CYNTHIA TURNER’S
Cynopsis: Kids!
06/16/06
Good morning. It’s Friday, June 16, 2006 and this is your first early morning Kids! briefing.
Announced several months ago, TiVo officially launches its new TiVo KidZone service this week, which is included as part of the standard TiVo service fee. Tivo KidZone was designed specifically to give parents some control over what their kids watch on TV by helping parents identify and select programs for their kids and families using menus that offer show suggestions and ratings. The menus are comprised of suggestions from advocacy groups including Common Sense Media, Parents’ Choice Foundation and the Parents Television Council, are sent directly to the TiVo box. From there parents can program TiVo to automatically record shows recommended by both groups, create their own programming list and/or lock out programs.
Mega Bloks Inc.’s shareholders voted in favor of changing the company’s name to Mega Brands Inc. at the annual and special meeting held yesterday. With the new company name comes a new mission, brand strategy, logo and company motto, “Creativity to the Rescue.” Mega Brands plans to focus on providing kids with imaginative and active play through its original, well-designed and affordable products. Mega Brands’ brands include Mega Bloks, Rose Art, Magnetix and Board Dudes.
MORE KIDS STUFF
Cartoon Network will add the animated series Pokemon: Battle Frontier, the new ninth Pokemon season, to its US programming lineup this fall. Earlier this month the network premiered Pokemon Chronicles, which had not previously aired in the US, as part of its Toonami block. As part of its 10th anniversary celebration a 24-city mall tour, The Pokemon Journey Across America, is making its way around the country and will culminate with a Pokemon 10th Anniversary Party and Video Game National Championships in NYC this August.
Taffy Entertainment has entered into a deal with digEcor, a provider of portable in-flight entertainment devices and content, to make its shows including Pet Alien, ToddWorld and Jakers! The Adventures of Piggley Winks available as part of a kids’ package on digEcor’s digEplayer. Beginning next month all three shows will be available on Alaska Airlines and through a deal with partner Railway Media. And in August, the programs will be available on Amtrak. The digEplayer is an in-flight device that features a 7 inch screen and hard-drive and comes loaded with movies, music, TV shows and music videos.
MARKETING/LICENSING
In honor of this year’s 40th Anniversary of Speed Racer, the gang at Art Asylum in conjunction with Speed Racer Enterprises will release a new line of toys packaged with a DVD featuring new original animated promotional shorts for fall 2006. Kicking off the anniversary celebration, this summer a new Speed Racer adventure will be launched online at www.speedracerlives.com. In addition, the website also features behind the scene trailers, downloadable music, and a free 3D/multi-level video game. To check out the preview of the trailer, go to http://post.creativegroup.tv/Ani_SRTrailer. A soundtrack will be available at retail 4Q 2006 and promises to include some great current and up and coming bands. Go Speed Racer Go!
Target Entertainment closed a number of licensing deals for Chapman Entertainment’s preschool property Fifi and the Flowertots. The new deals include Impact International (Head Start Learning System), Zeon and Wesco (watches, clocks), Corgi (diecast vehicles), McDougalls (baking mixes and desserts), Marks & Spencer (nightwear, underwear, greetings gift wrap and puzzles) and Eaglemoss (published partwork). Come spring 2007 there will be 104 episodes of Fifi and the Flowertots available to broadcasters. Target recently announced a distribution pact with Ireland’s public broadcaster RTE, making the program available in 130 territories.
Funhouse, a division of The Betesh Group, is launching new lines of furniture and room décor for Habbo.com, the virtual community for teens. Habbo users will be able to buy the same furniture and room accessories they use to decorate their virtual rooms, for their own real rooms. Funhouse will launch the line with several products including Habbo Dragon Lamp, Pillows, Reversible Door Mats and Plastyk Pod Chair with Speakers. Launched in 2000, Habbo currently reporting having 7.1 million users worldwide and 1.72 million in the US, both evenly divided amongst girls and boys.
Amity Entertainment, the global merchandising and licensing rights holder of The Big Comfy Couch, has completed a toy deal with Toy Island Manufacturing, with the assistance of Quattro Consumer Products, to re-introduce Loonette and Molly in North America. Products slated to be released for Holiday 2006 include two gift sets:
- Together Forever will feature a Loonette plush (19″), a Molly plush (6″) and will be packaged with a DVD including 2 x 30 min episodes of the series;
- Molly & Friends will include five mini character plush dolls, a “Comfy Couch” (with removable cushions), and a DVD with 2 x 30 min episodes.
The releases will be supported with a marketing campaign that includes US and Canadian live tours and mall appearances and a Weekly Reader initiative, expected to reach 1.1 million kindergartners.
Johnson Publishing Company, publisher/owner Ebony magazine, has entered into its first ever licensing deal with Dan River, Inc., a textile product manufacturer/marketer, to create luxury bed and bath products for the new Ebony Home brand. The deal was brokered by licensing agency, TurnerPatterson. Ebony Home will feature two tiers of collections; Ebony Classics for mid-tier and upscale stores and Ebony@Home, a line for mass retailers. The products are scheduled for a spring 2007 launch.
Six Flags and A&E Network have entered into a deal under which A&E is sponsoring rides at Six Flags theme parks and Six Flags is promoting the launch of the new A&E series Driving Force including featuring trailers and promos for the series on its in-park TV system and on its website. The series revolves around the real-life Force family, 13-time NHRA Drag Racing Champion John Force and his three adult drag-racing daughters. The Force family will also make in-park appearance as well as bringing their dragsters to select Six Flags parks over the summer.
EXECUTIVE MOVES
Studio B Productions has begun a new initiative to increase the licensing and merchandising efforts for its animated series. In doing so, VooDoo Entertainment, a marketing and consulting firm, has named Sandie Hatch as Licensing Agent on the Studio B team. Hatch will work on behalf of Studio B to develop licensing and merchandising, and promotional partnerships for Yvon of the Yukon, D’Myna Leagues and Yakkity Yak in Canada. A 30 year veteran of the licensing/merchandising industry, Hatch has represented companies including Warner Bros., Hasbro and Marvel.
Microsoft Corp. announced yesterday that as of July 2008 its co-Founder Bill Gates will have completed his transition out of his day-to-day role in the company to focus more of his time and energies on the global health and education efforts at the Bill & Melinda Gates Foundation. At the end of this transition period, which Microsoft says has been gradual and began several years ago, Gates will continue to serve as Microsoft’s Chairman and advisor on developing of key projects. Microsoft’s Chief Technical Officers Ray Ozzie and Craig Mudie have assumed new titles and expanded responsibilities. Ozzie has been named Chief Software Architect and will begin working side-by-side with Gates on all technical architecture and product oversight responsibilities. Mudie takes the new title of Chief Research and Strategy Officer and will also work closely with Gates; Mudie also will partner with General Counsel Brad Smith focusing on intellectual property and technology policy efforts. In 2000 Steve Ballmer was appointed as Microsoft’s CEO, taking over for Gates who had until then served as Chairman and CEO. Last year Ballmer organized the company into three divisions under presidents Jim Allchin, Kevin Johnson, Robbie Bach and Jeff Raikes, who took on greater responsibility for product development and strategy decisions within their respective businesses. In August 2005 the company named Kevin Turner as its COO.
RATINGS
Top 10 Combined Broadcast/Basic Cable shows among Kids 2-11 for the week of 6/5-6/11/2006, 6a-6a (Live + SD Data):
K2-11 Total Delivery (000)
NICK: Danny Phantom Reality Trip (6/9; 8-9p) 2320
NICK: Fairly OddParents (6/10; 10a) 2139
NICK: SpongeBob SquarePants (6/8; 5p) 2115
DSNY*: American Dragon: Jake Long (6/10; 9p) 2102
DSNY*: Hannah Montana (6/10; 8:30p) 2097
NICK: SpongeBob SquarePants (6/10; 9:30a) 2097
NICK: Fairly OddParents (6/10; 10:30a) 2076
NICK: Drake & Josh (6/8; 5:30p) 2019
NICK: Jimmy Neutron (6/7; 4p) 1978
NICK: Fairly OddParents (6/11; 10a) 1969
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
Top 10 Combined Broadcast/Basic Cable shows among Kids 6-11 for the week of 6/5-6/11/2006, 6a-6a (Live + SD Data):
K6-11 Total Delivery (000)
DSNY*: Hannah Montana (6/10; 8:30p) 1752
DSNY*: American Dragon: Jake Long (6/10; 9p) 1730
NICK: Danny Phantom Reality Trip (6/9; 8-9p) 1643
DSNY*: Kim Possible (6/10; 9:30p) 1532
DSNY*: Freaky Friday-movie (6/9; 8-9:50p) 1395
DSNY*: Suite Life of Zack & Cody (6/10; 8p) 1385
NICK: Drake & Josh (6/5; 5:30p) 1376
NICK: Drake & Josh (6/7; 5:30p) 1362
DSNY*: Lizzie McGuire Movie (6/11; 8-9:50p) 1351
DSNY*: That’s So Raven (6/5; 7:30p) 1350
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
Top 10 Combined Broadcast/Basic Cable shows among Tweens 9-14 for the week of 6/5-6/11/2006, 6a-6a (Live + SD Data):
Tweens 9-14 Total Delivery (000)
DSNY*: Hannah Montana (6/10; 8:30p) 1598
DSNY*: American Dragon: Jake Long (6/10; 9p) 1388
DSNY*: Suite Life of Zack & Cody (6/10; 8p) 1312
DSNY*: Kim Possible (6/10; 9:30p) 1298
DSNY*: Freaky Friday-movie (6/9; 8-9:50p) 1292
DSNY*: Lizzie McGuire Movie (6/11; 8-9:50p) 1267
NICK: Danny Phantom Reality Trip (6/9; 8-9p) 1245
DSNY*: Smart House (6/7; 8-9:35p) 1243
DSNY*: Hannah Montana (6/9; 10:30p) 1227
DSNY*: That’s So Raven (6/10; 11:30p) 1201
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
Top 10 Combined Broadcast/Basic Cable shows among Teens 12-17 for the week of 6/5-6/11/2006, 6a-6a (Live + SD Data):
Teens 12-17 Total Delivery (000)
FOX: Family Guy (6/11; 9p) 854
FOX: So You Think You Can Dance (6/8; 9-10p) 849
DSNY*: Hannah Montana (6/10; 8:30p) 824
ADSM**: Family Guy (6/7; 11:30p) 813
ADSM**: Family Guy (6/11; 11p) 786
DSNY*: Freaky Friday-movie (6/10; 1-2:50p) 772
NBC: Deal Or No Deal (6/5; 8-9:30p) 766
ADSM**: Family Guy (6/6; 11:30p) 761
ABC: Miami at Dallas (6/11; 9p-12a) 760
DSNY*: Freaky Friday-movie (6/9; 8-9:50p) 754
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**New abbreviation for Adult Swim, which airs on Cartoon Network
Final K6-11 Ratings for Saturday, June 10, 2006 Broadcast Networks only (Live + SD Data):
Source: Kids WB! Research from Nielsen Media Research Data
FOX (4Kids TV) 1.5/8 Avg. (8a-12n)
Magical DoReMi 0.6/5; Magical DoReMi 0.9/6; Bratz 1.5/8; Winx Club 1.6/9; Winx Club 2.0/10; Teenage Mutant Ninja Turtles 2.1/10; Ultimate Muscle* 1.9/10; Cramp Twins* 1.7/9
*premiere
WB (Kids’ WB!) 1.4/8 Avg. (8a-12N)
Pillow Head 1 (Xiaolin Showdown) 0.4/4; Pillow Head 2 (Xiaolin Showdown) 0.9/7; Viewtiful Joe 0.8/5; The Batman 1.3/7; Xiaolin Showdown 1.7/8; Loonatics 1.5/7; Pokemon 1.6/8; Coconut Fred 1.3/6; Johnny Test 1.9/10; Yu-Gi-Oh! 2.2/11
ABC 1.3/7 Avg. (10a-1p*)
The Proud Family 1.4/7; That’s So Raven 1.3/7; Suite Life of Zack & Cody 2.0/11; Lilo & Stitch 0.6/3; Emperor’s New School 1.0/5; Phil of the Future 1.5/8
*various start times
CBS (Nick on CBS) 0.6/4 Avg. (7a-8a*/11a-1p*)
Lazytown 0.3/3; Go, Diego, Go 0.5/3; Backyardigans 0.7/3; Dora the Explorer 0.6/3; Little Bill 0.8/4; Blues Clues 1.0/5
*various start times
NBC (Discovery Kids on NBC) Avg. 0.3/2 (10a-1p*)
Flight 29 0.4/2; Kenny the Shark 0.3/2; Endurance 0.2/1; Time Warp Trio 0.4/2
*various start times
Final K6-11 Ratings for Saturday, June 10, 2006 Cable Networks only (Live + SD Data):
Source: Kids WB! Research from Nielsen Media Research Data
NICKELODEON 3.8/24Avg. (8a-12n)
All Grown Up 0.9/12; Fairly OddParents 1.8/17; Jimmy Neutron 3.2/23; Jimmy Neutron 4.0/23; SpongeBob SquarePants 4.6/24; SpongeBob SquarePants 4.6/24; Fairly OddParents 5.3/28; Fairly OddParents 5.4/27; The X’s 4.0/20; Danny Phantom 4.7/23
CARTOON NETWORK 2.1/12 Avg. (7a-12n)
Cartoon Cartoon* 1.5/22; Ed, Edd & Eddy 2.1/20; Cartoon Top 5 (60 min) 2.3/14; Robotboy 2.1/11; My Gym Partner’s A Monkey 2.2/12; Ben 10 2.3/12; Totally Spies 1.8/9; Teen Titans 2.3/12; Kids Next Door 1.7/8
*starts at 6:30a
DISNEY CHANNEL 1.3/8 Avg. (7a-12n)
JoJo’s Circus 1.1/15; Higglytown Heroes 1.2/11; Little Einsteins 1.2/9; Little Einsteins 1.5/8; Mickey Mouse Club 2.1/11; Mickey Mouse Club 1.6/8; Doodlebops 1.2/6; Doodlebops 1.1/6; Charlie & Lola 1.1/6; Koala Brothers 0.8/4
Live + Same Day Ratings Kids Cable Network Averages (000) for Wednesday, June 14, 2006, 6am-11pm, ranked by K2-11:
NICKELODEON: K2-11 1276; K6-11 770; TWEENS 9-14 576
DISNEY CHANNEL: K2-11 892; K6-11 584; TWEENS 9-14 466
CARTOON NETWORK: K2-11 811; K6-11 599; TWEENS 9-14 402
TOON DISNEY: K2-11 213; K6-11 137; TWEENS 9-14 91
Source: MTVN Research from Nielsen Media Research Data
Friday Fun Fact: After his death, Alexander the Great’s remains were preserved in a huge crock of honey. Among the ancient Egyptians, it was common practice to bury the dead in this manner.
Answer to Yesterday’s trivia question: Where can you find the club house known as The Red Caboose? THE GET ALONG GANG Kudos to: Janice Bernache-Randstand-Discovery/NY; Diane Hansen-FUNimation/Fort Worth TX; Phil Harnage/Santa Monica
Today’s Trivia Question: All kinds of kids, big kids, little kids, kids who climb on rocks, fat kids, skinny kids, even kids with chicken pox all loved … what, specifically? (click here with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)
Later — Gwen
Gwen Billings for Cynthia Turner’s Cynopsis Kids!
06.16.06 – 3:43a
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