Friday, March 25th, 2011


Which network has the best digital audience of women
in ALL of cable entertainment? OXYGEN

OXYGEN.COM has the highest concentration of W18-34 AND W18-49!

must WATCH. must CONNECT. must BUY OXYGEN.
For more go to

Source: comScore Media Metrix Report, Feb 2011 3-month average, Ranks based on a custom list that includes sites
for cable entertainment networks in 70mm+ homes measured by comScore (38):
Network sites not measured or rolled up: Investigation Discovery, LMN, OWN, WGNA and MTV2



Good morning. It’s Friday, March 25, 2011, and this is your first early morning briefing. As always, if you prefer to watch this morning’s news instead of reading it, click here

Tonight’s Premiere:
ABC:  Shark Tank at 8p

Tonight’s Finales:
IFC: Onion News Network at 10p
HBO: Funny or Die Presents at Midnight

Saturday’s Premieres:
DIY Network: Renovation Rookies at 830p
Logo: Logo Docs at 8p

Sunday’s Premieres:
Food Network: Semi-Homemade with Sandra Lee at 12p
WE tv: Amazing Wedding Cakes at 10p

Sunday’s Finales:
Showtime: Californication at 9p; Shameless at 10p



At The Weather Channel, we deliver more than weather. We connect people with their passions and advertisers with their customers.

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The ultimate lifestyle media brand, on tv, online, mobile and tablets….connect here.


A new primetime telenovela, Teresa debuts on Univision next Wednesday at 9p.  The plot centers on beautiful Teresa (Angelique Boyer) who is driven by ambition and greed to cheat and lie her way out of poverty instead of working hard to achieve her goals.  The cast also includes Aaron Diaz, Sebastian Rulli, Ana Brenda Contreras, Cynthia Klitbo, Silvia Mariscal, Juan Carlos Colombo and Margarita Magana among others.

Frosh drama series Lights Out was not granted a second season by FX and the network said it will air the last two episodes the next two Tuesdays, March 29 and April 5 at 10p.

Showtime’s docu-series, The Franchise: A Season with the San Francisco Giants officially opens July 13 though the premium network is offering viewers a 30m preview of the series on April 13 to tie-in with the new baseball season.  The Franchise gives viewers an up-close look at the players, coaches and team staffers. 

Staying around for another two cycles, animated series Futurama was picked by Comedy Central through 2013.  Futurama renewed for two more years with 13 episodes per cycle.  Comedy Central opens new episodes of Futurama this June.

High-end interior decorators working for wealthy, famous and demanding clients in the Los Angeles area are profiled in Bravo’s new docu-series Million Dollar Decorators launching early this summer.  The eight-episode series highlights five in-demand decorators as they share stories and exchange advice among their competitors whose clients expect perfection.  Goodbye Pictures produces the series for Bravo.

Period spy thriller series, The Hour, created by Abi Morgan, will launch this summer on BBC America.  The six-episode drama series is set during the 1950s behind the scenes at the BBC’s news room in London with a competitive love triangle woven into the plot.  Dominic West, Romola Garai and Ben Whishaw star in the series distributed by Shine International.  The series is a co-production between BBC America and Kudos Film and Television for the BBC.

BIO Channel unleashes a second season of My Ghost Story, the series featuring real people who captured their paranormal experiences on camera.
The series’ sophomore season, detailing more terrifying stories of poltergeists and apparitions, opens April 2 at 10p. Mark Phillips Philms & Telephison produces the series for BIO Channel.

John Salley, the former co-host of Best Damn Sports Show Period switches to pop culture and film topics as host of Game On! With John Salley debuting on Reelz Channel April 10, reports THR.  The new weekly show features Salley discussing current pop culture stories and how they connect with movies.  Salley also is a correspondent for Reelz for the network’s Red Carpet shows and other events for its Hollywood Dailies.

24-hour television-based multimedia network, HRTV immersed in the world of horse racing made a deal with Horse & Country Television to bring weekly programming from the UK and Ireland.  HRTV will air an exclusive weekly two-hour block of programs under the umbrella, Horse & Country on HRTV, the Best From Across the Pond on Saturdays at 9p starting this weekend with encore airings on Sunday mornings, Mondays in primetime and Tuesday afternoons.  The variety of programs from “across the pond” will feature horse sports coverage and documentaries about horses and the people who work with them.

Yesterday, Gravity Collection, Inc. purchased Clarity Media Group as a wholly-owned subsidiary.  The transaction will allow Clarity Media Group to offer its action sports content to a broader audience with its assets including print media, clip videos and more.

Correction: In yesterday’s edition, we misspelled the name of MLB Network’s new live talk show which is titled Intentional Talk premiering April 4 at 5p. 

MIPTV 2011:

Echo Bridge Entertainment premieres the tenth season of Degrassi at MIPTV.  The series transforms into a telenovela-style format with 44 eps/30m or 22 eps/60m featuring episodic cliff hangers. 

FremantleMedia Enterprises (FME) added the drama thriller The Reckoning produced by TXTV for ITV1 (2 eps/60m or 1 ep/120m) to its MIPTV lineup. The Reckoning is expected to debut in the UK during second quarter this year.

Program Call:  Cynopsis Media will be producing our annual MIPTV Shopping Guide sent to all Cynopsis and Cynopsis Kids subscribers on Thursday, March 31, the week before MIPTV 2011 in Cannes. If you’re exhibiting at MIPTV this year and would like to have your programming included, please send us only the following info for your top 5 shows: title, availability date, number of episodes, length, type (i.e., movie, series, special, etc.), genre and your terms (barter, cash, etc.) as well as your company’s stand/booth location. To be included in this free and highly-viewed special edition, please send your submission to [email protected] no later than TODAY! A confirmation email will be sent following each submission from Lisa (if you don’t receive a confirmation email, please resubmit).


“Absolutely” crazy Edina Monsoon (Jennifer Saunders) and Patsy Stone (Joanna Lumley) re-introduce themselves to US audiences as Logo picked up the complete five-season series of Absolutely Fabulous.  Logo premieres the British cult comedy with a weekend marathon starting April 16 at 2p.  “Ab Fab” will air on Logo in its regular time slot of Thursdays at 10p. 

Muse Distribution International, the distributor of the eight-hour miniseries, The Kennedys said the historical drama is licensed in more than 50 territories globally for launches this year.  ReelzChannnel will premiere The Kennedys in the US on April 3.


David Gordon Green, consulting producer on Eastbound & Down is working on a new comedy pilot for Comedy Central called Black Jack.  The plot is about a former special ops agent who tries to adapt to normal life after being decommissioned.  Green’s company Rough House will produce along with Danny McBride, star of Eastbound & Down.  Michael Starrbury is penning the script and Rough House’s Jody Hill and Matt Reilly will serve as executive producers.

HBO’s original movie project Game Change snagged Ed Harris to play John McCain in the story about the senator’s presidential bid in the 2008 election.  Previously, Julianne Moore was cast as Sarah Palin.  Playtone and Everyman Pictures are producing the project based on the book Game Change by John Heilemann and Mark Halperin. 


Broadcast Morning News Shows – Weekly Average Ratings (week of March 14, 2011)
NBC: Today 5.24 million total viewers; 2.0/15 and 2.49 million A25-54
ABC: GMA 4.71 million total viewers; 1.5/11 and 1.87 million A25-54
CBS: Early Show 2.56 million total viewers; 0.9/7 and 1.10 million A25-54
Source: Nielsen, NTI

Broadcast Late-Night Shows – Weekly Average Ratings (week of March 14, 2011)
ABC: Nightline 4.26 million total viewers; 1.4 and 1.70 million A25-54; 1.0 and 1.28 million A18-49
NBC: Tonight Show 3.87 million total viewers; 1.2 and 1.51 million A25-54; 0.9 and 1.17 million A18-49
CBS: Late Show 3.33 million total viewers; 1.2 and 1.53 million A25-54; 0.9 and 1.21 million A18-49
Source: Nielsen, NTI

Broadcast Sunday Morning News Shows – Weekly Average Ratings (March 20, 2011)
NBC: Meet the Press 3.52 million total viewers; 1.0 and 1.19 million A25-54
CBS: Face the Nation 2.69 million total viewers; 0.8 and 960,000 A25-54
ABC: This Week 2.66 million total viewers; 0.8 and 940,000 A25-54
FOX: FOX News Sunday 1.41 million total viewers; 0.5 and 579,000 A25-54
Source: Nielsen, NTI

Wednesday A18-49 Analysis:   FOX captured the A18-49 viewers Wednesday night with a 7.9/22, according to final national ratings from Nielsen.  At 8p, FOX’s American Idol wowed audiences with a 7.3/22 and CBS’ Survivor: Redemption Island followed with a 3.1/9.  FOX’s ratings for American Idol jumped to an 8.4/23 during 9p well ahead of the next network competitor, ABC with the average of Modern Family and Mr. Sunshine at 3.3/9.  NBC took the 10p hour with Law & Order: SVU at 2.6/7 and CBS played second fiddle with Criminal Minds: Suspect Behavior at 2.2/6.

Live + Same Day Household Ratings: Wednesday, March 23, 2011  time period averages.  Source: NTI, Galaxy as dated. Live+SD.

FOX: 13.5/22       American Idol 13.5/22


CBS: 5.7/9            Survivor: Redemption Island 6.3/10, Criminal Minds [r] 5.3/8, Criminal Minds: Suspect Behavior 5.6/10


ABC: 4.0/7           The Middle 4.4/7, The Middle [r] 3.4/6, Modern Family 6.4/10, Mr. Sunshine 3.7/6, Off the Map 3.0/5

NBC: 3.5/6           Minute To Win It 2.4/4, Law & Order: SVU [r] 2.5/4, Law & Order: SVU 5.7/10

UNIV: 2.4/4         Eva Luna 2.5/4, Triunfo del Amor 2.4/4

CW: 1.0/2           America’s Next Top Model 1.5/2, Shedding for the Wedding 0.6/1

TELE: 0.8/1         Aurora 0.5/1, Los Herederos del Monte 0.5/1, La Reina del Sur 1.4/2

ION: 0.7/1          Without a Trace 0.6/1, Criminal Minds 0.6/1, Criminal Minds 0.8/1

TF: 0.4/1             Cine de Las Estrellas Wed [r] 0.4/1, India 0.5/1

A18-49:  FOX 7.9/22, CBS 2.5/7, ABC 2.2/6, UNIV 2.0/6, NBC 1.7/5, CW 0.7/2, TELE 0.7/2, ION 0.3/1, TF 0.3/1


National Geographic Channels announced several promotions and a new addition to its team in Washington, D.C. as well as the establishment of a new West Coast Development Office:

  • David Lyle will head the company’s new Los Angeles office on an interim basis and he will work closely with Bridget Whalen Hunnicutt who has been upped to SVP/Global Development and she will report to Steve Burns, EVP/Global Content.
  • Charlie Parsons was added as VP/Global Development and Michael Mavretic and Shannon Malone were elevated to Directors/Global Development.

Madison Square Garden (MSG) tapped Alex Diaz as SVP/GM for the Arena where he will oversee all operations for the entire facility including the Theater at Madison Square Garden and the MSG Training Center.

Mary Beth Garber joins Katz Radio Group (KRG) as EVP/Radio Analysis and Insights.  Mary Beth is hired to gather and produce research and other materials with the goal to educate groups from major advertisers to media, sales professionals and market analysts based on the continuing power and value of radio.  Mary Beth will report to Mark Gray, President, KRG.  Most recently, Mary Beth was President of the Southern California Broadcasters Association.

Adam Gerber appointed as VP/Sales Development and Marketing at ABC Television Network, reporting to Dan Longest, SVP, Disney-ABC Unlimited.  In his new role, Adam will supervise a team whose goal it is to support the ABC sales force in the areas of audience positions and developing advertising solutions for marketers across all ABC platforms. Adam joins ABC from Quantcast where he served as CMO.

Full-service marketing communications agency Wing added Holly McGavock in the new position as Senior Planner. Holly will be based in New York and has responsibility over strategic planning efforts on the Eli Lilly account as well as other key company accounts.  Holly reports to Andrew Speyer, VP/Head of Strategy, Wing.

Todd Schoen, with 25 years of experience in the areas of cable and broadcast television as well as entertainment and sports, is founder of Schoen Marketing.  The new company offers an array of services and focuses on B2B for programmers and distributors with an emphasis on distribution marketing.

Wasserman Media Group shared the news it hired Stephanie Rudnick as VP/Marketing and Communications.  Previously, Stephanie worked for Momentum Worldwide, a McCann Worldgroup Agency and part of the Interpublic Group of Companies.  In her new position at Wasserman, Stephanie will lead external and internal communications efforts in addition to social media, brand development and athlete public relations support activities.



Cynopsis Media presents:
Upfront 2011 Special Edition Series

Providing an in-depth look at the 2011 selling season, by category, from both the Buyer and Seller perspectives. Published to Cynopsis subscribers & available at  .

Upcoming Special Editions:
Cable (4/6), Syndication (4/19), Spanish Language (5/3), Broadcast (5/16)


Space is limited (Cable, Spanish Language, Bcst Editions are Sold Out)
Contact Mike Farina to reserve space:  [email protected], 203.218.6480

Friday Fun Fact:  Australia is home to 350 different kinds of butterflies. Just another good reason to visit.

This day in History:  2002 – The Federal Communications Commission (FCC) dismissed complaints against Walt Disney Co.’s ABC network broadcast of a Victoria’s Secret fashion show in November 2001.

Answer to Yesterday’s Trivia Question: Some of the permanent props on this set included a two ended pencil with an eraser at both ends, cigarette box,, coffee mug among other items. What set is this?  THE TONIGHT SHOW WITH JOHNNY CARSON  Kudos to: Lizzy Evans-RMG Networks/NY; David Woolfson-CAB/NY; Rick Rosenfelt-Madison Square Garden/NY; Jerry Ellen-New Center Media & Class of 64 Prods/FL; Jim Hall-trumedia/Columbia; Peggy Dalland-KTTC/Rochester MN; Wendy Smith-Kids in Need/St. Paul MN; Kandy Hartsfield-KDAF/Dallas; Robin Keats-Two Coast Media/PST; Dennis Wilkerson-ti2 prods/Fountain Valley; Bob Mathews-Longfellow Ent/Santa Monica; Rob Maron-I’m Serious Prods/LA; Jeffrey Levy-Astral Television Networks/Toronto

Today’s Trivia Question:  The Dukes had the Boar’s Nest, Cicely AK had The Brick, who had the Queen Victoria Pub?  (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Cyn

Cynopsis Ad Sales:
Mike Farina – VP/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here  .

JOB OPENING: SR DIR RSRCH, ENT MKTG/ATL: 10+yrs exp in media rsrch & non-media consumer rsrch. BA req’d. Strong knwlg incl Statistics, Mkt Rsrch, Comm. Strong PC skills incl: SSPS, Nielsen-related sftwr. Res: [email protected] (4/1)

JOB OPENING: SR MGR, DIG. MEDIA/Showtime/NYC: Daily mngmnt of Smithsonian Channel’s digital platforms & digital mktg activities. 5-7 yrs of dig.mktg exp. Apply: (4/1)

JOB OPENING: AD SLS OPS MGR/ Discovery/FL: Oversee execution & delivery digital ad campaigns for DLA; posses a broad understanding of ad delivery & contract mgmt systems/processes.  #3247 (4/1)

JOB OPENING: PRGMMG MGR/Discovery/FL: Responsible for dvlpmnt & implmnt of prmmg strgy for all Emerging Nets in DLA/USH portfolio; 5+yrs tv prgmmg/mgt in preferably in Latin America or Brazil.  #3438 (4/1)

JOB OPENING: PUBLICIST/TMZ/LA: Unit pub for syndicated tv show. News bkgd and exp on assignment desk preferred.  Pitch/secure stories/content.  Write/distrib releases. 5-8yrs exp Res: [email protected] (4/1)

JOB OPENING: INTEG SALES PLANNER/New York: Max ad revenue by creating plans & integrated proposals, steward accts, inv mgmt and support AEs.   (4/1)

JOB OPENING: VP, DIR, NEW BUS. DVLPMNT/Corp Dvlpmnt Division of ZenithOptimedia/NYC:5-8 yrs of relevant exp in leading complex new bus @media, advrtsng or mktg agency or orgnztn. Resume: [email protected] (4/1)

JOB OPENING: MGR, MEDIA RELATIONS/DISNEY CHANNELS/CA: min 5 yrs PR w/TV progmg exp prefd; Productive rapport w/TV reporters. Top writing skills; Creative pitch/campaigns; BA /equiv wk exp. Apply:  (ID 289088) (4/1)

JOB OPENING: HR BUSINESS PARTNER/Discovery/NY: responsible for providing a blend of strategic & tactical HR support to dvlp/engage/retain talent; 5+yrs exp progressive HR generalist.  #3506 (3/31)

JOB OPENING:AE, DR SALES/DIGITAL TV CHANNELS/Qubo & ION Life/NY: Req 2 yrs DR Sales, strong oral/written skills, est relationships & interact w/clients. EOE Full Ad  (3/31)

JOB OPENING:INT SLS PLANNER/AETN/NY: Create sales proposals, steward accts &develop integrated ideas/build presentations. Min 2 years exp in sales or buying. Knowledge of Powerpoint & media math. Apply:  (3/31)

JOB OPENING: COORDINATOR CORP COMMUNICATIONS & PUBLICITY/ Hallmark Channel/New York: 2+ yrs exp w/ PR/Communications. Exp pitching/booking/covering media interviews. Prof w MS Ofice. See full posting & apply @   (3/31)

JOB OPENING: ONLINE SALES EXEC/NCC Digital Media/NY: 5+yrs sales exp w/ emphasis, affinity & knwldg of online & Interactv Advrtsng space incl. display/video/social media. BA deg pref’d. Res: [email protected] (3/30)

JOB OPENING: DOCUMENTARY EDITORS/NEEDED IN LA:Editors needed w/strong story/visual skills for high profile doc series. Able to work at fast pace & doc exp must. Reply Editor/subj line: [email protected] (3/30)

JOB OPENING: ASSIGNMENT MGR/WRNN TV/Rye Brook NY: motivated/exp’d news profess’l to run assignment desk. det-oriented & able to handle many diff tasks a must. Early morn hrs maybe req’d. Res/cover & salary req to:  [email protected]  (3/30)

JOB OPENING: ACTIVATION COORD/CLEAR CHANNEL CONNECTIONS/NYC:We need someone with 2+ years media exp to implement/execute cross platform promotional programs.See more:  Resume to: [email protected] (3/30)

JOB OPENING: SALES PLANNER/ReelzChannel/NYC: Generate sales proposals: book & maintain deals; interface with agency buyers & clients. 3+ yrs agency/media; BA/BS req’d. Resumes to: [email protected] (3/29)

JOB OPENING: COUNSEL/CARTOON NETWORK/ATLANTA: 4+yrs exp. Law firm, in-house exp. preferred for consumer products, licensing & marketing, JD [email protected] (3/29)

JOB OPENING: DIRECTOR NATIONAL AD SALES – UVERSE/AT&T ADVANCED AD SOLUTIONS/NY: 3+ yrs nat’l TV sales mgmt & media exp. Apply-   (3/29)

JOB OPENING: ACCT EXEC- UVERSE/AT&T ADVANCED AD SOLUTIONS/NY: 3+ yrs TV sales exp. excel. pres. skills. Apply – https :// =1 (3/29)

JOB OPENING: ADVERTISING ACCOUNT EXECUTIVE/Norwalk, CT: Seeks AE for local ad sales.1 to 3 yrs ad sales exp. pref cable tv, radio, e-media adv. Valid CT DL. See full posting and apply to  req 11018BR (3/29)

JOB OPENING: LEGAL/BUS AFFAIRS/A & E TEL NETWORKS, LLC/NY: Handle all stages of TV-prgrmng deals; exp real-life & scripted series req’d. MOWs strongly desired. 5+yrs relevant ind exp.  (3/26)

JOB OPENING: SALES PLANNER Si TV/NY : 3+yrs exp; Create & develop customized plans/presentations for reps, Exc media math skills, excel, pwrpoint req, Strong analytical skills. Bilingual/Spanish ++. EOE (3/26)

JOB OPENING: PREDITOR/HALFYARD PRODUCTIONS/DC: Seeks creative development producer/editor.Must know FCP and have proven sizzle reel experience.Send resume and reel to [email protected] (3/26)

JOB OPENING: DIGITAL AE/GSN/NY: Reporting to VP Ad Sales. 6+ yrs media exp req. with 2+ yrs online sales exp pref’d. Degree req. Contact agency and client list. Send salary history and res/cover letter to [email protected] (3/26)

JOB OPENING: TELEVISION AD SALES REP/NYC: 10yrs+ TV Ad Agency or Sales exp.Minimum 5 yrs DRTV & Per Inquiry Sales Exp. Send resume & salary req’s to: [email protected] (3/26)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SUMMER INTERNSHIP CREDITS ONLY:SALES/MKTG SUMMER INTERNSHIP/PLUM NTWRK/NYC:Gain practical experience in the communications industry by working with a top-notch sales & marketing team at a multi-platform media company. Resume to [email protected] (3/29)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED:  MEDIA SALES/MARKETING MANAGER/LA: 17+ years experience in educational, documentary, advertising media sales, content development,biz development True Closer!!!!! [email protected] (4/1)

SITUATION WANTED: MANAGER/DIRECTOR FINANCIAL PLANNING AND ANALYSIS/LA: 10+ yrs exp in corporate entertainment finance. Extensive background in financial budgeting, planning, modeling and executive presentations. [email protected] (4/1)

SITUATION WANTED:  Seeking ENTRY LEVEL position at TV network in programming/series development/marketing/NY. BS in marketing communications & AS in film. 6+ yrs PA/internship exp in development & production mgmt. [email protected] (4/1)

SITUATION WANTED: ACCOUNTING/FINANCE – 20+ yrs. experience in TV Broadcasting &Cable. Seeking FT/PT or Temp-to-Perm position: [email protected] (3/31)

SITUATION WANTED: SEGMENT PRODUCER/RIGHTS & CLEARANCES/LA: Experienced in Rights & Clearances ( photo, footage, talent & music) for documentaries, talk, award shows / film tributes,. etc. Looking for next project. Email: [email protected] (3/31)

SITUATION WANTED: INTEG. MKTG MANAGER/LA: 3+ yrs exp building strong client relationships & successful brand campaigns.Great team player, very organized, branded entertainment enthusiast.
[email protected]   (3/30)

SITUATION WANTED: Seeking entry/junior level positions.B.A. PR and Marketing Communications. Experience in production, marketing and journalism. Please contact [email protected]  (3/29)

SITUATION WANTED: RESEARCH DIR/SALES Media, Nielsen, Hispanic Mkt, Research, Sales, and Presentation experience. Email: [email protected] (3/29)

E-mail [email protected]  or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected]  for specs.


ABC:   Shark Tank [p], Primetime: What Would You Do?, 20/20
AZTECA:  Cosas de la Vida, Al Extremo, La Loba
CBS:  NCAA Basketball Tournament (7-11p)
CW:   Smallville [r], Supernatural [r]
FOX:  Kitchen Nightmares, Fringe
ION:  Without a Trace, Without a Trace, Criminal Minds
NBC:  Who Do You Think You Are?, Dateline NBC
PBS:  Washington Week, Need to Know, No Tomorrow
TELE: Aurora, Los Herederos del Monte, La Reina del Sur
UNIV: Eva Luna, Triunfo del Amor

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