Friday, March 22nd, 2013


((((((((((          (((((((((((O)))))))))))          ))))))))))
Guess who’s paying for date night tonight?

1 in 4 women out-earn their significant others
and young couples are more likely to experience this income trend

get with the network that gets young women.
(    (  ( ((((((oxygen. live out loud.)))))) ) )    )


Good morning. It’s Friday March 22, 2013, and this is your first early morning briefing.

Tonight’s Premieres:
Animal Planet: Tanked at 9p

Tonight’s Finales:
ABC: Last Man Standing at 8p, Malibu Country at 8:30p

Saturday’s Premieres:
NICK: Monsters vs. Aliens at 9:30p

Sunday’s Premieres:
Bravo: Married to Medicine at 9p
Destination America: Monsters and Mysteries in America at 10p

Sunday’s Finales:
Investigation Discovery: Catch My Killer at 9p; On the Case with Paula Zahn at 10p



OUR AUDIENCE IS GROWING:     +8% (W25-54)            +14% (W18-49)

Scripted Dramas      Unscripted Series     Original Movies

More minutes per video viewer than any other women’s network
Click here for source.

At Crown Media’s upfront presentation at New York City’s elegant Eleven Madison Park restaurant, the Hallmark Channel announced that it’s doubling down its efforts to develop original programming by adding a new scripted series to its schedule and two pilots to its development slate. “The recognition factor for our network is not what it should be, considering how strong Hallmark is,” said Bill Abbott, President and CEO of Crown Media Family Networks. “We expect this Upfront to be groundbreaking for us – and be up 20% in terms of volume.” Here are some highlights of what the network has coming up:

  • The network’s first original scripted series, Debbie Macomber’s Cedar Cove, stars Andie MacDowell as a small-town family court judge whose work life directly impacts her day-to-day life. It premieres July 20 as a two-hour movie. New, one-hour episodes will follow on Saturdays beginning July 27.
  • When Calls the Heart has been greenlit for 10 episodes. Based on the book by Janette Oke, it tells the story of Elizabeth Thatcher, a young teacher accustomed to her high society life, who receives her first classroom post in a prairie town in the Western Frontier. The movie pilot debuts on October 5, while the series premieres in January 2014.
  • Pilot-to-series projects include My Gal Sunday, based on a book of short stories by Mary Higgins Clark, and Dead Letters, developed by Touched by An Angel creator Martha Williamson. My Gal Sunday follows the husband and wife crime solving duo of Sunday and Henry Parker. Henry is an ex-Vice President of the United States, and Sunday is a legal aid lawyer. Dead Letters, follows a quirky quartet of civil servants in the Dead Letter Office of the US Postal System who transform themselves into an elite team of lost-mail detectives. 
  • The daytime lifestyle show Home & Family has been renewed for a second season. Mark Steines and Christina Ferrare will return to co-host.
  • Hallmark has acquired off-network rights to Home Improvement from Disney-ABC. It will begin airing the series in September. It joins the recently acquired The Good Wife, which will air in January 2014, and The Middle, which will air in March 2014.
  • Plus, 13 original movies are set to premiere in 2013.


FOX has postponed production of its drama pilot The Wild Blue, after talks with Tim McGraw to star in the series fell through. The drama will now film out of the March-May pilot season window.

Sundance Channel is pre-launching its new scripted drama series Rectify before its linear debut on Monday, April 22. The network will make the first three episodes of the six part series available on video-on-demand and TV Everywhere platforms beginning Monday, April 15. Rectify, which is written by Ray McKinnon and produced by Breaking Bad’s Gran Via Productions, revolves around Daniel Holden (played by Aden Young), a man released from prison after nearly 20 years of complete isolation on death row.


There’s more love gone wrong coming from Investigation Discovery. The network has renewed Dates from Hell, the series that profiles the dark side of dating, for a second season. The show premieres on Friday, April 12 at 10 and 10:30p. To promote the new season, ID is launching the Escape a Date texting service for fans. Beginning March 22 users can text ESCAPE to 97979 to receive a phone call that offers a bailout from their own date disasters.


DCD Rights has agreed to an output deal with Fuse to distribute a raft of original programming around the world. Warped Roadies is the first in an ongoing slate of original production from the music-themed broadcaster. The series follows the stories, trials and tribulations of the crew charged with keeping the Vans Warped Tour rolling as it crosses the United States.


Sierra/Engine Television has teamed with Infinity Media to distribute and produce Siberia internationally. The reality series, which takes contestants to Tunguska where they must band together to survive, is currently in production with 6 completed episodes.

Zodiak Rights, the international division of Zodiak Media, has signed a first-look development deal with UK indie Minnow Films. The first programs to come under the deal include Walking Wounded: Return to the Frontline, The 15 Stone Babies and One Day In London. Zodiak Rights will launch the finished programs at MIPTV in April.


Mamie Gummer, formerly of Emily Owens M.D., has been tapped to co-star in the CBS drama pilot Backstrom. She’ll play Nicole Carlton, an openly gay police detective.

Ashley Williams of How I Met Your Mother has replaced Majandra Delfino in the ABC comedy pilot Keep Calm and Karey On. She’ll play Penny, Karey’s singer/songwriter sister.

ABC Family has cast Leslie Jordan (The Help, Boston Legal, Will & Grace) to guest star on the comedy series Baby Daddy, which returns for its second season on Wednesday, May 29 at 8:30p. Jordan will appear in the holiday episode as a world-weary elf from the local mall.

David Anders (Once Upon a Time, Vampire Diaries, 24) has landed a recurring guest star role in season three of USA‘s Necessary Roughness.

~ FYI… ~

Big Block Design Group, a division of digital production studio Big Block, has created a series of on-air promos for FUEL TV‘s newly launched Fan Cameo app. The groundbreaking app allows viewers to submit their video reactions to things they see on the network. The Fan Cameo promos began airing on March 11.


Rena Golden, former senior director of digital content for The Weather Company, died on March 20 at her home in Atlanta, after a two-year battle with lymphoma. She was 51. A funeral service is scheduled for Sunday, March 24 at Temple Kol Emeth in Marietta, Ga. In lieu of flowers, her family has suggested making a small donation in her name to her favorite charities: Operation Smile and Leukemia & Lymphoma Society.


2013 Digital Content Newfronts Coverage
With the 2013 Digital Content Newfronts approaching, Cynopsis: Digital keeps you up on all of the latest news and information before, during and after the conferences.
To reserve ad space contact: Mike Farina | 203.218.6480 | [email protected]

Cynopsis: Digital Special eReports
[April 25] 2013 Digital Content Newfronts
All the top news leading into the Digital Newfronts]

[May 7] 2013 Digital Content Newfronts: Wrap-up
[A recap of the highlights and trends from the Digital NewFronts]


Broadcast Morning News Shows  Weekly Average Ratings (week of March 11, 2013)
ABC: GMA 5.04 million total viewers; 1.6/12 and 1.90 million A25-54
NBC: Today 4.23 million total viewers; 1.5/11 and 1.82 million A25-54
CBS: This Morning 2.59 million total viewers; 0.8/6 and 1.00 million A25-54
Source: Nielsen, NTI

Broadcast Sunday Morning News Shows  Weekly Average Ratings (Sunday, March 17, 2013)
NBC: Meet the Press 2.82 million total viewers; 0.7 and 786,000 A25-54
CBS: Face the Nation 2.68 million total viewers; 0.6 and 755,000 A25-54
ABC: This Week 2.53 million total viewers; 0.6 and 704,000  A25-54
CBS: Face the Nation-2 1.29 million total viewers; 0.4 and 430,000 A25-54
FOX: FOX News Sunday .986 million total viewers; 0.4 and 410,000 A25-54
Source: Nielsen, NTI

Wednesday A18-49 Analysis:  FOX came out on top Wednesday night delivering a 2.8/9 among A18-49, according to final primetime national ratings from Nielsen. At 8p, FOX’s American Idol ranked #1 at 2.6/9 and CBS’ Survivor: Caramoan followed at 2.4/8.  FOX’s American Idol remained in first at 9p with a 3.0/9, while CBS’ Criminal Minds came in second at 2.3/7. CBS’ CSI at 1.7/5 took over the hour’s lead at 10p, and Univision’s Amor Bravio tied trailed at 1.3/4 for the hour’s lead. NBC’s Chicago Fire followed at 1.2/4.

Live + Same Day Household Ratings: Wednesday, March 20, 2013 time period averages.  Source: NTI, Galaxy as dated. Live+SD.

FOX: 7.8/13          American Idol 7.8/13

CBS: 6.6/11           Survivor: Caramoan 5.9/10, Criminal Minds 7.2/11, CSI  6.8/12

NBC: 2.9/5             Whitney 2.0/3, Whitney [r] 1.6/3, Law & Order: SVU 3.7/6, Chicago Fire 4.1/7

ABC: 2.9/4              The Middle [r] 3.1/5, The Neighbors 3.1/5, Modern Family [r] 3.5/5, Suburgatory 2.8/4, Nashville [r] 1.8/3

UNIV: 2.2/4         Porque el Amor Manda 2.1/3, Amores Verdaderos 2.4/4, Amor Bravio 2.2/4

CW: 1.6/3             Arrow  1.8/3, Supernatural 1.3/2

TELE: 0.8/1            Pasion Prohibida 0.7/1, La Patrona 1.1/2, El Rostro de la Venganza 0.6/1

ION: 0.8/1             WWE Main Event 0.9/1, Wednesday 9PM Movie: Exit Wounds 0.6/1

UMA: 0.2/0            Cineplex WED [7p start r] 0.3/1, Made in Cartagena 0.2/0, Rosario Tijeras 0.2/0

A18-49:  FOX 2.8/9, CBS 2.1/7, NBC 1.0/3, UNIV 1.6/5, ABC 1.0/3, TELE 0.5/1, CW 1.0/3, ION 0.4/1, UMA 0.2/1


Viacom Inc. (NASDAQ: VIAB and VIA) has announced the election of Deborah Norville, television journalist and Inside Edition anchor, and Cristiana Falcone Sorrell, Senior Adviser to the Chairman at the World Economic Forum, as members of the Viacom Board of Directors, effective immediately.

Meredith Jane Momoda has been named Vice President, Branded Entertainment, NBCUniversal Domestic Television Distribution. Momoda’s responsibilities will include securing product integration in all of NBCUniversal Domestic Television Distribution first-run shows and developing new processes and strategy to improve the execution of integration projects. She formerly served as Vice President of Integrated Marketing, Broadcast & Digital at OWN.

Lane Michaelsen is exiting his post as news director of WCPO Cincinnati to become news director at WGCL Atlanta, a Meredith-owned CBS affiliate. He succeeds Eric Ludgood.


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Contact Mike Farina, VP of Business Development & Sales to drive results & reach your target market.

Friday Fun Fact: The number of hours per day that TV is on in an average U.S. home is seven.

This Day In History, sponsored by Discovery Fit & Health: 1985 – Wendy’s International dropped Clara Peller, the elderly star of their “Where’s the Beef?” commercials, after she appeared in an ad for Prego Plus Spaghetti Sauce.

Answer to Our Last Trivia Question: Who sang the theme song on Ally McBeal? Vonda Shepard. Kudos to: Patty Youngross-Media Biz/Atlanta, GA; Marge Pistulka-Empower MediaMarketing/Coral Springs, FL; Amber Williams-Beck Media & Marketing/NYC; Heidi Bahnck-NFL Films/Mt. Laurel, NJ; Judy Margolis-The Ad Place/Dallas, TX; Tom Boyd-WGN/Chicago, IL; Jay Gustafson-Lionsgate/Chicago, IL; Susan Levitan-Kaleidoscope Entertainment/Los Angeles, CA; Steven Wishnoff/Los Angeles, CA; Leah Weber-CBS/Los Angeles, CA; Jamie Hernandez-Bravo/Burbank,CA

Today’s Trivia Question:  What was the name of the magazine on Suddenly Susan? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.).


– – – S A V E   T H E   D A T E – – –

Cynopsis: Kids !magination Awards Luncheon

June 4, 2013 | 8:00 – 10:00a.m.
The Yale Club of NYC

*Coming Soon: Award finalists will be announced mid-April

Keep Watching & Reading,
Roberta Caploe

Cynthia Turner: Founder & Editor Emeritus
Denise O’Connor: Group Publisher, Cynopsis Media
Diane K Schwartz: Senior Vice President, Media Communications Group 

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Cynopsis CLASSIFIEDSFor More classifieds, visit the classifieds page here.

JOB OPENING: COUNSEL/IFC & SUN/NYC: Negotiate material deal terms, draft & finalize agreements relating to daily ops of IFC, Sundance for pilot/series agreements for script & non-script prgrmng, film, digital distrib etc. Submit res here. (3/29)

JOB OPENING: MANAGER, PR/Sundance/NYC: Develop, implement PR strategies, publicity campaigns, etc for Sundance. Handle programming, digital, mktng initiatives & events. 3+ yrs PR exp. Submit res (3/29)

JOB OPENING: SR RSCH ANALYST/Viacom/NYC: Create innovative audience analyses in order to best position & distinguish CMT, TV Land & Logo in mktplace. BS/BA pref’d with 2-4 yrs in related media research. Info/apply here. (3/29)

JOB OPENING: SR NATIONAL TV BUYER/Westchester/CT location: Must have 5 to 10 yrs exp in NetTV, Cable & Synd. Excellent salary & benefits, quality mid-sized agency. Send resume to [email protected] (3/29)

JOB OPENING: MGR RSCH/NYC NY: Mgr, Rsch/FX/NYC/ 3+ yrs exp in media rsrch, cable/ad sales exp required, Agency exp a plus, Nielsen exp req, estimates exp strongly pref’d. Apply: (FNG0001922) (3/28)

JOB OPENING: DIG. MEDIA SALES EXEC/NCC/DETROIT: Prospect/dvlp/close sales for Digl Media prod lines – NCC Media. Self starter, able to execute w/in all phases of sales cycle . 5+ yrs dig media sales exp. Resume: [email protected] (3/28)

JOB OPENING: MARKETING COORDINATOR/Adult Swim,Cartoon Network truTV/LA: Degree & 2+ yrs exp at a Network or in Acct Mgmt at an Agency. Must have passion for mktg, excellent communication skills and knowledge of the brands. Apply here. (3/28)

JOB OPENING: SR. IT BUSINESS ANALYST – DATA WAREHOUSING/BI SYSTEMS/LOS ANGELES CA: Computer and Information Systems Manager Apply: (FFE0001562) (3/28)

JOB OPENING: SR. MGR WEB DEVELOPER & DIGITAL MKTG/ION/WPB, FL: Strategic technology & architecture to develop websites. Manage internal & external teams. Exp 5+ yrs; coding PHP, Windows IIS, MSSQL. Apply at [email protected] EOE (3/28)

JOB OPENING: EXECUTIVE PRODUCER/THE WEATHER CHANNEL/ATL: 8+ yrs live TV/copy edit/write/produce. 2 opngs: 1.Oversee morning programming/Network Exp a must. 3am-12pm 2. Wknd EP/cable or ntwrk bckgrnd. Apply: (3/27)

JOB OPENING: VP BRAND MKT/COMEDY CENTRAL/NYC: Oversee off-channel mktg & dvlp strategic/innovative/creative mktg plans for key launches. 10-15 yrs mktg exp + BA deg. Dig mktg background a must. More info/apply here. (3/23)

JOB OPENING: VP, AD SALES OPERATIONS/TVONE/NY or MD Base TBD: BA req’d. Min 10 yrs exp TV Sales Ops & min 3 yrs exp Sales Ops Mgmt. Strategic & Tact Mgmt. Resp for execution of ad sales orders. Mng/oversee traffic sys. Visit (3/23)

JOB OPENING: MGR, BRAND MKTG/NASCAR/Daytona Beach: Asst w/ dvlpmnt & implementation of the annual Brand mktg & Comm Plan. BA degree five (5) + yrs exp Brand/Advertising/Marketing/Sports Mktg. Apply (3/23)

JOB OPENING: VP DIGITAL/VIACOM INT’L/NYC or LONDON based: Mng overall central Y&M Prod Portfolio, Content & Creative dir. BA deg w/10-15 yrs of functional exp Brand or Product Mngmnt. Full info/apply: (3/23)

JOB OPENING: ACCOUNT EXECUTIVE/ION Media Networks/NY: National network sales; 5+ yrs exp TV adv, proven track record of increasing revenue at high CPM. Est client base; team player. Apply at [email protected] EOE (3/23)

JOB OPENING: LOG COORD/TV ONE/MD: BA pref’d. 2 yrs exp brdcst cable log Ops. Mng On-air prgm log, playlist delivery &reconciliation of logs. Resp, meeting delivery sched deadlines & directing sales/promotion dept. Det-oriented, MS Office. Visit (3/23)

JOB OPENING: AD SALES PARTNERSHIPS MGR/A&E/A+E Networks/NY: Persuasively sell ideas & value based propositions to agencies, clients, planner & internal network stakeholders. Full Info/Apply: (3/23)

JOB OPENING: SR MGR PRODUCTION/Lifetime Mktg/A+E Networks/NY: Oversee projects from conception to delivery for Lifetime Brand Creative marketing team. Full Info/Apply: (3/23)

JOB OPENING: COUNSEL, BUS & LEGAL AFF/MLBNtwrk/NJ: Strong undrstndng of legal issues related to media & IP. Strong negotiation & drafting skills.Min 3 yrs exp in legal media/entrtnmnt reqrd. JD requird. Resume: [email protected] (3/23)

JOB OPENING: SR SUPERVISING PRD/SFO: – Oversee/manage a variety shows. Must hv 10 yrs exp in producing TV +3 years managing prod teams. Must be strong leader, organized, able to inspire [email protected] (3/23)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SUMMER INTERNSHIP CREDITS ONLY: Many types of internships. Video/Post prod/Content & story dvlpmnt/social media/PR/Advertising & mkgt plus others. Full & PT hrs avail & Open to JR & SR yr undergraduates or graduate students. Res/cvr: [email protected] (3/27)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

SITUATION WANTED: Ambitious PUBLICIST in LA: seeks F/T position in promotions, film, entertainment, music, brand or lifestyle firm. Solid pitching, writing and results. Please Contact: [email protected] (3/23)

SITUATION WANTED: SENIOR MARKETING EXEC with 15+ years experience; 8 in the digital space. Seeks Director or VP Marketing opportunity, F/T or freelance. [email protected] (3/23)

SITUATION WANTED: REALITY/DOCU-SOAP/COMEDY SHOW RUNNER/NY-STAMFORD: TV/Digital team leader with proven track record with MTV, HGTV, BET, SHO, TV LAND is available for a new project. Contact: [email protected] (3/23)

SITUATION WANTED: STRONG WRITER/EDITOR/PRODUCER & MMA GEEK: L.A. seeks FT position with cable network or prod. company. Passionate about MMA, also interested in working for UFC or Bellator. Willing to relocate. [email protected] (3/23)

E-mail [email protected] or call Trish Pihonak at 888.702.3858 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.


ABC: Last Man Standing, Malibu Country, Shark Tank [r], 20/20 [r]
CBS: 2013 NCAA Basketball Tournament
CW: The IHeartRadio Album Release Party with Justin Timberlake, Cult
FOX: Kitchen Nightmares [r], Touch
ION: Cold Case, Cold Case, Cold Case
MyTV: Monk, Monk
NBC: Fashion Star, Grimm, Rock Center with Brian Williams
PBS: Washington Week, Need to Know, From Dust to Dreams: Opening Night at the Smith Center for Performing Arts
Telemundo: Pasion Prohibida, La Patrona, El Rostro de la Venganza
UMA: Domino, Futbol Central,  Futbol
Univision: Porque el Amor Manda, Amores Verdaderos, Amor Bravio

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