Friday, March 19th, 2010


OPERATION REPO is a hit on truTV !
On 3/15, it ranked as the 2nd MOST-WATCHED telecast in our history for A18-49!

In its time period, among cable entertainment networks, it RANKED#3 for
   A18-49 (1,344,000)
M18-49 (787,000)
M18-34 (405,000)

Source: Nielsen, M-Su 8-11pm, 3/28/94-3/15/10, individual telecast detail, A18-49 (000); 3/15/10, 10-10:30pm, ad-supported cable networks (excluding sports), A18-49, M18-49, M18-34 (000), live + sd data.

Cyn opsis

Good morning.  It’s Friday, March 19, 2010, and this is your first early morning briefing. And as always, if you prefer to watch this morning’s news instead of reading it, click here .

Saturday’s Finale:
BBC America: Survivors at 9p

Sunday’s Premieres:
Spike TV: Unique Auto Sports at 1030a
The Style Network: Kimora: Life in the Fab Lane at 9p; Jerseylicious at 10p
A&E Network: Gene Simmons Family Jewels at 9p; Kirstie Alley’s Big Life at 10p
AMC: Breaking Bad at 10p

Note: The new natural history series, Life will premiere simultaneously on Discovery Channel, TLC, Animal Planet, Science Channel, Investigation Discovery, Planet Green and Discovery Health Channel on Sunday at 8p.

Sunday’s Finale:
Camp Woodward at 8p


How Do You Reach 150 Million Consumers  Every Month?
With the Leader in Every Major Lifestyle Category.

HOME:    HGTV DIY Network
FOOD:   Food Network Cooking Channel
TRAVEL:   Travel Channel Great American Country

Scripps Networks. Brands for Life.
Our Brands, for the Life of Your Brands.

Source: Nielsen Company. For details, visit


CNN’s Christiane Amanpour joins ABC News as new anchor of the Sunday morning political show This Week beginning in August. Amanpour will additionally appear on other ABC News programs and platforms, offering an international perspective on current issues and news and anchor primetime documentaries on international topics. Amanpour has been with CNN for twenty years, reporting on-site from major conflicts in Iraq, Afghanistan, Pakistan, Somalia, Rwanda and the Balkans. Amanpour has also been honored with many top journalistic awards. Until Amanpour begins her new post at ABC News this August, Jake Tapper will become the interim anchor of This Week and Ian Cameron will continue as executive producer. The anchor position of This Week became vacant earlier this year when George Stephanopoulos left the program to co-anchor Good Morning America.

Sundance Channel opens a second season of its original primetime series The Lazy Environmentalist in time for the 40th anniversary of Earth Day. The half-hour series premieres in the US, Asia and Europe on April 20, two days prior to Earth Day. Hosted by eco-entrepreneur and author Josh Dorfman, the series teaches viewers that going green doesn’t have to be complicated or expensive. Eight new episodes are produced for Sundance Channel by Free Range Media.

Animal Planet brings back a second season of River Monsters with seven new episodes premiering on April 25 at 10p. Viewers will follow extreme angler Jeremy Wade as he tackles freshwater monsters found in the Congo, Thailand, South Africa, Uganda, Ethiopia, Alaska and Florida. Icon Films produces the series for Animal Planet.

Syfy’s third season opener of Destination Truth Wednesday night at 10p, searching for the legendary leprechaun in Ireland, tallied 1.3 million A18-49; 1.4 million A25-54; and 2.2 million total viewers.

Comedy Central launched a 14th season of South Park on Wednesday at 10p, marking the series’ most-watched season premiere since 1999 with 3.7 million total viewers and posting a 2.4 rating among A18-49; a 5.2 rating with M18-34; and a 6.9 rating with M18-24. The series premiere of Ugly Americans following at 1030p, delivered a 1.3 rating among A18-49; 3.0 rating with M18-34; and a 4.1 rating with M18-24.

Chicago’s WGN-TV and CLTV will present a new weekly 30m food and lifestyle show titled Chicago’s Best, starting April 18 at 10p. The show will deploy a team, led by host Ted Brunson, who will discover all that is best in the Chicago region, from food to people, to places and things to do. The show will air Sundays at 10p on WGN-TV with weekly encores airing on CLTV Thursdays at 8p, Fridays at 1130a and 8p, and Saturdays and Sundays at 630a, 12p and 7p. Oak Brook Productions produces the series.

Fess Parker, 85, best-known for playing Davy Crockett in the Disney TV show Davy Crockett, King of the Wild Frontier, died Thursday of natural causes. Parker became a household name among kid TV viewers in the 1950s for playing the raccoon-skin cap wearing Crockett and for his other roles in such Disney movies as Old Yeller, The Great Locomotive Chase, Westward Ho the Wagons! and The Light in the Forest. Parker was named a Disney legend in 1991. Parker went on to star as another frontier hero in the TV series Daniel Boone which aired from 1964-1970. Later, he made appearances on a number of TV series including Dragnet, Death Valley Days, The Alfred Hitchcock Hour and The Andy Williams Show among others. In more recent years, Parker did well away from television and the movies as he owned a successful winery and resort in the Santa Barbara, CA area. 

Morning News Weekly Average Ratings (week of March 8, 2010)
NBC: 5.58 million total viewers; 2.0/14 and 2.54 million A25-54
ABC: 4.65 million total viewers; 1.5/11 and 1.92 million A25-54
CBS: 2.77 million total viewers; 0.9/6 and 1.13 million A25-54
Source: Nielsen, NTI

Program Call: Cynopsis Media will be producing our annual MIPTV Shopping Guide sent to all Cynopsis subscribers on Thursday, April 8, the week before MIPTV 2010 in Cannes. If your company is exhibiting and you’d like to have your programming included, please send us only the following info for your top 5 shows: title, availability date, number of episodes, length, type (i.e., movie, series, special, etc.), genre and your terms (barter, cash, etc.) as well as your company’s stand/booth location. To be included in this free and highly-viewed special edition, please send details to [email protected] no later than Thursday, April 1, 2010. A confirmation email will be sent following each submission (if you don’t get the confirmation, please resubmit).


Adult Swim is this season’s #1 cable network in total day with Adults 18-49.

Take a moment and swallow these numbers:
1. ADSM         649K
2. ESPN            648K
3. USA             633K

Surprised? Don’t be. Just call Josh at 212-275-6635.

Source: [adult swim] Research based on Nielsen Media Research data; Period: 09/10 season-to-date (9/21/09-2/28/10); Data is live + same day; Adult Swim total day: M-Su 10p-6a, ESPN & USA total day: M-Su 6a-6a.


ITV Studios Global Entertainment was selected as the worldwide distributor for the factual reality series Pineapple Dance Studios. The series, with 13 one-hour episodes, is produced by Pulse Films and was commissioned by Sky 1 and Sky 1 HD in the UK. Pineapple Dance Studios take viewers inside the famous London dance studio and follows the lives of the teachers, students and staff.


CBS okayed a food-themed reality pilot that, if approved to series, would give the network its first cooking show. CBS is moving forward with Beat the Chefs from Relativity Real with Tom Forman (Extreme Makeover: Home Edition) on board as executive producer. The show will have skilled amateur cooks making their classic family recipe as top chefs recreate the same dish. Judges will decide whose version is the best with a cash prize at stake.

In more CBS news, Skeet Ulrich was tapped to star in the untitled John Wells medical drama pilot. The plot is about a mobile medical team that travels the US helping those in need. Ulrich will play a top member of the team, a Harvard-grad who is still in love with his drug addict ex-wife. Previously for CBS, Ulrich starred in Jericho and the 2009 drama pilot Back.

High School Musical star, Ashley Tisdale was cast to co-star in The CW’s Hellcats, the network’s pilot about a competitive college cheerleading team. Tisdale will play Sierra, the Hellcats’ intense captain who is a roommate to Marti (Aly Michalka), another college girl who, after losing her scholarship, joins the Hellcats.

Jason Clarke will play the lead in Ride-Along, the cop drama pilot for FOX from Shawn Ryan, cites THR. Ride-Along, set and shot on location in Chicago centers on Detective Jarek Wysocki (Clarke) one of the city’s toughest cops who is bent on cleaning up Chicago’s violence and corruption.


Wednesday  A18-49 Analysis: FOX had the right formula Wednesday night, winning with 4.6/14 A18-49, according to final national ratings from Nielsen. FOX led at 8p with Human Target at 2.3/8 with UNIV’s Hasta que el Dinero Nos Separe placing second with 1.8/6. FOX outshone the competition during 9p with American Idol at 6.8/20 and CBS claimed #2 with a rerun of Criminal Minds at 1.9/5. NBC capped off the night at #1 through 10p with Law & Order: SVU at 2.8/9 while CBS’ CSI: NY encore episode trailed next at 1.6/5.

Live + Same Day Household Ratings: Wednesday, March 17, 2010 time period averages. Source: NTI Galaxy, as dated. Live+SD.

FOX: 8.3/14        Human Target 4.8/9, American Idol 11.8/20

CBS: 4.5/8         Old Christine [r] 3.5/6, Gary Unmarried [r] 3.6/6, Criminal Minds [r] 5.0/8, CSI: NY [r] 4.9/9

NBC: 4.4/8           Mercy 3.7/7, Law & Order: SVU [r] 3.4/6, Law & Order: SVU 6.3/11

ABC: 2.5/4             Scrubs 2.3/4, The Middle [r] 2.7/5, Modern Family [r] 3.3/5, Cougar Town [r] 2.4/4, Ugly Betty 2.3/4

CW: 2.1/4            America’s Next Top Model 2.5/4, High Society 0.9/1

UNIV: 1.9/3         Hasta que el Dinero Nos Separe 2.1/4, Corazon Salvaje 1.8/3, Don Francisco Presenta 1.9/3

ION: 0.6/1            Ghost Whisperer 0.6/1, Ghost Whisperer 0.5/1, Criminal Minds 0.8/1

TELE: 0.6/1          El Clon 0.5/1, Perro Amor 0.5/1, Junto Al Tri 0.6/1, Antesa 0.6/1, Rumbo Al Mundial: Mexico vs. North Korea 1.3/3

A18-49: FOX 4.6/14, NBC 1.8/6, CBS 1.7/5, CW 1.4/4, UNIV 1.4/4, ABC 1.3/4, TELE 0.5/2, ION 0.3/1



Randa Minkarah takes on the position of SVP/Business Development with Fisher Communications, Inc. where she will concentrate on new digital revenue streams in addition to finding opportunities to leverage the company’s businesses via cross-marketing, content sharing and more. Randa reports to Colleen B. Brown, President/CEO.

Heartfelt Agency, a unit of Bright Group International (BGI) added Jo Turner as Business Development Manager and Claire Stead as Art Director.

Howard Dorsey was named Executive Producer of PIX Morning News on WPIX/New York, owned by Tribune Broadcasting. Additionally, WPIX hired Amy Waldman as Executive Producer/Special Projects for PIX News. Both Howard and Amy begin their new jobs next Monday.

Haute Life Public Relations has employed Lisa Heckaman as Account Manager/Publicist where she will handle overall client sponsorship, event and strategy management. Previously, Lisa was with Fox College Sports as Manager/Programming and Business Development.


Branding experts from the Kellogg School of Management can help you capture greater market share and transform your media products and services into powerful and sustainable brands.

Learn what it takes to create a media super brand at:
*** Branding in Media and Entertainment ***
April 20-22 in Manhattan (executive education)
Limited seats. Learn More >>

Previous participants of Branding in Media and Entertainment include professionals from Time Warner, Disney, Google, Microsoft, MTV, ESPN and other top companies.

Friday Fun Fact:  Actor Gene Hackman was a counterman, director Mike Nichols was a busboy, and comedienne/actress Lily Tomlin was a waitress: all three worked at different Howard Johnson’s.

This day in History:  1953 – The Academy Awards aired on television for the first time.

Answer to Yesterday’s Trivia Question:   She worked as an assistant clothes buyer before getting her dream job working for a major popular designer.  Who is she?  RACHEL GREEN on FRIEND – SHE WENT TO WORK FOR RALPH LAUREN  Kudos to: Smiti Kumar-Merrill Lynch/NY; Mitchell Stein/Portland ME; Noelle De Atley-BitFlip Tech/Charlotte NC; Joel Maxwell/NY; Lucie Prann-The Richards Group/Dallas; Stephanie Brom-Petry Network/Dallas; Nancy Thurman-WALA WFNA/CST; Gretchen Brady-KDAF/Dallas; Hannah Chang/San Francisco; Mandy Durbin-Gold Mountain Media/Valencia; Jim Halterman/LA; Todd Schliewen-KMSB/Tucson; Michael Serafini-CanWest Broadcasting; Bonnie-Lynn Roy-Leslie Lowe & Assoc/Beconsfield, Montreal

Today’s Trivia Question:  What male supporting TV character worked at NewsView magazine in NYC?  (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Cyn

Cynopsis Ad Sales:
Mike Farina – Sr. Dir/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

Member of Interactive Advertising Bureau (iab)

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the Cynopsis .com classifieds page here .

JOB OPENING: DIRECTOR, PRICING & PLANNING/Hallmark Channels/New York: Work with SVP to direct discrete aspects of the Pricing and Planning for the Ad Sales. View full job posting & apply: “Jobs”  (3/26)

JOB OPENING: A/P DESIGNER/WE tv/NYC: Support interactive content mktg teams& provide editorial content prod. 1-2 yrs web prod/design. Exp w/CMS, Movable Type, Flash, Photoshop & Illustrator. Resume: ref#10841 (3/26)

JOB OPENING: SENIOR ACCOUNT EXECUTIVE/The Hotel Networks/NY/CHI:  National media sales exp req’d. Excellent opportunity/DOOH/Broadcast Exp:Client direct/travel/auto/financial/hospitality/ a+:send resume: [email protected]   (3/26)

JOB OPENING: AD SALES COORD/PLANNER/NY: Dvlp on-air & online media plans. Track delivery & steward accts; working w/prgrmng, traffic, proficient in PPT.Media ind. exp req’d. 4 yr deg req’d. Resume to: [email protected] (3/26)

JOB OPENING: NATIONAL BROADCAST MEDIA DIRECTOR/Starcom/NY: Resp for managing Nat BC, Cable, Syn TV and network radio negotiations for GM. Details & Apply: m Qualified candidates will be contacted (3/25)

JOB OPENING: COUNSEL /iN DEMAND/NYC: Contract management, copyright & trademark, standards & practices. JD plus 3 yrs cable/entertainment. Reply: [email protected] (3/24)

JOB OPENING: SUPERVISOR, PROGRAMMING/iN DEMAND/NYC: Create/Maintain/Track PPV, VOD, SVOD scheduling docs. Data gathering/delivery deadlines with program suppliers. Bachelors + 3 yrs exp. Reply: [email protected] (3/24)

JOB OPENING: DIR, BUSINESS & LEGAL AFFAIRS: Production, Talent agreements, etc. For indy producer. NY. Entertainment law experience a big plus. Great opportunity. [email protected] (3/23)

JOB OPENING:  VP LEGAL/BIZ AFFAIRS for NY media company. Draft review & negotiate agreements including, ad sales, distribution, new media, programming, talent, rights and other IP. res to: [email protected] (3/23)

JOB OPENING:  RESEARCH ANALYST/AETN/Los Angeles: Anlyz LT & comp rtings prfrmnce, prov anlyses/reprts fr Prog & Mrktng.  Exp in TV rsrch/data anlysis. (3/23)

JOB OPENING: DIRECTOR, MEDIA AD SALES RESEARCH/NY-Warner Bros. TV Dist: (Syndication) strong analytical and presentation skills. Adept w/Nielsen, Galaxy, Npower, + Simmons. Email: [email protected] RE: UCTC/117019BR  (3/20)

JOB OPENING: DIR, AD SALES MARKETING/PRN/SF: Lead day-to-day, strategy for team that preps custom, client specific persuasive mktg materials for nat’l sales team. 7+ yrs sales mktg digital or brdcst (3/20)

JOB OPENING: DIRECTOR OF SALES, POST-PRODUCTION & DIGITAL MEDIA SOLUTIONS/LA: Lead sales efforts of traditional post-production and digital media solutions. 5 yrs min. exp. req’d.  Apply: (3/20)

JOB OPENING:  Sr. MANAGER SOCIAL MEDIA MARKETING/Showtime/NY: 5yrs exp, develop and manage social media mrktg projects to drive series awareness. Apply at: (3/20)

JOB OPENING:  MANAGER, RETAIL SALES RESEARCH NICK/Viacom CP/NYC: 2+yrs database processing/analysis, Strng CP Analytical exp, Mastery w/Excel, Nielsen/IRI/Walmart Retail Link A+ EOE/M/F/D/AAP. Apply (3/20)

JOB OPENING: VP OFF-CHANNEL COMMUNICATIONS/ Nickelodeon /NYC: 10+yrs PR exp, Strng Nat’l/Trade Press Relations, Stng exp CP/Digi/TV & Business, Strng Corporate Comm exp, Strng Writ/Pitch skills Apply (3/20)

JOB OPENING:  ABC Family/NY: VP AD SALES MKTG: Oversee ad sales mktg dept, dvlpmt & exec of intgrtd client promos, dev sales collateral/presentations Conduit betw sales & internal dept 10+ yrs exp # 232482   (3/20)

JOB OPENING:  MARKETING MANAGER/COOKING CHANNEL/ NY: manage integrated mktg, promo, partnerships & advertising for Food Network sister brand. 5-7 yrs. TV consumer mktg is preferred. Apply:, job #1316  (3/20)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SUMMER INTERNSHIP CREDITS ONLY: AD SALES/NBCU,LA:Summer Interns needed for the West Coast National Ad Sales office of NBC Universal for both the Network and Cable sales teams. [email protected]   (3/20)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: DIRECTOR of OPERATIONS / PROD. MANAGEMENT/NYC: Skilled at budget & contract negotiation, cash flow forecasting, capital admin., staff mgmt., team-building. MBA, bilingual, perseverant, resourceful. [email protected] (3/26)

SITUATION WANTED:  Ivy PhD with production & qual/quant research expertise. Quick, smart, an eye for emerging fields & bottom line. Avail 6/1 for cross media/tv/film research, dist, devel or prog position in NYC. [email protected] (3/26)

SITUATION WANTED: WRITER/PRODUCER CREATIVE DIRECTOR 20 years experience in on-air promotion for Cable and Broadcast companies. [email protected] (3/25)

SITUATION WANTED: EXEC BIZ DEV/STRATEGY/ CONTENT PARTNERSHIPS/NY: Seaside Heights resident. 10 yrs TV exp dancing at Karma. Harvard MBA. 2009 40 Under 40. Your next right hand. [email protected] (3/25)

SITUATION WANTED: EXECUTIVE ASSISTANT position film/TV (NY): 7 years experience: Interned for a President, Executive Assistant to SVP/VP/film director/celebrity [email protected] (3/24)

SITUATION WANTED: SHORT FORM VIDEO CONTENT PRODUCER: From conception to creation: I write, produce & direct content for online & interstitial on-air. Ten years experience, self starter, NY based but will travel. [email protected] (3/24)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER. Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (3/24)

SITUATION WANTED: Entry Level PR – Completed 4 Internships -Publicity/Columbia, TV Prod./MTV, Ent./RJM, Talent Cast’g/Studio Center. BS in Media/PR, Management exp. Fashion and Newspaper Adv. [email protected] (3/23)

SITUATION WANTED: Creative COPYWRITER. Award-winning, all media, affordable. [email protected]. For FREE samples, visit (3/23)

SITUATION WANTED: 9x Emmy winning CREATIVE PRODUCER/ATL seeking freelance. Great w/ clients.15yr exp in promo/creative TV. Also ON-AIR HOST/EMCEE -see (ROAD TRIP) [email protected]  site: (3/23)

SITUATION WANTED: EXEC ASST/NYC: Successful track record supporting the efforts of office mngmnt incl.President & CEO. Strong oral & written comm & interpersonal skills.15+ yrs exp cable & telecomm ind. Email: [email protected]   (3/23)

SITUATION WANTED: EIC/LINE PRODUCER Available now.10+ yrs exp. Variety, Docu-Reality, Game Show, Scripted, Competition/Elimination- Mngd Productions for major TV & cable nets. Looking for next project. [email protected] (3/20)

SITUATION WANTED: 2D MOTION GRAPHICS DESIGNER (NY/CT) 20+ years exp.  in TV & post-production. Freelance, pt. time or full time. ,, email [email protected] (3/20)

SITUATION WANTED: Seasoned Pro with 5+ yrs exp in media looking for Client Services/Campaign Management position in online, radio, tv, or entertainment. please email me at [email protected] (3/20)

E-mail [email protected] or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.


ABC:   Thin Ice, 20/20, 20/20
AZTECA: Laura de Todos, Lo Que Callamos Las Mujeres Edicion Especial, Al Extremo
CBS:  NCAA Basketball Tournament
CW:   America’s Next Top Model [r], High Society [r]
FOX:  House [r], Kitchen Nightmares
ION:   Movie: Deep Blue Sea 7-9p, Criminal Minds, Criminal Minds
NBC:  Who Do You Think You Are?, Dateline NBC
PBS:  Washington Week, Now on PBS, Bill Moyers Journal, Time Team America
TELE: El Clon, Perro Amor, Donde Esta Elisa?
UNIV: Hasta que el Dinero Nos Separe, Corazon Salvaje, Rosa de Guadalupe

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