Friday, May 13th, 2005



In its 27th and 28th basic cable run on TBS

#2 in the Time Period (out of 60+ basic cable networks)
Top 10 for the Week with Adults 18-49!


Source: NTI, 5/2-5/8/05, 27th = 5/8, 8-10:30pm Ties TP = USA and SciFi daypart, 28th = 5/8, 10:30pn-1am. Based on Cov Rtg.



Good morning.  It’s Friday, May 13, 2005 and this is your first early morning briefing.

Next week is the broadcasters’ Upfront Week.  Kicking off the festivities is NBC on Monday with their presentation at 3pm.  The rest of the schedule goes like this:

3pm     NBC
930a    SiTV
1030a   WB
4p      ABC
630p    Telemundo
10a     Univision
1p      GolTV
3p      CBS
1030a   UPN
4p      Fox

And in the time honored tradition of guessing the fall schedules prior to the presentations, the rumors are swirling.  Remember – these are just rumors, nothing official from the networks as yet:
NBC:  Law & Order: Trial by Jury won’t be renewed but The Office will; while E-Ring, Fathom, Inconceivable and Book of Daniel are all new dramas; Thick & Thin and My Name is Earl will be two new sitcoms for the Peacock network.  Joey is expected to return with a new showrunner.
WB:  Not expected to be renewed is Summerland.  New drama series are Just Legal, Supernatural, and on the comedy side Modern Man, Misconception, Twins, Mindy and Brenda.
ABC: Commander in Chief, Invasion, The Catch and Pros and Cons, with sitcoms Sons & Daughters, Emily’s Reasons Why Not, Crumbs, Freddie and Hot Properties.  Potential cancellations for the network include My Wife & Kids (as it moves into the world of syndication), and 8 Simple Rules.
CBS: Quantico, American Crime, Love Monkey adn Threshold for the drama pickups; Flesh & Blood, Everything I Know About Men, Old Christine and How I Met Your Mother on the comedy side.
UPN:  Comedy series Everybody Hates Chris and Wingwoman.
FOX: drama series Bones, Prison Break (this one is confirmed), Head Cases and probably Reunion, along with sitcom The War at Home and Kitchen Confidential.

Thru Week #2 of the May 2005 Sweep: April 28 – May 11 according to Nielsen Media Research data:
A18-49:  Fox 4.3/12 (+10% vs. sweep to date 2004), CBS 4.0/11 (flat), ABC 3.7/10 (+28%), NBC 3.3/9 (-38%), UPN 1.4/4 (+17%), WB 1.4/4 (-13%)
Total Viewers: CBS 13.5m (+3%), Fox 10.1m (+13%), ABC 9.65m (+26%), NBC 9.48m (-28%), WB 3.4m -8%), UPN 3.35m +10%)


MTV has ordered 10 eps of a new makeover series, this one called Trailer Fabulous, and as you may have guessed, it’s a makeover of the pre-fab homes. The show is scheduled to debut on MTV this summer with host Brooks Buford.

Sundance Channel has signed Alan Cumming to host its Friday night cult-movie block, Midnight Snack.  The new season debuts on July 1 at 1230a and features eccentric, outrageous and over-the-top films for the late-night crowd.  Cumming will introduce film, wrap up at the end and  preview next week’s film.

HBO’s Deadwood has added a new cast member – Brent Sexton will appear in the final two eps of this season, and assuming the show is picked up for a third season, will become a regular then. He will play the role of Tom Nuttall’s go-to guy.

Joining NBC’s L&O: Criminal Intent in a recurring role is Paula Garces as Tech Vizcarrando.


Joining the primetime lineup at FX on July 22 at 10p is a new drama series from Steven Bochco – Over There.  This will be FX’s third new series of the summer – the first two are 30 Days starting on June 15, and Rescue Me’s second season premiere on June 21.  Two new comedys are looking at an August debut – Starved and It’s Always Funny in Philadelphia.

Here are a couple of start dates for Fox’s summer schedule:

  • Fox will debut a new crime drama series this summer called The Inside, set to premiere on Wednesday, June 8 at 9p.
  • New reality series – Hell’s Kitchen with hell chef Gordon Ramsay starting on Monday, May 30 at 9p. Repeats of Nanny 911 will be its lead-in. 
  • In July, an unscripted comedy series called Princes of Malibu debuts on Sunday, July 10 at 830p, after The Simpsons. 
  • Also in July, So You Think You Can Dance from the American Idol gang will debut on July 20 at 8pm, though unlike Idol, this reality/competition will air just once a week.  Casting calls for this series are happening now – more info at

Top 10 M-F Syndicated Strip Series for the week of April 25-May 1, 2005 ranked by HH Rtg
Wheel of Fortune (King World)                  8.4 AA
Oprah (King World)                                    7.4 AA / 7.5 GAA
Jeopardy (King World)                                7.3 AA
Everybody Loves Raymond (King World)  6.5 AA / 8.1 GAA
Seinfeld (Sony)                                           5.7 AA / 7.0 GAA
Dr. Phil (King World)                                  5.7 AA / 5.8 GAA
Friends (Warner Bros.)                              5.4 AA / 7.0 GAA
Entertainment Tonight (Paramount)          5.0 AA / 5.1 GAA
Judge Judy (Paramount)                            5.0 AA / 7.6 GAA
Regis & Kelly (Buena Vista)                      3.5 AA
Inside Edition (King World)                         3.3 AA / 3.1 GAA
Source Nielsen Media Research

Top 10 M-F Syndicated Strip Series for the week of April 25-May 1, 2005 ranked by A18-49
Seinfeld (Sony)                                           3.7 AA / 4.4 GAA
Friends (Warner Bros.)                              3.6 AA / 4.6 GAA
Everybody Loves Raymond (King World)  3.6 AA / 4.3 GAA
Oprah (King World)                                    2.9 AA / 2.9 GAA
Wheel of Fortune (King World)                  2.2 AA
That 70’s Show (Carsey-Werner)              2.2 AA / 2.7 GAA
Dr. Phil (King World)                                  2.1 AA / 2.1 GAA
Entertainment Tonight (Paramount)          2.1 AA / 2.1 GAA
Jeopardy (King World)                                1.9 AA
Malcolm in the Middle (20th)                        1.9 AA / 2.2 GAA
Source Nielsen Media Research


National Geographic Ventures has named William Weil EVP/Strategy, Marketing and Entertainment, and Patricia Najda VP/Domestic Home Entertainment.  Will takes on new duties in support of the growth of National Geographic’s entertainment businesses, including feature films, kids’ programming and production and primetime television, while continuing to oversee North American home entertainment and sponsorship and integrated marketing for National Geographic Television & Film (NGT&F).  Patricia will now head sales, product development, marketing and operations for the North American Home Entertainment business, including direct/continuity VHS/DVD sales, retail DVD distribution through Warner Home Video, and National Geographic’s online DVD sales and rental business. She will continue to report to Will.

Thomas Baiter has joined Hallmark Channel and Hallmark Movie Channel as Director, Sales and Traffic Systems. The announcement was made today by Kristen Roberts, VP, Pricing and Planning and Adam Farkas, VP, Information Technology (IT), to whom Baiter reports. Based in the networks’ New York office, Baiter will be responsible for overall implementation and support of sales and traffic systems, coordination with vendors, user communities and the IT department and will supervise, test and implement all related systems, processes and training.

WCNC/Raliegh Durham has a new Pres/GM in Barry Leffler as of May 18.  Barry makes the move from NBC Universal where he was VP/Retail Ops and Consumer Marketing.  At WCNC, John Shannon, head of station sales, had been interim GM since last October when the previous GM Mike Ward retired.

Jenny Hollis, Hallmark Channel’s Senior Designer, has been upped to Art Director, Print, Design Group for Hallmark Channel and Hallmark Movie Channel, reporting to David Snapp, SVP/Design Group. She is based in LA and will work in partnership with the SVP and the VPs of the department to determine the overall brand tone, conceptualize design and execute print design solutions consistent with the Hallmark Channel brand criteria. Additionally, she will be responsible for maintaining the channels’ brand identity while ensuring that the brand evolves in an appropriate and dynamic manner.

Darren Melameth has been elevated to Director, Scheduling, for Hallmark Channel and Hallmark Movie Channel, it was announced today by Michelle Vicary, VP/Scheduling and Program Administration, to whom he reports. Darren will: take on additional responsibility for scheduling decisions and stunts; screen movies for air and planning; oversee maintenance of movie databases for reporting and research ratings and trends among competitors and the channel.

Jillian London has been stepped up to Director, On-Air Promotion for Hallmark Channel and Hallmark Movie Channel. She reports to Marvin Dorson SVP/Creative Services and is based in the LA headquarters.  Jillian will develop and implement promotional scheduling strategies that provide the most effective and influential utilization of the on-air inventory assets to increase ratings against programs targeted for on-air promotion. She began her tenure at Hallmark Channel in 2000 as a Traffic Coordinator, where she assisted with the start up of Hallmark Channel.

Kate Fisher has been promoted to Director, Publicity, for CBS Entertainment, it was announced by Chris Ender, SVP, CBS Communications Group and Phil Gonzales, VP/Communications, CBS Entertainment. Reporting to Phil, the NY-based Kate will continue to work on publicity campaigns on behalf of CBS series, movies and specials. Fisher joined CBS in March 2001 as a senior publicist and was promoted to manager in March 2003.


Wednesday – A18-49 Analysis- May Sweep Day #14:  Fox was in front on Wednesday night posting an overall 5.8/15 A18-49 rating, ahead of ABC’s 4.4/12.  CBS chimed in with a 3.5/9, followed by NBC 2.9/8, UPN 1.9/5, WB 1.3/3 according to Nielsen Media Research data.  At 8p ABC’s Lost delivered the goods with a 6.2/18, well ahead of #2 Fox with a 3.4/10 for the hour.  America’s Next Top Model earned a 2.5/7 A18-49, and excelled in W18-49 with a 3.9/10, second only to Lost.  At 9p Fox began the hour with an 11.1/27 for American Idol, which then dipped to a 5.3/13 for Stacked. ABC’s Alias was #2 int he hour with a 4.1/10.  The second part of the two-part movie on CBS, Elvis, delivered a 2.9/8. At 10p CBS jumped out in front with CSI: NY’s 4.7/12, just two share points ahead of Law & Order.

FINAL HOUSEHOLD RATINGS:   Wednesday, May 11, 2005, for all Networks – program averages.  Source: Nielsen Media Research. 

CBS     7.8/13   CBS Movie:  Elvis (part 2) 7.0/11, CSI: New York 9.5/16

FOX     7.7/12   That 70’s Show 4.1/7, That 70’s Show [r] 5.0/8, American Idol 14.9/23, Stacked 7.0/11

ABC     7.1/11   Lost 10.3/17, Alias 6.5/10, Super Nanny Family Update 4.4/7

NBC     6.2/10   Dateline 4.9/8, Revelations 5.6/8, Law & Order 8.1/13

WB      2.0/3    Smallville 2.5/4, Jack & Bobby  1.5/2

UPN     2.7/4    America’s Next Top Model 3.5/6, Kevin Hill 2.0/3

A18-49                Fox 5.8/15, ABC 4.4/12, CBS 3.5/9, NBC 2.9/8, UPN 1.9/5, WB 1.3/3

Friday Fun Fact:
The nose cleans, warms, and humidifies more than 500 cubic feet of air every day.

The History Channel presents This Day in History:
1981 – Pope John Paul II survived an assassination attempt.  In 1983, John Paul traveled to the prison cell of Mehmet Ali Agca, the man who shot him, to offer forgiveness for the attempt on his life.

Answer to Yesterday’s trivia question: I am a white bird named Fred.  I do like to speak occasionally.  What television show might you find me on? BARETTA.  Kudos to: Dennis Barry-WNBC/NY; Estrella Diaz-AOL/NY; Jim Halling-New Channel 8/Arlington Va; Charlotte Sweet-Coyote TV/Atlanta; Kathrine Kieser-Haworth Marketing Media/CST; Susan McCellan-Empower Media Marketing/Cincinatti; Jim Smith-National Benefits Resources/Dallas; Bill Lovejoy-Mindshare/Chicago; Judy Schultz-Woodson & Neuroth/Beaverton; Joanie Stern-Charles Stern Agency/LA; Allex Petrilli-San Francisco Research Services Director/San Francisco.


Come and get ’em.

Court TV: The Investigation Channel’s A18-49 ratings are up 19%.

Source: Nielsen Media Research (Galaxy Explorer).  Rank based on ad-supported cable nets with 50+ million subs.

Today’s trivia question:
Who am I?  I have been married three times and have had several partners. You will find me on the streets of NY and love to put away the bad guys?  (click here with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)


Ride shotgun in a NEW original
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Jump behind the wheel as Superstation WGN brings you the fastest new original
program, “Racecar Driver.” It’s your chance to target young audiences with great
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Later — Cyn
05.13.05  5:25am
Cynopsis Ad Sales – Barbara Shapiro – 203-583-1224 /

Classified Ad Sales – Cynthia Turner – 203.381-9096 /

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Copyright Cynthia Turner 2005

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JOB OPENING: PRODUCER/EDITOR / AZN Television (Asian American Network) LA. Plan, produce, direct & edit both on & off-air videos. BA/equiv and 5 yrs exp. in TV/broadcast industry. Resume:

JOB OPENING:  ACCOUNT EXEC/Nielsen, New York. Sell Nielsen products to Local Stations/Agencies. Focus on the Greensboro and Richmond markets. 5+ years research/sales industry experience a must. (200502551-JL)  (5/19)

JOB OPENING: SR RESEARCH ANALYST AD SALES/AETN-NY. Provide research tools for sales to properly position nets in mktplce. Knwldge of Nielsen systems/ad sales process. 3-5 yrs TV, cable or agency exp. Resume:

JOB OPENING: PR MGR (5-7 yrs) & SR. AE (3-5 yrs)NY. Pros w/ strong writ. skills to work on TV accts., placement track record and strong contacts w/ cons. & trade press a must. Admin. & Freelance also avail. Email

JOB OPENING: ICM is seeking is seeking an ASSISTANT TO A NEWS/BROADCASTING AGENT in its NYC office. A bachelor’s degree and at least 3 years administrative experience are required. Please email resume to

JOB OPENING:  INTERACTIVE AE-CNN/NY. Dev digital bus in NE region, working closely w. CNN TV Sales force. Strong contacts
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JOB OPENING:  RES ANALYST, FoxSportsNet/NY Ad Sales. Strong analytical skills/strategic: exc comm/pres. skills. Resp for LOCAL mkt qual/quant res; Expert: Prime Next, Navigator, Mkt Advisor & MS apps. Apply: (5/18)

JOB OPENING:  SALES PLANNER Court TV, Los Angeles., For info go to: (5/18)

JOB OPENING:  ACCT EXEC, PAID PROGRAM SALES DEPT, MMT/Los Angeles. Looking for goal-oriented individual w/strong organizational skills and a positive attitude. Sales or media buying exp pref. EOE. Email:

JOB OPENING:  RESEARCH DIRECTOR, TV One. Ad Sales-NY Office. Must have 5-7 years experience. Please see our web site for a detailed job description and other exciting career opportunities. (5/18)

JOB OPENING:  SR. DIRECTOR, MKTG SOLUTIONS, AZN Television (Asian American Network) NY/LA. BA or equiv. Knowledge and experience in ad sales, mktg and bus dev. to lead sales dev/promos.  Resume:

JOB OPENING: EXEC DIR, MKTG & CREATIVE, Int’l Networks, Denver. Lead IN’s strategic creative design and production efforts across all product lines. BA and on-air/print production experience required. Resume:

JOB OPENING:  DIR-VOD , Int’l Networks, Denver. Manage, implement IN’s VOD strategy. Review, select multi-cultural pgms, schedule, measure usage. BA or equiv, 2+ yrs exp pgm acquisition and/or sched. Resume:

JOB OPENING:  EXEC ASST-Authentic Ent./LA.  Entry level to assist in dev/prod. Org., creative, skilled w/graphics, editing, and writing a +.  More co. info: Resumes:

JOB OPENING: MTV Networks-MGR, MKT DEVELOPMENT. Mng sales efforts/renewals for Spike TV for all Canadian Affiliates. Dev distribution strategies to maximize Spike TV distribution in Canada. Apply: EOE

JOB OPENING:  DIR ADVANCED MEDIA PROD AETN-Stamford. Dev/mng/oversee prod of AETN content distrib by multiple media platforms. 10+ yrs tv prod or dev exp. Int in emerging media tech Creative skills nec. Resume:

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(No attachments)  (5/17)

JOB OPENING:  IFC is looking for a RESEARCH ANALYST to support all network depts.  Min of 2 years media research experience. Knwlg. of Nielsen, MRI/Simmons. Send resume to

JOB OPENING:  PRODUCTION MGR/Current TV/LA. Resp for day-to-day LA studio ops, budgeting, studio/field crews, equipment, interface w/writers/producers/hosts. EOE. Resume:
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JOB OPENING:  STATION MANAGER/GSM KFBB ABC5 Great Falls, MT. 2+yrs TV sales management, strong work ethic, proven leader. Oversee Sales, Ops, News, & Helena LP. Resume, cover letter, salary history to

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JOB OPENING:  SR. DIRECTOR NICK BRAND MKTG/NY. Dev/implement integrated mktg strategies/plans for Nick TV properties, initiatives, launches. 5+ yrs Consumer Mktg exp pref at network or kid ent co. Apply: EOE   (5/16)

JOB OPENING:  RESEARCH ANALYST/Comcast Spotlight-Atlanta. 2+ yrs sales/mktg research exp. Exc comm & computer skills. Knwldg of industry res tools/sftwr; able to teach res concepts, sftwr/apps. Apply Online: EOE  (5/16)

JOB OPENING:  DIRECTOR, MEDIA RELATIONS/NPR/DC – Senior-level pro with great track record of media relations strategy, placement and staff supervision, preferably with broadcaster or news organization. EOE. #WEB79 at (5/16)

SUMMER INTERNSHIP POSITIONS are all non paying jobs, available for school credit only. Nobody here gets paid – not even Cynopsis for the listing.  To learn more about posting your Internship position here, email

SUMMER INTERNSHIP – SCHOOL CREDIT ONLY: Like cartoons? Want to learn how TV shows end up on TV in other countries? LA-based Int’l distributor looking for INTERNS . 2 days per week Jun & July. Commitment of 2 months essential.

SUMMER INTERNSHIP – SCHOOL CREDIT ONLY:  Newco Media, Chicago Publishers Rep Firm. Assist the efforts of our salespeople: Manage our database, compile proposals, coordinate mailings,special projects, etc. Resume and cover letter to:

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SUMMER INTERNSHIP – SCHOOL CREDIT ONLY:  Exciting new ‘LIVE’ SYNDIE TV SHOW. Assist w/office, runs, pre-prod, & more.  Requirements: smart, detail-oriented, computer literate, reliable, dedicated students.  Email resume to

SUMMER INTERNSHIP – SCHOOL CREDIT ONLY:  Authentic Entertainment has an INTERNSHIP opening assisting research, development, production, & post.  Skills with graphics, editing, writing a plus.  Send resumes to:
Website: authentictv .com (5/16)

SUMMER INTERNSHIP – SCHOOL CREDIT ONLY:  Northstar Media, a TV dist. Co. in NORWALK, CT. Assist in presentations,sales strategy, website updates, dubbing, filing, and all aspects of the business. Resume and cover letter:


SITUATION WANTED: PRODUCER/WRITER/FIELD DIRECTOR Reality,Talk, Magazine, Entertainment, & news. 2 emmy noms (Starting Over; E!; Dr. Phil; CNN). LA based. Can travel. 

SITUATION WANTED: VIDEOGRAPHER/ EDITOR for live show events, actor demo reels, dvd authoring, web conversions and more. For more info contact

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for rates and specs for Job Openings.

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WHAT’S ON TONIGHT: Friday, May 13,  2005

ABC              America’s Funniest Home Videos, 20/20
CBS              Elvis By The Presleys (OTO), NUMB3RS
FOX              Movie:  X Men
NBC              Dateline, L & O Trial by Jury [r]
PAX              America’s Talented Kids [r], Movie:  Larger Than Life
UPN              Star Trek Enterprise, Star Trek Enterprise
WB               What I Like About You, Reba [r], Reba, Living with Fran
TELE             Amarte Asi (7-9p), Los Plateados, Decisiones
UNIV             Apuesta por un Amor, La Madrastra, Hospital el Paisa, Par de Ases

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