Cynopsis
05.21.10

Good morning. It’s Friday, May 21, 2010, and this is your first early morning briefing.  As always, if you prefer to watch this morning’s news instead of reading it, click here .

Tonight’s Finales:
CBS: Ghost Whisperer at 8p; Medium at 9p; Miami Medical at 10p
FOX: Kitchen Nightmares at 9p
HBO: The Ricky Gervais Show at 9p

Sunday’s Premiere:
PBS: Masterpiece Mystery! at 9p

Sunday’s Finales:
FOX: The Simpsons at 8p; The Cleveland Show at 830p; Family Guy at 9p
ABC: Lost (series finale) at 9p (preceded by a two-hour special at 7p)
NBC: Celebrity Apprentice at 9p

As of this morning, all of the broadcast and cable Cynopsis 2010 Upfront segments contained within our regular daily editions are recapped in their entirety in the Upfront Overview section of the Cynopsis.com website.

A CYNOPSIS MESSAGE FROM SONY PICTURES TELEVISION

Source: NSI, wtd HH avg, primary tc, all mkts, Nov’09/Feb’10; vs year ago=Nov’08/Mar’09 TPs (+59%); vs lead-in=1/2 hr TPs (+35%). NSS, live+SD HH AA(000), Sept-Feb avg of debut ssn; M-F first-run, 2003-2009. NSI, wtd HH avg of 7 local lead-out newscasts (1st qtr hr), metered mkts (HN, DE, SE, DV, PD, RH, FM); Nov’09/Feb’10 vs Nov’08/Mar’09.

Fuse, the music television network from Madison Square Garden will air a special hour-long benefit concert GULF AID: Concert for the Coast this Saturday at 11p. Musical artists performing include Lenny Kravitz, John Legend, Ani Difranco among others who will lend their support in response to the Gulf of Mexico oil spill crisis.

MSG Network announced it is bringing back its Summer Block Party starting next Monday with themed programming blocks each night starting at 8p. The themed nights will consist of: Classic Mondays, Countdown Tuesdays, Boxing Wednesday, Knicks Thursdays, Music Fridays and Cinema Weekends. The Summer Block Party will also highlight two new original series on the network:

• TXT MSG – Half-hour show opens May 24 featuring classic moments from the MSG library including games, press conferences and locker room celebrations. The clips will appear on-screen in the form of text messages.
• MSG Countdown – Half-hour show launches May 25 revealing the top 25 moments in different categories such as Knicks Winners & Buzzer Beaters to Rangers Fights, Brawls & Melees all from Knicks, Rangers, Devils and Islanders games.

Adult Swim will premiere a new live-action comedy series called Children’s Hospital on July 11 at 1030p. The series is created by Rob Corddry and features an ensemble cast including Rob Corddry and Henry Winkler about a group of doctors who all have healthy libidos. The series is based on the hit Webby Award-winning digital series that aired on TheWB.com in 2008 that offered a different twist on the medical drama genre. Abominable Pictures produced the series with Warner Bros. Television distributing. New episodes were produced in the spring in Los Angeles and Adult Swim will air the newly produced episodes as well as the original webisodes.

REELZCHANNEL, the television channel highlighting programming all about movies is switching around its daily programming schedule for the summer. The new schedule encompasses half-hour original shows airing Monday-Friday:

Movie Spotlight two episodes airing back-to-back at 530p and 6p

Leonard Maltin’s Secret’s Out at 630p

Movies & Music at 7p

Hollywood’s Top Ten at 730p

Hollywood Dailies at 8p

Primetime Movie at 830p

Naked Trailers at 1030p.

Morning News Weekly Average Ratings (week of May 10, 2010)
NBC: 5.12 million total viewers; 2.1/15 and 2.57 million A25-54
ABC: 4.53 million total viewers; 1.4/10 and 1.77 million A25-54
CBS: 2.58 million total viewers; 0.9/6 and 1.07 million A25-54
Source: Nielsen, NTI

2010 UPFRONT: THE CW

The CW offered up its upfront presentation yesterday at Madison Square Garden, opening the show with singer Katy Perry. Dawn Ostroff, President/Entertainment at the network emphasized this next season is the strongest for The CW since the network debuted four years ago. Ostroff said The CW is scheduling original programs “five nights a week for the first time.” Look for many familiar series returning to The CW’s schedule though on different nights of the week.

The CW is introducing two new series:

• Hellcats – Coming-of-age story about Marti Perkins, a pre-law student at Lancer University in Memphis. After Marti loses her scholarship, she realizes the only way she can stay in school is to join the Lancer’s legendary competitive cheerleading team, The Hellcats. Aly Michalka stars as Marti; other cast members include Ashley Tisdale, Heather Hemmens, Robbie Jones, Matt Barr, Sharon Leal and Gail O’Grady. Produced by Bonanza Productions Inc. in association with Tom Welling Productions, Warner Bros. Television and CBS Television Studios.
• Nikita – Maggie Q stars as Nikita, the young woman who underwent training unbeknownst to her to make her into a spy and assassin. Now, after three years in hiding, Nikita re-emerges and is seeking retribution, telling her former bosses she will stop at nothing to expose them and their covert operation. Produced by Warner Bros. Television in association with Wonderland Sound and Vision.

The CW has one new season debuting this summer:

• Plain Jane – Reality series will transform one woman inside out during each episode. British fashion guru Louise Roe will lead the head-to-toe transformation and once the makeover is complete, will surprise the participant by setting up a date for her with a man she has a crush on. Eight episodes from Allison Grodner, Rich Meehan and Amy Palmer for Fly on the Wall Entertainment. The series is distributed by Sony Pictures Television.

One midseason series for The CW:

• Shedding for the Wedding (wt) – Ten overweight engaged couples will live together and battle to achieve the wedding of their dreams during a three-month period. The couples will compete to see who loses the most weight each episode in hopes of staying in the game and winning one element of their wedding such as the invitations or the cake. In the end, the final couple that has lost the most weight will receive a complete fantasy wedding. From Raquel Productions, Inc.

The CW Fall 2010 Primetime Schedule
Monday: 90210, Gossip Girl
Tuesday: One Tree Hill, Life Unexpected
Wednesday: America’s Next Top Model, Hellcats
Thursday: The Vampire Diaries, Nikita
Friday: Smallville, Supernatural

Full primetime Fall 2010 schedules of the English language broadcast networks is available for download at www.cynopsis.com .

2010 UPFRONT: Univision

Univision Communications Inc. hosted their upfront yesterday afternoon at the Frederick P. Rose Hall/Jazz at Lincoln Center in New York. Executives from the company attending included Joe Uva, President/CEO; David Lawenda, President/Advertising Sales and Marketing; and Cesar Conde, Univision Networks President.

Univision network offers up several new novelas airing Monday-Friday in primetime:

• Eva Luna – The first Univision Studios production in association with Venevision, this story is about a modern-day romance set in Southern California centered on advertising executive, Eva Gonzalez. Eva falls in love then is led to believe her lover murdered her father.

Univision has four other new novelas all from Televisa International airing Monday-Friday in primetime:

• Soy tu Duena (You Belong To Me) – Story about a woman whose perfect life is shattered when her finance abandons her at the altar. She becomes cold and bitter and vows to never love again.
• Mar de Amor (Sea of Love) – A woman from a humble background falls in love with the major land-owner in a small village.
• Zacatillo, Un Lugar en Tu Corazon (Zacatillo, A Place in Your Heart) – Drama about a famous actress and singer, Karla Abreu whose most trusted friend and manager tries to murder her.
• Llena de Amor (Big on Love) – Modern-day ugly-duckling story about a sweet, intelligent girl who has one person in her life who understands how beautiful she really is.

Univision welcomes two weekly primetime series:

• Cuna de Lobos (Cradle of Wolves) – Set in the 1980s, this novela is also from Televisa International. A contemporary take on one of the most popular and controversial novelas in Mexico.
• Los Exitosos Perez (The Successful Perez) – Endemol USA Latino offers this comedic series about a seemingly perfect couple who are both anchors though both are having affairs on each other.

Two reality series for Univision:

• Mira Quien Baila (Look Who’s Dancing) – Univision Studios, in co-production with Endemol, presents a dancing reality series combining the three things Hispanics adore – music, dancing and celebrities. Airs Sundays in primetime.
• Desafio: La Gran Batalla (The Challenge – The Big Battle) – Univision Studios and BETV partner to create a challenging reality competition where a group of participants are stranded on a tropical island with just the bare essentials. Hosted by Michel Brown. Airs Sundays in primetime.

Univision has two other Entertainment/Variety shows on their docket:

• El Gran Show (The Big Show) – Univision Studios in co-production with Imagina US serves up this two-hour family variety game show. Airs Sundays in primetime.
• Llevatelo Todo (Grab It All) – Four contestants go on a wild shopping spree without spending a cent. Airs weekends in primetime.

A CYNOPSIS MESSAGE FROM NICKELODEON

Source: The Nielsen Company. LIVE. Ranked by (000’s). Based on P2+. First Quarters: (12/27/93-03/28/10) Noggin/Nick Jr. First Quarters: (12/29/03-04/10/07; M-Su 6a-6p and 12/31/07-03/28/10; M-Su 6a-6a).

Ex-Spice Girl, Mel B will star in a new docu-comedy show for The Style Network as The Mel B Project (wt) is slated to premiere Labor Day weekend. The show will follow the British star along with her husband and two daughters as she goes from live shows to acting stints. Studio Lambert produces.

MTV approved two new series that will get fresh reincarnations on the network. The first is a series based on the 1980s MGM film Teen Wolf. With 12 one-hour episodes, Teen Wolf begins production this summer. MTV will also commence production on the previously announced series Skins, a new US version based on the popular UK drama series of the same name. Skins will have 10 one-hour episodes featuring an ensemble cast of teens as they struggle through relationships and friendship in their formative years. Skins was created by Bryan Elsley and Jamie Brittain, the father and son team at Stormdog Films. Elsley will be involved as writer and executive producer for the US adapted version.

Casting Call: Doron Ofir Casting and MTV announced the official Jersey Shore open casting calls will happen in Las Vegas and Atlantic City during Memorial Day Weekend. Jersey Shore is looking for additional roommates to join the current season. The casting calls are taking place May 30 with one at Harrah’s Resort in Atlantic City from 11a-8p and the other at the Bare Pool Lounge at The Mirage Hotel and Casino in Las Vegas in association with The Light Group from 11a to 7p. Applicants must be 21 years or older. Interested applicants should email their questions about these open casting calls to: [email protected].

A CYNOPSIS MESSAGE

Wednesday  A18-49 Analysis: FOX was the #1 ranking network Wednesday night at 3.8/12 A18-49, according to final national ratings from Nielsen. At 8p, UNIV’s Hasta que el Dinero Nos Separe swept in and won with a 2.1/7 followed closely by CBS’ I Get That A Lot at 2.0/7. New FOX series Good Guys debuted this hour at 1.5/5. FOX came back and won in a big way at 9p with American Idol at 6.1/17 while ABC’s comedies Modern Family and Cougar Town, both serving up finale episodes, averaged a second place at 3.5/10. NBC’s tried-and-true Law & Order: SVU took top honors at 10p with 2.7/8 with CBS’ CSI: NY next at 2.5/7.

Live + Same Day Household Ratings: Wednesday, May 19, 2010 (May Sweep Day 21) time period averages. Source: NTI Galaxy, as dated. Live+SD.

FOX: 7.2/12        Good Guys [p] 3.2/6, American Idol 11.1/18

CBS: 6.7/12         I Get That A Lot 4.4/8, Criminal Minds 8.4/14, CSI: NY 7.3/13

ABC: 4.2/7           The Middle [r] 3.4/6, The Middle [f] 4.7/8, Modern Family [f] 6.2/10, Cougar Town [f] 4.0/6, Primetime: What Would You Do? 3.5/6

NBC: 4.0/7           Minute to Win It 3.3/6, Law & Order: SVU [r] 2.7/4, Law & Order: SVU 5.9/10

UNIV: 2.4/4         Hasta que el Dinero Nos Separe 2.5/4, Don Francisco Presenta 2.3/4

CW: 0.9/1            America’s Next Top Model 1.3/2, One Tree Hill [r] 0.4/1

TELE: 0.7/1          El Clon 0.7/1, Perro Amor 0.5/1, Donde Esta Elisa 0.8/1

ION: 0.5/1           Ghost Whisperer 0.6/1, Ghost Whisperer 0.5/1, Ghost Whisperer 0.4/1

A18-49: FOX 3.8/12, CBS 2.6/8, ABC 2.5/7, UNIV 2.1/6, NBC 1.7/5, CW 0.6/2, TELE 0.6/2, ION 0.3/1

John Wilson advanced to Assistant News Director at KYW-TV and WPSG-TV, the respective CBS and The CW affiliates in the Philadelphia market.

Friday Fun Fact:  The little metal ring or cap attached to or near the end of a cane or wooden handle (such as on a paint brush) to prevent splitting is called a ferrule.

This day in History:   1881 – The American branch of the Red Cross was founded by Clara Barton

Answer to Yesterday’s Trivia Question:  What was the first sitcom to be broadcast from videotape, in 1971?  ALL IN THE FAMILY  Kudos to: Ed Casey-InGroup Licensing/NY; Irving Plonskier-Sony Pictures Television Latin America/Miami; Tony DeMauro-Directv/NY; Scott Wagstaff-Showtime Networks/NY; Judy Margolis-The Ad Place/Dallas; Brian Nyenhuis-SpotPlus/Dallas; Matt Sautter-Dish Network/Denver; Julie Houston-Donahoe Pace & Partners/Boise; Steve Rubin-Fast Carrier Pictures/LA; Lee Toft-Mike Mathis Prods/Pasadena; Suzanne Leichter-eModeration/Sherman Oaks; Patricia Holguin-Camp SoHo/Studio City
 
Today’s Trivia Question:  This ad slogan said you’d know them as “The Other Guys.”  What product was this slogan for?   (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Cyn
05.21.10

Cynopsis Ad Sales:
Mike Farina – Sr. Dir/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

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A CYNOPSIS MESSAGE FROM REELZCHANNEL

Cynopsis CLASSIFIEDS – For More classifieds, visit the Cynopsis .com classifieds page here .

JOB OPENING: DIGITAL ACCOUNT EXECUTIVE/Discovery Communications/Chicago: Sell national advertising for Discovery’s interactive properties includ internet, mobile, VOD & Podcast, www.discovery.com / , Req 9611 (5/28)

JOB OPENING: SALES SRVC EXEC/Univision/NY: Build media proposals, steward accts. Work w/ agencies/clients. Prior agency/ntwrk sales exp a must. Dealmaker exp.&Span. spkng pref’d.Strong Excel/Ppt/Wrd skills. EOE [email protected] (5/28)

JOB OPENING: DIGITAL MEDIA ANALYST/WWE/Stamford CT: Work w/web analytics platforms. Analyze trends,produce/present reports. 1-3 yrs work experience (Omniture use) a must. Shuttle service/great benefits offered. www.wwe-careers.com (5/28)

JOB OPENING: MARKETING ASST/Silver Spring, MD: Focus on both corp & brand publicity, BA/BS, excllt comm, interpersonal, org skills, 1+ yr exp. Resume, ltr, writing & placement samples to [email protected]. EOE (5/28)

JOB OPENING: FREELANCE EDITORIAL DIR/Nick@Nite/NY: Leads excellence in On-Air Promos & Advrtsng creative dvlpmnt; ensuring tone, message & writing are on-brand. [email protected]  MTV Networks is an equal opp employer EOE/M/F/D/AAP (5/27)

JOB OPENING: DIRECTOR AD SALES SOUTHEAST/Hallmark Channels/Atlanta: based and accountable for covering a 14 state territory. View full posting & apply: www.hallmarkchannel.com “Jobs” (5/27)

JOB OPENING: DVLPMNT RSRCHR/PRODUCER/NYC: For reality/non-fict TV. Extnsve rsrch for characters, subcultures, formats for next big hit. Basic shoot/edit/cast & treatment writing. Res/Cov Ltr: [email protected]. 2+ yrs exp req’d (5/26)

JOB OPENING: SPRVSNG PROD DCGEP/Discovery Communications/MD: Directs creative, editorial & budget aspects of original prod, reversions & promo, 7+yrs of Sr. Prod for factual prgrm for internat’l offices. www.discovery.com Req#9686 (5/26)

JOB OPENING: EP/Discovery Communications/TLC/NY: For TLC’s internat’l orig prod, 8+yrs direct prgrm dvlp & prod, familiar w/internat’l mkt place, ability to combine commercial & creative imperatives. www.discovery.com Req#9689 (5/26)

JOB OPENING: DIGITAL AD SALES/Top Tier Music Centric Company/NYC: Bring relationships and strong work ethic, 2years minimum exp. knowledge of agency outside of NY East Coast a +. Contact: [email protected] (5/26)

JOB OPENING: MULTI MEDIA DESIGN-FINANCIAL COMMUNICATIONS MANAGER/ Scripps Networks/ Knoxville, TN: Create multimedia financial presentations for corp clients. 3-5 yrs exp graphic design. Apply: www.Scrippsnetworks.com #1570 (5/25)

JOB OPENING: MGR SCHEDULING/New York: Lead sched’g strategy.Contribute to network plan’g/direction including sched’g, prgrmng & acquisitions. https://www.abso.com/jobboard/Default.aspx?JOBBOARDID=618&JobDetail=72679 (5/25)

JOB OPENING: RESEARCH MGR/CAFEMOM/NY: Res. studies for ad prgrms, update synd. res. reports, ad hoc reports for mgmt insight. 5 yrs exp; exp w/comScore or Nielsen NetRating data; Excel, PPoint. More at www.cafemom.com/about/jobs.php (5/25)

JOB OPENING: ACCOUNTANT/NY Jets/Florham Park NJ  Month end close, bank statement reconciles & G/L reconciliations, general ledger entries. 3-5 yrs exp in public & private. Great Plains exp. BA in Accounting. Resume: [email protected] (5/25)

JOB OPENING: MGR MEDIA PLNR/Anheuser-Busch/STL MO: 10+ yrs prgrsv mktg exp across broad bkgrnd req’d. Exc verbal/written comm skills Eng& Span req’d. Latino demo knwldg. Apply: http://www.buschjobs.com/scripts/JobDetail.aspx?JobId=51343 (5/22)

JOB OPENING: AE /CBSOuternet/GAMESTOPTV/NY: Prior bdcst sales exp & new biz dev exp req’d. Be a self-starter, proven, & goal oriented. This digi placed-based ad network has traction. Email [email protected] (5/22)

JOB OPENING: RESEARCH ANALYST/CNBC/Englewood Cliffs, NJ: Rprt & strat insight CNBC digital media & tv. 1-2 yrs exp web analytics, media/advertising/mkting rsrch/strat. Opp for x media perspective http://www/nbcunicareers.com/ 1180990 (5/22)

JOB OPENING: DIR OF PROGRAMMING/NESN/MA: Manage strategic dir for NESN content, oversee audience rsrch, cultivate relationships, work closely with Sales & Mktg, develop and manage budget, 7+ yrs exp www.nesn.com (5/22)

JOB OPENING: ASSOC PROD, NEWS/NESN/MA: Write & produce feature & cvr stories, edit highlights, gather/archive video, research stats, strong knwldg of Boston sports, 2-5 yrs exp, line-prod exp a + www.nesn.com (5/22)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SUMMER INTERNSHIP/CREDITS ONLY: INTERNS: Needed for NYC Production Co.  Interns will help with documentary and reality TV projects. Great experience and networking opportunities. Cover letter and resume to [email protected] (5/28)

SUMMER INTERNSHIP/CREDITS ONLY: Geppetto Group/NYC: Youth-minded agency seeks creative-minded students to assist in branding, design, conceptual thinking and ad development. Send resume, samples and/or link to [email protected] (5/28)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED:  WRITER/EDITORIAL DIRECTOR: Expert at getting to the heart of a brand + giving it a voice. Visit https://freebeaaron.wordpress.com for FREE samples of my own brand + let me help you to engage (5/28)

SITUATION WANTED:  CD_AD_ILLUSTRATOR (NYC):Concept through completion. Portfolio: www.baerdavis.com Email: [email protected] (5/28)

SITUATION WANTED:  DOCUMENTARY. PRODUCER, DIRECTOR, WRITER in L.A. Five prime time Emmys. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: [email protected] (5/27)

SITUATION WANTED: Publicity: Publicist books radio talk shows in big cities & national shows for movies, actors & celebrities who want to share their message with MILLIONS of REAL LIVE LISTENERS. Contact: [email protected] (5/26)

SITUATION WANTED: MEDIA SALES/MARKETING MANAGER/LA: 15+ years experience in educational, documentary, advertising media sales,product,biz development True Closer!!!!! [email protected] (5/26)

SITUATION WANTED: RESEARCH DIR/SALES STRATEGIST: 20+ yrs media, Nielsen, Hisp, research, sales, and presentation experience. Email: [email protected] (5/26)

SITUATION WANTED: FREELANCE AD TRAFFICKER (NY) Digital media specialist seeking freelance ad traffic positions on eves or wknds. Thorough knowledge of Doubleclick DFP. [email protected] (5/26)

SITUATION WANTED: CONTENT WRITER/PRODUCT NAMER/BRAINSTORMER: (LA): 15+ years in toy, kid products and licensing. Emphasis on healthy living. Let’s work! [email protected] (5/25)

SITUATION WANTED: DIRECTOR/CREATIVE DEVELOPER: Animation. Dynamic, award-winning, fun-filled … Past clients include Warner Brothers, ABC Family, Comedy Central, Nick JR, HBO Family, MTV2, The Tornante Company. [email protected] (5/25)

SITUATION WANTED: Hard working, self-starter PRODUCTION MANAGER (NY) with Field Producing and Post Supervisor experience seeks challenging new position. Past companies include HBO, MTV, A&E, Thirteen & Nat Geo. [email protected] (5/22)

SITUATION WANTED: CHILDREN’S Entertainment/Art Director/Designer (NY/Boston) 15 years experience, Theatre, TV and Film seeks new projects Illustrator/Art direction/development assignments. [email protected]  (5/22)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NY) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (5/22)

SITUATION WANTED: EIC/PRODUCTION EXEC/LINE PRODUCER. 10+ yrs experience in nonfiction/reality with feature background. Discovery, History, TLC, A&E, HGTV, etc. Coming available. Looking on network or prod side. [email protected] (5/22)

SITUATION WANTED: ACCOUNTING/FINANCE – 20+ yrs. experience in TV Broadcasting & Cable.  Seeking FT/PT or Temp-to-Perm position:   [email protected] (5/22)

E-mail [email protected]  or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected]  for specs.
 

WHAT’S ON TONIGHT –  FRIDAY, MAY 21, 2010

ABC:   Wife Swap, Primetime: What Would You Do?, 20/20
AZTECA:  Laura de Todos, Al Extremo, La Loba
CBS:  Ghost Whisperer [f], Medium [f], Miami Medical  [f]
CW:   America’s Next Top Model [r], America’s Next Top Model [r]
FOX:  House [r], Kitchen Nightmares [f]
ION:  Criminal Minds, Ghost Whisperer, Ghost Whisperer
NBC:  Friday Night Lights, Dateline NBC
PBS:  Washington Week, Need to Know, Frontline
TELE: El Clon, Perro Amor, Donde Esta Elisa?
UNIV: Hasta que el Dinero Nos Separe, Rosa de Guadalupe

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