Friday, June 8th, 2007

Cynopsis: DIGITAL

Good Morning, it’s Friday, June 8, 2007 and this is your first early morning digital briefing.

The U.S. International Trade Commission barred imports of new models of cellphones containing chips made by Qualcomm that provide high-speed Internet access on mobile phones. The company was found to have infringed on patents held by rival Broadcom. The move represents something of a compromise, as Broadcom had asked for a ban on imports of all devices containing the chips instead of just future models. But the ruling is going to cause nightmares for wireless carriers rushing to roll out new models with touch-screens, built-in media players and other third-generation features to try and compete with the upcoming Apple iPhone going on sale June 29. Ironically the iPhone is unlikely to be effected because it operates on AT&T’s older “Edge” based network.

In what is believed to be a first in syndication, nationally-syndicated home improvement show Today’s Homeowner with Danny Lipford is now offering full episodes to stream on the websites of the 182 stations that have cleared the show. Stations have the right to stream 5 episodes each week, one week after they initially air. They can also sell banner ads around complementary articles created for each episode. The video is being offered commercial-free.

NBC debuted Live From The Peacock Room, a summer concert series that takes place in the virtual reality site Second Life. The concerts, which kicked off yesterday, will take place on top of the NBCU building and feature artists such as Fuel, Drowning Pool, Stereo Suite, Les Claypool, Novah, Dispatch, Jacob Miller and Michael Penn. VirtualNBC will host archive the shows for non-Second Life residents.
Michael Moore launched a YouTube channel to solicit “healthcare horror stories” leading up to the release of Sicko on June 29. He is planning to share the more compelling videos with Congress to strengthen his case for reform.
Discovery is inviting viewers to go online and vote for their favorite Shark Week programs of the last 20 years. The top six vote-getters will air on Discovery Channel during the 8 pm hour of this year’s Shark Week, running July 29 to August 4.
Lorber Media merged with Hidden Treasures Productions (Secrets of Mary Magdalene) to form Lorber HT Digital. The new company will acquire and distribute “transformationally-themed” programs and films for targeted delivery across all platforms. Richard Lorber will serve as President and CEO.

Wine aficionados
have a couple of new resources to turn to on the web. launched the first all-video website devoted to wine enthusiasts, with an initial line-up of 12 shows on various topics focusing on the “stories” behind established and up-and-coming vineyards. Snooth is peer review platform that encourages users to rate and catalog wines. It has built a database of over 300,000 labels and offers recommendations and ratings from users and professional critics.
Video sharing site launched a new video player with more TV-like features. Videos can be paused, played in slow motion or skipped using the “reel” feature. Brightness, contrast, saturation and smoothing can also be adjusted, and the screen can be resized with a drag of the mouse, without interrupting the video.
Azooca launched a new Video Mail application that allows users to send and receive video emails through its free web-based service. The video, which can be sent directly from a webcam, is received and stored on Azooca’s servers instead of the user’s desktops. Each video message is limited to 1 minute in length or 10 MB in size, and each user’s mailbox can store up to 250 MB of messages.

The FCC issued its first two fines for illegally shipping TV sets within the U.S. without digital tuners, reports Broadcasting and Cable. The commission fined Syntax-Brillian and Regent USA nearly $3 million total for not meeting the March 1 deadline. The FCC is also clamping down on retailers, issuing a May 25 deadline instructing stores to warn shoppers which TV sets will not work after the digital deadline.
The FCC also wants cable and satellite customers to have the choice to rent or own their converter boxes, with the ability to choose which bells and whistles they prefer. Beginning July 1, operators must supply only set tops that take “cable cards,” designed to guarantee interoperability. The initial TV cable card experiment, which was supposed to replace the set top with cards that slide directly into the TV set, has failed thus far; only 250,000 homes have them deployed, according to The Wall Street Journal. The move could finally open the door for third party competitors such as Tivo and Digeo (which is planning to sell its boxes in retail outlets later this year,) in what has long been a two-horse race.
Sprint unveiled a new mobile search service called Slifter that helps shoppers locate products and services in their local areas. It also provides price and availability information and directions to the stores. GPSShopper is providing the GPS-based technology, which replaces a zip-code based service, found to be difficult to use when users are in an unfamiliar area.
The NAB unveiled two prototype digital converter boxes that will be required to convert analog signals to digital ones after the February 17, 2009 deadline. One is made by South Korea’s LG and the other by Thomson under the RCA brand. Consumers can apply for up to two $40 coupons each to help defer their cost at the FCC’s or NAB’s websites. The boxes, expected to retail for $50-$70, should go on sale starting in January.

Coca Cola
unveiled Sprite Yard, a mobile-based social network that invites users to create personal profiles and avatars, share content and communicate with friends. The mobile Sprite Yard site will contain downloadable content such as ringtones and original animated mobisodes produced by Coke. The service launched in China on June 1 and is scheduled to rollout in the U.S. on June 22. WAP-enabled phones can text the word “YARD” to 59666 for an invitation to register.
The Electronic Privacy Information Center (EPIC), the Center for Digital Democracy (CDD) and the U.S. Public Interest Research Group (U.S. PIRG) filed an amendment with the FTC calling for restrictions on data use and collection before approving the Google/DoubleClick merger. The groups are also asking that Google gives users the right to learn what data is being collected so that they have the option to delete that information.

People in cities with lower broadband penetration tend to watch more TV than people in cities with higher penetration rates, according to an eMarketer analysis of The Media Audit‘s National 2006 report on local media markets. However, adults in the five cities with lower broadband penetration rates actually consumed more total media per day (603 minutes) than the five cities with the highest penetration rates (586 minutes).

Former VP/Programming and Executive Producer for CBS Joe Ferreira was named SVP/GM of the CBS Audience Network. He will coordinate among various CBS properties to oversee programming and syndication decisions and manage the relationships with the 24 online partners that have signed with the network so far. Heather Moosnick was also named VP/Business Development, working to identify and sign additional partners. Both report to Steve Snyder, Chief Operating Officer, CBS Interactive.

VOOM and Altitude Films launched a new site called, following the progression of a team of climbers as they ascend and descend Mt. Everest, retracing the last steps of George Mallory. In June 1924, Mallory and climbing partner Sandy Irvine were spotted just a few hundred yards short of the summit before a snowstorm closed in, and they were never seen alive again. The site is part of a project named Altitude Everest Expedition 2007 that will be featured on AOL‘s recently-launched documentary hub, True Stories via the posting of exclusive videos, photos and text-based content.
Thanks to: Lisa Rogen Rainbow Media New York.

A new website will be featured here everyday for you to check out. Some are TV-centric, some creative, some just plain strange, but all have something to do with this crazy business. Email me your suggestions at [email protected] and if I include the site you mention, your name, company and city will be credited. Only one mention per calendar week, to make it fair.
Confused about digital lingo? New this week on is the Cynopsis Digital Glossary featuring definitions of more than 50 digital media and web 2.0 terms.
Much later — Wayne
Wayne Karrfalt for Cynopsis: Digitals

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Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

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Copyright Cynopsis 2007
Cynopsis CLASSIFIEDSFor More classifieds, visit the classifieds page here
JOB OPENING: MEDIA SUPV/LA: Resp for day to day operations. Acts as primary client liaison in absence of AMD. Supv planners and asst. 6 yrs exp in Media. 2 yrs supv exp. QSR/ TV tune-in exp. req.. Send resume to [email protected] (6/15)

JOB OPENING: INTERACTIVE AMD/LA: Resp. for providing strategic input to dir. Act as liaison btw clients & agency. Manage planning team. 7-10 yrs exp. 3 yrs mgmt exp. Knowledge of media tools. Send resume to [email protected] (6/15)

JOB OPENING: MEDIA AE/LA: Resp for day to day newspaper issues. Knowledge of client bus./newspaper req. Work w/ Mac artist on newspaper ads. 2 yrs AE exp req. Negotiation/analytical skills. Send resume to [email protected] (6/15)

JOB OPENING: MRKTNG DIR/Montgomery Village, MD: BA; 3+ yrs exp in the entertainment ind. TV, Radio, Music, Records, Advertising, Sales and Excellent Analytical & Writing Skills. [email protected] (6/14)

JOB OPENING: SALES PLANNER/AETN, NY: Create Plans, steward accts, designate ADUs&recaps, coord make goods&post analysis prep. 2yrs exp pln’g or buyer.Exc comm skills.Client service mindset. Apply: (6/14)

JOB OPENING: WEBSITE JR CONTENT PRODUCER/, NYC: 2+yrs exp. Familiar with Web 2.0, Adobe Photo/Illustrator/Flash, Content Mgmt. Creative. Strong writing skills. Interest inkid’s media. Resume to [email protected] (6/14)

JOB OPENING: INTEGRATED SALES MGR/A & E TVNETS/NY: Looking for your next creative opp? Have a solid undrstndng of media/ratings/mktng? Enjoy writing/presenting to groups? Take next step in career! Apply: (6/14)

JOB OPENING: WEB PRODUCER/Nicktoons Network NY: 3+yrs online exp. Manage & execute multple online projects on time & on bdget. Undrstnding of internet/technlgy/site architctr. Flash knwldg prfd. Apply: [email protected] (6/14)

JOB OPENING: SALES PERSON/LA: Established, growing captioning company searching for exceptional salesperson. Background in captioning, postproduction,or television ideal. Apply through website: (6/14)

JOB OPENING: ACCT EXEC/ Warner Bros Domestic Syndication-L.A: Program or Spot TV sales exp pref; extensive travel req’d; degree req’d. Strong presentation skills/Nielsen research. Email: [email protected] RE: UCTC/79243BR.(6/13)

JOB OPENING: COMMUNITY & CONTENT PROD/LA: Responsible for coord’g day-to-day content flow for & ensure that all activities coalesce around the larger goal of build’g community & driving membership levels. Res: [email protected] .(6/13)

JOB OPENING: SR DIRECTOR PROGRAMMING/COURT TV: Must have 5+ yrs exp in program scheduling with cable network; BA/BS. Exp working with ad sales and other depts internally. Apply online via, Req# 81112. EOE. .(6/13)

JOB OPENING: NATIONAL ACCT DIR/SCREENVISION/CH: Dev, present & sell integrated media prgrms to clients in the midwest mrkts. Nat’l Sales exp B’cast, Cable, Print ind. a must. Much travel req’d. Email res: [email protected]  (6/13)

JOB OPENING: NATIONAL ACCT DIR/SCREENVISION/NY: Dev, present & sell integrated media prgrms to clients in the easternmrkts. Nat’l Sales exp B’cast, Cable, Print ind. a must. Much travel req’d. Email res: [email protected]  (6/13)

JOB OPENING: ACCOUNT EXECUTIVE/Univision Online-NYC: 2+ years of media sales experience required, proven and quantifiable track record of success for retention, growth,& new business. Email: [email protected] (6/13)

JOB OPENING: GREAT! Marketing Manager/ Nashville. Passionate about radio & event promotion? Enjoy creative collaboration? Req 2+ years radio or TV promotion experience. Journalism/PR or Marketing degree preferred. [email protected] (6/12)

JOB OPENING: SR. BUYER/Job Share/SPOT TV/Active Int’l Pearl River NY(15 miles from NYC): 3 days-24hours total, 7 yrs+ agency Buying Spot TV exp a must; Resumes to: [email protected] or call 845-732-8943 (6/19)

JOB OPENING: SR. NEGOTIATOR/National Broadcast/Pearl River NY(15 miles NYC): Exp in all areas of Nat’l Broadcast placement. Strong analytical & presentation skills req’d. Resume: [email protected] or call 845 732-8943 (6/19)

JOB OPENING: GROUP BUYING DIR/Spot TV-Active Int’l /Pearl River NY (15 miles NYC): 10 Exp+. in Supervising/Buying TV. Strong negotiating, operations & team bldg skills req’d. [email protected] 845-732-8943 (6/19)

JOB OPENING: SNR ACCT MGR AFFILIATE SALES/Oxygen Media/NY: Strong background in sales/mktng; min 5yrs exp in media sales & multi-media mrktng. Travel req’d. Please contact: [email protected] (6/9)

JOB OPENING: SR SALES RESEARCH ANALYST/CBS NETWORK SALES/NYC: Min 2 yrs agency planning &/or network research exp. Strong comp. skills/media research dbase exp req. Apply:, job #2103. Indicate salary & source. (6/9)

SUMMER INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at  [email protected].

SUMMER INTERNSHIP CREDITS ONLY: LA Intern/Banyan Productions: Assist prod. team in ofc & in the field w/new 1hour docu-drama style series.Assist w/research,releases,casting,computer work & more.FT or PT, begin asap,work through summer. [email protected] (6/9)


SITUATION WANTED: “Out-of-the box” ADMIN/MGR visionary 20 yrs exp. in Project & Office Mgmt, Medical Ed, & Franchise Retail. Mission driven & customer focused. Takes ownership of outcome. Immediate start [email protected] Resume (6/15)

SITUATION WANTED: Breath-of-Fresh AIR/WRITER EXTRAORDINAIRE: available for long-term relationship with your audience. Proven track record crafting brand voices, concept/copy. Coming to Promax? Let’s meet. Contact [email protected] (6/15)

SITUATION WANTED: PRODUCER/WRITER/FIELD DIRECTOR: Exp. includes: reality, entertainment, talk, news, & docs. 3 Emmy noms; LA based, willing to travel. [email protected] (6/14)

SITUATION WANTED: ASSISTANT PLANNER/Online Media/NYC: Eager to learn field of online media. Creative instincts, diligent, quick ability to learn. Proficient in MS Word, Ppoint, Excel. Resume contact [email protected] (6/14)

SITUATION WANTED: ENTRY LEVEL/NYC. Smart/creative college grad. 2 yrs exp. interning in TV programming/research and 2+ yrs as admin asst. Hard worker/quick learner/good attitude would be great dept/exec asst. [email protected] (6/9)

E-mail Trish Pihonak for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email Trish Pihonak for specs.


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