Friday, March 23rd, 2007



Nickelodeon Is the Leader

Happy 20th Anniversary KCAs! The 2007 Kids’ Choice Awards, hosted by
Justin Timberlake, celebrates 20 years of music, mayhem, celebrities, stunts and slime.

It’s Just One Reason We’ve Remained #1 for 12 Straight Years.*

*Source: NMR, NHI (2Q’95 thru 1Q’07 td-(01/01/07-02/11/07, by quarter) for K2-11, based on NAT% and imp across all
comp cable nets, total prog day. Live Feed. Qual avail upon request. © 2007 Viacom.

Cynopsis: Kids!


Good morning. It’s Friday, March 23, 2007 and this is your first early morning kids briefing.

Starz Entertainment, LLC, a Liberty Media company, has filed a lawsuit against Disney’s Buena Vista Television, concerning the sale of Disney movies over online services including iTunes, and, to which Starz says it holds an exclusive license as part of a deal with BVT.  Starz claims that under the terms of the 1993 and 1999 Starz-BVT agreements, extended by BVT in 2005, Disney is prohibited from selling its films for transmission over the internet prior to or during Starz’s exclusive license periods.


When Indonesia’s adaptation of Sesame Street, which will be titled Jalan Sesama (loosely translated means Everyone’s Street), debuts in 2010 the series will include four new Muppet characters and four local adult human characters.  Series producer Creative Indigo, a Jakarta-based company, and co-producer Sesame Workshop are currently producing three seasons of Jalan Sesama simultaneously in Indonesia.  The new Muppet characters are specifically designed to reflect the diversity of the Indonesian archipelago:

  • Momon – a 5-year-old boy who loves to draw and his crayons are his favorite things in the world.
  • Putri – an independent and curious young girl, who isn’t afraid to make mistakes.  Putri is always asking Momon to teach her letters and numbers.
  • Tantan – a wise family oriented female Orangutan (she has no specific age) and the peacemaker in the community.  Tantan loves to read books and help the librarian.
  • Jabrik – a grouchy baby rhino, Jabrik is good with numbers and likes to laugh.

Initial funding for Jalan Sesama comes from the United States Agency for International Development (USAID).


Columbia Pictures’ fourth and last movie trailer for Spider-Man 3 debuts today on Comcast’s VOD service, online at, a broadband site, and on a custom movie website .  Comcast viewers will also have access to additional exclusive material about Spider-Man 3 and the upcoming Activision Publishing video game based on the movie on Comcast’s platforms, with new content debuting each week.  Comcast’s will feature a range of videos and interviews providing details on the Spider-Man 3 video game, including exclusive Spider-Man 3 Game trailers, game play footage and character vignettes.  Spider-Man 3 is set to open wide on May 3, 2007.

TV broadcaster S4C (in Welsh stands for Sianel Pedwar Cymru – or in English, Channel Four Wales), has sold its share of the preschool animated series Fireman Sam to the property’s co-owners, HIT Entertainment.  According to the terms of the deal, S4C will continue airing existing and new episodes and will also retain all Welsh-language rights Fireman Sam, or in Welsh Sam Tan.  S4C will also continue as Executive Producer for the upcoming sixth season of Fireman Sam, which is slated for delivery in spring 2008.  Series 6 also includes a DVD special featuring content from the new series and a 1-hour special to be released in 2009.  S4C’s CEO, Iona Jones says the revenue from the sale of its share of the property will be used expand its Welsh-language kid’s services in addition to other strategic initiatives.

Portfolio Entertainment has completed new deals for Carl2, the tween-targeted animated comedy series.  In Australia ABC acquires up seasons two and three of Carl2, a total of 26×30′, and ABC2 picks up all three seasons of the series (52×30′).  Renewing deals for the series are VRT in Belgium for season two (13×30′), and in Poland Canal + Cyfrowy, which re-ups for seasons two and three.  Carl2 is produced and distributed worldwide by Portfolio Entertainment.

Shaftesbury Sales Company has completed several sales for Booky Makes Her Mark (1×90′), a family-targeted TV movie based on the trilogy of books by author Bernice Thurman Hunter.  Booky Makes Her Mark has recently been sold to Sky (UK), TV3 (Ireland), Netherlands Public Broadcasting and Reshet-TV (Israel).  Based on this recent group of sales, a second Booky movie will be produced and broadcast later this year.  The series follows Beatrice “Booky” Thomson, a spunky 15-year-old, living in Toronto in the 1930s, who dreams of becoming a writer.  Booky Makes Her Mark is produced by Platt Productions and Shaftesbury Films in association with CBC Television Inc., with the financial support from the Shaw Rocket Fund.  “Booky” is distributed worldwide by Shaftesbury Sales Company and will be available to at MIP-TV 2007.


Dynamite Entertainment will launch its new Painkiller Jane comic book series this spring, with Painkiller Jane #1 slated to be published in May.  Created by Joe Quesada and Jimmy Palmiotti, Painkiller Jane will also makes its way to TV with a new series slated to premiere on SCI FI Channel from April 13, 2007.  In conjunction with the TV series debut, Dynamite will publish a special comic, Painkiller Jane #0, which will sell for a mere $.25.  For those comic fans and collectors among us, Painkiller Jane #1 will be available with covers by noted comic book artists/illustrators Amanda Conner, George Jeanty, Ron Adrian and Stjepan Sejic.  Additionally, Painkiller Jane#1 will be published as a “Blood Red” Foil Edition.


Isabel Miller joins Big Tent Entertainment as head of Business Development.  Miller will oversee the continuing growth of the company’s consumer products operations and its licensing revenues for a range of kid-targeted properties.  Additionally, she will be part of several retail and marketing initiatives.  A consumer products and brand marketing industry veteran, Miller was formerly EVP/Consumer Products at Jim Henson Company.  Isabel is President and Founder of Stella Bella, whose clients include The Jim Henson Company, SD Entertainment, Character Arts, WGBH, and The World of Brian Froud. 


Top 10 Combined Broadcast/Basic Cable shows among Kids 2-11 for the week of 3/12-3/18/2007 , 6a-6a:
K2-11                                                            Total Delivery (000)
NICK:    Scooby Doo 2 Movie (3/16;8-10p)          2554
FOX:      American Idol (3/13; 8-10p)                  2426
DSNY*:  Suite Life of Zack & Cody (3/16; 7:30p) 2062
NICK:    Fairly OddParents (3/18; 10a)                2032
NICK:    SpongeBob SquarePants (3/17; 9:30a)   2008
DSNY*:  The Luck Of The Irish (3/17; 9-10:35p)  1991
NICK:    Fairly OddParents (3/17; 10a)                1958
NICK:    SpongeBob SquarePants (3/18; 9:30a)   1938
NICK:    SpongeBob SquarePants (3/17; 9a)        1794
DSNY*: Jump In (3/16; 8-9:45p)                        1793
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Kids 6-11 for the week of 3/12-3/18/2007 , 6a-6a:
K6-11                                                       Total Delivery (000)
DSNY*: Suite Life of Zack & Cody (3/16; 7:30p) 1688
NICK:    Scooby Doo 2 Movie (3/16; 8-10p)        1667
DSNY*: The Luck Of The Irish (3/17; 9-10:35p)  1574
FOX:     American Idol (3/13; 8-10p)                  1481
DSNY*: Jump In (3/16; 8-9:45p)                       1411
DSNY*: Suite Life of Zack & Cody (S)(3/16; 7p)  1393
NICK:    Zoey 101 (3/18; 8p)                             1287
DSNY*: Hannah Montana (S)(3/16; 5:30p)         1281
DSNY*: Cory in the House (S)(3/16; 6p)             1272
NICK:    Ned’s Declassified (3/16; 6p)                 1270
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Tweens 9-14 for the week of 3/12-3/18/2007 , 6a-6a:
Tweens 9-14                                                  Total Delivery (000)
FOX:     American Idol (3/13; 8-10p)                  1636
DSNY*: Suite Life of Zack & Cody (3/16; 7:30p) 1460
DSNY*: The Luck Of The Irish (3/17; 9-10:35p)  1391
NICK:    Zoey 101 (3/18; 8p)                             1352
FOX:     American Idol (3/14; 9p)                       1249
DSNY*: Hannah Montana (S)(3/16; 5:30p)         1281
DSNY*: Suite Life of Zack & Cody (S)(3/18; 7p)  1240
NICK:   Drake & Josh (3/18; 7p)                        1155
DSNY*: Jump In (3/16; 8-9:45p)                       1147
NICK:   Naked Brothers Band (3/17; 8:30p)        1130
DSNY*: Suite Life of Zack & Cody (S)(3/16; 7p)  1130
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Teens 12-17 for the week of 3/12-3/18/2007 , 6a-6a:
Teens 12-17                                                      Total Delivery (000)
FOX:     American Idol (3/13; 8-10p)                       1714
FOX:     American Idol (3/14; 9p)                            1363
FOX:     Family Guy (3/18; 9-9:31p)                        1029
VH1:     I Love New York (3/12; 9-10p)                     915
FOX:     Smarter Than A 5the Grader (3/15; 8-9:01p) 887
NICK:    Zoey 101 (3/18; 8p)                                    826
FOX:     Simpsons (3/18; 7:59-8:30p)                       825
ABC:     Gray’s Anatomy (3/15; 9-10:01p)                 808
FOX:     Til Death (3/14; 9:30p)                                760
ADSM:  Family Guy (3/13; 11:30p)                           756
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**New abbreviation for Adult Swim, which airs on Cartoon Network

Live + Same Day Ratings Kids Cable Network Averages (000) for Wednesday, March 21, 2007, 6am-11pm, ranked by K2-11:
NICKELODEON:          K2-11 1007; K6-11 464; TWEENS 9-14 325
DISNEY CHANNEL:     K2-11   621; K6-11 381; TWEENS 9-14 301
CARTOON NETWORK: K2-11   520; K6-11 328; TWEENS 9-14 205
TOON DISNEY:           K2-11   146; K6-11   82; TWEENS 9-14   38
Source: MTVN Research from Nielsen Media Research Data

Friday Fun Fact:  The speed limit in NYC was 8mph in 1895.

Answer to Yesterday’s trivia question: Every villain on this show says, “I would have gotten away with it, if it hadn’t have been for those meddling kids and their dog.” What show is this?   SCOOBY DOO    Kudos to:  Jessica Bricker-PBS/Arlington, VA; Ellen Harter Wall- FamilyFun/Northampton MA; Dave Bourla-YGWG Inc/NY; Brian Mickley-Smith Hanley Associate/Southport; Tom Boyd-WGN TV/Chicago; Jim Smith-First Data Remitco/Dallas; Diane Hansen-FUNimation Entertainment/Fort Worth; Robert Twilley- Jupiter Entertainment/Knoxville; Lynn Costello-Hawthorne Direct/Phoenix; Jennifer Jerro-ToyQuest/LA;  Jeremy Weiner-Zim Squared/LA; April Ausburn-Signature Consulting/Sherman Oaks; Cherie Oldenburg-Alliance Atlantis/Toronto; David Brunner-AGB Nielsen Media Research/ Lugano Switzerland

Today’s Trivia Question: What two prehistoric “dumb dumbs” was the little guy from planet Zetox assigned to look after? ( click here with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)
Later — Gwen
Gwen Billings for Cynopsis: Kids!

Cynopsis Ad Sales:  Mark Bohn- 203- 583-1224 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

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Copyright Cynopsis 2007

Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here

JOB OPENING: NEW MEDIA SPECIALIST/A&E TV NETS/NY: Asst in day-to-day ops of VOD & other new media initiatives. 3yrs exp in proj mngnt within brcst or cable industry. Strong database mngnt. Apply:   Click careers tab (3/30)

JOB OPENING: THE TMZ TV SHOW NEEDS STAFF & CREW/LA:  Final Cut Pro Environment. Producers, Editors, Tech Engineers, Production Staff, PrEditors, DV Camera Operators/Producers. Send resumes to [email protected] (3/30)

JOB OPENING: SR. ANALYST/ANALYST-PRGRM RSRCH MTV/MTV2: Collect/analyze data for execs; Analytical/written skills; Know Galaxy Explorer, NPower; Excel & PPt; 1+ years exp. TV research; BS or BA required. EOE (3/29)

JOB OPENING: GMs & SALES MGRS/Equity Broadcasting for newest Univision affiliates in Southeast, South, Midwest. Must have TV sales and/or sales mgmt. exp; bilingual a +. Email resume to Sam Smith [email protected] . EEO (3/29)

JOB OPENING: ASSOC MGR, PROMOTIONS/TURNER BROADCASTING/ATLANTA: Execution of multi-platform promotions for Cartoon Network/Adult Swim. Work with creative/production teams, 3rd party agencies. APPLY: (req 70179BR) (3/29)

JOB OPENING: PR MANAGER/Court TV/NY: oversee talk shows; handle select entertainment PR projects; and press for trials/anchors; strong media contacts; 5+ years; supervisory experience required. Res. [email protected] (3/29)

JOB OPENING: MANAGER, ACCOUNTING/DIRECTV/NYC: Seeking Acct. manage the daily A/R collection functions. For full job description& to forward res: Ref job # 700109  (3/29)

JOB OPENING: DIRECTOR, FINANCE/DIRECTV/NYC: Seeking Finance Director to handle all financial reporting and manager staff of 5. For full job description & to forward res: . Ref job #600824.  (3/29)

JOB OPENING: FACILITIES COORD/Oxygen Media/NY: Coord/Mng a Facilities Helpdesk & staff. Must be det. oriented & be able to multi-task in fast paced environ. Proficient: MS Word/Excel. Exc oral/written skills. Res: [email protected] (3/29)

JOB OPENING: DIR LEGAL & BUS/A&E TV, NY: Manage agreements for drama/real life/docu program; prodn & intellectual props.  JD & 5+ yrs entertainment law in cable/bcast/film prodn.  Resume w/salary: (3/29)

JOB OPENINGDIR BRAND MKTG/Englewood Cliffs, NJ. Min 8 yrs mktg exp in brand management, dev strong relationships w/org to gain consensus on strategy, interpret cust res/trends, please apply, job #585549 (3/28)

JOB OPENINGFREELANCE PUBLICIST: NY, 2 to 5 years web, new media, music and/or tv experience. Excellent writing and pitching skills with strong broadcast, print and internet media contacts. Email resume to [email protected].  (3/28)

JOB OPENINGSR DIRECTOR/BRAVO DIGITAL, NBC Universal/NY: Oversee editorial/prod/design to develop/deliver editorial & promotional pkgs for  Bachelor’s  Degree w/5 yrs related exp. keyword job #585797  (3/28)

JOB OPENINGMKTG MGR/Court TV, NY: Initiate/track projects from Print to Video.Must: mktg or cable exp, emphasis on affil. or B2B mktg.  Apply  www. “TBS, Inc. and its subsidiaries are Equal Opportunity Employers.” (3/28)

JOB OPENING: DIRECTOR, AFFILIATE MKTG/iN DEMAND/NYC: Develop/ implement affiliate mktg strategies. BA & 5+ yrs cable affil mktg exp. Send resume: [email protected]   (3/27)

JOB OPENINGCLIENT SERVICE EXECUTIVE/Nielsen, New York. Sell Nielsen products; provide service to National Cable networks. 3+ yrs research industry exp. Sales exp a must. National Cable exp a+. (#737BR)  (3/27)

JOB OPENINGAD SALES MKTG DIRECTOR, Fine Living: NYC: 5-8 yrs exp at a cable network or within media co./sales. Oversee promotion dev’t. Manage team, rel’ship w/sales/network/clients. [email protected] ref. 5973U  (3/27)

JOB OPENINGCOMMERCIAL OPS ASST OR COORD/Oxygen/NY – Copy and Log Editing responsibilities. Must be detailed oriented, traffic &Gabriel exp a +. Send resumes to: [email protected] reference job title in subj line.  (3/27)

JOB OPENINGN’WORK CABLE ADMIN/Asst/BET Ad Sales NY: 2-3 yrs exp. Must be det. oriented & have ability to multi-task in fast paced environment. Proficient in MS Word/Excel/PP. Exc oral/written skills. [email protected]   (3/27)

JOB OPENINGDIRECTOR OF DIGITAL MARKETING/NY: BA, 8 yrs b-2-b digital marketing exp, Exp designing and maintaining Web sites 4 yrs in HTML, Java Script, Adobe, Photo Shop and Flash. Please apply #584044  (3/27)

JOB OPENING:  MGR, MKT/AUDIENCE RESEARCH/Thirteen/WNET/NY:  Perform research pjcts, develop research-based mktg tools & sup a Coor. 5 yrs exp in media research req. See full posting & apply at (3/24)

JOB OPENING:  SALES PLAN’R/CBS TV DIST/NY: Mng all asp of advertising sched, build media plans, resolve discrepancies, process sales posts, fill inventory avails & clear oversells. Res/sal req: [email protected] (3/24)

JOB OPENING:  VP,  DISTRIBUTION AND MARKETING/Litton Entertainment  Syndication, network development, interactive strategy, corporate alliances;  Apply at j sandstrom (3/24)

JOB OPENING:  DIR, AD SALES RESEARCH/GSN/NY: Oversees & coordinates research support for sales team. BA with 5 yrs. applicable exp.. Visit for complete desc. & to apply or submit your resume to [email protected] (3/24)

JOB OPENING:  AD SALES MARKETING MGR/AETN NY: Dvlp mktg tools aimed at agency planning groups. Manage dvlp of events, promotions & programs to support nat’l ad sales. 2-3 yrs min agency plnng exp. Apply:   (3/24)

JOB OPENING:  CONTRACTS ADMINISTRATOR/RAINBOW/NYC Area: Draft agreements, coord. rights clearances re film & TV product, keep databases. Exp in clearances, paralegal or contract admin in legal dept. Resumes: [email protected] (3/24)

JOB OPENING:  DIRECTOR MARKET RESEARCH VH1/CMT/Logo: BA/BS; 7 yrs exp qual/quant mkt resrch; strong analytical sk; Exp w/variety of media platforms incl digital. EOE/M/F/D/AAP. Apply (3/24)

SPRING INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at  [email protected] .

SPRING INTERNSHIP CREDITS ONLY:  NYC documentary company seeks PRODUCTION INTERN. Help to organize shoots, develop new projects.  Also help run errands.  Internship is unpaid, but credit available.  Please send resume to [email protected] (3/30)

SPRING INTERNSHIP CREDITS ONLYSafety 4 Kids, Stamford, CT: MKTG INTERN: Assist w/Mktg. initiatives, research, and gen. office for children’s TV show. Knowledge of PowerPoint, Excel, Word required. Resume: [email protected] Subject: Intern (3/30)

SPRING INTERNSHIP CREDITS ONLY: Broadband Network is seeking interns for the following departments: GENERAL/POST PRODUCTION, MARKETING AND PR. For more info, or if interested in applying, email us at [email protected] (3/30)

INTERNSHIP POSTING – CREDITS ONLY: LIME /PR INTERN: Support healthy living/”green” multi-platform brand’s PR dept in compiling press clips; research/write talent & exec bios; update media lists; and other related functions. Resume: [email protected]   (3/28)

INTERNSHIP POSTING – CREDITS ONLYPalace Digital Studios, Norwalk CT, seeking TV PRODUCTION INTERN. Screen/log tapes, org library, general office duties. Req heavy lifting (up to 50lbs) and using a [email protected] Subject: Intern  (3/27)

WINTER INTERNSHIP CREDITS ONLY: Roger LA , a motion graphics firm, is looking for an Intern three days a week. Knowledge of Photoshop, Illustrator and After Effects is required. Please inquire to Elaina Porter [email protected] . (3/24)


SITUATION WANTED: CELEBRITY BOOKER &REALITY/NON-FICTION CASTING DIRECTOR: Thousands of contacts to celebrities/experts/authors/real people/show hosts, etc. Extensive exp w/TV Talk Shows & Reality Shows. Contact: [email protected]  (3/29)

SITUATION WANTED: REALITY PRODUCER / SHOW RUNNER (Competition, makeover, wish fulfillment-cable & network).  Hard working, creative, strong writer and storyteller, excellent interviewer.  [email protected]  (3/28)

SITUATION WANTED: DIGITAL MEDIA SALES/BUS DEV EXEC-LA. Elevated digital divisions into top revenue generating entitles.  F/T position w/ entertain firm positioned to leverage new media advertising platforms. [email protected]   (3/28)

SITUATION WANTED: PRODUCER : Experienced in entertainment and sports news, reality, clip shows, field producing, interviewing celebrities and experts and post-production. Contact: tvprodinla   (3.27)

SITUATION WANTED:  PROMO COPYWRITING: Uber-copywriters. Fortune 500 entertainment clients. Copy runs, tag lines that deliver a creative kick in the chest. We get things did! Contact [email protected] (3/24)

SITUATION WANTED:  DIGITAL MKTG EXEC (NYC): 3 yrs Mktg exp., MBA (UK/Germany), currently doing MSc in Online Mktg at NYU and in tern at Nickelodeon. Highly efficient, passionate about multi-channel mktg. possibilities. [email protected] (3/24)

E-mail Trish Pihonak for rates and specs for Job Openings.

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