Cynopsis: Sports

06/03/11

Good morning. It’s Friday, June 3, 2011, and this is your first early morning Sports briefing.

With bidding set to take place next week, CBS Chief Executive Leslie Moonves told attendees at the Nomura Media Summit that the network will not bid on the 2014 and 2016 Olympics Games. Moonves noted that the Games were not cost effective for the network. NBC/Comcast, ESPN and Fox are still expected to plead their cases to the International Olympic Committee in Switzerland.

On the Air

BCS Executive Director Bill Hancock will brief the Department of Justice in late June on the inner working of the BCS, following the department’s earlier inquiry into the legality of the system. Several weeks ago, the Department of Justice sent a letter to the NCAA asking for an explanation on why football lacked a playoff system, to which NCAA President Mark Emmert replied by telling them to ask the BCS.

French Open semifinals rights-holder NBC has opted to give Tennis Channel the right to air tomorrow’s first semifinal match between top ranked and defending-champion Rafael Nadal and no. 4 seeded Andy Murray, live and in its entirety beginning at 8a. Following NBC’s live coverage of the second semifinal, which is set to begin at 11a, Tennis Channel will air encore presentations of both matches.

CBS Sports has unveiled its early lineup of games for the 2011 college football season. The network will launch its 11th straight season of coverage of the SEC with 15 games during the 12 week season, beginning Sept. 17 at 3:30p when Tennessee visits Florida and wrapping up with the SEC Championship game on Dec. 3. CBS will run to-be-announced SEC Doubleheaders on Oct. 1 as well as Nov. 12 and broadcast the Arkansas at LSU game on Nov. 25 at 2:30p. All other “SEC Games of the Week” will be announced six-to-12 days prior to their broadcast date. The channel will also televise the annual Army/Navy game on Dec. 10 and the Sun Bowl on Dec. 31 this year. Verne Lundquist and Gary Danielson, along with Tracy Wolfson reporting from the sidelines, serve as CBS Sports’ lead announce team for the games.

NFL players and owners concluded three days of unannounced mediation on Thursday with hopes to moving forward in a new collective bargaining agreement. Tomorrow, the US Eighth District Court of Appeals in St. Louis will hold a hearing to review lawsuits stemming from the lockout. The NFL and players issued a joint statement that confirmed talks had been held near Chicago with NFL Commissioner Roger Goodell as well as DeMaurice Smith, who represents the players.

Chris Evert has joined the ESPN family to serve as analyst for the company’s broadcasts of Wimbledon and the US Open. The former champion will make her debut on June 20, working both in the studio and calling matches, Evert counts three Wimbledon and a record six US Open titles among her 18 major singles championships, winning at least one for 13 consecutive years.

The WNBA has locked in its TV schedule for the league’s 15th season, with NBA TV as well as the ESPN channels both running games from all 12 teams over the course of the season. The WNBA on NBA TV broadcasts will tip off tonight with the debut of top draft pick Maya Moore and the Minnesota Lynx, taking on the Los Angeles Sparks at 11p. ESPN2 and ABC’s coverage will open on Saturday with defending champion Seattle Storm hosting the Phoenix Mercury at 3p. In addition, ESPN2 will showcase coverage of the 2011 WNBA postseason, including the Eastern and Western Conference Semifinals, Conference Finals and WNBA Finals beginning Thursday, Sept. 15. ESPN will present the WNBA All-Star Game on Saturday, July 23, at 3:30p. on ABC.

The Formula Money report, released yesterday, state that annual revenue from Formula One’s commercial rights will double in the next five years to more than $3 billion, boosted mainly by race hosting fees. The report predicted annual revenues for the Formula One Group would rise at a rate of 12.7% each year to reach $3.253 billion by 2016.

Forbes released its list of highest paid athletes which saw Tiger Woods retain his top spot in spite of his on-course troubles. The list calculates salaries, bonuses, prize money, appearance fees, licensing and endorsement income in the 12 months ending May 1 in the figures used for its rankings.

Here’s the top ten:
1. Tiger Woods, $75 Million
2. Kobe Bryant, $53 Million
3. LeBron James, $48 Million
4. Roger Federer, $47 Million
5. Phil Mickelson, $46.5 Million
6. David Beckham, $40 Million
7. Cristiano Ronaldo, $38 Million
8. Alex Rodriguez, $35 Million
9. Michael Schumacher, $34 Million
10. Lionel Messi, $32.3 Million

WWE has added Patricia A. Gottesman to its Board of Directors. Gottesman is currently the President and Chief Executive Officer of Crimson Hexagon, a social media monitoring and analysis company and previously served as Founder and Principal for Omnibus PG, an international media and technology practice.

Stats

It’s official. With Nielsen’s national numbers in, Game 1 of The NBA Finals on ABC delivered a 9.0 rating for the network with 15,171,000 viewers to become the highest-rated and most-viewed Game 1 of The Finals since 2004. Game 1 of this year’s Finals was up 8% among viewers, 6% among households and 5% in rating compared to Game 1 of the 2010 Finals which showcased the Boston Celtics and Los Angeles Lakers.

Meanwhile, Nielsen’s measurements made The 2011 UEFA Champions League Final the highest-rated and most watched in U.S. history. FOX Sports’ coverage of the game combined on Fox and Fox Deportes drew a 2.1 household rating and 6 share, drawing an audience of 4.2 million viewers nationally, and easily topping last year’s match by 75% and 91%, respectively. Individually, the FOX over-the-air broadcast finished with a 1.4/4 household rating/share, with an audience of 2.6 million viewers compared to a 1.0 HH rating and 1.6 million viewers a year ago. FOX Deportes scored a 0.7/2 rating in total US homes for this year’s match, with an audience of 1.6 million, up 133% in HH rating (0.3) and up 167 in audience (600,000). That number is good enough to score as the highest-rated Champions League Final ever on Spanish-language television and drew the biggest audience for any event in the history of Spanish-language sports cable networks.

A CYNOPSIS MESSAGE

Sponsorship & Promotion

The NASCAR Foundation has created the first annual Betty Jane France Humanitarian Award, designed to recognize the outstanding charitable and volunteer efforts of NASCAR fans. The award will include a $100,000 donation from The NASCAR Foundation to the children’s charity of the recipient’s choice and is dedicated to Chairwoman and Founder of The NASCAR Foundation commitment Betty Jane France. The four finalists chosen will receive a $25,000 donation to a children’s charity of their choice, as well as a trip to a NASCAR Sprint Cup Series race in 2011 and be part of the NASCAR Sprint Cup Series Champion’s Week in Las Vegas. The winner will also receive a 2012 Ford Explorer.

Digital Fields

UFC President Dana White took to Twitter to announce the headlining matchup of UFC Welterweight Champion Georges St- Pierre against Strikeforce Welterweight Champion Nick Diaz for UFC 137 in Las Vegas on Oct. 29.

BYU Guard Jimmer Fredette hit the web yesterday with the launch of Jimmer Fredette: Follow Jimmer, a series of webisodes that are airing on a dedicated YouTube channel as well as syndicated on SI.com. Tupelo-Honey Productions is spearheading the project, which chronicles the 2011 Naismith and John R. Wooden Award winner as he prepares for his transition from college player to the NBA. Following the NBA Draft, THP will produce a long-form documentary for broadcast or theatrical release.

TNT analyst Charles Barkley is launching “Earn Chuck’s Bucks,” a new contest designed to provide a business investment to anyone with Internet access and a good business idea. Starting June 2, fans can visit CharlesBarkley.com to submit business plans for a chance to win a $25,000 cash prize of Barkley’s own money.

UFC has announced that the third installment of the promotion’s “Undisputed” video game series will likely be released in January, with several new features added to the mix. For the first time, players will be able to control both bantamweight and featherweight competitors under the UFC banner, as well as feature a “Pride mode,” allowing players to adopt the rule set of defunct Japanese promotion Pride Fighting Championships.

The Main Event

NBA and Stanley Cup finals are always on deck, but two potential matches pitting the streaking Novak Djokovic against Federer and potentially Nadal at the French Open on NBC beginning today at 11a should be must see TV.

In My Opinion …

Sure you can knock his movies… or his music… or his TV shows, but no one can knock the trailblazing way Shaquille O’Neal could promote and play with his fans. His announcement on Wednesday to retire as a player from the NBA via Twitter was par for the course for the perennial All-Star. Whether it was by constantly connecting with his 3.8 million Twitter followers, landing sly endorsement deals, or promoting his latest project, Shaq’s engagement with fans will leave a legacy that lasts far longer than his feuds on the court. I look forward to following his next venture, be it behind the microphone, as a team owner or wherever (ok, maybe not the movies).

Agree or disagree?  Email your comments to chris[email protected] for inclusion under Emails to the Editor …

ON THIS DAY in 1888 – “Casey at the Bat” the poem by Ernest Lawrence Thayer was first published.

Answer to Yesterday’s Sports Trivia Question:  Which non Big-10 or Pac-10 team has won the most Rose Bowls? The University of Alabama with four victories at the Bowl Game. Kudos: Paul Bryant – Green Grass Tv Prod./Panama City; Jordon Preston – Universal McCann – NY; Doug Drotman – Drotman Communications/Commack, NY

In The Know:  How many NBA championships did Shaq win over the course of his career? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Chris
 Chris Pursell for Cynopsis | Sports
June 3, 2011

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