Friday, June 29th, 2012


Good morning. It’s Friday, June 29, 2012, and this is your first early morning briefing.

Tonight’s Premieres:
National Geographic Channel: Chasing UFOs at 9p
Sportsman Channel: Gold Tip’s Name the Game at 1030p

Saturday’s Premieres:
Animal Planet: My Cat From Hell at 8p; Bad Dog! at 9p
Sportsman Channel: The Boddington Experience at 9p; Trijicon’s World of Sports Afield at 930p; A Rifleman’s Journal at 10p
Discovery Fit & Health: ER Nights at 10p

Sunday’s Premieres:
Sportsman Channel: Livin’ the Hunt at 730p; MeatEater at 9p
DIY Network: Mega Dens at 8p
PBS: Queen & Country at 8p; MASTERPIECE Mystery!: Endeavor at 9p
HISTORY: Shark Wranglers at 10p
Showtime: Weeds at 10p; Episodes at 1030p

Sunday’s Finale:
Destination America: BBQ Pitmasters at 9p

More Premieres and Finales happening during our annual summer shut-down week (July 2-8):

Monday, July 2 Premieres:
Fuse: Popped at 9p
TLC: Four Houses at 10p
DIY Network: Brothers on Call at 9p; Kitchen Crashers at 10p; Bath Crashers at 1030p; House Crashers at 11p
Showtime: Web Therapy at 11p

Monday, July 2 Finales:
Investigation Discovery: Fatal Encounters at 10p
Oxygen: Tanisha Gets Married at 10p

Tuesday, July 3 Premieres:
PBS: Michael Wood’s Story of England at 8p
Syfy: Haunted Highway at 10p

Tuesday, July 3 Finale:
The CW: The Catalina at 8p

Wednesday, July 4 Premiere:
National Geographic Channel: America’s Lost Treasures at 9p

Thursday, July 5 Finales:
The CW: Breaking Pointe at 8p
Bravo: Kathy at 10p

Friday, July 6 Premiere:
HGTV: Leave It to Bryan at 9a

Saturday, July 7 Premieres:
A&E Network: Sell This House! at 11a
Veria Living: Good Food America with Nathan Lyon at 9p

Sunday, July 8 Premieres:
Travel Channel: Xtreme Waterparks at 8p & 830p; Insane Coaster Wars at 9p & 930p
VH1: Big Ang at 8p
Discovery en Espanol: Frozen Planet at 9p
PBS: MASTERPIECE Mystery!:Inspector Lewis, Series V at 9p
TLC: Hoarding: Buried Alive at 9p
Destination America: United States of Food at 10p


Yesterday, News Corp. under the helm of Rupert Murdoch, announced plans to split the company into two distinct publicly-traded companies.  One company would house News Corp.’s media and entertainment assets while the other company would include its publishing and digital education group.  Both companies will continue under the control of Murdoch who will serve as Chairman of each entity as well as CEO of the media and entertainment company while Chase Carey will serve as President/COO of the media and entertainment unit.  As of yet no CEO has been assigned for the publishing company. 

In a tearful good-bye to viewers yesterday morning, NBC News’ Today co-host Ann Curry said she will be assuming a new role as NBC News National and International Correspondent/Anchor and Today Anchor at Large.  Curry’s new expanded role is effective immediately and includes a long-term agreement with NBC News.  The scope of Curry’s new role will have her report for all platforms of NBC News including its franchises Today, NBC Nightly News with Brian Williams, Rock Center with Brian Williams, Dateline, MSNBC, as well as having a major presence across all digital properties.  In addition, NBC News is creating a new multi-person unit designed to cultivate and produce Curry’s stories which will work closely with all of the NBC News division’s franchises.  She will further serve as anchor for multiple NBC News primetime specials.  Curry has been a part of Today for 15 plus years and was co-anchor of the daily broadcast from June 2011 to June 2012.  

The CW has set its fall premiere dates for new and returning primetime series beginning in early October. 
     October 2: Hart of Dixie at 8p
     October 3: Supernatural at 9p
     October 8: 90210 at 8p; Gossip Girl at 9p
     October 10: Arrow (series premiere) at 8p
     October 11: The Vampire Diaries at 8p; Beauty and the Beast (series premiere) at 9p
     October 16: Emily Owens, M.D. (series premiere) at 9p
     October 19: America’s Next Top Model: College Edition at 8p; Nikita at 9p

New series, Pablo Escobar, el Patron del Mal (Pablo Escobar, The Drug Lord) examines the life story of Colombian drug lord, Pablo Excobar and will debut on Telemundo July 9 at 10p.  The Spanish-language series, as told from the perspective of victims, will relate Escobar’s humble origins and early delinquent days to his global recognition as one of the most hunted men in history.  Juana Urible and Camilo Cano, whose families were both affected by Escobar’s control, created the series which is based on the book La Parabola de Pablo.  Juan Camilo Ferrand wrote the adaptation that was shot in hi-def in more than 450 locations in Medellin, Bogota and Miami.  Andres Parra heads the cast playing Escobar and Angie Cepeda as his mistress Regina Parejo. 

NBC Sports Group revealed its roster of talent heading NBCUniversal’s coverage of the 2012 London Olympic Games that will total 5,535 hours.  Bob Costas, who is back for his 10th Olympics and his 9th as Primetime Host will lead NBC’s coverage; Al Michaels and Dan Patrick will host NBC’s Olympic Daytime show offering live weekend and weekday coverage from London; while Mary Carillo will host NBC’s late-night coverage.  Hosts for NBCU’s other networks include: Michelle Beadle, Liam McHugh and Willie Geist will host for NBC Sports Network; Kelly Tilghman and Rob Simmelkjaer will host for MSNBC; Fred Roggin is host for CNBC with Laila Ali joining him in the studio; Pat O’Brien hosts for Bravo; Ryan Seacrest, John McEnroe, Bela Karolyi and Jimmy Roberts will all serve as Olympic Correspondents; and Guest Commentators include Shaun White and Jimmy Fallon

First season series Hotel Impossible and Baggage Battles were granted second season renewals by Travel Channel.  Baggage Battles will head into production on 14 half-hour episodes and Hotel Impossible will begin production on 13 one-hour episodes, both next month.  Travel Channel will also debut a third season of original paranormal investigative series The Dead Files on August 10 at 10p.  All three series are produced for Travel Channel: Hotel Impossible from Atlas Media Corp.; Baggage Battles produced by MY Tupelo Entertainment; and The Dead Files is from Painless Entertainment, Inc.

Premium entertainment network, EPIX launches a new monthly comedy showcase, EPIX Comedy Unbound.  The monthly programs begin this Saturday with the EPIX Original Comedy Event Jim Norton: Please Be Offended. 

Tuesday’s season finale of The Real Housewives of Orange County on Bravo delivered 2.5 million total viewers and 1.6 million with A18-40, based on Nielsen data.  This series is produced by Evolution Media for Bravo. 

Actress and comedienne Doris Singleton Isaacs died Tuesday at the age of 92.  Ms. Isaacs was best known for her recurring role on the classic TV series I Love Lucy as Lucy’s near-sighted neighbor and sometimes-rival Carolyn Appleby.  She appeared in ten episodes of I Love Lucy that ran from 1953 to 1957.  Later, Ms. Isaacs made many TV guest appearances on programs such as Adventures of Superman, The Loretta Young Show, The Great Gildersleeve, The Bob Hope Show and Alfred Hitchcock Presents.  Ms. Isaacs was also a series regular on the short-lived 1960 series Angel and recurred on My Three Sons and was a guest on The Munsters, The Dick Van Dyke Show and Gomer Pyle, U.S.M.C.  Also in the 1960s, she appeared on Lucille Ball’s other television programs The Lucy Show and Here’s Lucy.  Her TV credits in the 1970s included All in the Family, Marcus Welby, M.D., Phyllis and the daytime drama Days of Our Lives.  One of Ms. Isaacs’ final appearances was in a 1982 episode of Dynasty.  Ms. Isaacs’ husband, Charles Isaacs, a comedy writer/director/producer preceded her in death in 2002. 

Don Grady, whose TV career began as a Mouseketeer on The Mickey Mouse Club and later played one of Fred MacMurray’s sons on the classic TV series My Three Sons, died Wednesday.  He was 68.  Mr. Grady played son Robbie on My Three sons which aired from 1960 to 1972, one of the longest-running and best-loved family sitcoms ever.  Mr. Grady also appeared on other TV shows during the same time period including The Rifleman and Wagon Train.  Following the end of My Three Sons, Mr. Grady pursued a career as a music composer and songwriter for television, theater and films.  He wrote the theme song to Phil Donahue’s talk show and his work was featured in the children’s TV series The Kid-A-Littles and the 1985 film Girls Just Want to Have Fun.  Mr. Grady also co-wrote the song “Keep the Dream Alive” which was recorded by Herbie Hancock, Della Reese and others for the Jazz to End Hunger project.  He is survived by his wife, Ginny; his mother; two children, Joey and Tessa; and a sister, Marilou Reichel.  Another sister, Lani O’Grady, died of a drug overdose in 2001. 

Correction: In yesterday’s edition, we listed the premiere date for National Geographic Channel’s new series Chasing UFOs incorrectly.  The series debuts tonight at 9p. 


REELZCHANNEL signed a deal with digital out of home network provider 10 Foot Wave which will bring its programming to new auto dealerships and repair centers nationwide.  REELZCHANNEL’s original programming is now available to more than 500 automotive service locations including GM, Goodyear, Sears Automotive and Tire Factory locations throughout the nation. 


JUST ANNOUNCED: Sports Media Awards Finalists
Our first annual Cynopsis Sports Media Awards Breakfast is set for Thursday, August 9 from 8:00-10:00am at The Harvard Club in NYC. Network with your peers and hear about the year’s best sports programming and marketing.

Join award finalists, support your colleagues and network with the best in the industry!

Preview the list of finalists & register for the Awards event:


Comedy Central yesterday handed series orders to a trio of projects highlighting up-and-coming comedians.  Anthony Jeselnik, who has been a part of the network’s roasts of Charlie Sheen and Donald Trump, will host an untitled weekly topical show and will also be an EP along with head writer Tom Johnson.  Show-runner Krysia Plonka and Mosaic’s Christie Smith will also be EPs.  Amy Schumer will star in a weekly sketch series featuring single-camera vignettes where she’ll play various versions of herself.  The sketches will include footage from the comedian’s stand-up set.  Schumer will be an EP with Daniel Powell and Levity Entertainment’s Itay Reiss and Derek Van Pelt producing.  The third project features comedian Ben Hoffman who will host The Ben Show, a sketch/man on the street series where he will take viewers on a different life journey each week.  Hoffman, Mike Gibbons, Reiss, Van Pelt and Judi Brown Marmel are EPs for Levity Entertainment. 

Talk show host Wendy Williams is getting into production involving movie and television projects, working with producers Suzanne de Passe and Madison Jones.  The new projects will be presented under the banner, Wendy Williams Presents.  Williams will be a producer on a TV movie for VH1 called Satan Sisters that is based on a novel by former The View host Star Jones set in the gossipy world of daytime TV. 

New comedy series Guys With Kids on NBC added Erinn Hayes (Childrens Hospital) as a series regular.  Hayes will play Shelia, the controlling and perfectionist ex-wife of Chris (Jesse Bradford) who shares custody of their 9-month old son.  Hayes is replacing actress Sara Rue, who played the role in the pilot episode.  Rue is moving to ABC’s new comedy series Malibu Country. 

HISTORY’s upcoming new scripted series Vikings added more to its cast.  The series will star Travis Fimmel (The Beast, Baytown Outlaws) as Ragnar, the first great Viking leader; Jessalyn Gilsig (Glee, Heroes) as Siggy, Earl Haraldson’s beautiful wife; Gustaf Skarsgard (The Way Back) as Floki, a close friend of Ragnar’s who is an eccentric boat-builder; Clive Standen (Camelot, Robin Hood) as Rollo, Ragnar’s cruel cousin; and Katheryn Winnick (Stand Up Guys, Bones) as Lagertha, Ragnar’s first wife who often fights alongside with him.  These new cast members join previously announced Gabriel Byrne who will star as Earl Haraldson, the most important local ruler in Ragnar’s district and George Blagden who will portray Athelstan, an Anglo-Saxon monk captured by Ragnar on his first raid on England.   The series is created and written by historical writer Michael Hirst (Elizabeth, The Tudors) who will also serve as EP along with Morgan O’Sullivan of World 2000, John Weber of Take 5 Productions, Sherry Marsh, Alan Gasmer, James Flynn and Sheila Hockin.  Production of Vikings is taking place at Ashford Studios in Ireland.  The series is an international Irish/Canadian co-production between World 2000 and Take 5 Productions.  HISTORY will broadcast the series domestically while MGM Television will take Vikings to the global audience as international distributor outside of Ireland and Canada.  Furthermore, Vikings is produced in association with Shaw Media and the series will air on History Television in Canada. 

truTV’s new series Guinness World Records Gone Wild selected Dan Cortese (MTV Sports, Veronica’s Closet, Surviving Suburbia) as host.  Production on the series began yesterday in Santa Monica, CA and it is slated to debut later this year on truTV.  High Noon Entertainment is producing. 

Casting Call: Who Wants To Be A Millionaire, hosted by Meredith Vieira is traveling the country this summer to find contestants for the 11th season of the game show set to premiere September 3.   Producers of the show will be in Chicago July 9; Toledo, OH July 11; Norfolk, VA July 13; Houston July 23; Las Vegas July 25; and New Orleans July 27.  For detailed venue information and call times in each city as well as eligibility rules, please visit the show’s website at: In addition to finding contestants for regular episodes, the producers want to audition college students to be considered for College Week.  The last test session of the day at 7p in each city will quiz people exclusively for Movie Week, a specialty series featuring film buffs answering movie-themed trivia. 

From Cynopsis Media: Don’t miss out on an amazing new networking opportunity! Cynopsis Sports Media Awards: August 9 in NYC –


Nielsen reports global ad spending during first quarter 2012 increased by +3.1% to $128 billion, compared to a +2.1% increase in North America.  The largest spikes occurred with advertising in the Middle East and Africa where spending jumped to +23.3%.  In Latin America, spending also rose to +9.6%.  Ad spending was down in Europe by -1.4% compared to a year ago. 

New York-based social TV company, SecondScreen Networks (SSN) is teaming with Webrangers, an Amsterdam-based social TV company.  Their partnership, SecondScreen’s first in Europe, will allow TV producers and networks to use synchronized advertising solutions to enhance their websites and second screen offerings.  Some of the products offered through their partnership include digital advertising synchronized to TV spots on second screens, TV companion apps and websites. 



Cynopsis Media will be on shut down from July 2 – July 6, 2012.

Next week, you will not receive editions in your mailbox. In the interim, past editions, classifieds, special editions & industry calendar of events can always be found on our website.


Broadcast Morning News Shows  Weekly Average Ratings (week of June 18, 2012)
NBC: Today 4.59 million total viewers; 1.5/12 and 1.84 million A25-54
ABC: GMA 4.46 million total viewers; 1.3/11 and 1.63 million A25-54
CBS: This Morning 2.14 million total viewers; 0.6/5 and 759,000 A25-54
Source: Nielsen, NTI

Broadcast Late-Night Shows  Weekly Average Ratings (week of June 18, 2012)
ABC: Nightline 3.50 million total viewers; 1.3 and 1.53 million A25-54; 1.1 and 1.37 million A18-49
NBC: Tonight Show 3.44 million total viewers; 1.1 and 1.31 million A25-54; 0.7 and 954,000 A18-49
CBS: Late Show 2.53 million total viewers; 0.9 and 1.05 million A25-54; 0.6 and 795,000 A18-49
Source: Nielsen, NTI

Wednesday A18-49 Analysis:  NBC moved into first place Wednesday night among A18-49 with a 2.5/8, according to final primetime national ratings from Nielsen. FOX swept away in the lead during 8p with So You Think You Can Dance at 2.2/8 followed by NBC’s US Olympic Trials at 1.9/7.  NBC was #1 at 9p with America’s Got Talent at 2.7/8 and FOX slid down to #2 with more So You Think You Can Dance at 2.1/7.  NBC closed primetime still in the lead with more America’s Got Talent at 3.0/9 and Univision’s La Que No Podia Amar was next at 1.7/5.

Live + Same Day Household Ratings: Wednesday, June 27, 2012 time period averages.  Source: NTI, Galaxy as dated. Live+SD.

NBC: 5.7/10           US Olympic Trials: Swimming 4.4/8, America’s Got Talent 6.4/11


CBS: 3.8/6               Dogs in the City 3.1/6, Criminal Minds [r] 4.3/7, CSI [r] 3.9/7

FOX: 3.4/6               So You Think You Can Dance 3.4/6

ABC: 2.5/4              The Middle [r] 2.4/4, Suburgatory [r] 2.0/4, Modern Family [r] 2.5/4, Modern Family [r] 2.4/4, Final Witness [p] 2.8/5

UNIV: 2.1/4            Un Refugio para el Amor 2 1.7/3, Abismo de Pasion 2.1/3, La Que No Podia Amar 2.4/4

ION: 0.8/1              Cold Case 0.9/2, Cold Case 0.8/1, Criminal Minds 0.8/1

TELE: 0.8/1             Una Maid en Manhattan 1.0/2, Corazon Valiente 0.8/1, Decisiones Extremas 0.5/1

CW: 0.5/1               America’s Next Top Model [r] 0.5/1, America’s Next Top Model [r] 0.4/1

TF: 0.3/0                Cine en Familia WED [r] 0.3/1, Cine de Las Estrellas WED 0.3/0

A18-49:  NBC 2.5/8, FOX 2.1/7, UNIV 1.5/5, CBS 1.1/4, ABC 1.1/3, TELE 0.5/2, ION 0.3/1, TF 0.3/1, CW 0.2/1


Screaming Flea Productions added Liza Keckler as VP/Program Development.  Liza is an experienced producer and developer of programming for 14 years and previously worked with Screaming Flea Productions.  Most recently, Liza was with Travel Channel as Executive Producer. 

Production company Impossible TV, specializing in brand-building campaigns, added Andrew McGuire as Creative Director where he is charged with developing the company’s content strategies across multiple platforms. 

Cindy Laser was tapped as Sales Executive for BCCA, the media industry’s credit association and a subsidiary of the Media Financial Management Association (MFM).  Cindy will spearhead more growth for BCCA’s base of member-subscribers in addition to selling advertising and sponsorships for MFM.  Prior to this appointment, Cindy worked for NAA Leads.


Friday’s Fun Fact: Johnny Carson’s first three wives were named, in order, Joan, Joanne, and Joanna.

This day in History: 2007 – The Apple iPhone went on sale.

Answer to Our Last Trivia Question: Who created ABC’s 20/20? Roone Arledge. Kudos to: Gerry Bixenspan-TV Marketing/NYC; Tony Caravello-ABC-TV/NY; Phyllis McQuillan-MSG Media,NYC; Scott Collins-AMC Networks/NYC; Judy Margolis-The Ad Place/Dallas; Kyle Krebs-KXAS/Dallas-Fort Worth; Robert Twilley-Jupiter Entertainment/Knoxville; David Hauptman/Denver; Alan Perris-The Television Academy/North Hollywood; Alex Petrilli, Jr.-TiVo/CA; TJ Szymczak-YPM, Inc./Irvine; Phyllis Jones-SF Magazine/SF; Bernard Bourret/Toronto.

Today’s Trivia Question: What famous show started out as a 5 part mini-series on CBS in 1978? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)
Later — Cyn & Lisa

Cynthia Turner – Founder and Publisher / [email protected]
Lisa Ball – Contributing Editor / [email protected]

Cynopsis Ad Sales:
Mike Farina – VP/Sales and Marketing – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 888-702-3858 / [email protected]

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Cynopsis CLASSIFIEDSFor More classifieds, visit the classifieds page here.

JOB OPENING: VP, PRICING & PLANNING/nuvoTV/NY: 10+ yrs in cable/broadcast ad sales a must. VCI or other traffic system exp./dealmaker exp. strongly preferred. Strong math & analytical skills req. (7/13)

JOB OPENING: ACCOUNT DIR/GSTV/NEW YORK: Largest nat’l away from home TV network at the pump seeks an account director with strong exp in media sales. Apply at: (7/12)

JOB OPENING: RESEARCH DIR/Mobile-Pensacola: Create sales materials; coordinate avails data; create rtgs estimates; coordinate research efforts with nat’l rep. More info at; Send resume to: [email protected] (7/12)

JOB OPENING:  DIGITAL DISTRIBUTION COORDINATOR/Screen Media/NYC: Digital Film Dist. Entry level. Skills: Computer, Social Media, Some Tech Skills. NOT production job! Apply: [email protected] (7/12)

JOB OPENING: MGR, PROGRAM OPS/WEtv/NYC: Manage content delivery, oversee format process & metadata mgmt. Min 3 yrs channel operations exp. Web/file-based exp a+ Resumes to: [email protected] (7/11)

JOB OPENING: POST PROD SUPV/PROMO PRODUCER/NY: Min 12 yrs TV Network exp. Support network programming/ Manage team Sports background a plus. Send res and cov ltr Attn: Todd to [email protected] (7/10)

JOB OPENING: BUSINESS AFFAIRS COORDINATOR/NBCUniversal/Universal City, CA: Please visit job#5901BR for more information (7/10)

JOB OPENING: SR RESEARCH ENGINEER/NBCUniversal/NYC: Manage digital analytics & research tech platforms. Seeking Omniture Certified Professionals w strong project mgmt exp. Contract role. CV: [email protected] (7/10)

JOB OPENING: DIRECTOR, PRIMARY RESEARCH/Syfy/NYC: Plan, design, analyze & report consumer research in a fast paced setting. Min of 7 yrs exp in market/media research w 2 yrs at a TV network. Apply (6117BR) (7/10)

JOB OPENING: MGR, MTRICS & ANLYTICS/NYC/VEVO: Aid w/dvlpmnt of dig. analytics capabilities & processes across the bus. 5 yrs exp-dig web analytics w/strong anlyt skills & adv user of web anlytics tools ie Omniture. Apply: (6/30)

JOB OPENING: DIGITAL RESEARCH ANALYST/FOOD NETWORK/HGTV/DIY/NY: fulfill requests for digital sales using syndicated research; exp with comScore/Omniture a plus; 2 yrs exp req; Click here to apply (6/30)

JOB OPENING: DIR AD SLS/Discovery/MIA: Responsible for selling commercial time for Latin America & expand clientele & revenue; 5+yrs TV sls in Latin American Mrkt: (6/30)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

SITUATION WANTED: Looking for position in PR in TV/FILM: 10 yrs experience unit/international/corporate PR, social media, events & talent management. MA in Communications. Located: LA, CA. [email protected] (7/12)

SITUATION WANTED: NYC, Westchester Cty., Fairfield Cty. Experienced sales, biz development pro seeking position in educational/home media/advertising sales. Solid resume and excellent references. email: [email protected] (7/11)

SITUATION WANTED: HOST/PRODUCER: 6+ Exp: Gameshow, Red carpet, Green-screen, tech and entertainment host. [email protected] (7/10)

SITUATION WANTED: TV Executive in lifestyle, reality, talk, entertainment. Seeks challenging position in production or programming. Extensive experience in launches and start-ups.Very creative and excellent manager. Will travel. (7/10)

E-mail [email protected] or call Trish Pihonak at 888.702.3858 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.


ABC: Shark Tank [r], 20/20, 20/20
AZTECA: Espinoza Pas, Al Extremo, Extra Normal
CBS: Undercover Boss [r], CSI:NY [r], Blue Bloods [r]
CW: Nikita [r], Supernatural [r]
FOX: House [r], Bones [r]
ION: Cold Case, Cold Case, Cold Case
NBC: US Olympic Trials
PBS: Washington Week, Need to Know, Mariachi High–PBS Arts, Great Performances
TELE: Una Maid en Manhattan, Corazon Valiente, Decisiones Extremas
UNIV: Un Refugio para el Amor; Abismo de Pasion, La Que No Podia Amar

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