Friday, March 2nd, 2007



#1 & #2 on ABC Family

Now Available:
Blood Diamond, 300, The Matrix Trilogy,
Music and Lyrics, Happy Feet
and Racing Stripes

Source: NHI L+SD A18-49 Cvg Rtg, 02/19/07-02/25/07  Movies=TC, Series=Trackage.  Potter=Sun 5p, 8p.



Good Morning, it’s Friday, March 2, 2007 and this is your first early morning briefing.

After signing a new multi-year contract, Kevin Reilly will remain as President of NBC Entertainment. Kevin has been in this position for almost three years and has developed such programs as Heroes, The Office, Deal or No Deal and My Name Is Earl for the network. He will continue to report to Marc Graboff, President/NBC Universal Television, West Coast.

Tonight’s Finale:
USA:  Monk at 9p

Tonight’s Premiere:
USA:  Psych at 10p


ABC World News with Charles Gibson won the February sweep, taking the 10-year old tiara off NBC Nightly News.  Here’s the breakdown –
ABC World News  – 9.7 million total viewers; 2.6 A25-54 rating
NBC Nightly News – 9.6 million total viewers; 2.4 A25-54 rating
CBS Evening News – 7.6 million total viewers; 2.1 A25-54 rating

NBC will replace John Reiss as executive producer of NBC’s Nightly News with Brian Williams.  Reiss has been at the job for less than two years, and will be reassigned within the network.  While the timing may appear to be a reaction to ABC World News with Charles Gibson beating NBC in February, reports indicate the change has been in the works for quite some time.  NBC led the broadcast news race for nearly a decade, and didn’t miss a step when Williams slid into Tom Brokaw’s anchor seat. 

Buoyed by its American Idol lead-in, FOX has added four more one-hour episodes of Are You Smarter Than a 5th Grader? to air on consecutive Thursdays starting March 29 at 8p. The previously announced episodes on March 15 and 22 will also air at 8p and the episode on March 8 is scheduled for 9p. The premiere episode broke the network’s record as the highest-rated premiere in 13 years, as well as the highest-rated premiere episode on any network in more than five years with A18-49 at 11.2/26. 
News Corp.-owned MyNetworkTV has announced it will discontinue production for the planned seventh and eighth telenovelas, and will not pursue any future scripted projects. The network is having talks with leading reality producers to acquire new programs. Since its launch last fall with telenovelas, MyNetworkTV has averaged about 800,000 viewers. The network will still air the final two telenovelas, American Heiress and Saints & Sinners, on Tuesday and Wednesday nights next month, along with mixed martial-arts bouts on Mondays and movies on Thursdays and Fridays. Several upcoming specials will also filter in the schedule including one about Anna Nicole Smith and an Elton John concert.
Starting April 1, The Biography Channel UK will show off a new brand identity with a redesign and a shortened moniker, BIO. The focus of the network will continue to be “Lives Less Ordinary.”
WE tv will debut its original 30m, eight-part series Designer to the Stars: Kari Whitman this Saturday with two episodes at 10p and 1030p. This LA-based interior designer, with a penchant for perfectionism, works with Hollywood’s hottest celebrities such as Virginia Madsen and Kristen Bell, in addition to finding homes for lost dogs through her personal charity, Ace of Hearts. The series is produced by GRB.
Veronika Lineberry
, 44, VP/Creative Services for King World, died unexpectedly on February 22 in Santa Monica. At King World, Veronika supervised advertising and promotion for the syndicated programs Wheel of Fortune and Jeopardy!. She is survived by her husband Tommy Manzella and two young children. A memorial mass will be held today in Santa Monica and donations in her name for an educational trust for her children can be sent to: The Jacob and Mariele Manzella Education Trust, c/o Robert Madden, CBS TV Distribution/King World, 2401 Colorado Avenue, Suite 110, Santa Monica, CA 90404.
The Miami-based private equity firm, H.I.G. Capital along with Telecorps Holdings, Inc. has acquired Wexler Video, LLC directly from its founder Bob Wexler. Based in Los Angeles, Wexler Video is a digital video production and post production equipment rental company which started in 1984.


You know the Geico Caveman commercials?  Well, the Caveman is being developed into a pilot project for ABC about three cavemen who are dealing with prejudice on a daily basis while living like regular 30-somethings in Atlanta, says Daily Variety. The project is from ABC TV Studio and will be written by the same guy who wrote the commercials, Joe Lawson, for the Martin Agency.  Lawson also wrote the commercials for the Australian accented gecko.

Richard Dreyfuss may be returning the small screen as he signs to join the cast of Sci Fi Channel‘s miniseries Tin Man from RHI Entertainment, a new take on the original novel by Frank Baum, The Wizard of Oz.  According to Hollywood Reporter, Dreyfuss will play a wizardly character called Mystic Man who resides in the Outer Zone, aka O.Z..  Alan Cummings is also appearing in Tin Man, playing Glitch, one of the three who join Dorothy, known in this rendition simply as DG, who are all on a trek to see the noted wizard, Mystic Man.  Tin Man is looking at a December premiere.


  • Rhea Seehorn will take on the role of the congressman’s speech writer/staffer in ABC’s The Thick of It from Sony TV and BBC Worldwide Productions.
  • CBSuntitled drama project about three generations of a powerful Latin American family running a Florida rum business and led by Jimmy Smits, has cast Rita Moreno to play Smit’s mother and family matriarch.
  • CBS‘ pilot project Babylon Fields has cast Amber Tamblyn to star.  The story is about dead people who are trying to pick up where death left off, and resume their regular lives.  Tamblyn’s character, along with her mother, killed her father after years of abuse.  Now he’s back.  While that sounds onerous, this project is listed as a comedic drama.
  • The fourth and final lead role in ABC‘s drama pilot Women’s Murder Club has been filled by Laura Harris.  The full cast now includes Angie Harmon, Paula Newsome, Aubrey Dollar and now Harris, and together the four solve murder cases.

CBS Interactive’s will add an extra hour of live bonus coverage of golf’s PGA flagship event – The Masters. CBS’ complete line-up of announcers, led by Jim Nantz, will provide streaming-video coverage from the field free of charge from 3 -4 PM ET on April 5 & 6 and from 2:30-3:30 PM ET on April 7 & 8. “Amen Corner Live” coverage of holes 11, 12 and 13 will be offered again this year for all four days. Over 3.4 million streams of this feature were served last year, according to CBS Interactive, with the average Amen Corner Live visitor spending over 2 hours per visit.

Viacom outlined its digital strategies in a conference call with analysts, offering insight into how digital will mix with traditional offerings in the future. Its first goal is to grow internal properties by improving existing websites and virtual worlds. Its second directive is to pursue more partnerships and smaller acquisitions to strengthen distribution. Viacom executives are pleased with forward-looking properties such as Nicktropolis, which combines virtual worlds, social networking and broadband content. Viacom CEO Philippe Dauman said redesigns helped boost unique visitor traffic at by 90 percent in January year-on-year and by 55 percent at during the same period.

Lin TV Corp. and Cox Communications reached a retransmission consent agreement covering both analog and HDTV channels in Mobile, Alabama; Pensacola, Florida; Norfolk, Virginia; Providence, R.I.; Springfield, Mass. and Hartford/New Haven, Connecticut. The agreement also grants Cox the rights to LIN TV’s locally-produced content for distribution on video-on-demand as well as digital multiplex channels such as a local weather channel serving Hartford and Florida’s Gulf Coast.

Verizon Wireless launched a mobile TV service using Qualcomm’s MediaFLO USA‘s video streaming technology and network, initially rolling out the service to 20 U.S. markets. Verizon customers with a video-enabled handset can spend $15 for eight live 24/7 video channels from programmers such as CBS, Comedy Central, Fox, MTV, NBC News, NBC Entertainment and Nickelodeon, programmed specifically for mobile distribution. Verizon is also offering a bundled option with its video-on-demand V Cast service for $25 a month, only $5 more than the stand-alone V Cast service.


John Ford, EVP/Programming at National Geographic Channel is leaving his position for other creative pursuits, including as an independent film project inspired by his WWII veteran father. Ford assumed his position at Nat Geo in 2003 after being at Discovery for 14 years. He plans on remaining at Nat Geo through at least August to help find his replacement and there are discussions that he might become a consultant for the network.

The online advertising rep firm, Gorilla Nation, has upped six of its employees in the sales division: Brad Agens to VP/National Sales; Lance Wolder and Monique Masghati (NY) to Senior Account Executives; Jessica Fong and John “JR” Hoffman to Strategic Account Managers; and Teresa Huang to Sales and Marketing Manager.


Today in Cynopsis Kids, listen to the audio version here, or subscribe to iTunes CynKids podcast

  • Spider-Man gets a new animated series on Kids’ WB!
  • Electronic Arts has made the music from its current and previous video games available for purchase at the iTunes Store
  • PBS launches its new PBS Teachers website

Today in Cynopsis International, listen to the audio version here or subscribe to iTunes Cyn Int’l podcast

  • MTV Networks International cuts 250 jobs in London
  • Granada International inks several Korean agreements
  • JumpTV to make announcement today about deal with Joost

February Sweep Final (2/1-2/28/07)
A18-49 :  (% diff vs. Feb. 2006)
FOX: 5.2/13 (+2%)
CBS: 5.0/13 (+43%)
ABC: 3.9/10 (-26%)
NBC: 2.9/8 (-41%)
CW:  1.4/3 (+27% vs. UPN; 0% vs. WB)
Total Viewers:  (% diff vs. Feb. 2006)
CBS: 15.7 million (+39%)
FOX: 12.9 million (+5%)
ABC: 10.3 million (-29%)
NBC:   8.6 million (-45%)
CW:    3.4 million (+23% vs. UPN; +1% vs. WB)
Note: Spanish-language network sweep data was not available in time to be included here; when it does arrive, it will be posted.
Source: Total Prime Time: Nielsen Media Research; RDS, Full Sheet Multi-Day (2/1-2/11/07 Live+7 Day, 2/12-2/28/07 Live+Same Day)

WEDNESDAY – A18-49 AnalysisOn Wednesday night, FOX won the last night of sweeps with an 11.3/28 A18-49, according to fast affiliate ratings from Nielsen Media Research. CBS posted a second place with 3.6/9, followed by ABC 3.2/8, CW 2.5/6, NBC 2.3/6, UNIV 1.6/4 and TELE 0.8/2. At 8p, FOX reined supreme with an 11.3/30 for American Idol and topped off another win at 9p with a combo of American Idol and the new Are You Smarter Than a 5th Grader? at 11.3/27. During this same two-hour period (8-10p) over at The CW, the eighth cycle premiere of America’s Next Top Model delivered its highest-rated premiere ever among A18-34 with a 3.4/9; W18-34 at 5.4/13. The CW’s ANTM even drew a double-digit 21.5/50 among Female Teens 12-17, besting American Idol at 9.0/21. Then finally at 10p, ABC was #1 with Lost at 5.7/15.
Live + Same Day Household Ratings: Wednesday, February 28, 2007 – FEBRUARY SWEEP DAY #28 – time period averages. Source: Nielsen Media Research

FOX        16.5/25       American Idol (1.5 hours) 17.5/26, Are You Smarter Than a 5th Grader? 13.5/20

CBS        8.1/13         Jericho 5.6/9, Criminal Minds 9.4/14, CSI: NY 9.2/15

NBC        5.0/8            Friday Night Lights 3.6/6, Deal or No Deal 6.1/9, Medium 5.3/9

ABC        4.7/7           George Lopez 3.9/6, The Knights of Prosperity 2.9/4, According to Jim 3.3/5, In Case of Emergency 3.1/5, Lost 7.6/13

CW         3.5/5           America’s Next Top Model [p] 3.5/5

UNIV      2.1/3           La Fea Más Bella 2.6/4, Mundo de Fieras 2.0/3, Don Francisco Presenta 1.6/3

TELE       0.9/1           Marina 1.0/2, Zorro 1.2/2, Decisiones 0.6/1

A18-49: FOX 11.3/28, CBS 3.6/9, ABC 3.2/8, CW 2.5/6, NBC 2.3/6, UNIV 1.6/4, TELE 0.8/2

Friday Fun Fact:
Redwood trees sometimes grow to heights of 350 feet and produce bark that is more than a foot thick. Yet they spring from a seed that is only sixteenth of an inch long.

This Day in History:  1904 – Theodore Geisel, better known to world as Dr. Suess was born today.

Answer to Yesterday’s Trivia: What did Mearth, Mork and Mindy’s son call his mother? Shoe   Kudos to:  Amy Honig/ Downingtown, PA; Steve Leblang-FX Network; Chris Loprete-Disney/Glendale
Today’s Trivia Question: On M*A*S*H, what was the name of BJ’s wife? ( click here with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)
Later — Cyn

Cynopsis Ad Sales:  Mark Bohn- 203- 583-1224 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here

JOB OPENING: ACCOUNTING MGR/Animation Collective/NYC: Manage A/R & A/P, reconciliation, payroll, forecast CFs, liaise w CPA. Min 4-yr deg & 5 yrs exp, Quickbooks & excel, good sense of humor req’d.  email: [email protected] (3/9)

JOB OPENING: COORD, SCHEDULING/WORLDWIDE PROGRAMMING/Disney/BURBANK: Sched for Toon Disney US, coordinate WW programming site/schedules/plans, etc. 2 yrs sched/prog/intl req# 68715  (3/9)

JOB OPENING: SR MKTNG RESEARCH ANALYST/ Univision/New York: Develop marketing presentations to support national sales. Knowledge of syndicated research and strong writing skills required. Contact: [email protected] EOE (3/9)

JOB OPENING: PT ACCT EXEC/New media co./Norwalk, CT: Asst in all facets of ad sales process; incl. interface w/clients & agencies. Media sales/buying exp REQ’D. Non-trad. or print exp pref’d. [email protected]  (3/9)

JOB OPENING: TRAFFIC COORD/Oakland NJ Cablevision: Process/sched orders for ad time. Provide sales with inventory reports.  2 + yrs exp. Prof. PC skills. College degree is preferred. Apply req# 2490BR  3/9)

JOB OPENING: DEVELOPMENT EXEC/True Entertainment, NYC: Write, develop, & pitch projects for major international TV production company. 5+ years dvlp exp at network or production company a must. Apply at:  [email protected]  (3/9)

JOB OPENING: VP DISTRIBUTION EASTERN REGION-LIFETIME/NY: Lead development & implementation of affiliate sales strategies to maximize ad sales & secure programming tune-in. Apply at: (3/8)

JOB OPENING: AFFILIATE DISTRIBUTION ASST/Hallmark Channel/NY: Affiliate (Mid-town): Support RVP and regional NDS Teams. 2 yrs. min exp. See full posting & apply at (3/8)

JOB OPENING: TRAVEL COORDINATOR TV /NY based: Syndicated daytime Talk Show needs an exp’d Travel Coord. Responsible for handling all guest travel needs for the show and supervise the travel department.RESUMES:  [email protected]      (3/8)

JOB OPENING: DOCUMENTARY EDITOR/FREELANCE/Lou Reda Productions/Easton, PA: Needs seasoned long form editor that possesses strong directorial, solid creative thinking in editorial process. Contact: [email protected]  (3/8)

JOB OPENING: VP MARKETING/Channel M/LA: This position will direct and oversee all marketing functions. 10 yrs exp within a medium to large media company or advertising agency req’d.  Fwd resume to [email protected] (3/8)

JOB OPENING: DIR ADV/MKTG ORIG’L PRGMS/TV FILM/NY: Lead devlpmtAdv/Mktg Strategy-exp:Creative Brief, Position’g-Print-TV/radio,direct w/min 7yrs agcy orTVadvexp. Apply: [email protected] (3/8)

JOB OPENING:  MANAGER PROGRAMMING/BRAVO, NBC Universal/NY: Oversee program planning and ad sales responsibilities for Bravo. Bachelor’s Degree w/ 3yrs experience in television programming. keyword job #581108 (3/8)

JOB OPENING: SALES PLANNER/Univision/NY: Generate upfront & scatter plans. Handle all aspects of ongoing deal maintenance & stewardship. Media experience. Spanish a plus. Apply: [email protected]  EOE  (3/7)

JOB OPENING: SR MGR, PROGRAM PLANNING/Disney/BURBANK: Manage program planning for Disney Channel including series & movies launch & sustain. 3-5 yrs programming, kids tv – a plus. Visit   REQ 69211 to apply.  (3/7)

JOB OPENING: PRODUCTION COORDINATOR/NYC: Children’s Educational TV Show seeks college grad w/strong verbal & written comm skills/organiz’l & computer skills/high initiative/exp in TV prod; Fax cover letter/resume to 212-764-7275. (3/7)

JOB OPENING: REGIONAL SALES MGR – WEST/New Media Strategies (NMS): NMS Western client outreach efforts. 5 years sales experience in online advertising or related field.Submit resume to: l [email protected] (3/7)

JOB OPENING: EXECUTIVE PRODUCER NY/METRO AREA: Exp’d Sr. Producer to supervise editorial, develop, produce & supervise teams. Create unique content to appeal to core audiences for several top brands. [email protected] (3/7)

JOB OPENING: EVP AD SALES/Kabillion/Cable VOD/Broadband Kids network/NY/LA/tbd: multi-pltform-10yrs+exp. kids, entrepreneurial, great opp. 4 slf-strter w/rolodex. Benef./established co. Confidential inq. to: [email protected] (3/7)

JOB OPENING: INVENTORY/SCHEDULING MGR, AD SALES/MUSIC CHOICE/NYC: Mng VOD inventory for ad sales. Flighting, scheduling, tracking all ad schedules on multiple platforms. Liaison w/ Operations dept. 5 yrs exp. [email protected] (3/7)

JOB OPENING:  MGR MULTI-PLATFORM PROGRAMMING/Disney/BURBANK: Manage content distribution/prgrm/sched for Broadband/DVD/iTunes/VOD/wireless, etc. 3-5 yrs sched/media plan/digital media. Visit REQ 37452 to apply. (3/6)

JOB OPENING: SALES PLAN’R/Discovery Net/LA: Prep sales plans/pres, mng maint of mult accts, 2yrs cable sales. Int’l exp pref’d, Span a +. Must be detail-orient, orgz’d, multitask, exc comm skills. Res: [email protected]       (3/6)

JOB OPENING: MANAGER, INTERNET/ VERSUS/Stamford, CT: Oversee Field Sports editorial/video & develop new user on-line initiatives and advertiser functionality. 4+ yrs exp req’d. Apply at . EOE/AA/Drug Free. (3/6)

JOB OPENING: ACCT MGR AFFILIATE SALES/Oxygen Media/NY: Strong background in sales/mktng; min 3yrs exp in media sales & multi-media mktng. Travel req’d. Please contact [email protected] (3/6)

JOB OPENING: SALES ASST/LIFETIME/CHICAGO: Assist in all facets of the ad sales process; interface with clients/media & advt agencies. Strong math, writing and Excel skills BA/BS Apply at: (3/6)

JOB OPENING: TRAVEL COORDINATOR TV /NY based Syndicated daytime Talk Show needs an exp’d Travel Coord. Responsible for handling all guest travel needs for the show and supervise the travel department. RESUMES: [email protected] 3/6)

JOB OPENING:  EXECUTIVE ASSISTANT, INTEGRATED MARKETING ( freelance) /MTV/NYC: 2+ yrs Exec. Admin exp, Strong org/comm skills, Strong MS Office skills, Must be flex w/OT EOE/M/F/D/AAP. Send resumes: [email protected] (3/6)

JOB OPENING: SR PROD/NY: Min 5+ yrs of prev exp w/interactive & content-based websites req’d, work w/key content partners to build a rich base of content, tools & interactive features. Apply at , Job # 578535 (3/3)

JOB OPENING: SENIOR PRODUCER/FOOD/NY: Min 5 yrs previous exp w/interactive & content-based websites required, work w/video team to develop original content appropriate to the channel. Apply , Job # 578530 (3/3)

JOB OPENING: HOMEPAGE PROD & COPYWRITER/iVillage/Englewood Cliffs, NJ: Min 5 yrs exp in web publishing, women’s serv content/news or related field, write and produce iVillage homepage. Apply at , Job # 579459 (3/3)

JOB OPENING: DIR BRAVO PROG RES/NY: Min 5 yrs exp in media res w/exp in ntwrk/cable or w/agency or supplier, min 5 yrs exp w/Nielsen data, & NPower, Galaxy Expl, Galaxy Navigator, Mkt Breaks.   job # 580826  (3/3)

JOB OPENING:  MGR, MULTI-PLATFORM PROGRAMMING/Disney/Burbank: Mng content distribution/pgrm/sched for Broadband/DVD/iTunes/VOD/wireless, etc. 3-5 yrs sched/media plan/digital media. Apply: REQ 37452  (3/3)

JOB OPENING:  AD SALES MKTG MGR/WEtv/NYC: Dev & exec multi-platform, integrated partnerships for key clients w/our National Ad Sales team.Creative media mktg & sales savvy prof w/proven record. ref #2749BR (3/3)

SPRING INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at  [email protected] .


SITUATION WANTED: ASSOCIATE PRODUCER: Seeks an opportunity to learn from a mentoring producer in TV or Production Company. In CT, NYC, CA and Boston. Experienced in all-phases of production. [email protected] (3/6)

SITUATION WANTED: CASTING, PRODUCING OR NETWORK, STUDIO THEATRE MGMT: P/T. Over 35 yrs exp in Ent. industry working with actors, writers, producers, directors from all walks of life. Contact MGC at:  [email protected]  (3/6)

SITUATION WANTED:  EXP. BI-LIN PROG, DIST & BRANDING EXEC: w/15+ yrs senior positions recently re-lo’d to LA looking for FT or consult position with studios, biz dev, prog, integrating media. Contact: [email protected] (3/3)

SITUATION WANTED:  NYC’s PREMIERE ENTERTAINMENT INDUSTRY LIFE COACH. Clients  in primetime, news, PR. Be the writer-producer-director of your own life. Free Consultation: Nancy@  Entertaining Possibilities (3/3)

E-mail Trish Pihonak for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email Trish Pihonak for specs.

WHAT’S ON TONIGHT: Friday, March 02, 2007

ABC:     Grey’s Anatomy, Wife Swap, 20/20
CBS:    Ghost Whisperer, Close To Home, Numbers
CW:     Friday Night Smackdown
FOX:   The 38th Annual NAACP Image Awards
ION:    Mama’s Place, Mama’s Place, Diagnosis Murder, Charlie’s Angels
MNT:    Wicked, Wicked Games, Watch Over Me
NBC:    1 vs 100, Las Vegas, Law & Order
PBS:    Washington Week, Now, You can do it! The Boomer’s Guide to a Great Retirement
TELE:  Marina, Zorro, Decisiones
UNIV:  La Fea Mas Bella, Mundo de Fiera, Casos de la Vida Real: Edición Especial

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