPENING: INTEGRATED SALES MGR/A & E TV NETS/NY: Create integrated ideas/proposals. Execute & mng after sales. BA Mktg/Bus 2 yr exp cable sales/mktg or prog mgmt. Min 5 yr mktg exp. E-mail res & sal reqs: [email protected] (5/31)

JOB OPENING: MGR, BUSINESS DEVLP’T/ Fuse/ NYC: 3-5 yrs exp BD or mgmt consulting pref’d.  ID, research & eval new biz opps. Passion for New Media. Strong Tech, Fin’l, Research skills req. Res/cvr ltr to [email protected] (5/31)

JOB OPENING: FIELD PRODUCERS AND AP’S/NY Based Nationally Syndicated Television show:  Must have at least 5 years exp.RESUMES: [email protected] (5/27)

JOB OPENING: FREELANCE MGR/VH1 AFFIL MKTG./NYC: Strategic manager needed to support multiplatform/cross-media marketing campaigns w/ cable operators, satellite & telephone (video) providers. Email: [email protected] (5/27)

JOB OPENING: AE/SAE, CONSMR PROD/NY: Dynamic P/R person. Cnsmr prod/TV/pre-sch ent. a+.  Exp’d in client/rel, strat/dev w proven writing/pitching skills + placement & 3-6 yrs in P/R. Email [email protected] . No F/U calls (5/27)

JOB OPENING: SR. NEGOTIATOR/National Broadcast/Pearl River NY(15 miles NYC): Exp in all areas of Nat’l Broadcast placement. Strong analytical & presentation skills req’d. Resume: [email protected] or call 845 732-8943 (5/27)

JOB OPENING: PRODUCER, EMERGING MEDIA/SCRIPPS PROD’S/Knoxville: Org/plan/execute prod efforts for VOD,Broadband & Mobile for in-house clients. 7+yrs prod, mngmnt exp & Deg pref’d. Res: [email protected], job#5258-U (5/27)

JOB OPENING: PROGRAMMING MGR,CARTOON/Boomerang Latin Amer/ATL: Seek out, evaluate & recommend new product for Boomerang Ntwk;4+ yrs Broadcast exp; Eng/Spanish pref’d, Apply at: (5/27)

JOB OPENING: ICM is seeking is seeking an ASSISTANT TO A NEWS/BROADCASTING AGENT in its NYC office.  A bachelor’s degree and at least 3 years administrative experience are required.  Please email resume to mailto:[email protected].  (5/27)

JOB OPENING: SR MGR PROMOS AD SALES MKTG/Disney ABC Kids Networks, NYC: Support advertising and promotion sales activities by developing customized, marketing concepts. Apply search “Sr. Manager Promotions” (6/2)

JOB OPENING: Yahoo! Inc. AD SALES RESEARCH/INSIGHTS, ASSOC DIRs & MGRs LA, Chicago, Detroit, Dallas, NY: Tradl Media Rsch or Internet Ad Sales Rsch exp w/syndicated DBs (MRI,CMR,MMX) reqd. Primary rsch a +. [email protected] (6/16)

JOB OPENING: RESEARCH DIR, CONSUMER & BUSINESS INSIGHTS/Scripps Networks – NY or Knoxville, TN: 8 yrs cable ntwrk primary/secondary rsch exp pref’d. Exc presentation & writing skills. [email protected] job# 5221-U (6/2)

JOB OPENING: DIRECTOR RESEARCH, OLN-Stamford:  Provide research support to all depts.  7+ yrs exp nat’l cable/broadcast tv & sports exp req’d. More info: www.olntv.c om  Resume/Salary: [email protected] EOE/AA/Drug (6/2)

SUMMER INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SUMMER INTERNSHIP CREDITS ONLY: EDITORIAL INTERN for dining & travel website. Excellent writing skills. Photoshop, Dreamweaver exp. a plus. Assist editors, create & maintain web pages. Flex. hours. [email protected] (6/3)

SUMMER INTERNSHIP CREDITS ONLY: HUMAN RESOURCES/MTV Networks/Santa Monica, CA: Business & HR Mgmt. majors a plus. Summer school credit required. [email protected] (5/27)

SUMMER INTERNSHIP CREDITS ONLY: MRKTNG INTERNS/Boston: Cecropia, a game co., wants energetic interns for fun viral & event mrktng projects Need to be 21 yrs old, have MA driver’s license and good communication skills. Contact us: [email protected] (5/27)


SITUATION WANTED: STANDARDS AND PRACTICES EXECUTIVE: More than 30 yrs exp in scripted, reality, game shows, commercials, theatricals, sports & childrens programming at major broadcast and cable networks.  Contact: [email protected] (6/2)

SITUATION WANTED: RESEARCH DIRECTOR: 10 yrs extensive exp in television; film; popular music; youth media. Expert in proactive client relations/research methods textbook author/Ph. D./Communications. Contact: Van at [email protected] (6/1)

SITUATION WANTED: COORDINATOR/PRODUCTION ACCOUNTANT AVAILABLE. Exp’d in reality and studio.Looking to learn more about budgeting/ producing [email protected] (323) 919-7474 (5/31)

E-mail [email protected] for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

WHAT’S ON TONIGHT: Friday, May 26, 2006

ABC             Movie: Freaky Friday, 20/20
CBS             Ghost Whisperer [r], Close to Home [r], Numb3rs [r]
FOX             Movie Special: Mona Lisa Smile  
NBC             Dateline NBC, Las Vegas [r], Law & Order: SVU [r]
i               Mermaids, Breaking The Da Vinci Code
UPN             Friday Night Smackdown
WB              What I Like About You [r], Twins [r], Reba [r], Reba [r]
TELE            Tierra de Pasiones, Corazon Partido, Decisiones
UNIV            La Fea Mas Bella, Barrera de Amor, Joan Sebastian…..La Trayectoria (Especial)

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