Friday, March 5th, 2010


  1Q’10-to-date: truTV is a …
 Top 10 Network
  A18-49 (9 th) +20%
  M18-49(9 th )+17%
  A25-54 (8 th) +13%
  (9 th) +8%
With SIGNIFICANT Year-to-Year GROWTH across all 4 demos

Source: Nielsen, M-Su 8-11pm, 12/28/09-2/28/10, ad-supported basic cable networks, A18-49, M18-49, A25-54, M25-54(000), live + sd data. M-Su 8-11pm, 12/28/09-2/28/10, 12/29/08-3/1/09, ad-supported basic cable networks, M18-49, A18-49, A25-54, M25-54(000), live + sd data.



Good morning! It’s Friday, March 5, 2010, and this is your first early morning briefing. And as always, if you prefer to watch this morning’s news instead of reading it, click here .

Tonight’s Premieres:
NBC: Who Do You Think You Are? at 8p
Discovery Channel: American Loggers at 10p
Univision:  Ellas Son … la Alegria del Hogar at 10p

Saturday’s Premieres:
HGTV: Destination Design at 130p
Investigation Discovery: Mystery Files at 10p

Saturday’s Finale:
The Style Network: How Do I Look? at 8p

Sunday’s Specials:
ABC: Barbara Walters Special at 7p; Countdown to the Oscars at 8p; The 82nd Annual Academy Awards at 830p

Sunday’s Premiere:
HGTV: Holmes on Homes at 9p

Sunday’s Finale:
HBO: Big Love at 9p


Meet the A&E Leanforwards™

They are highly engaged consumers who “lean in” instead of sitting back when watching TV.

NeuroFocus testing of top A&E programming resulted in strong emotional engagement scores among test subjects.
This high emotional engagement can create a halo effect for ads, leading to higher overall ad effectiveness.

To learn more about the Leanforwards and the NeuroFocus study contact your A&E account executive or email [email protected] .


Lifetime Television set the premiere day of Drop Dead Diva for June 6 at 9p, returning with 13 new one-hour episodes. Produced by Sony Pictures Television, season two is currently in production in Atlanta and the opening episode will feature guest star Paula Abdul reprising her role as “Judge Paula Abdul.” Repeats of season one will commence on Lifetime April 11 following new episodes of Army Wives at 11p and 12a respectively until May 23. Also, on May 30, the network will present a full day marathon of Drop Dead Diva episodes from 10a to 11p.

National Geographic Channel (NGC) explores the universe in a new six-episode series Known Universe, premiering April 1 at 10p. The production of each episode allows viewers to feel they are part of the scene as the series delves into fascinating mysteries of science using computer animation, time-lapse sequences and more. Base Productions, Inc. produces the series for NGC.

VERSUS opens its first live daily show titled The Daily Line starting April 5 at 6p. The one-hour weeknight show, hosted by Liam McHugh, Jenn Sterger, Reese Waters and Rob DeAngelis and based in New York, will give an in-depth perspective on controversial stories as well as topical breaking news.

ABC is bringing back its summer reality shows True Beauty and Wipeout for additional runs. True Beauty, premiering its second season May 31 at 10p is produced by Tyra Banks and Ashton Kutcher and follows 10 beautiful contestants who are judged for their morals, not their looks. Produced by Endemol, Wipeout returns to ABC’s schedule with a third season on June 22.

The CW has renewed Smallville from Tollin/Robbins Productions for an additional season, returning this fall 2010 for its tenth season.  For its ninth season, the Superman drama has  averaged a 1.4/5 among A18-49 and a 1.5/6 among the young key demo of A18-34.  Other CW series renewed for additional seasons include Vampire Diaries, Gossip Girl, 90210, Supernatural and America’s Next Top Model.

Program Call: Cynopsis Media will be producing our annual MIPTV Shopping Guide sent to all Cynopsis subscribers on Thursday, April 8, the week before MIPTV 2010 in Cannes. If your company is exhibiting and you’d like to have your programming included, please send us only the following info for your top 5 shows: title, availability date, number of episodes, length, type (i.e., movie, series, special, etc.), genre and your terms (barter, cash, etc.) as well as your company’s stand/booth location. To be included in this free and highly-viewed special edition, please send details to [email protected] no later than Thursday, April 1, 2010. A confirmation email will be sent following each submission (if you don’t get the confirmation, please resubmit).


Liberman Broadcasting, Inc. (LBI Media) made an affiliate deal with Applebaum Television to air its Hispanic network, Estrella TV on KSBT-TV in the Santa Barbara market. To date, Estrella TV now reaches more than 73% of the US Hispanic population.


ABC introduces a new untitled reality/competition show from BBC Worldwide Productions, putting celebrities on ice skates. The new show, from the same team behind Dancing with the Stars, will feature six celebrities working with professional ice skaters as they train and dance on ice. BBC Worldwide Productions developed the concept based on the BBC’s Strictly Ice Dancing format popular in the UK. Izzie Pick, VP/Programming Development, BBC Worldwide Productions and previous co-executive producer with DWTS will executive produce and Michael Brooks, producer on DWTS will be co-executive producer.

Martha Stewart Living Omnimedia (MSLO) ushered in a new eight-episode unscripted series Help Me, Martha! with Mark Burnett Productions during an upfront event held at company headquarter in New York City yesterday. The 60m show will follow Martha and various home and lifestyle experts as they solve challenges involving home, work and play. Mark Burnett also works with Martha on her daytime syndicated show The Martha Stewart Show.

Mark Burnett may also be working with Sarah Palin, former governor of Alaska, as the pair shopped a reality show project to various networks in Hollywood this week. The project is described as a docu-drama about Alaska which will feature the Palin clan. Palin and Burnett met with ABC, CBS, FOX and NBC.

Debra Messing will be back on TV as she headlines the ABC pilot Wright vs. Wrong, as well as executive produces the project. The plot is about Evelyn Wright (Messing), a conservative pundit who tries to maintain her public image while she copes with her insecurities. Sony TV and Tantamount are producing. Stephanie Weir is writing the project and executive producing, and other executive producers include Tantamount’s Mitch Hurwitz, Eric Tannenbaum and Kim Tannenbaum.

Two actresses join ABC pilots: Ana Ortiz (Ugly Betty) is taking on the lead for the drama pilot True Blue while Alicia Witt landed the female lead on the drama pilot Edgar Floats, cites THR.

Ryan Devlin, currently appearing on ABC’s Cougar Town, takes on a starring role opposite William Shatner in the CBS comedy pilot S**t My Dad Says based on the popular Twitter account. Devlin will play the son to Shatner’s opinionated dad character.


Wednesday  A18-49 Analysis: As the February Sweep came to a close, FOX hit all the right notes Wednesday night delivering an 8.5/23 A18-49, according to final national ratings from Nielsen. At 8p, FOX’s American Idol won with an 8.2/23 with UNIV’s Hasta que el Dinero Nos Separe next at 1.9/6 and ABC’s comedies Modern Family and The Middle averaging a close third position at 1.9/5. FOX followed one good turn with another as American Idol was #1 at 9p with 8.7/22 and CBS’ Criminal Minds placed second at 3.4/9. Then at 10p, CBS had a turn in #1 with CSI: NY at 3.0/9 though NBC’s Law & Order: SVU was just a step behind at 2.9/8.

Live + Same Day Household Ratings: Wednesday, March 3, 2010 (February Sweep Day 28) time period averages. Source: NTI Galaxy, as dated. Live+SD.

FOX: 13.4/21      American Idol 13.4/21

CBS: 6.5/11           Old Christine 3.6/6, Gary Unmarried 3.5/6, Criminal Minds 8.1/13, CSI: NY 7.8/14

NBC: 4.9/8           Mercy 4.0/6, Law & Order: SVU 5.3/9

ABC: 3.6/6             Modern Family [r] 3.3/5, The Middle 3.6/6, Modern Family 4.8/8, Cougar Town 3.5/5, Oprah Winfrey Oscar Special 3.0/5

UNIV: 1.9/3         Hasta que el Dinero Nos Separe 2.2/4, Corazon Salvaje 1.9/3, Don Francisco Presenta 1.5/3

ION: 0.6/1            Ghost Whisperer 0.5/1, Ghost Whisperer 0.5/1, Criminal Minds 0.7/1

TELE: 0.6/1         El Clon 0.6/1, Perro Amor 0.5/1, Junto Al 0.6/1, Antesala 0.6/1, Rumbo Al Mundial 1.5/3

CW: 0.5/1            Life Unexpected [r] 0.7/1, Gossip Girl [r] 0.4/1

A18-49: FOX 8.5/23, CBS 2.7/8, NBC 2.3/6, ABC 2.0/6, UNIV 1.5/4, TELE 0.5/1, CW 0.3/1, ION 0.2/1




Gospel Music Channel (GMC) named Tina Thompson as Programming Manager. Tina joins from MTV Networks where she has worked for the past eight years and the last four as Programming Manager. Congratulations Tina!!!

Former AOL executive Milissa Tarquini was hired by Scripps Networks as VP/User Experience and Design for the company’s flourishing digital media unit. Milissa will head the digital team who specializes in user experience, interaction design and visual design. Based in New York, Milissa will report to Jen Goforth, SVP/Operation, Scripps Networks’ Digital Media Group.

Social marketing agency Mr. Youth based in New York, added Ethelbert Williams as VP/Brand Development for the company’s newly created Midwest office in Chicago. Ethelbert will be in charge of heading client brand development and interaction for a variety of consumer products, retail and technology services businesses. He will report to Doug Akin, Managing Partner/Chief Engagement Officer.

David Bernath was promoted to EVP/Program Strategy and Multiplatform Programming with Comedy Central. David will continue to supervise the network’s program scheduling and acquisitions teams, as well as the network’s content for all digital platforms. Based in New York City, David reports to Michele Ganeless, President, Comedy Central.

Cross MediaWorks named Van Mylar as VP/Charitable Groups Media where he is involved with the humanitarian sector within the media industry, working with non-profit organizations. Based in Atlanta, Van reports jointly to Marc Krigsman, CEO and Larry Rubin, COO.

Sara Timmins advanced to AE with Retirement Living TV, in charge of distribution for the network in the Northeast and Southeast in addition to carrying on growth with Comcast, Charter and NCTC systems.

Friday Fun Fact:   Instant replay added a new dimension to televised sports when it was featured in a 1963 telecast of an Army-Navy football game. In 1964, it became a standard technique on television.

This day in History:  1924 – Frank Caruana of Buffalo, NY, became the first bowler to roll two perfect games in a row. (Last time I bowled, I scored a whopping 54.  Not my game.)

Answer to Yesterday’s Trivia Question:   Who owned Duke the bloodhound?  JED CLAMPETT on THE BEVERLY HILLBILLIES  Kudos to: Eric Strong-Strongarm Media/NY; David Rubinsohn-WLIW/NY; Randy Ingram-WYCW/Spartanburg; Bev Wolfe-Fox News Channel/NY; Keith Paxton-KDFW KDFI/Dallas; Greg Armstrong-KCDO/Denver; Sylvia Holcomb-KMID/Midland; Cece Moriarty-Charter Media/St. Louis; Sam Zoda-ITV Studios/LA; Dan Matson-20th Television/LA; Lonnie Burstein-Debmar Mercury/LA; Ed Horwitz-LMNO/Encino

Today’s Trivia Question:  What host of a previous Academy Awards said this in his opening monologue:  “I would like to say, for the record, that I am in favor of using more American Indians and other minorities in motion pictures, I am against polluting the oceans of the world, I am for every nationality having its own homeland, I am against whacking baby seals on the head, and I am for saving the whales.”   (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)



Upfront 2010 Special Edition Series
Beginning March 24, a 5-part, 8-week Cyn opsis Media Special Series

Publishing to the entire Cyn opsis Media Audience, Upfront 2010 will provide an in-depth look at the 2010 Upfront selling season, by category, from both the Buyer and Seller perspectives.

Upfront 2010 Special Edition Schedule is:
Kids! –
March 24,    Cable – April 7,
Syndication – April 21, Spanish Language – May 5, Broadcast – May 19


Ad Space is limited. Contact Mike Farina to reserve today!  [email protected], 203.218.6480

Later — Cyn

Cynopsis Ad Sales:
Mike Farina – Sr. Dir/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

Member of Interactive Advertising Bureau (iab)

To subscribe to any Cynopsis edition(s) click here .
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Cyn opsis CLASSIFIEDSFor More classifieds, visit the Cynopsis .com classifieds page here .

JOB OPENING: PRODUCER/VERSUS NTWRK/COMCAST/PA: Manage prod process/produce quality projects, knowledge of prod companies, trends/tech. Req’d 3-5+ yrs exp. @ TV Ntwrk, work indep., great “can do” attitude. Apply:   (3/12)

JOB OPENING: SR DESIGNER/VERSUS NTWRK/COMCAST/PA: Create/Design trade adver., knowledge of film finishing, concept/storyboard design? Req’d 5-7+ yrs exp. @ Designer  Ntwrk/broadcast agency. Apply:   (3/12)

JOB OPENING: SR EDITOR/VERSUS NTWRK/COMCAST/PA: Create compelling adver, offline editorial/online finishing, audio prep/final layback. Req’d 7-10+ yrs exp. @ TV Ntwrk/broadcast agency. Apply:   (3/12)

JOB OPENING: COPYWRITER/VERSUS NTWRK/COMCAST/PA: Create compelling copy, dev/concept new ideas & prod cutting-edge copy, ability to handle mult. proj. Req’d 3-5+ yrs exp. @ copywriting-TV, adver. & film. Apply:   (3/12)

JOB OPENING: SR COPYWRITER/VERSUS NTWRK/COMCAST/PA: Create compelling copy, dev/concept new ideas & prod cutting-edge copy. Req’d 5-7+ yrs exp. @ copywriting-TV, adver. & film. Apply:   (3/12)

JOB OPENING: EVENTS & COMMUNICATIONS MANAGER/AVAIL-TVN/LA: Organize/manage events, tradeshows & meetings. Write/manage external customer & internal staff communications. Full description and apply:  (3/12)

JOB OPENING:  NBC Universal/NY: USA Network Creative Team seeks talented SR WRITER/PRODUCER, PREDITOR, BROADCAST & PRINT DESIGNERS. For full desc & to apply visit  Job#’s 1143845, 1143841, 1143703, 1143679 (3/12)

JOB OPENING:  WRITER/PRODUCER /iN DEMAND/NYC: To create promos/marketing campaigns. Conceptualize, write, edit & prod thru post-production.Bachelor’s degree.Min 3-4 yrs exp writing/producing in cable. Apply: [email protected] (3/11)

JOB OPENING:  ATTORNEY/iN DEMAND/NYC:Analysis/counsel on entertainment issues.Draft/negotiate/review contracts. Standards& Practices. Copyright & trademark enforcement. JD, NYS Bar, Min 3 yrs cable/ent. Apply: [email protected] (3/11)

JOB OPENING:  RESEARCH ANALYST/(P/T)/CTAM/DC area: seeks P/T Analyst to provide research support and assist in study production. Description, go to: . Email: [email protected] (3/11)

JOB OPENING:  VP LEGAL AFFAIRS ABC Family/LA: Overall mgmt of ABCF legal issues; leadership/counsel to sr mgmt. Min 15 yrs legal affairs TV series, devl/prod, licensing, media reg, IP, dig. rights. Apply 230572  (3/11)

JOB OPENING:  ACCT EXEC/Disney Interactive Media Group/Chicago: 4  6 yrs media sales and/or marketing exp  MUST have online experience with a tier 1 or 2 brand. Apply online , JOB ID 228640 (3/11)

JOB OPENING:  COMEDY WRITER/NAT’L DAILY TV/LA: 4-6 yrs+ of TV writing exp. Applicants should be pop culture junkies who can apprec comedic sensibilities of current pop. talk show hosts. Cover let/resume: [email protected] (3/11)

JOB OPENING:  COUNSEL/Turner Broadcasting/Burbank: Exp. attorney to handle dvlpmnt & production legal affairs for scripted live action/ alternative/ reality programming. Drafting & nego. agreements. Resume: [email protected] (3/11)

JOB OPENING:  DIGITAL AD SALES/Edge Marketing: Freelancer to represent high-profile teen online property. Dvlp new bus selling proprietary ad serving & related technology. Ref req’d. Salary/Comm. Resume to: [email protected] (3/11)

JOB OPENING:  ABC RESEARCH CONSULTANT/ABC Burbank: min4 yrs exp TV research, apt at Nielsen, strong written & analytical skills, college degree req. Resumes: [email protected] (3/11)

JOB OPENING: SR AE/DISNEY/NYC: Responsible for sales prospecting, negotiating & closing of online advrtsng in specific East Coast territory agencies and clients. 5 yrs+ online exp. (3/10)

JOB OPENING: VP RSRCH, SALES & MKTG/Disney ABC TV/NY: For integrated cross platform, ratings exp, customize ad opps, asst dev key selling messages, maintain solid, relationships w/exec mgmt over team # 228489 (3/10)

JOB OPENING: CMO /START UP ONLINE COMPANY/NYC: Create a paid membership base + develop partnership with other brands. 5+ yrs Mktg Mgmt exp. Exp. w/SEM, SEO, email acq.,paid search + qualified traffic Apply: [email protected] (3/10)

JOB OPENING: SALES COORD/Univision/NY: Highly motivated. Mng tasks/srvcng agencies/clients daily basis. Det. oriented/comm/PC & math skills. 1-2 Yrs Media Exp, Deal Maker exp a +, Spanish a +. EOE. Res: [email protected] (3/10)

JOB OPENING: VP DIR RESPONSE/Fuse/NY:  Mnges biz to achieve annual revenue goals, determine placement & pricing for DR/PP. 10+ yrs exp in DR/PP mgmt role w/strong knwldge of mktplace & clients. Rez to [email protected] sub “VPDR” (3/9)

JOB OPENING: CROSS MEDIA PROJECT MANAGER/(Syfy)/NBCU/NY: Oversees the production of all marketing materials associated with launch and continuity of original programming, Please apply at , Job # 1117560 (3/6)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SUMMER INTERNSHIP CREDITS ONLY: MARKETING INTERN/truTV, NY: Support marketing, brand strategy & digital dept. Projects include website, print/online advertising, social media, sweeps, mailings & more. Send resume to [email protected] (3/10)

SPRING/SUMMER INTERNSHIP CREDITS ONLY: NON-FICTION TV INTERNSHIP/Atlas Media Corp/NYC: Jr/Sr undergrad or grad student. Ideal opp to learn about bus. of commercial TV prod. 2-3 days/wk. Post/ Pre prod exp. Res/cvr letter/info: [email protected] (3/10)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED:  DESIGN & ILLUSTRATION (NYC)Highly experienced CD working concept through completion. Portfolio:  Email: [email protected] (3/12)

SITUATION WANTED:  DIGITAL MEDIA/CABLE/BUSINESS AFFAIRS ATTORNEY Broad in-house exp incontent prod& distribution, new media, operations, cable affiliate & ad sales. Avail for project/consultant/FT. Contact [email protected] (3/12)

SITUATION WANTED: PRODUCTION ASSISTANT/Entry-level pos./Anywhere: ’09 UVa grad, Past production intern and assoc. prod for Fox Sports/former radio personality/ Great writer, creative, self-starting. Email: [email protected] (3/11)

SITUATION WANTED:  20+ yrs. experience in TV Broadcasting & Cable  ACCOUNTING/FINANCE. Seeking FT/PT or Temp-to-Per position:  [email protected] (3/11)

SITUATION WANTED:  WRITER/PRODUCER/DV CAM OPERATOR for Documentary Television. Network experience including History, A&E, Oxygen. Relocated from LA to Nebraska, ideal for any Midwest field production. website: (3/11)

SITUATION WANTED: SALES/TRAFFIC COORD and/or ASST MEDIA BUYER/TV network or agency. (3 yrs exp at children’s ad agency w/ respons ranging from asst buying, traffic, clearance, & finalizing invoices). Email: [email protected] (3/10)

SITUATION WANTED: EXEC BIZ DEV/STRATEGY/HEAD OF DIGITAL MEDIA/NY: D&D player. 18 intel. 17 charisma.10 yrs TV exp rolling 20-sided die. Harvard MBA. 2009 40 Under 40. Your next right hand. [email protected] (3/10)

SITUATION WANTED: ADMIN OR ASST POSITION WANTED/NYC: 3+ yrs admin exp at well-known companies in exec assistance, licensing, prod development, marketing, with specialization in children’s TV. Creative & professional.  [email protected] (3/10)

SITUATION WANTED: Educational Media/Coordinator/Researcher/AP//NYC: 3+ yrs. exp. PBS KIDS, CNBC, Oprah, documentaries, production, research. Highly organized & detail-oriented. FT/PT/freelance. [email protected] (3/10)

SITUATION WANTED: WRITER/DIRECTOR/PRODUCER  Exceptional and fast writer, client friendly, EPK/DVD bonus features, webpods, video games for Disney, Universal, New Line etc. In LA, will travel or relocate. [email protected] (3/9)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER. Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (3/9)

SITUATION WANTED: CORPORATE CONCIERGE/LA: Years of experience with Los Angeles A-List companies and celebrities. Looking for new assignment. [email protected]  (3/9)

SITUATION WANTED: DEVELOPMENT EXEC/LA-based Development Exec:  10+ years exp. developing successful unscripted and format-based programs at top-tier companies including ABC, CBS, Warner Bros. and Eyeworks – [email protected] (3/9)

SITUATION WANTED: 9xEmmy winning CREATIVE PROD in ATL seeking freelance. Great w/clients. 15yr exp in promo/creative TV. Also ON-AIR HOST/EMCEE -see   (ROAD TRIP) [email protected] site: (3/6)

E-mail [email protected] or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.


ABC:  Supernanny, 20/20, 20/20
AZTECA: Laura de Todos, Lo Que Callamos Las Mujeres Edicion Especial, Al Extremo
CBS:  Ghost Whisperer, Medium, Numb3rs
CW:   Smallville [r], Smallville [r]
FOX:  House [r], Kitchen Nightmares [r]
ION:   Movie: Around the Bed 7-9p, Criminal Minds, Criminal Minds
NBC:  Who Do You Think You Are? [p ], Dateline NBC
PBS:  Washington Week, Now on PBS, Bill Moyers Journal, Time Team America
TELE: El Clon, Perro Amor, Sin T-T-S No Hay Paraiso
UNIV: Hasta que el Dinero Nos Separe, Corazon Salvaje, Ellas Son … la Alegria del Hogar [p ]

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