Friday, June 18th, 2004





Good morning. It’s Friday, June 18, 2004, and now on with your first early morning briefing. 

What would a day be without starting with the most receipt update of the Nielsen Media Reserach Local People Meter situation?  Nielsen issued a statement responding to the release of MRC and Ernst & Young data to the press, data that was written up in yesterday’s Los Angeles Times.  Choosing to publicly address each point, the Nielsen statement read in part in response to Major Issues Raised by the MRC Audit as follows:

  • The MRC found a discrepancy on race in two of the 30 audited homes (of which twelve were identified as African American). In both cases, this was due to differences in the way different people in the household reported their race. Racial identification is a complex issue for many American families, particularly mix-ed race households, and we are working with the MRC on an alternative method to ask this question in mixed race households.  We have also double-checked all mixed race households in the sample to ensure they are properly identified.
  • In two of the 27 Latino households that were audited, the audit found a difference in the household language of the residents. In one case, Nielsen’s interviewer mistook a Brazilian household for Argentinean- an error that we will correct through intensified training of field staff. In the other household, a change in answer by the owner/renter failed to be recorded by Nielsen’s representative.
  • The audit found that fault rates — the percentage of homes with communications errors, unplugged meters or improper usage of the meter — rose in some areas.  At one point, the fault rate for African American households temporarily reached 25%, compared to an overall average of 16%. Some of this may have been due to the active campaign against Nielsen in communities of color. We have added nine field representatives to the New York market to stabilize the fault rates at ordinary levels.  Since late May, fault rates are have been well within target levels and over the past seven days (June 10-16) fault rates for African Americans have averaged 18%.

Nielsen also points out that the MRC did not say the Nielsen methodology undercount persons of color; it did not say there were any flaws in the technology itself; and the audit did not say anything about delaying the rollout of the Local People Meters. Nielsen has also asked the MRC to reconvene in mid-August for another accreditation review of Nielsen’s LPMs.

An evening of premieres on Fox led to an overall win for the night with a 4.0/13 A18-49 rating according to Nielsen Media Research.  Fox won each half hour between 8p and 930p in the A18-49 demo:  Simple Life 2 (premiere) 3.9/15, Quintuplets (premiere) 3.5/12, Simple Life 2 at 9pm 4.8/15, and Method & Red premiered at 930p and earned a 3.8/11, second only to NBC’s last half hour of NBC’s Last Comic Standing (4.7/14).   For its full hour, Last comic Standing delivered a 4.2/13.  In other demo categories, Fox earned a 4.5/14 W18-49, 5.3/17 W18-34, 3.5/12 M18-49 and a 3.5/15 M18-34, winning each of those demos.

FX has ordered up a new original drama series starring Andre Braugher called Thief (Pariah/Regency/Fox TV), according to Hollywood Reporter.  Braugher is the thief, as well as a father, and a guy being hunted by the good guys and some of the bad guys as well. Production will begin soon in New Orleans.

The Simpsons sisters are doin’ just fine — Newlywed Jessica had her series season premiere on MTV Wednesday night and drew in a reported 3.1 million viewers. Meanwhile younger sister Ashlee had her series debut immediately following, and held onto 2.6 million of those viewers.  Not a bad start.

ESPN has signed with the U.S. Golf Assoc for an additional four year deal that covers the three Opens – US Open, US Women’s Open and the US Senior Open, through 2008.

Top 10 M-F Syndicated Strip Series for the week of May 31 – June 6, 2004 ranked by HH Rtg
Wheel of Fortune (King World)                 7.5 AA  
Oprah (King World)                      6.2 AA / 6.3 GAA
Jeopardy (King World)                   6.1 AA
Seinfeld (Sony)                         5.8 AA / 6.9 GAA
Friends (Warner Bros.)                  5.1 AA / 6.1 GAA
Everybody Loves Raymond (King World)    5.2 AA / 5.9 GAA
Dr. Phil (King World)                   4.8 AA / 4.8 GAA
Entertainment Tonight (Paramount)       4.7 AA / 4.8 GAA
Judge Judy (Paramount)          4.5 AA / 6.7 GAA
Live with Regis & Kelly (Buena Vista)   3.5 AA
Source Nielsen Media Research

Top 10 M-F Syndicated Strip Series for the week of May 31 – June 6, 2004 ranked by A18-49
Seinfeld (Sony)                         3.9 AA / 4.5 GAA
Friends (Warner Bros.)                  3.5 AA / 4.1 GAA
Everybody Loves Raymond (King World)    2.8 AA / 3.1 GAA
Oprah (King World)                      2.5 AA / 2.6 GAA
That 70’s Show (Carsey-Werner)  2.2 AA / 2.8 GAA
Wheel of Fortune (King World)           2.1 AA
Will & Grace (Warner Bros.)             2.0 AA / 2.4 GAA
Entertainment Tonight (Paramount)       2.0 AA / 2.0 GAA
King of the Hill (20th)                 1.9 AA / 2.1 GAA
King of Queens (Sony)                   1.8 AA / 2.1 GAA
Source Nielsen Media Research

Pirates of the Caribbean made its pay tv debut on Starz! Saturday evening at 9pm and delivered an 8.1/14 HH Rtg, which in the Starz universe translates to about 1.5 million HHs.  For all three airings over the course of the weekend (two additional plays on Sunday), the pay tv net totaled at 16 HH Rtg pts.  Compared to some other pay tv premieres, Pirates took the lion’s share of the booty — for instances, Terminator 3 Rise of the Machines debuted on HBO to 2.0 million households; and Head of State on Cinemas has 293,000 HHs, according to info provided by Starz!.

TV Guide Channel has been added to Echostar’s DISH Network on the Americas Top 60″ programming package, as well as on the DISH Latino Dos and DISH Latino Max programming packages. With the DISH Network launch, TV Guide Channel is now available in 80 million cable and satellite homes, with 18 million new subs just this year.

Top 5 Broadcast Spanish Language Primetime Programs for the week of June 7 – 13, 2004
UNIV    Mariana de la Noche (Tue 8p)            22.0 NHTI HH Rtg
UNIV    Mariana de la Noche (Mon 8p)            21.5 NHTI HH Rtg
UNIV    Mariana de la Noche (Wed 8p)            21.4 NHTI HH Rtg
UNIV    Mariana de la Noche (Thu 8p)            21.1 NHTI HH Rtg
UNIV    Bajo La Misma Piel (Wed 9p)             20.9 NHTI HH Rtg
Source Nielsen Media Research
Note NHTI Ratings are based on 10.57 million Hispanic TV Homes

Top 5 Broadcast English Language Primetime Programs in Hispanic TV Homes for the week of June 7 – 13, 2004
ABC     NBA Finals – Game 4 (Sun 9p)            11.2 NHTI HH Rtg
ABC     NBA Finals – Game 2 (Tue 9p)            10.7 NHTI HH Rtg
ABC     NBA Finals – Game 3 (Thu 9p)            9.0 NHTI HH Rtg
UPN     WWE Smackdown (Thu 8p)          6.2 NHTI HH Rtg
NBC     Fear Factor (Mon 8p)                    4.7 NHTI HH Rtg
Source Nielsen Media Research
Note NHTI Ratings are based on 10.57 million Hispanic TV Homes

African American television homes in the US represent 12,870,000 households. Here are the rankings for the week of June 7 – 13, 2004 – highest rated primetime network programs in African American TV homes according to Nielsen Media Research
ABC     NBA Finals – Game 4 (Sun 9p)                    28.1 HH Rtg
ABC     NBA Finals – Game 3 (Thu 9p)                    25.3 HH Rtg
ABC     NBA Finals – Game 2 (Tue 9p)                    24.6 HH Rtg
UPN     Eve (Mon 830p)                                  13.2 HH Rtg
UPN     Girlfriends (Mon 9p)                            12.2 HH Rtg
UPN     Half & Half (Mon 930p)                          11.7 HH Rtg
ABC     NBA Hangtime Finals – Game 4 (Sun 830p) 11.5 HH Rtg
ABC     NBA Hangtime Finals – Game 3 (Thu 830p)         11.3 HH Rtg
UPN     All of Us (Tue 830p)                            10.8 HH Rtg
ABC     My Wife and Kids (Thu 8p)                       10.2 HH Rtg
UPN     One on One (Tue 8p)                             10.2 HH Rtg
Source Nielsen Media Research

Well, that didn’t take long — the most recent The Bachelor NY Giant Quarterback Jesse Palmer, and his #1 choice Jessica, have called it quits. Interesting that none of the Bachelors have stayed together with the women they’ve chosen; but thus far both Bachelorettes have – one is married (Trista & Ryan) and the other is engaged (Meredith & Ian).

Debi Naanes has been upped to VP/Seattle Sales Manager at HRP, station rep firm.  Debi was promoted from an Account Executive, a position she’s held in the Seattle office for the past four years. 

Univision Communications Inc. announced Andrew W. Hobson has been upped to Sr. EVP/Chief Strategic Officer.  He will be principally responsible for leading the Company’s long-term strategic direction and planning efforts across its four business units: Television, Radio, Music and Internet.  He will continue to supervise business development for the Company, including identifying and facilitating acquisition opportunities, business and technology investments, and other growth initiatives in order to further enhance shareholder value.

Phase Two Television has named development exec Paul Shapiro as EVP/Development. The announcement was made by Sandy Grushow, President of the production pod based at Twentieth Century Fox Television.   Paul will work with Sandy in developing scripted/non-scripted series for all networks, identify talent, work with writers, and pitch shows to executives, and will ultimately share creative oversight of series and pilots developed under the Phase Two Productions banner.

Bill Fitzgerald, weekend anchor and general assignment reporter for the NBC owned-and-operated station WVTM-TV in Birmingham, Ala., is making the move to the network – joining MSNBC as an anchor in July.   The announcement was made by Mark Effron, VP/Daytime Programming.

If you’re looking for me today and this weekend, I’ll be on the couch, eating bon bons, occasionally jumping up to putt a golfball across the living room floor, and thoroughly enjoying the US Open.  I’ll be rooting for Tiger, whom I have had a golf crush on since he went pro. Or Freddie Couples to win.  Either way, I’d be happy.

Wednesday, June 16, 2004. Fast Affiliate Household Ratings for all Networks. Fast affiliate numbers which reflect time period data, not program data, and can change slightly once the finals come in, particularly for LIVE programming (i.e. Football). Source Nielsen Media Research. Time Period Averages Only. [p] = Premiere; [o] = Original; [r] = Repeat

NBC     6.2/11  Fear Factor [r] 4.2/8, Last Comic Standing 6.2/11, Law & Order [r] 8.1/14

CBS     6.1/11  60 Minutes 6.3/12, King of Queens [r] 5.8/10, King of Queens [r] 6.3/11, 48 Hours Investigates [r] 6.0/11

FOX     5.2/9   Simple Life 2 [premiere] 5.1/10, Quintuplets [premiere] 4.5/8, Simple Life 2 6.1/11, Method & Red [premiere] 4.9/8

ABC     3.1/6   My Wife & Kids 3.9/7, Drew Carey 2.7/5, Drew Carey 2.9/5, Ultimate Love Test 2.7/5

WB      1.3/2   WB Movie Event: Soul Survivor 1.3/2

UPN     1.2/2   Enterprise 1.3/3, America’s Next Top Model [r] 1.2/2

A18-49  FOX 4.0/13, NBC 3.6/11, CBS 2.4/8, ABC 1.9/6, UPN 0.7/2, WB 0.7/2



#2 Program for the Night!
(Second only to NBA Playoffs)

A Top 10 Primetime Program for the Week!

Top 15 Primetime Program
11 of the past 16 Weeks!

Available exclusively from
Warner Bros. Domestic Cable Distribution

Source: NTI Explorer, #2=6/13/04, Top 10 =Wk of 6/07/04, 16 Week ranks= 2/9/04-6/13/04, excludes pre-empted weeks.    Rank based on HH Rating. 

Friday Fun Fact:  An experienced tunnel worker in New York earns more than $100,000 a year.

The History Channel presents This Day in History:
1815 – Napoleon meets his Waterloo. On this day in 1815, the Duke of Waterloo defeats Napoleon Bonaparte at Waterloo, Belgium.

Answer to yesterday’s Trivia Question:  Who drove a Tarantula (with finger tip control, chrome trim and bucket seats)?  ROB PETRIE / DICK VAN DYKE SHOW.  Kudos to:  Morgan Wiss-Cartoon/NY; Mike Schwartz-HRP/Atlanta; Paul Kahn-ABC Unlimited/NY; Pat Baldwin-Erickson Communities/Baltimore; Dom Caristi-Ball State Univ/Muncie; Wil Allmendinger-Tribune Media Services/Chicago; Bret Calvert-KSAT/San Antonio; Barbara Kerford-Frank’s Girl/Sherman Oaks; Heidi Flydal-KFMB/San Diego; David Primuth-GSN/LA; Jake Friedman-The Stein Agency/LA.

Today’s Trivia Question:  Such a coincidence!  When he was still living in Boston and hanging out at Cheers, Frasier told the group what his utterance was as a baby – what was it? (click here to respond to the trivia question and please be sure to include with your answer your name, company, city and time zone. Only the second four correct responses from each time zone will be listed in tomorrow’s kudo list.)

Later — Cyn

Cynthia Turner’s Cynopsis
06/18/04  5:01am
Subscriptions to Cynopsis: email

Archived Editions Check out any previous copy of Cynopsis, or search via keywords at
Click here to subscribe to Cynopsis Kids! and put Kids! in the subject line.
Click here to subscribe to Cynopsis Multi-Cultural Edition and put MCE in the subject line.
Cynopsis Ad Sales 203-526-8978
Press Release Fax: 203-381-9318
All outgoing e-mails are scanned and sent out virus free.

Copyright Cynthia Turner 2004


JOB OPENING:  RESEARCH ANALYST-AD SALES TBS/TNT, NY 1-2 yrs Nat’l research exp; strong analytical/comm skills; audience tracking/trending/reporting, working knowledge of Nielsen systems; resume:

Reference: UCTC/26882BR  (6/25)

JOB OPENING:  SALES RESEARCH ANALYST, CBS NETWORK SALES/NYC. Min 2+ yrs agency planning &/or network research exp. Strong comp. skills/media research database exp. nec. Exc. career opp. Email

(subject MKT) (6/25)

JOB OPENING:  PROMO WRITER/PRODUCER/EDITOR, Bravo, Burbank, CA. Must have significant promo experience at broadcast network or entertainment cable network. Promo writing and editing experience required. Apply at (6/25)

JOB OPENING:  PROGRAM EXECUTIVE, Discovery Networks, Silver Spring, MD. Empl. opp. for program executive with 5+ yrs exp. as senior/exec. producer or TV programming/development exec. E-mail resume to:

JOB OPENING:  FREELANCE FIELD PRODUCER, MSNBC/NJ: Seasoned net bureau producer, 5+ yrs field exp.Background in Politics pref. NJ based with 3-4 days travel per wk. Email resume:
or fax:  201-583-5819  (6/24)

JOB OPENING:  BUDGET COORDINATOR. Primary resp to track daily prod expenses & budget reconciliation.Pls visit our website for more info or email your resume/cover ltr to

JOB OPENING:  MGR OF PROGRAMMING/National Geographic Channel, Washington DC. 3+ yrs TV exp, pgming pref; 1-2 yrs mgmt exp. Great comm skills; Nielsen rtgs/stats exp, serious multitasker, solid comp skills. Apply:

JOB OPENING:  CONSUMER ENT. PUBLICIST/LA PR FIRM, 5+ yrs. exp.; proven track record w/TV, Video,Talent, Products; strong media contacts; excellent writer & pitcher; supervisory exp.; solid references. Apply: laprjobs

JOB OPENING:  ACCOUNT EXECUTIVE/Galavision cable ntwk, Dallas.  2-3 yrs TV ad sales; excellent written/ verbal skills reqd. Natl Nielsen data and dealmaker software knowledge helpful.  Email:
  specify Dallas. (6/23)

JOB OPENING:  RESEARCH DIR/Discovery Health/Silver Spring, MD. 7+ yrs TV/media/Mkt Res. exp. Strong primary/Nielsen res. skills. Strategic thinker w/strong analytical & comm skills. Apply:, Job #1446  (6/23)

JOB OPENING:  RESEARCH MGR, FitTV/Silver Spring, MD. 5+ yrs TV/media/Mkt Res. exp. Solid quant & qual research skills req. Nielsen exp a +. Strong analytical/comm. skills a must. Apply:, Job #1499  (6/23)

JOB OPENING:  RESEARCH ASSOC, Travel Channel/Silver Spring, MD. 2-3 yrs media/mkt research exp. Strong data analysis; Nielsen sftwr/equiv. a +. Create presentations, rprts, analysis. Apply:, Job #1170  (6/23)

JOB OPENING:  SUPERVISING PRODUCER, Discovery Channel/Silver Spring, MD. 5-6 yrs advertising/on-air promotions exp. as writer/producer, promo editorial, field prod exp. Apply at, Job #1443  (6/22)

JOB OPENING:  AFFILIATE SALES/DATABASE COORDINATOR-Oxygen-NY. Manage dept. database (Medea) Track sub info, act as launch support. Support 6 reps, maintain materials. Covr Letter /resume to Neily Buff at

JOB OPENING:  SR RESEARCH ANALYST, CARTOON NETWORK/KIDS WB/ADULT SWIM, NY Ad Sales. Strong analytical/writing skills. Nielsen software experience.  2+ yrs exp as rsch analyst req’d. Apply to:
req #26841BR   (6/19)

JOB OPENING:  ACCT EXEC, ABC Cable, IL, to increase distribution; 5yrs sales exp; heavy new client dev sell’g to VP level affiliates; Chicago-based w/ 50% travel to MI & OH. Ref: Cyn40590AcctRep; RESUMES:


SITUATION WANTED:  MEDIA POSITION WANTED  organized multi-faceted program/creative services dir. 5+ yrs exp. in broadcast seeks position in Phila/NYC/Balt/Wash DC. Extensive exp. in program/sales/promotion/prod.

SITUATION WANTED:  MBA candidate from MIT (Finance) and MFA from Columbia University (Screenwriting) seeks INTERN related assignments. Looking to learn from Marketing Exec’s and Strategists.646.418.9213 or

SITUATION WANTED:  Dynamic TELEVISION PRODUCER looking for new project! Wide range of production experience, field and post. Creative, detail oriented, multi-tasker. NYC based. Will travel.
, 646-325-4509  (6/23)

SITUATION WANTED:  Organized, efficient, multi-tasker, with BA Comm/Mktg/Psych seeking ENTRY-MID LEVEL POSITION IN TV in NYC. Please contact: 
or call 908-687-5765  (6/22)

SITUATION WANTED:  Dynamic TELEVISION PRODUCER looking for new project! Wide range of production experience, field and post. NYC based. Will travel.
, 917-406-3648  (6/22)

for rates and specs for Job Openings.
Your ad will be read by 71,650+ Cynopsis & Cynopsis Kids! readers every day. No wonder Cynopsis ads get results.

Are you looking for a job? Post your Situation Wanted Ad here — Email
for specs.


COURT TV: The Investigation Channel

Our A25-54 Viewers Rank #1 for TV Interest

Now that’s great ROI-Return on Investigation
Click here for source

COURT TV:       
Forensic Fridays
ABC             George Lopez [r], Married to the Kellys [r], Hope & Faith [r], Life with Bonnie [r], 20/20
CBS             Joan of Arcadia [r], JAG [r], 48 Hours [r]
FOX             The Jury [r], The Jury [r]
NBC             Dateline NBC, Dateline NBC, Las Vegas [r]
PAX             Movie: Heart of Dixie, Diagnosis Murder
UPN             Movie: Phantoms
WB              What I Like About You [r], Grounded for Life [r], Reba [r], Reba [r]
TELE            Prisonera, El Alma Herida, Protagonistas VIP
UNIV            Mariana de la Noche, Amarte es mi Pecado, La Escuelita VIP

Related Stories

03/22/23: Cynopsis Jobs


AD SALES PLANNER SINCLAIR BROADCASTING GROUP NYC, Hybrid Responsible for creating, analyzing & communicating sales proposals to the Sales team for presentation to advertising agencies and/or clients. Collaborate w/all media platforms & departments to create proposals, execute campaigns, manage stewardship & pacing of linear & digital deals. Point of contact post sale & provide excellent […]

03/21/23: Another round of cuts at Amazon

Another round of cuts at Amazon

Tuesday March 21, 2023 Today’s Premieres Nat Geo: Restaurants at the End of the World at 10p Today’s Finale HGTV: Fixer to Fabulous at 9p IN THE NEWS More layoffs at Amazon. “We intend to eliminate about 9,000 more positions in the next few weeks—mostly in AWS, PXT [People Experience and Technology], Advertising, and Twitch,” […]

03/20/23: Cynopsis Media Tech Update

Monday March 20, 2023 The Justice Department is investigating TikTok’s owner over alleged spying on journalists. Surveying the protection of American citizens on the app, the investigation is tied to the admission that Beijing-based internet company ByteDance employees had acquired data on American TikTok users. The company said that the workers involved have been fired. […]