Friday, March 9th, 2007

Cynopsis: DIGITAL


Good Morning, it’s Friday, March 9, 2007 and this is your first early morning digital briefing.

DirecTV and Major League Baseball finalized a seven-year, $700 million agreement for the out-of-market “Extra Innings” package of games that is potentially a win-win for both the satellite service and cable. The deal includes a provision that allows cable operators to match the terms DirecTV agreed to, although the price is considered prohibitively high for operators with much smaller footprints.


MTV Network’s generated almost 17 million unique users making February a record month, while virtual world site Nicktropolis surpassed 1 million unique users during the month. Broadband video platform TurboNick generated more than 77 million streams, a year-on-year increase of over 500%. New content planned for this month includes interactive features built around Nickelodeon’s 20th Annual Kids Choice Awards on March 31. Nickelodeon also picked up its first scripted series that will incorporate kid-created content. ICarly will feature a lead character (Drake & Josh‘s Miranda Cosgrove) who hosts her own web-grown show which kids can post their own original content to via Nicktropolis or TurboNick.
The Associated Press is updating its video platform to allow affiliates to upload, tag, syndicate and embed local ads to the clips they syndicate through the network. The syndication system, built by Microsoft’s MSN, had been planned since the launch of AP’s video network last year.
Sony Computer Entertainment announced Home, its foray into the real-time virtual world business tied to the network PlayStation 3 platform. Players create 3D avatars of themselves to mill around within a customizable virtual world.  Hook up and take your friend back to your virtual apartment, decorated with uploaded pictures, video and other digital media content that resides on the PS3 hard drive. Show them your trophy wall, documenting the beasts you’ve slayed in the gaming world. An optional headset enables real time audio and video chat. Sony has about 500,000 registered users for the internet-connected PlayStation Network in North America.
AT&T announced a deal with World Wrestling Entertainment to bring WWE-themed video clips, ringtones, voice tones and graphics to AT&T/Cingular Wireless subscribers. The WWE Mobile content will be available a la carte, as part of the $19.99 Media Max bundle, or as a premium “WWE Ringside” video package for an extra $4.99 a month.
CSPAN is changing its copyright policy to allow the “noncommercial” copying, sharing and posting of events it covers sponsored by Congress or any U.S. Agency, which accounts for about half of its airtime. Its aim is to increase political dialogue and empower bloggers and citizen journalists, provided they credit C-SPAN when sourcing the content.  The announcement comes after CSPAN made news for demanding the removal of its clips from the personal blog of Speaker of the House Nancy Pelosi.
National Geographic Digital Media launched a new site targeting kids and tweens. The site features video clips, games, stories, activities and several interactive segments such as “My Page” where visitors can customize a background with animals and invite friends to check out their creations.
The BBC has attracted about 250,000 views from YouTube since announcing its partnership with the site last week. BBC Corp. internet controller Tony Ageh said planned BBC iPlayer has been slowed by the BBC trust, which has been careful to consider the effect free online television content will have on the commercial marketplace in the UK.


Movie Gallery acquired the technology, network operations and customer base of MovieBeam, an online on-demand move service that was split off from Walt Disney Co. in January 2006. Movie Gallery has more than 4,600 Movie Gallery and Hollywood Video stores while MovieBeam serves more than 31 metro areas in the U.S. It delivers up to 10 new movies a week to subscribers. The acquisition is expected to cost less than $10 million in 2007 but the actual terms of the deal were not disclosed.
Network executives defended their strategies at the Online Publisher’s Association’s Forum for the Future conference in London, according to a posting. Demanding that YouTube take downs CBS News clips is good for consumers because CBS is quick to replace them with authorized versions on its own sites, often of better quality, said SVP/GM Betsy Morgan. The ad-supported model is a winner in terms of driving business and increasing usage, according to ABC Digital Media EVP Albert Cheng. Putting full episodes up online is actually helping viewership rather than cannibalizing it, claimed George Kliavkoff, NBC‘s new chief digital officer.
Hallmark Channel signed a multiyear agreement with Dish Network for carriage on its AT250 package of channels. The deal increases the channel’s distribution to over 80 million subscribers.
MyNetworkTV officially dropped its status as the only pure HD broadcast network. Cutting back its HD-shot novellas to two nights a week, MNTV will replace them in the schedule with International Fight League matches, movies and specials, broadcast in a mix of standard and high def. 


Cable network executives got a peek at eBay’s new auction-based electronic TV ad buying and selling system this week, designed to simplify the process of placing buys across multiple networks. Some networks have bristled at losing control of their ad inventory to such a system and have complained of being left out of the development process thus far. CAB chief Sean Cunningham


Internet advertising revenues totaled $16.8 billion for 2006, a 34 percent increase over 2005’s total of $12.5 billion, according to Internet Advertising Bureau and PricewaterhouseCoopers. Typically strong forth quarter revenues totaled nearly $4.8 billion, a 32 percent bump over the previous year. A full IAB/PwC report is due out next month.


PBS appointed John McCoskey its first Chief Technology Officer. A former Comcast Media Center VP, John will oversee broadcast technology and IT systems for PBS, including distribution systems development and the implementation of a new digital rights management system. He will begin the job April 2, 2007 and report to PBS COO Wayne Godwin.
WCVB in Boston named Neil Ungerleider to the newly created position of Manager, Digital and Multimedia. He will train NewsCenter 5 reporters and producers as multiplatform journalists.
Web-based video search platform ClipBlast! named Rhaz Zeisler to Vice President, Product Development and Chief Creative Director. She has twenty years of experience in creative development, production, and web technology integration in the entertainment and multimedia sectors.



Social search platform Searchles released Serachles TV, a video player that creates mashup files from multiple sources using dynamic syndication.  Go to and click on MyTV. Use the menu to name a new channel and embed files from YouTube, MySpace, Grouper, blip.TV or other video sites and mash them together. You can choose to embed your creations to players on any of these sites.  For example, someone spliced together clips from an Office Space trailer and turned it into a thriller. Great stuff. 
A new website will be featured here everyday for you to check out. Some are TV-centric, some creative, some just plain strange. Email me your suggestions at [email protected] and if I include the site you mention, your name, company and city will be credited. Only one mention per calendar week, to make it fair.

Later — Cyn

Cynopsis Ad Sales:  Mark Bohn- 203- 583-1224 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here

JOB OPENING: MARKETING MGR/iN DEMAND/NYC:  Help dev and implement strategic mktg plans, media planning and advertising. BA & 5+ yrs exp req. Send resume:  [email protected]

JOB OPENING: ON LINE MARKETING SUPERVISOR/iN DEMAND/NYC:  Assist in maximizing websites/strategies/budgets. BA & 3 plus yrs exp req.  Online expertise req.  Send resume:  [email protected] (3/16)

JOB OPENING: DIRECTOR, DIGITAL MEDIA/iN DEMAND/NYC:  Business focused to develop/launch new programming concepts/pkgs.  BA/3-5 yrs exp/digital media.  Send resume:  [email protected] (3/16)

JOB OPENING: COORDINATOR, ASSET PACKAGING/iN DEMAND/NYC:  Packaging assets & encoding content.  BA & 2 yrs exp in cable.  Send resume:  [email protected] . (3/16)

JOB OPENING: RESEARCH ANALYST/Sports & ENT TNT, TBS & Court TV Ad Sales/NY: 1-2 yrs rsrch exp at ntwrk/agency, strong analytical/communication skills, proficient with Nielsen systems, PowerPoint and Excel. [email protected] (3/16)

JOB OPENING: DIR of SALES (Midwestern)/SCREENVISION/Chicago: Dev/sell integrated media prgrms to clients/agencies. Plain, coord &  sell. BA req’d. 7 + yrs media sales exp. [email protected] (3/16)

JOB OPENING: SR DIR MKTG/Screenvision/NY: Run daily Mrktng operations to max rev generation & client satisfaction & to ensure adherence to dept budget & finan’l expectations.10+yr buz mktng exp. BA deg. [email protected] (3/16)

JOB OPENING: MARKETING MGR/STL MO: Direct & inspire a team; collaborate with sales leadership to bring multi-platform ad solutions to market.  Media/Research/Events/Promotions experience. Apply [email protected] (3/16)

JOB OPENING: SPORT MGR/STL MO: We dominate the market with Sports adv inventory, lead our effort to dominate the market with Sports adv solutions. Product marketing mgmnt/sports sales exp. Apply [email protected] (3/16)

JOB OPENING: GENERAL SALES MGR/STL MO: Cable/Media professional to develop business and leadership skills for new team of aggressive local sales managers. Apply [email protected] (3/16)

JOB OPENING: COORD, AFF SALES/A&E TV/NY:Admin,database mgmt. &contract routing for Aff SalesDept.1 yr cable exp. pref in aff sales or in a billing capacity.Resumes: (3/16)

JOB OPENING: DIRS, CLIENT ACTIVATION TEAM/AMC/FUSE/WE/NY: Integ Sales/Mktg prof w/proven track record to secure multi-media, integ media/mkt prtnrshps. 7+yrs Sales/Mktg/Bus Dev in TV/agency ref #2876BR/ 2877BR (3/16)

JOB OPENING: EXP’D EDITOR/AZN TV/Centennial CO: Pro. w/MAC OS X, Final Cut Pro 5.1, After Effects, a must.  Min 5yr hands-on exp in TV broadcasting or production req’d. Fwd Resume & reel:  [email protected] (3/16)

JOB OPENING: DIR CLIENT DEVELOPMENT/Ent/Media research co/LA: Manage sales team, build new synd/custom biz. Proven record. 3 yrs mrkt resrch or related, sales/mgmt exp required. Email resume/sal hist to [email protected] . (3/16)

JOB OPENING: MGR CLIENT DEVELOPMENT/Entertainment research co/LA: Aggressively build new/existing business. Proven track record 3 years mrkt resrch/related sales exp esntil. Email resume/salary hist to [email protected] (3/16)

JOB OPENING: MGR CLIENT DEVELOPMENT/Entertainment research co/NY: Aggressively build new/existing business. Proven track record 3 years mrkt resrch/related sales exp essential. Email resume/salary hist to [email protected] (3/16)

JOB OPENING: PRODUCERS & ASSOCIATE PRODUCERS/Scholastic, Interactive Media, New York City.  Produce educational software games for kids.  Must be creative, with excellent project mgmt. skills.  email: [email protected] (3/16)

JOB OPENING: ACCT EXEC/GALAVISION Network/LA: Highly-motivated w/ sales/media/presentation skills, solutions orientated & agency/client relations. Fax res & cvr letter to Jim Baral (310)348-3626 or: [email protected]   (3/23)

JOB OPENING: SALES PLANNER/The Weather Channel/ NYC: Presentation development, research, media plan building, mrktng & prospecting support for TWC Acct Mngrs in the NY Ad Sales Office. Apply to , position VSA537. (3/16)

JOB OPENING: ASSOCIATE PRODUCER-New York City: Talk show. Must have experience in Talk. RESUMES: [email protected]    (3/16)

JOB OPENING:  NATIONAL TV BUYER/NYC: 2 to 3yrs exp negotiating Network ,Cable and Syndication plans. Mid sized agency with multi accounts. send resumes to [email protected] (3/16)

JOB OPENING: DIR BRAVO PROG  RES/NY: 5 yrs exp in media res w/exp in ntwrk, cable, agency or supplier, 5 yrs exp w/Nielsen data, & NPower, Galaxy Explorer, Galaxy Navigator, MrktBreaks, Apply: job # 580826  (3/15)
JOB OPENING: PROJ MGR/MTV/NY: 3-5 yrs exp as project mgr or similar role in media or media-related co. Understanding of web & print design. B.S. or B.A. EOE/M/F/D/AAP.  Apply (3/15)
JOB OPENING: ART DIRECTOR/MTV/NY: 10 yrs exp. broadcast & print design; understand technology & principals of interactive design.  BFA required; MFA preferred. EOE/M/F/D/AAP. Apply (3/15)
PROMO/WRITER/PRODUCER/EDITOR/ABC7, #1 Station in LA: Must know avid.  3+ yrs exp.  Send resume & reel:  ABC7 LA, Attn:  HR, Dept. PRO/CYN, 500 Circle Seven Drive, Glendale, CA 91201.  EOE (3/15)
ASR/ NY: Work w/sales to represent Disney Nat’l TV Kids Properties. Manage daily account activity 3-5 years Nat’l TV exp  Apply: (3/15)
JOB OPENING : DIR, RETAIL/Taffy Ent/PARIS: 5-7 yrs. Exp in retail dev. & brand mktg in kids biz. Develop & manage brands at retail; Work w/licensees on sales & promo. Apply at: [email protected] (3/15)
JOB OPENING: WRITER/PRODUCER PROMOS/CNBC/NJ: 2 yrs experience writing, producing, and editing news and/or programming promos. Apply to job# 567252 (3/15)
JOB OPENING: DIR OUTREACH/ZULA USA/BURBANK: Dir of Outreach-Zula USA, prod of The Zula Patrol, a TV series-pre-k – 2nd grade. MUST HAVE PBS EXP; wk. with PBS outr. Coord., teachers, parents. [email protected], 818-840-1695 Ext. 31 (3/15)
JOB OPENING: CTS, NAT’L SALES – RESEARCH MGR/NY: Should know Nielsen, Scarborough PrimeNext, Wrap, One Domain (Clearview), AdViews, Word, Excel and PP. 4+ yrs b’cast exp. required. Analyze & interpret data. Resume: 212-856-8135 (3/15)
JOB OPENING: Los Angeles Film Distribution Co. seeks a F/T FULL-CHG BKKPR. AR/AP, Bank deposits/reconciliation, invoice customers, data entry, payroll, Qtr/Semi-Wkly Payroll Taxes, QuickBooks. email resume: [email protected] (3/15)
VP ADSALES & SPONSORSHIP SALES/Retirement Living, Balto/DC area:  7-10 yrs. AdSales exp., lead the development & implementation of strategic sales initiatives on a local & national level www.RL.TV  (3/13)
JOB OPENING:  SALES RESEARCH ANALYST/CBS NETWORK SALES/NY: Min 1 yr agency, network &/or bus intelligence research exp. Strong analytical/comp skills/media research dbase exp. Res & salary: [email protected] (subject MKT) (3/13)
JOB OPENING: MGR BUSINESS & LEGAL AFFAIRS/DIRECTV/NYC:  Seeking Sr. Paralegal to review print, on-line, radio, & TV advertising for compliance. For full job description & to forward res:   Ref job # 700098 (3/13)
JOB OPENING: AD SALES ASST/Galavision/NY: Detail-oriented, exc comm/math/MS Office skills; asst Sales Team w/presentations/reports/clerical work. Spanish speaking highly pref/not req. Cvr letter & resume:  [email protected]   (3/20)
JOB OPENING: INTERACTIVE MKTG ANALYST/Warner Bros. Pictures/NY: Analyze traffic; create rpts on effectiveness & make recommendations for optimization. Hitbox/ComScore/MediaMetrix. Email: [email protected] RE: UCTC/74350BR (3/13)
JOB OPENING: MGR, CONS TRADE MKTG/AMC/NY: Savvy, advert/mktg talent needed to create & implement all Nat’l Ad Sales, Hollywood  & Affiliate trade strat. Dynamic self starter w/ 3+ industry exp  Res: ref #2800BR (3/13)
JOB OPENING: WEB GAME PRODUCER/Sesame Workshop/NY: Interactive gaming and broadband video experience in children’s media is desired. Come play& create original content for Sesame Street. Apply [email protected] (3/10)

JOB OPENING: ART DIRECTOR/Sesame Workshop/NY: Oversee visual direction& production for Digital Media. Understand characters, licensed properties. Solid interactive portfolio is a must. Apply [email protected] (3/10)

JOB OPENING: RESEARCH MGR/ Discovery Nets, NY: Proficiency in Nielsen systems and strong analytical/computer/presentation skills required. Estimate exp a plus. Apply: . Job req #4979 (3/10)

JOB OPENING: RECRUITER /NYC:  Entertainment Executive Search Firm/media or recruiting experience req’d/motivated/research skills/excellent communication skills/computer proficiency/self-starter [email protected]     (3/10)

JOB OPENING: SALES PERSON/LA: Established, growing captioning company searching for exceptional salesperson. Background in captioning, post production, or television ideal. Apply through website: (3/10)

JOB OPENING: AD SALES MKTG MGR/AMC/NYC: Dev & exec multi-platform, integrated partnerships for key clients w/our National Ad Sales team. Creative media mktg & sales savvy prof w/proven record.  ref #2711BR  (3/10)

JOB OPENING: RESEARCH DIR/ION/NY: Translate info for sales/mktg presentations, min 5 yrs exp in TV/Cable/Syndication, extensive knwlg of Nielsen ratings & app software, exc comm skills & prof w/pc. [email protected], EOE  (3/10)

SPRING INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at  [email protected] .


SITUATION WANTED: TRAFFIC COORD:  Exp’d traffic coord & client services mgr with a unique background in advertising media, logistics & creative dvlpmnt. Successfully cut costs & maximized client retention [email protected] (3/16)

SITUATION WANTED: PRODUCTION SECRETARY/COORDINATOR: Detailed organizer seeks production position. Exp in coordinating shoots, research, and assisting Producers. Has passion for making things happen! Contact [email protected] (3/16)

E-mail Trish Pihonak for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email Trish Pihonak for specs.

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