CYNTHIA TURNER’S
Cynopsis

06/10/05

Good morning.  It’s Friday, June 10, 2005 and this is your first early morning briefing.

The PUTS are up! The PUTS are up!  Nielsen Media Research’s Local People Meters have found more viewers in San Francisco (18.6% more than previously detected), New York (9.1%), Chicago (1.4%) and Los Angeles (0.5%).  In a May 2004 vs. May 2005 comparison, Nielsen found more people are watching television in local markets than were previously measured.  Among those viewers, the largest demographic group represented was Men 18-49:  San Francisco +31.3%, Chicago +16.3%, New York +12.7% and Los Angeles +7.5%.  The LPMs also found viewers in general are watching more of a variety of channel than previously thought, in fact about 66% more channels are being viewed in May 2005 over May 2004.

Advertising spending for the first quarter 2005 rose 2.4% over the same period last year, due to gains across major media, according to preliminary figures released today by Nielsen Monitor-Plus, the advertising intelligence service of Nielsen Media Research.

• Advertising spending increased in almost all reported media, led by Spanish-Language TV (19.3%), Cable TV (12.4%), and Magazines (12.1% local, 7.7% national). Network TV settled in at 4.2%, Spot TV-DMA’s 1-100 was down 4.3%. “Taking a closer look at Spot TV’s performance for the quarter, the medium was down 3.9% overall; however, the smaller 101-210 DMAs experienced a steady 3.4% growth”, said Jeff King, managing director of Nielsen Monitor-Plus. 
• First quarter advertising spending for the top 10 companies reached $4.8 billion, up 8.1% from last year, with 7 out of those 10 up year-to-year in total spending. 
• The biggest category was automotive, spending $3.2 billion (Factory & Dealer Assoc) and an additional $1.2 billion from local dealerships. The category with the largest year-to-year growth in first quarter was credit card services, up 30.5% and spending $404 million. The film industry saw the steepest declines year to year, down 11.2%, and spending $814 million.
• In the area of Product Placement, Coca Cola leads the chart of advertisers with more than 1,900 occurrences during first quarter 2005. Other top five advertisers are Everlast Apparel (691 occurrences), Everlast Sporting Equipment (634), Adidas Apparel (476) and Sports Illustrated Magazine (475). The top five broadcast primetime series with the most product placement occurrences are NBC’s The Contender (2,828 occurrences), Fox’s American Idol (2,373), UPN’s The Road to Stardom with Missy Elliott (1,650), CBS’ Amazing Race (1,140) and NBC’s The Apprentice (978) — all non-scripted reality shows, and 3 out of 5 are from Mark Burnett Productions. The only scripted series in the top 10 were WB’s What I Like About You (783) and CBS’s King of Queens (747).

 
Premiere’s Tonight:
TNT:  Into the West at 8p

CBS Studio has signed a two year, 7 figure deal with Amazing Race EP Hayma “Screech” Washington to continue with his exec prod duties with Amazing Race, and also to develop new scripted projects for the network.

Currently in development at Fox in a new drama called Bound.  Being produced at Fox 21 with producers Chris Bender, JC Spink under their shingle Benderspink, the project is about a family that moves into a beautiful dream home, only to slowly discover it is haunted, per Variety.

MTV has announced the 16th season of Real World (Bunim-Murray Prods) will take place in sunny Austin, Texas. The new season (24 eps) premieres on June 21 at 10p.  The season promises surprises, tragedy and life changing.  The cast’s job this time around will be to produce a music documentary video on SXSW (South by Southwest) Music Festival.

Also coming to MTV is the debut of a new series, The Andy Milonakis Show, a man described by Jimmy Kimmel (exec prod of the show) as “one of the weirdest young men in the world.” The show premieres on June 26 at 1030p as part of the new fifth season of MTV’s Sunday Stew block.  The show features absurd comedy with Andy at the center, stuck at home in his apartment in New York’s Lower East Side. Andy makes this show in his spare time and includes films starring himself, his dog, his neighbors and various inanimate objects. 

The season finale of UPN’s Britney and Kevin: Chaotic (Fairy Zone Prods, Inc.) is scheduled for June 14 at 8p and will include the world premiere of Britney’s video for her new single, Someday (I Will Understand).

With its launch slated for June 30, Logo has picked up several series as well as commissioned a new original comedy show.  The standup comedy series Wisecrack (6 episodes ordered) is produced from LA with performances by such comedians as Miss Coco Peru, Judy Gold, Doug Holsclaw, Page Hurwitz, Alec Mapa and Vicki Shaw.  Logo also acquired the UK funny man Graham Norton’s The Graham Norton Effect for 13 episodes (the show is on Comedy Central), his 10 episode Graham Norton in New York and five episode V Graham Norton.  The latter two were produced for the UK’s Channel 4. 

here! inked a carriage deal with Charter Communications, Inc.to be included as part of Charter OnDemand’s Charter Digital service..  This new agreement will add another 1.3+ million Charter customers to its viewing potential. 

Casting Call:  If you have a good sense of What Not to Wear and would like a chance to prove it, the folks at TLC would like to hear from you. They are conducting a nationwide search for aspiring fashion stylists, hair stylists and makeup artists for their new fall special What Not to Wear: Wannabe.  Deadline for applications is Friday June 24 – get your application online at www.tlc.com at the WNTW fan site.

Top 10 M-F Syndicated Strip Series for the week of May 23-29, 2005 ranked by HH Rtg
Jeopardy (King World)                                8.1 AA
Wheel of Fortune (King World)                  8.1 AA
Oprah (King World)                                    7.8 AA / 7.9 GAA
Everybody Loves Raymond (King World)  6.1 AA / 7.5 GAA
Seinfeld (Sony)                                           5.9 AA / 7.3 GAA
Dr. Phil (King World)                                  5.8 AA / 5.9 GAA
Entertainment Tonight (Paramount)          4.9 AA / 5.0 GAA
Judge Judy (Paramount)                            4.9 AA / 7.5 GAA
Friends (Warner Bros.)                              4.8 AA / 5.9 GAA
Regis & Kelly (Buena Vista)                      3.5 AA
Source Nielsen Media Research

Top 10 M-F Syndicated Strip Series for the week of May 23-29, 2005 ranked by A18-49
Seinfeld (Sony)                                           4.0 AA / 4.8 GAA
Everybody Loves Raymond (King World)  3.4 AA / 4.0 GAA
Friends (Warner Bros.)                              3.2 AA / 3.8 GAA
Oprah (King World)                                    3.2 AA / 3.2 GAA
Jeopardy (King World)                                2.2 AA
Wheel of Fortune (King World)                  2.1 AA
That 70’s Show (Carsey-Werner)              2.1 AA / 2.6 GAA
Entertainment Tonight (Paramount)          2.1 AA / 2.1 GAA
Dr. Phil (King World)                                  2.1 AA / 2.1 GAA
Judge Judy (Paramount)                            1.8 AA / 2.7 GAA
Will & Grace (Warner Bros.)                      1.8 AA / 2.3 GAA
Malcolm/Middle (20th)                                 1.8 AA/ 2.2 GAA
Maury (NBC U)                                            1.8 AA / 1.9 GAA
Source Nielsen Media Research

The FCC denied a request by the Consumer Electronics Association (CEA) and the Consumer Electronics Retailers Association (CERC) to delay the date by which half of mid-size TV receivers manufactured and imported must include built-in digital television (DTV) tuners.  And if that wasn’t enough, the FCC then moved up the deadline for all mid-sized TV sets to be compliant. Previous rulings order that large sets must have the digital tuner built in and on the shelves for consumers by July 1 of this year.  The original rules also said that at least 50% of the mid-size TVs must have DTV tuners by July 1, 2005 the other half by July 1 2006.  Yesterday’s ruling moved that latter date for 100% compliance up to March 1, 2006. And small tvs must be DTV tuner compatible by July 1, 2007, the same deadline as other TV receiving devices including DVDRs and VCRs.

Note to self — two words over used beyond recognition:  “passion” and “brilliant.”  Listen for them, you’ll see.  Get a thesaurus, find new words.

Because everyone loves a good list to debate, here is one from the folks at Tivo who surveyed 1000 people to find out who they would vote for as Best TV Dad.  The top 25 in rank order are: Cliff Huxtable-The Cosby Show, Sheriff Andy Taylor-The Andy Griffith Show, Pa Ingalls-Little House on the Prairie, Howard Cunningham-Happy Days, Ward Cleaver-Leave it to Beaver, Jim Anderson-Father Knows Best, Mike Brady-The Brady Bunch, Tim “The Tool Man” Taylor-Home Improvement, Reverend Eric Camden-7th Heaven, Danny Tanner-Full House, Raymond Barone-Everybody Loves Raymond, Philip Drummond-Diff’rent Strokes, Jim-According to Jim, George Lopez-The George Lopez Show, Michael Kyle-My Wife and Kids, Bernie “Mac” McCullough-The Bernie Mac Show, Reginald “Red” Forman-That ’70s Show, Archie Bunker-All in the Family, Sandy Cohen-The O.C., Frank Costanza-Seinfeld, Peter Griffin-Family Guy, Al Bundy-Married…With Children, Homer Simpson-The Simpsons, Tony Soprano-The Sopranos, Ozzy Osbourne-The Osbournes.  Perhaps many of these were chosen not for being good dads, but being good to watch on TV dads …. Frank Costanza, Archie Bunker or Al Bundy are good-to-watch-on-TV Dads, but don’t bring them home to mom.

Broadcast Response, Inc. announced Eric Stanton has been named President of the agency. In this new role, Eric will oversee all media and client relations as well as monitor the company’s financial and operational performance.

Don Perry has been named EVP/COO for Clear Channel Television, overseeing the groups 40 owned local stations, while reporting to Clear Channel President/CEO William G. Moll.  Don was upped from VP/GM of WOAI/San Antonio and Regional VP for the Southwest region for Clear Channel.

Troika Design Group has named Robert E. Blatchford Director/Business Development. Robert, a seasoned broadcast design, commercial and indie film producer, will keep Troika top of mind with clients as well as create a steady flow of new contacts. The announcement was made by Chuck Carey, Troika’s co-founder and executive producer. In addition to Chuck Carey, Blatchford will report to Troika Co-founders and Executive Creative Directors Mark Bohman and Dan Pappalardo.

Turner Media Group, Inc., has elevated Larry Rubin to EVP/Business and Legal Affairs.   In addition to managing day-to-day legal matters, Larry is responsible for strategic partnerships, investment analysis and affiliate relations. He will continue to report to the Chairman, the Vice Chairman and the Board of TMG.

Food Network has announced that Charles Nordlander has been named VP/ Primetime Programming Development. He will oversee the network’s primetime pilot development, work closely with independent production companies, and executive produce certain specials and projects.

Court TV has named Laura Sheridan VP/Programming Research. The announcement was made by Darren Campo, SVP/Programming, Strategy & Research. Laura will be responsible for overseeing daily operations of the research department, including all Nielsen, syndicated and primary research for programming and marketing analysis and development.

Discovery Networks has upped Amy Baker to SVP/Discovery Solutions. The announcement was made by Scott McGraw, EVP/Advertising Sales, Discovery Networks, US, to whom Amy reports. As head of the Discovery Solutions team, Amy is responsible for providing clients with comprehensive solutions to reach their business objectives across Discovery’s family of assets, including Discovery’s 14 domestic networks, Discovery’s iMedia offerings, Discovery Consumer Products, Discovery Channel Stores and a variety of other platforms.

SCI FI Channel has made two key changes to its programming team:  In New York, Chris Regina has been upped to VP/Programming, reporting to Thomas P. Vitale, SVP/Programming & Original Movies; in Los Angeles, Colleen Lehman has joined the company as Director/Alternative Programming, reporting to Rob Swartz, VP/Alternative Programming.  Chris will continues to oversee long-term strategic planning and scheduling, and manages the Standards & Practices department.  Colleen Lehman supervises production on Master Blasters, and development and production on a broad range of alternative programming, including animation, comedy and specials.

Wednesday- A18-49 Analysis:   ABC tied or won every hour of primetime on Wednesday night, according to Nielsen Media Research fast affiliate ratings.  Overall ABC gathered a 3.2/10 A18-49, ahead of CBS 2.4/7, NBC 2.1/6, Fox 2.0/6, WB 1.4/4, UPN 0.7/2.  At 8p ABC’s Supernanny won the hour with a 2.3/8, pacing in front of Fox and CBS, each tied with a 6 share.  Psychic Detectives on NBC earned a 1.8/6 at 8p, and week #2 of Beauty & the Geek delivered a 1.7/6, up by 8% vs. last week’s premiere. Among young women 12-34 WB won the hour with a 2.3/9. At 9p ABC’s Dancing with the Stars delivered another surprising win with a 4.7/14, up by 9% week to week. CBS was #2 with a 7 share,  The Inside on Fox debuted at 9p with a 2.0/6.  ABC and CBS tied at 10p, each earning an 8 share, while NBC trailed with a 7 share.

Fast Affiliate Ratings: Wednesday, June 8, 2005, for all Networks – time period averages.  Source: Nielsen Media Research. 

ABC     6.5/11   Supernanny [r] 5.0/9, Dancing With the Stars 9.8/16, Lost [r] 4.7/8

NBC     5.7/10   Psychic Detectives 4.5/8, Law & Order [r] 5.6/9, Law & Order [r] 7.0/12

CBS    5.5/10   60 Minutes 5.7/10, The King of Queens [r] 5.0/8, Yes Dear [r] 4.3/7, CSI: NY [r] 6.3/11

FOX     3.0/5    That 70’s Show [r] 3.1/6, Stacked [r] 2.6/5, The Inside [p] 3.2/5

WB      2.0/3   Beauty and the Geek 2.3/4, Smallville [r] 1.6/3

UPN     1.2/2    All of Us [r] 1.4/3, Eve [r] 1.4/3, Kevin Hill [r] 1.1/2

A18-49           ABC 3.2/10, CBS 2.4/7, NBC 2.1/6, Fox 2.0/6, WB 1.4/4, UPN 0.7/2

A CYNOPSIS MESSAGE FROM NEW LINE TELEVISION

Friday Fun Fact:  At least 100,000 different chemical reactions occur in the normal human brain every second.

The History Channel presents This Day in History:
1967 – Israel ends the dramatic Six-Day War, during which it seized the Sinai Peninsula in the south, the Golan Heights in the north, and united Jerusalem for the first time since 1948 by pushing Jordanian forces out of the city. Five hundred thousand displaced Palestinians flee to Egypt, Syria, Jordan, and Lebanon.

Answer to Yesterday’s trivia question: “If you can’t find comfortable shoes that are good-looking, buy comfortable shoes that aren’t, but don’t buy good-looking shoes that are uncomfortable.”  What television personality uttered this bit of wisdom?  ANDY ROONEY Kudos to:  Julie DeSa Rousseau-Culter Majestic Theatre/Boston; Erin Johnson-RIVR/Knoxville; Ron Salcedo-Zimmerman Partners/NY; Kevin Day-Mindshare/NY; Lorrie Shilling-AZN TV/Centennial CO; Kerry Donlon-E Networks/Chicago; Jennifer Murphy-Goldberg & Osborne/Phoenix; Kenny Mueller-Comcast Spotlight/Dallas;  Stan Justice-Litton Entertainment & News Service/Hermosa Beach CA; Ray Schiel-Start Cooking Natural’y; Susan Goldberg-Beverly Park Productions/LA

A CYNOPSIS MESSAGE FROM COURT TV

Today’s Trivia Question:   “The best way to get most husbands to do something is to suggest that perhaps they’re too old to do it.” What famous person, recently in the headlines, spoke this quote? (click here with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Cyn
06.10.05 5:21am
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WHAT’S ON TONIGHT: Friday, June 10, 2005

ABC              8 Simple Rules [r], Complete Savages, Hope & Faith [r], Less Than Perfect [r], 20/20
CBS              Joan of Arcadia [r], JAG [r], Numb3rs [r]
FOX              Movie: Exit Wounds
NBC              Dateline, L&O: Trial by Jury [r]
PAX              America’s Talented Kids [r], Cool Blue
UPN              Movie:  Angel Eyes
WB               What I Like About You [r],   Reba [r],  Living with Fran [r]
TELE             La Mujer en el Espejo, Los Plateados, Decisiones
UNIV             Inocente de ti, Apuesta por un Amor, La Madrasta, Hospital El Paisa