Friday, June 25th, 2010


This Saturday at 9
TV Land presents
The AFI Life Achievement Award
to Mike Nichols
Tom Hanks, Julia Roberts, Meryl Streep, Cher and many more of Hollywood’s biggest stars honor the legendary director of such iconic American films as The Graduate, Working Girl, The Birdcage, and Who’s Afraid of Virginia Woolf.

One amazing career, One amazing evening
Saturday at 9pm on TV Land


Good morning. It’s Friday, June 25, 2010, and this is your first early morning briefing.  As always, if you prefer to watch this morning’s news instead of reading it, click here .

Tonight’s Finales:
Starz: Party Down at 10p; Gravity at 1030p

Sunday’s Premieres:
FUEL TV: Firsthand at 8p
HBO: Hung at 10p; Entourage at 1030p

Sunday’s Finales:
Sundance Channel: Be Good Johnny Weir at 9p
VH1: Brandy and Ray J: A Family Business at 9p


adult swim – Coming Soon to 9pm eastern (the best time zone)

Starting January 2011, the ratings-crushing, late-night comedy network, will begin late night an hour earlier.

Laughter will occur. Tears will flow. And money will be made.

Lots and lots and lots of money could be made by YOU.

If you like making money, just call adult swim.

Source: [adult swim] blah blah blah blah blah blah blah blah blah


CBS asked Regis Philbin to step in as host for the 37th Annual Daytime Emmy Awards airing live this Sunday beginning at 9p. This year’s Daytime Emmys from Las Vegas will honor American Bandstand and Dick Clark and presenters will include Wayne Brady, Rachael Ray, Jeff Foxworthy, Ryan Seacrest, Vanessa Marcil and Alex Trebeck.

Ratings for the 2010 FIFA World Cup continue to track at high levels as Nielsen reported TV audiences for USA’s three group stage games were +68% higher, on average, when compared to games in 2006. An average of 11.1 million total viewers watched the English and Spanish-language broadcasts for each of the three USA Group C games whereas the three group stage games in 2006 averaged 6.6 million total viewers.

GroupM updated its global advertising spending report, “This Year, Next Year” saying measured media across 70 nations will likely increase by +3.5% in 2010 to $451 billion. The previous projection from six months ago was a +1% bump overall. GroupM’s report also predicts a 4.5% global increase for 2011. Countries in the BRIIC nations (Brazil, Russia, India, Indonesia and China) are contributing most to the overall world growth projection in 2010 along with digital advertising spending. The forecast for US ad spending this year is a decrease of -1.3% to $145 billion, down from the $147 billion spent in 2009. Next year, though, ad spending in the US is expected to swing in the positive to $149 billion, equal to a +2.5% increase.

DIY Network presents the first-ever Crash Week programming block starting July 5 through July 8, showcasing three different Crash series in primetime with original episodes airing each night back-to-back. The week features season two of House Crashers at 9p with host and licensed contractor Josh Temple as he ambushes shoppers at a home improvement store then follows them home with a team of experts to re-do a whole room. Following at 10p is the series premiere of Bath Crashers with licensed contractor Matt Muenster as he surprises homeowners at a store then follows them home to totally renovate their bathroom. Then at 11p, DIY Network airs Yard Crashers with expert Ahmed Hassan as he waylays shoppers at stores and then transforms their outdoor space.

On Monday, MTV brings back a third season of Disaster Date, the network’s hidden-camera series where friends set up blind dates for their friends. In reality the “bad” blind date is an improvisational actor who is given personal information about the dater in order to create a disaster.  Cameras capture the horrified friend’s reactions to the nightmare date. Disaster Date opens Monday at 530p and is produced by 495 Productions.

Action sports network FUEL TV serves up a twelfth season of Firsthand this Sunday at 8p as the series profiles the top action sports athletes in the world. The 18-episode season highlights musician/pro surfer Donavon Frankenreiter, skateboarder Chris Cole, Supercross champ Ryan Dungey, 2009 X Games Women’s Motocross gold medal winner Ashley Fiolek among many others. 

Bravo premieres a fourth season of its docu-series Flipping Out from Authentic Entertainment on August 10 at 9p. The series follows over-the-top house flipper Jeff Lewis as he tries to manage the thorny housing market as well as difficult clients and disloyal employees and friends. The third season of Flipping Out averaged 957,000 A18-49 and 1.27 million total viewers, a double-digit increase over season two.

The Style Network welcomes back a new season of the series Whose Wedding is it Anyway? featuring wedding planners Donnie Brown, James Tramondo, Ana Cruz and others dealing with not-easy-to-please brides, grooms and mothers of the bride. The series premieres July 10 at 9p.


Hallmark Channels, comprised of Hallmark Channel and Hallmark Movie Channel which are owned and operated by Crown Media Holdings, Inc. announced Hallmark Movie Channel has added more than 17 million new subscribers over the last year. Per Nielsen, Hallmark Movie Channel now has 35.8 million subscribers as of the end of May. Additionally, Hallmark Channel HD launched on DirecTV this Wednesday in 10 million homes. With this new distribution count, Hallmark Channel HD has penetrated 40% of viewers with HD in six months.


AMC acquired a drama series titled The Wreck from director John Lee Hancock (The Blind Side) centered on a Southern college football team coach who just finished a losing season and the college gives the coach one last season to turn things around. AMC will likely add the drama to its development slate. Anonymous Content is producing and Graham Gordy and Michael Fuller are penning the script; Hancock and the production company are executive producers.

TLC is working on a spin-off competition elimination series based on its reality series Cake Boss with the goal to find the next aspiring cake maker. The new eight-episode series, starring master baker Buddy Valastro, owner of the Hoboken, NJ-based Carlo’s Bakery and star of Cake Boss, follows 10 up-and-coming bakers as they compete in a series of challenges to see who has the talent to run a business with the winner receiving an apprenticeship at Buddy’s own shop. Casting begins immediately and people who love cake making and have artistry as a cake decorator are encouraged to apply. Information can be found at Production begins on the new series in September with a premiere date set for December. High Noon Entertainment is producing. Cake Boss is presently in its third season, airing on TLC each Monday at 9p.

Cynthia Nixon (HBO’s Sex and the City) is joining the cast of Showtime‘s upcoming comedy The Big C opening August 16 for four episodes. Nixon will play Cathy’s (Laura Linney) friend Rebecca.

In other Showtime news, the premium network is talking with opinionated sports commentator Stephen A. Smith to possibly have him host a late-night talk show, reports the LA Times. Smith is a regular on ESPN’s NBA Shootaround and has a show on ESPN2 called Quite Frankly in addition to a nationally syndicated radio show. The proposed weekly show would cover spots as well as other topics. Tracey Edmonds and Sheila Duckworth (both executive producers of Soul Food) have signed on as executive producers for this Showtime project though a showrunner has not been selected.

Lifetime ordered three pilots, all police procedurals, reports THR. One is from showrunner Josh Berman (CSI, Bones) called Against the Wall about a policewoman who ruffles the feathers of her cop brothers when she joins Internal Affairs. Next is Exit 19 about a single mom who also works as a New York City homicide detective. This project is from ABC Studios and CBS Studios with Jeffrey Bell (V) as showrunner and Nina Wass and Gene Stein as executive producers. The third pilot is an untitled project also from Josh Berman and Sony Pictures Television about two female police detectives located in San Diego as they investigate high-profile crimes while juggling their personal lives. The three projects will be on Lifetime’s schedule next year.


Wednesday A18-49 Analysis: FOX topped the competition Wednesday night with a 2.5/8 among A18-49, according to final national ratings from Nielsen. At 8p, dancing beat all as FOX’s So You Think You Can Dance won with a 2.4/8 ahead of next in line UNIV’s Hasta que el Dinero Nos Separe at 2.1/7. Overall talent did best at 9p as NBC’s America’s Got Talent was #1 at 3.5/10 while FOX’s So You Think You Can Dance dropped to second place with 2.7/8. NBC had the final say of the night as its Law & Order: SVU repeat was first with a 1.6/5 over CBS’ encore of CSI: NY at 1.4/4.

Live + Same Day Household Ratings: Wednesday, June 23, 2010  time period averages. Source: NTI Galaxy, as dated. Live + SD.

NBC: 5.1/9      America’s Got Talent [r] 4.4/8, America’s Got Talent 7.2/12, Law & Order: SVU [r] 3.6/7

FOX: 3.9/7      So You Think You Can Dance 3.9/7

CBS: 3.7/7      How I Met Your Mother [r] 2.5/5, Rules of Engagement [r] 2.7/5, Criminal Minds [r] 4.0/7, CSI: NY [r] 4.6/8


ABC: 2.3/4       The Middle [r] 2.7/5, The Middle [r] 2.7/5, Modern Family [r] 2.7/5, Cougar Town [r] 2.0/3, Jimmy Kimmel Live’s Twilight Saga: Total Eclipse of the Heart 2.0/4

UNIV: 2.2/4     Hasta que el Dinero Nos Separe 2.3/4, Soy Tu Duena 2.7/4, Don Francisco Presenta 1.7/3

CW: 0.8/1        America’s Next Top Model [r] 0.8/1, America’s Next Top Model [r] 0.8/1

ION: 0.6/1       Ghost Whisperer 0.6/1, Ghost Whisperer 0.6/1, Ghost Whisperer 0.5/1

TELE: 0.6/1      El Clon 0.5/1, Perro Amor 0.5/1, Donde Esta Elisa? 0.8/1

A18-49: FOX 2.5/8, NBC 2.4/7, UNIV 1.9/6, CBS 1.3/4, ABC 1.1/4, CW 0.5/2, TELE 0.5/2, ION 0.3/1

Broadcast Morning News Weekly Average Ratings (week of June 14, 2010)
NBC: 4.83 million total viewers; 1.7/13 and 2.12 million A25-54
ABC: 4.01 million total viewers; 1.3/10 and 1.58 million A25-54
CBS: 2.34 million total viewers; 0.7/6 and 890,000 A25-54
Source: Nielsen, NTI



Turner Broadcasting System, Inc. is giving Jeff Matteson more responsibility within its corporate communications department as SVP/Strategic Communications Officer. Effective immediately, Jeff will oversee the company’s communication team and direct the corporate messaging for the company’s roster of networks and businesses among other duties. Based in Atlanta at TBS, Inc.’s headquarters, Jeff reports to Kelly Regal, EVP. Furthermore, TBS, Inc. appointed Misty Skedgell as SVP/Corporate Communications to be the company’s chief spokesperson and to manage Turner’s Corporate Philanthropy, Corporate Social Responsibility and Presentation services groups. She will report to Jeff Matteson.

Marlene Sharp was named to the newly-created role as Director/Development at Rubicon Studios. Marlene is charged with indentifying intellectual properties for the studio to develop across all platforms in addition to finding production and co-production partners for new and existing projects. Most recently, Marlene was Co-CEO/Producer at Two Twiggs & A Berry Productions, LLC.

Mike Valdes-Fauli advances to the new position as US Managing Director at The Jeffrey Group, an integrated communications company targeting Latin audiences in the Americas. Mike will additionally join the agency’s Executive Management Committee along with Founder/Chairman Jeffrey Sharlach, President Jorge Ortega and COO Brian Burlingame. Mike will now lead all US staff and client service as well as the teams involved with the company’s Latin America pan-regional accounts based in the US and US Hispanic market clients. Mike joined The Jeffrey Group in 2004 and recently opened the agency’s New York City office and spearheaded the company’s US Hispanic Practice.

Univision Communications Inc. hired Peter Walker as President/Univision Local Media. Peter will begin his new role July 12, joining from the Tribune Company. Peter will supervise Univision Local Media, a new division which streamlines all operations and sales for the Spanish-language media company’s local television stations, Univision Radio and local interactive properties into one unit. Peter will be based in New York and will report to Joe Uva, President/CEO, Univision Communications, Inc.

Univision Communications, Inc. further announced Joanne Lynch, President/Univision Television Station Group is retiring at the end of August. She has been with Univision for almost 20 years.

Friday Fun Fact:   The 1997 Jack Nicholson film As Good As It Gets is known in China as “Mr. Cat Poop.”

This day in History:  1985 – ABC’s Monday Night Football” began with a new line-up in the announcers’ booth: Frank Gifford, Joe Namath and O.J. Simpson

Answer to Yesterday’s Trivia Question:   This modern couple’s daughter is played by twins Ella (a girl) and Jayden (a boy). They are not given an on screen credit.  Who play her parents?  JESSE TYLER FERGUSON PLAYS MITCHELL AND ERIC STONESTREET PLAYS CAMERON ON MODERN FAMILY Kudos to:  Jessica Asch-Empower MediaMarketing/Cincinnati; Harriet Sharrard-Five Mile Capital Partners/Stamford; Kristen Sauer- tbs TNT truTV/Atlanta; Alanna Benway-Turner Entertainment/Atlanta; Stephanie Brom-Petry Network/Dallas; Michael Patterson-CNN Int’l/Chicago; Michele Wilinski-KSHB/Kansas City; Jennifer Seabolt-KOVR/Sacramento; David Olsen-GSN/Santa Monica; Raul Lopez-Ion Media Networks/Burbank; Lisa Tatum Roehrig-10×10 Entertainment/LA; Keith MacKechnie-The Actors Network/Vancouver

Today’s Trivia Question:  Who lives at 129 West 81st Street?    (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Cyn

Cynopsis Ad Sales:
Mike Farina – Sr. Dir/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

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All of the broadcast and cable Cynopsis 2010 Upfront segments contained within our regular daily editions are recapped in their entirety in the Upfront Overview section of the website.


GOT BLOOD? Twilight Fans Get Their Fix on REELZCHANNEL.

Brand New Twilight-Themed Spotlights, Fridays in June at 5:30pm ET
Interviews With The Entire Cast All Week on Hollywood Dailies, 7pm ET
Twilight Tidbit for the Stories Behind the Saga, Fridays on Hollywood Dailies

Your Advertisers Will be Associated With Today’s BIGGEST Movies and HOTTEST Stars!

50 million homes nationwide – HD September 1st
SOURCE: Nielsen Media Research, NHI, May 2010 Universe Estimates

Cynopsis CLASSIFIEDSFor More classifieds, visit the Cynopsis .com classifieds page here  .

JOB OPENING: SR DIR DIGITAL ANALYTICS RESRCH/MTV Networks/NYC: BA, 7 yrs exp. Deep knwldg digital media ind across platforms. Str analy/ldrshp/proj mgmt. Prof w/Omniture, ComScore, VideoMetrix. EOE/M/F/D/AAP (7/2)

JOB OPENING: TRAFFIC COORD/Comcast/FL: Receives traffic instructions, related copy, and tape information from agencies. 2 yrs exp w/ Cable/Broadcast Ad Sales/Sales Support (7/2)

JOB OPENING: PRODUCT STRATEGY MGR, DIGITAL MEDIA/ Disney ABC TV Group/Burbank: 6yrs exp dev’ng online properties in entertainment; program mgmt across multiple digital platforms. EOE. Apply; req 252926 (7/1)

JOB OPENING: DVLPMNT Manager/RSRCHR/NYC: For reality/non-fict TV. Extnsve rsrch for characters, subcultures, formats for next big hit. Basic shoot/edit/cast & treatment writing. Res/Cov Ltr: [email protected]. 1+ yrs exp req’d (7/1)

JOB OPENING: COMM OPS COORDINATOR/Discovery Communications/NYC: Interpret/execute commercial media instructions to preserve/maximize revenue via broadcast log production. Req 9754 (7/1)

JOB OPENING: DIRECTOR, PROMOTIONS/PARTNERSHIPS-Disney ABC Digital Media/LA: 8+yrs digital mktg/online promos. Exp w/Ad Agency a +. Support ABC/ ABCNews. Need c reative thinker. Apply- Req ID 252003. (7/1)

JOB OPENING: VP & DIR/Discovery/LA: Discovery Channel’s Dvlp/Prod team, strategic plng, content direction, channel mgt & execute prg strategies; comm & coord w/indpdt prod & prod companies outside DCL & internal dptmnts Req#9762/65 (7/1)

JOB OPENING: ASSOC. MGR, MEDIA/Taco Bell Corp./Irvine, CA: Client Side! Help develop/execute national Media Plan, test markets, competitive media reporting. 3+ yrs exp. in Media planning / buying. No relo. www. (6/30)

JOB OPENING: ASST. MEDIA BUYER/DRTV/ Lockard & Wechsler, Irvington, NY: Entry level, data entry, self motivated. Must have related agency or tv sales experience. [email protected]  (6/30)

JOB OPENING: SR SPECIALIST, PRODUCT STRATEGY/ABC Family/CA: 4yrs exp product dev., program mgmt, & digital media; responsible for execution & tracking of digital products & programs. EOE. Apply; req 252929 (6/30)

JOB OPENING: BUSINESS DEVELOPMENT MANAGER/SCRIPPS NETWORKS/NY (Chelsea): Focus on our digital strategy. Experience with all forms of Digital Media a must, TV a strong plus. Join us at , req 1652 (6/30)

JOB OPENING:  EXECUTIVE SECRETARY/NY, NY Min. 3 to 5 yrs admin exp. Pref. in cable tv, radio and e-media adv. See full posting and apply to req 11395BR (6/29)

JOB OPENING: VP ONAIR PROMO PLANING/SCHED/Nickelodeon/NY 8+yrs onair promo planing exp, Strategic & Creative thinker, Strng knwldge of Reach &Frequency, Strng Comm & Time Mgmnt skills. EOE/M/F/D/AAP. Apply (6/29)

JOB OPENING: ACCOUNT EXECUTIVE/Elmsford, NY:  Seeks AE for local ad sales.3 5 yrs ad sales exp. pref cable TV, radio, e-media adv.  Valid NY DL.  See full posting and apply to req 11402BR (6/26)

JOB OPENING: ACCOUNT EXECUTIVE/BROOKLYN NY:  Seeks AE for local ad sales.1 3 yrs ad sales exp. pref cable TV, radio, e-media adv.  Valid NY DL.  See full posting and apply to req 9911BRHi (6/26)

JOB OPENING: ADMINISTRATIVE ASSISTANT/Hallmark Channels/NY: Supports Lifestyle Programming & Marketing execs and team in NY regional office. View full posting & apply: “Jobs” (6/26)

JOB OPENING: EXP PROD ASST/On-Air PROMOS/NY: Assist producers, coord footage, logging, dub requests, QCing, maintain library. Req: Strong orgnztnl/comm skills, multi-task in fast paced envir Apply: [email protected] (6/26)

JOB OPENING: VP MUSIC BUS & LEGAL AFF/ABC/LA:Min 10 yrs music/TV prodn; JD, top negot/draft skills; advise rights/uses musical content & copyright/IP issues; knwldg of TV music legal concepts. Appl: #253103  (6/26)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: VP PRODUCTION/DIR PRODUCTION (EIC) – 12+ yrs. exp in non-scripted production & development. Looking to grow and grow with established reality team  be it network or production company. Email: [email protected] (7/2)

SITUATION WANTED: EVENT/PROD MGR (NYC): seeks ft or freelance events/project mgr job. 3+yrs in events/6yrs in production/5yrs in music industry.Willing to travel and/or relocate. [email protected] (7/1)

SITUATION WANTED: AVID/FINAL CUT EDITOR/LA: with 15 years network television experience looking for hiatus fill-in work. Charles [email protected] (7/1)

SITUATION WANTED:Hard working, self-starter PRODUCTION MANAGER(NY)with Field Producing and Post Supervisor experience seeks challenging new position. Past companies include HBO, MTV, A&E, Thirteen & Nat Geo. [email protected]    (6/30)

SITUATION WANTED: MEDIA SALES/MARKETING MANAGER/LA: 15+ years experience in educational, documentary, advertising media sales,product,biz development. True Closer!!!!!  [email protected] (6/30)

SITUATION WANTED:  RESEARCH DIR/SALES STRATEGIST – 20+ yrs media, Nielsen, Hisp, research, sales, and presentation experience. Email: [email protected] (6/29)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NY) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (6/29)

E-mail [email protected]  or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected]  for specs.


ABC:   Wife Swap [r], 20/20
AZTECA:  Laura de Todos, Al Extremo, La Loba
CBS:  Medium [r], Flashpoint, Miami Medical
CW:   Smallville [r], Supernatural [r]
FOX:  Bones [r], House [r]
ION:  Criminal Minds, Ghost Whisperer, Ghost Whisperer
NBC:  Friday Night Lights, Dateline NBC
PBS:  Washington Week, Need to Know, Faces of America with Henry Louis Gates, Jr.; Washington Week
TELE: El Clon, Perro Amor, Donde Esta Elisa?
UNIV: Hasta que el Dinero Nos Separe, Soy Tu Duena, Rosa de Guadalupe

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