Cynopsis: Sports
03/09/12

Good morning. It’s Friday, March 9, 2012, and this is your first early morning Sports briefing.

ESPN is kicking off its 17th season of MLS coverage on ESPN2, ESPN3 and ESPN Deportes this season with the Portland/Philadelphia game at 9:30p on Monday. This year the channels will feature 20 regular season matches across the platforms. The game also marks the debut for ESPN’s new lead match analyst Taylor Twellman who will team with soccer play-by-play commentator Adrian Healey. Monica Gonzalez also joins the ESPN MLS team as the primary sideline reporter. The season opener will also feature an onsite studio presence with host Todd Grisham and analysts Alexi Lalas and Kasey Keller, who makes his first appearance as a studio analyst for ESPN. The season package of games is set to include eight games featuring the Los Angeles Galaxy, seven by the New York Red Bulls and six by the Seattle Sounders.

On the Air

NBA games continue to drive ratings upticks for ESPN, which announced that through 36 games this season, the channel is seeing a 14% ratings boost for its coverage, averaging a 1.6 rating compared to a 1.4 last season. ESPN’s viewership is also up 6% (1,978,000 vs. 1,863,000), according to Nielsen. In addition, ABC’s NBA broadcasts are averaging a 3.9 rating through eight games for an 11% spike, versus last season’s 3.5 while the network’s viewership is up 9%.

Pac-12 commissioner Larry Scott spoke with the media ahead of the conference tournament, discussing the 2013 television schedule. He noted that next year, ESPN will televise 44 games, FOX will host 22 and the remaining 125 will run on the forthcoming Pac-12 Network. For tournament action, next year will see ESPN running the quarterfinals, semis and championship game, while the Pac-12 Network will air the first round of games. Scott also told reporters that no decision had been made on moving the men’s tournament out of LA next year and over to the MGM Grand Arena in Las Vegas. 

BTN is zoning in on the 2012 NCAA Tournament coverage with the Big Ten Basketball and Beyond: Selection Sunday Special at 7p on Sunday. The 90-minute program will dissect the NCAA Men’s Basketball Tournament pairings for each Big Ten team and look at the potential for each Big Ten team to reach the Final Four. BTN analysts Jim Jackson and Gary Williams join host Dave Revsine live from Chicago with Rick Pizzo, Mike DeCourcy and Shon Morris providing segments from Indianapolis. In addition, the network will offer coverage and analysis with Big Ten Basketball and Beyond: Tournament Edition shows throughout the NCAA Tournament, beginning at 8p on Monday.

MSG is bringing back three-time New York Emmy Award-winning baseball series, The Lineup, with eight new episodes on consecutive nights beginning Sunday, March 11 at 10p. Right out of the gate, The Lineup: Hits & Errors  The Best and Worst Deals in New York Baseball, will examine trades and free agency signings throughout Yankees and Mets history. Each episode will be hosted by Fran Healy.

SNY released its regular season slate for the 2012 New York Mets season, as well as programming plans for the team’s 50th anniversary. Coverage is set to include more than 120 exclusive games beginning with the April 5th Home Opener against the Braves at noon. Ron Darling, Keith Hernandez, Gary Cohen and Kevin Burkhardt will call  the action all-season long while Ralph Kiner will return to the broadcast booth for his 51st season covering the Mets as a contributing analyst. Lead studio analyst Bob Ojeda and host Chris Carlin will anchor Pepsi Max Mets Pre Game Live as well as W.B. Mason Post Game Live. To mark the anniversary of the team, the channel will premiere the list of the 50 greatest Mets players of all-time in May, and the channel will hold a special gala event at the 92nd Street Y on Sunday, June 17th featuring  “The Mets All-Time Team.”

Sirius XM Radio locked down plans for the NCAA Tournament and will offer access to play-by-play of every match-up from the First Four on Tuesday and Wednesday through the National Championship game. All tournament games will be available to SiriusXM listeners on channels 91, 92, 93, 94 and 85 and XM channels 91, 190, 191, 192 and 193. On Selection Sunday, the company will offer an slate of selection show specials including Chris “Mad Dog” Russo and Steve Torre beginning at 5p on Mad Dog Radio. SiriusXM will also offer coverage of the NCAA Division I Women’s Basketball Championship, with full coverage of every regional final, the Women’s Final Four and the championship game.

Across the border, TSN and TSN2 are offering live coverage of March Madness beginning Thursday with Second Round match-ups beginning at 11a on TSN2 and noon on TSN and running through the championship game. Leading up to the Round of 64, TSN.ca will offer live streaming of the First Four round match-ups. TSN’s Kate Beirness hosts coverage from the network’s studios with analysts Jack Armstrong, Leo Rautins, Dan Shulman and Sherman Hamilton.

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Sponsorship & Promotion

NASCAR named Office Depot as the recipient of the 2011 NASCAR Driving Business Award, presented every year to the partner that “demonstrates extraordinary leadership and results” through their participation in the NASCAR Fuel for Business Council (NFFB). The NFFB Council is a program that brings together more than 50 Official NASCAR Partners to get more out of their sponsorships and bring partners together four times a year to buy and sell products and services.

The Los Angeles Clippers announced that Virgin America is now “The Official Airline Partner of the Los Angeles Clippers” in an agreement that runs through the 2013-2014 season. The multi-year sponsorship will include a fan and flyer promotions as well as in-arena, online and radio advertising. The airline is celebrating the partnership with a Twitter promotion for the chance to score tickets to see the team in action.

Sports and entertainment marketing firm Front Row Marketing Services has named Brian Marks to Vice President of Motorsports & Automotive Performance for the company where he will oversee Front Row’s motorsports operations, including the recently announced partnership with Sam Schmidt Motorsports. Marks joins the company from TopSpeed Management.

Mark Your Calendars! On Tuesday April 24 in New York, the leaders in sports media will convene for the Cynopsis Sports Business Summit. Will you be joining us? ***REGISTER NOW***

Digital Fields

Turner Sports, CBS Sports and the NCAA today announced that the NCAA March Madness Live app is now available in the Apple App store and Android market for $3.99. The app will allow fans to watch streams of every game of the tournament as they are televised by TBS, CBS, TNT and truTV. Presenting app sponsors of NCAA March Madness Live on iOS are Buick, Capital One and CokeZero, while AT&T, Infiniti and LG Electronics are the presenting sponsors for the Android app.

Bloomberg Sports announced that Julie Alexandria will join Rob Shaw as the co-host of Ballpark Figures, the online baseball series that examined all aspects of the sports with fantasy baseball recommendations and analysis. The series is now in its third season. Alexandria previously hosted shows for such networks as MTV, SPIKE, CBS, FOX, BTN and SNY.

The Main Event

Where to start? Big East? ACC? Big Ten? Let’s just make it easy and say The NCAA Basketball Championship Selection Show on CBS at Sunday at 6p.

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ON THIS DAY in 1958: The Pistons’ George Yardley becomes the first NBA player to score 2,000 points in season.

Answer to Our Last Sports Trivia Question: From which school was D’Brickashaw Ferguson drafted by the Jets? The University of Virginia. Kudos: Brian Carroll-LPGA/Daytona Beach; Leopold Myrie-OMD/NY; Bob Melvin-NBC Sports Group/NY; Jared Merrell-Optimum Sports/NY; Kevin Micklo-Initiative Media/Chicago; Jamie Raybon-KTXA Television/Dallas; Paul Tarrants-RTM Productions/Nashville; Valerie Tucker-VALJTUC Management/Garden Grove.

In The Know: The lowest seed to win the NCAA Men’s Tournament was an 8 seed represented by which university? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Chris
Chris Pursell for Cynopsis | Sports
03.09.12

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JOB POSTING: MGR, DATABASE ANALY/MTVNetworks/NYC: BA. 3yrs database mktg. Bkgrd stats/econometrics. Media ind. Fluent SAS/SQL. Prof Excel; Visual Basic pref. Knwlg database mktg tech. EOE/M/F/D/AAP. Apply www.mtvnetworkscareers.com (3/16)

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