Friday, July 8th, 2011



Almost 12 million people watched the last Copa America Semi-Finals and this year’s promises to be even bigger.

Join the millions of fans who will be there all the way in real time.

Copa America Semi-Finals start on July 19th. Live only on Univision and

It’s not too late to get in the game. Call Carlos Deschapelles 212-455-5209

Cynopsis: Sports

Good morning. It’s Friday, July 8, 2011, and this is your first early morning Sports briefing.

Fox Sports is revvin’ up for this year’s Midsummer Classic, announcing broadcast plans for Tuesday’s MLB All-Star Game from Phoenix’s Chase Field. Joe Buck will team with Tim McCarver to call the action, with McCarver now working his 20th All-Star Game as a broadcaster. Chris Rose will handle hosting duties, teaming with analysts Eric Karros and Mark Grace. The team has lined up 21 cameras and 80 microphones for the game, including the Fox “X-MO,” a special camera situated behind home plate that shoots at up to 500 frames-per-second. The company lined up Brad Pitt to narrate a special pregame open to air at 8p that honors past and present All-Stars and celebrates the game of baseball.

As expected, as part of pregame coverage, the network will offer a world premiere preview of The X Factor, before the game.

On the Air

Negotiations on a new revenue-sharing deal may lead to the US bidding to host the 2020 Summer Games, according to the AP. Frustration from the international community over the USOC’s 20% cut of global sponsorship revenues and a 12.75% take of U.S. broadcast rights deals helped lead to defeats for New York and Chicago in previous attempts to land the Games. National Olympic Committees have until Sept. 1 to submit the names of any cities applying for hosting duties. Among the cities that could be at play are New York, LA, Dallas, Minneapolis and Tulsa, according to the report.

TNT is gearing up for a special audio-enhanced telecast of this weekend’s first-ever Sprint Cup Series race from Kentucky Speedway. As part of the coverage, the network will nearly double the number of microphones being used, adding an additional 40 around the track to boost the listening experience for NASCAR viewers. The network will also bolster audio from in-car communication between the drivers and race crews and will continue to mic-up select crew chiefs and their teams through Inside Trax. Pre-race coverage begins at 6:30p.

A Delaware judge has turned down a motion by Dodgers owner Frank McCourt asking him to order Major League Baseball to turn over documents to be used in the team’s bankruptcy case. Judge Kevin Gross sided with the league Thursday, stating that the information the Dodgers were seeking was not relevant to the immediate issue of the team’s proposed bankruptcy financing plan.

The one and only Jim Nantz, who serves as lead play-by-play announcer for The NFL on CBS, will become the 2011 recipient of the Pro Football Hall of Fame’s Pete Rozelle Radio-Television Award, which recognizes “long-time exceptional contributions to radio and television in professional football.” He will accept the award on Aug. 5 during the Enshrinees dinner, where the Hall of Fame Class of 2011 will receive their gold jackets. Previous recipients of the honor in recent years include Chris Berman, Irv Cross, Don Meredith and Lesley Visser.

Audience appetites for soccer continue to grow. After Gold Cup broadcasters reported record viewership, ESPN is rolling with its coverage of the FIFA Women’s World Cup. The match between the U.S. Women’s National Team against Colombia on Saturday was seen by 1.87 million people, based on a 1.4 coverage rating on ESPN to make it the most-watched Women’s World Cup match since 1999. Through Sunday, July 3, with 16 matches under its belt, the tournament is averaging a 0.4 rating on ESPN and ESPN2, for a 100% jump from 2007. Household impressions rose 112% to 507,000 and P2+ numbers have grown 150% to 637,000.
ESPN will offer 68 total hours of coverage for golf’s oldest tournament, The Open Championship from July 14-17 from Royal St George’s Golf Club in Sandwich, England, with 37 slated for live television. ESPN, and ESPN Mobile TV will have 11 scheduled hours of live coverage of each of the first two rounds of the tournament on July 14-15 beginning at 4a, with third round action on the 16th at 7a, and Sunday’s final round set for 6a. For the 15th consecutive year, Mike Tirico will host ESPN’s telecasts from the Open Championship with Scott Van Pelt and Terry Gannon.

The Longhorn Network has locked down its studio site as well as some faces for its upcoming launch on Aug. 26, according to multiple reports. The joint ESPN/University of Texas cable channel will call an office building at the University Park development home with ESPNU veteran Lowell Galindo set to serve as the main anchor, along with Kevin Dunn. Fox Sports alumni Samantha Steele serve as reporter.

Alabama and Virginia Tech will open their 2013 football seasons in a battle in the Chick-fil-A Kickoff Game in Atlanta, according to organizers. This year’s game will feature Boise St. squaring off against Georgia on Sept. 3.

Weekend updates:

  • Tennis Channel is set to provide exclusive coverage of the United States’ and Spain’s Davis Cup quarterfinal competition in Austin, Tex., this weekend with live telecasts of each match and same-day replays beginning at 3p. The faceoff will consist of two singles matches on Friday, followed by the doubles match on Saturday and concluding with the remaining singles play Sunday. Each of the five matches is worth one point, with the team that wins at least three points advancing to the semifinals to face Germany or France, on Sept. 16-18.
  • CBS Sports Spectacular will take on surfing this weekend with the U.S. Open of Surfing on Saturday beginning at 1p. More than 500,000 people attend the event, which takes place along a 14-acre stretch of sand on the south side of Huntington Beach Pier. Sal Masekelais set to call the action.

BYUtv has announced that they will hold the first official event of the newly-independent BYU football team to usher in the season. The event will take place at the new BYU Broadcasting building and, in partnership with ESPN, will feature two live studio sessions, two 1-hour True Blue specials, three live webcasts, and a rebroadcast of the Cougars’ victory over rival Utah in 2000.
HDNet will feature Shark Fights 17 on Friday, July 15. The main event will feature a rematch between Jake Rosholt and Matt Horwich.

Sponsorship & Promotion

Russia is preparing to take the Olympic torch where it has never gone before, into space, according to Deputy Prime Minister Alexander Zhukov. In an effort to shore up support before hosting the 2014 Winter Games in Sochi, the country will take the torch as well to the top of the country’s highest mountain as well as to the bottom of the world’s deepest lake to create the longest-ever Olympic relay.

ESPN is kicking off its annual “My Wish” series, which will award sport-themed experiences in partnership with the Make-A-Wish Foundation. Every wish will be featured on a SportsCenter segment beginning at 8a on July 17 and running through July 20. Among the dreams made true for children with life-threatening medical conditions will be playing with the likes of Landon Donovan of the Los Angeles Galaxy, surfer Bethany Hamilton, Tim Tebow of the Denver Broncos, and the Minnesota Twins.

Major League Baseball Properties is expanding its relationship with Bayer HealthCare in a broadened sponsorship agreement that involves both the Bayer Advanced Aspirin and One A Day brands. Under the deal, One A Day will remain the “Official Multivitamin of Major League Baseball,” a designation it has held since 2008, while in a new agreement, Bayer Advanced Aspirin becomes the “Official Pain Reliever of Major League Baseball.” The multi-year agreement expands Bayer HealthCare’s exclusive rights in the categories, and Bayer will soon announce an MLB-themed promotion for Bayer Advanced Aspirin. In addition, both products will make significant media commitments to national Major League Baseball television rightsholders and will also sponsor featured attractions at MLB All-Star FanFest, which takes place July 8-12 in Phoenix.

Edge Shave Gel is partnering with the UFC in order to identify fighters on the “Edge of Greatness” under a new deal between the two companies, with one fighter getting the chance to become an official spokesman for the gel. Under the leadership of former two-division UFC champion BJ Penn, four rising UFC stars will compete for the public’s endorsement to become the next face of “Team Edge.”

IMG, USA Volleyball and Jose Cuervo have announced the 2011 “Jose Cuervo Pro Beach Volleyball Series, a three-event series that features a $500,000 cumulative prize purse, the richest in the U.S. this year and will be televised live on Versus. The Series will debut on Aug. 26-28 at the $200,000 Manhattan Beach Open in California. ,

Digital Fields

After local and national media attention for the 2011 All-Star Game Final Vote Sponsored by Sprint this week, Paul Konerko of the Chicago White Sox and Shane Victorino of the Philadelphia Phillies were chosen by fans as the winners via online voting. Balloting began on Sunday, following the announcement of 66 All-Star starters and reserves and proceeded to draw a record 32.5 million ballots for starters, eclipsing the previous record of 23.5 million set in 2009.

For the fourth consecutive year, NASCAR is allowing fans to vote online for the 2011 Most Popular Driver in the NASCAR Nationwide Series and NASCAR Camping World Truck Series. Voting began yesterday and will run through Nov. 17. This year, for the NASCAR Nationwide Series, fans can go to and to for the NASCAR Camping World Truck Series. Fans may vote once per day leading up to the Nov. 17 deadline.

The Main Event

The first-ever Sprint Cup race at Kentucky Speedway looks like a good one on Saturday at 7:30 on TNT.

In My Opinion …

A story that struck me earlier this week was the lockdown on any companies looking to congratulate Derek Jeter in ads. In the story, Jeter’s agent said that organizations may not run ads with Jeter’s image, name, the number 3,000 or the word “captain” in them to commemorate the landmark, save for the sponsors he has a partnership with. I admit, this one has me scratching my head. Obviously, other than using a player’s image and name, mandating that certain words are forbidden in advertisements could make for an interesting free speech case. Anyone out there care to enlighten me on this? Is this over the top or simply necessary in today’s marketplace?

Agree or disagree?  Send in your views for posting here to chris[email protected] under Emails to the Editor …


Who’s Reading Cynopsis?  It’s easy as ABC…
Advertisers, Buyers, Consumers.

Shall we continue with the Decision-Makers and Executives? 
With 57,000 subscribers, Cynopsis readers are media execs from every corner of the business.

Drive Tune-In, Announce Ratings Success, Create Buzz among Influencers – Cynopsis delivers!

Impactful Ad Campaigns delivered first every morning.

To reach decision-makers directly, contact Mike Farina – [email protected], 203.218.6480

in  1946 – Baseball mandates a $5,000 minimum salary

Answer to Yesterday’s Sports Trivia Question:    (Courtesy Jamie Leigh) When was the last time the Pittsburgh Pirates had a winning season and who is the only player from that team that is still actively playing?  The year was 1992 and the only player from the team still playing in MLB is Tim Wakefield. Kudos: Denis Barry – CBS Television Station Sales/NY; Doug Drotman – Drotman Communications/Commack; Jeff Miller – Meredith Corp./Atlanta; Lou Vazquez – Zenithmedia/NY; Greg Busch – Freelance Production/St. Louis; Jeffrey Schneider – Lifetime Entertainment/LA; Richard Levine – AT&T Operations, Inc./LA; Andrew Hass – WME/LA

In The Know:  Who was the last team to beat Virginia Tech in a regular season football game?  (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Chris
 Chris Pursell for Cynopsis | Sports
July 8, 2011

Cynopsis Ad Sales:
Mike Farina – VP/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

To subscribe to any Cynopsis edition(s) click here.
To unsubscribe from this edition, click here

Cynopsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

JOB OPENING: DIR OF DEV/NY prod co:   Producer/Writer with dev. exp and network relationships respond to [email protected] (7/15)

JOB OPENING: GRAPHIC DESIGNER & PRODUCTION ASST/HarperCollins Publishers/NYC: seeking a Graphic Designer and Production Asst to join the team that creates its enhanced e-books. View jobs/apply: (7/15)

JOB OPENING: EXECUTIVE ASSISTANT/NEW YORK:  History, Prog: Exec Asst w/3-5 yrs admin experience in Cble/Tv/Ent indstry. Excllnt comm/orgztnl skilz. (7/15)

JOB OPENING: MGR, PROG RESEARCH/NEW YORK:  Research-based analysis, insight & info aimed at supporting A+E Networks Prog, Mktg, Sched & PR (7/15)

JOB OPENING: COORDINATING PRODUCER (FT)/NYC:  Work on new talk show interfacing with show producers to create program copy and coordinate copy elements to integrate into studio shoot days.  Email to: [email protected] (7/15)

JOB OPENING: DIGITAL SALES PLANNER/ABC Owned/NY: generate, communicate proposals to sales teams for presentation to agencies, clients. Follow through on all aspects of digital campaigns. Apply: Req:298513 (7/15)

JOB OPENING: SR WRITER/PRODUCER/NEW YORK: Sr. Writer/Producer: Please visit req#99192 for full description & to apply. (7/14)

JOB OPENING: SALES ASST/OUTDOOR CHANNEL/NY: Create mktg decks; Assist bldg plns and check avls; Review MSAs and track delivery; Self-starter, proactive, media degree/exp helpful; To: [email protected] (7/14)

JOB OPENING: DIRECTOR OF NETWORK OPERATIONS/NESN/MA: Responsibilities incl leading & overseeing the dvlpmnt of: an operations mngmnt team & staff, high quality and efficient technical operations, and safety programs. (7/14)

JOB OPENING: SPECIALIST, DIST MKTG (Freelance)/A+E/NY:Support Dist Mktg initiatives across A+E Networks. Cust show presentations/comm tools/asset agg & tracking. 3+ yrs mktg, cable pref’d, affiliate mktg a plus. #99373. (7/13)

JOB OPENING: EXEC ASSISTANT/WEtv/NYC: 3-5 yrs exec admin exp in Cble/Tv/Ent indstry. Assts SVP w/ admin tasks incldng: calendr, phone, expnse reprts, special proj, etc. Excllnt comp/comm/orgztnl skilz. Rez: [email protected] (7/12)

JOB OPENING: DIRECTOR MEDIA/FOOD NETWORK/NY: Establish comm strategy & positioning for netwk priorities. 8-10 yrs exp in agency and/or ent media exp pref’d. Exp managing multi-million dollar budgets. #2345 (7/19)

JOB OPENING: GHOST WRITERS Looking for Children’s Book ghost writers. Send samples and rates to [email protected] (7/12)

JOB OPENING: CREATIVE DIR, NBCU/Syfy/NY: Job#2123BR Oversee promo campaigns (Bdcst),consumer/trade mktg materials. Sprvs creative process incl concepting/scripting/prod/editorial. 5+yrs exp TV. Apply online (7/12)

JOB OPENING: DIR, TECHNOLOGY & OPS/CA: Job#2190BR Oversees business operations, delivery, and emerging technology for Digital Distribution group at NBC Universal. 7+ yrs exp. To apply: (7/12)

JOB OPENING: DIR SALES & PRTNSHPS/IFC & SUNDANCE/CHI: Sell multi-platform packages. Pitch, negotiate, build relatnshps. Devlp new opportunities to meet mktplace needs. 7+ year media/agency exp. Rez to: [email protected] (7/12)

JOB OPENING: SR RSRCH DIR/RSRCH DIR/LA: Design/dir rsrch prods & custom mkt rsrch studies. 5-7 yrs primary rsrch exp, strong quant skills; exp mkt rsrch design & good client skills a must. Apply: (7/12)

JOB OPENING: RSRCH MGR/LA: Resp: questionnaire design, sampling, preparing banner and tab specs, analysis and reporting. 2-3 yrs primary mktrs rch req’d. Exp w/Ent ind rsrch pref’d. Apply: (7/12)

JOB OPENING: ACCT EXEC/NCC Media (  Jr level. BS/BA deg req’d. 1 to 2 yrs TV, online display or radio advrtsng sales exp or 1 to 2yrs agency media buying or plann’g exp.   Resume: [email protected] (7/9)

JOB OPENING:  MANAGER, AFFILIATE MARKETING /SPT/Miami: Oversee & support Affiliates area; Bachelor’s req, Fully bilingual Eng/Span req; 5 yrs affiliate exp req, 2 yrs mgmt exp req. See full profile & apply at (7/9)

JOB OPENING:  VP AD SALES RESEARCH/FX/NY: Manage all aspects of ad sales research, qual/quant data, oversee 3 employees; 10+ yrs exp in media research, mgmt exp req. Apply: (7/9)

JOB OPENING:  USA SALES RESEARCH DIRECTOR/NBCU/NYC: Direct on-air sales research for USA Network. Knwldg of Nielsen Galaxy Explorer, TVToolbox, IAG, Simmons, MRI, CMR; Excel/PowerPoint.Apply online at (#2122BR)  (7/9)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

FALL INTERNSHIP CREDITS ONLY:  NBCU Integrated Media works across portfolio to develop custom, innovative ad sales marketing solutions. Intern responsibilities: brainstorms, research, newsletter mgmt, etc. Res/cov ltr to: [email protected] (7/13)

SUMMER INTERNSHIP CREDITS ONLY:  SCD, a TV Development Company in NYC is seeking a summer intern. Flexible hours but must be smart, reliable and funny. [email protected] (7/9)

SUMMER INTERNSHIP CREDITS ONLY:  Seeking DIGITAL MKTG intern to help creating mobile apps, viral vids, social media strategy. Assist execs directly and learn a ton. Having a smartphone and laptop is a plus. Send letter/resume: [email protected] (7/9)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED:  New York Producer/UPM With business finance background 5-7 Years in tv/Film Looking for Freelance or Full Time work. Brian [email protected] (7/15)

SITUATION WANTED: Recent college graduate looking for ENTRY LEVEL JOB in entertainment industry.Marketing experience, bilingual with Japanese, PBK. Based in Philly. Please contact Bethany Rycek at [email protected] (7/15)

SITUATION WANTED:  CREATIVE MEDIA MIND  Seeking to assist, Entry- Junior level positions, B.A. & Communications/Media background, 3-5 years of experience domestically & internationally. NY based. Please contact, [email protected] (7/15)

SITUATION WANTED: Consultant for script notes, standup act/material, pitching projects. Resume includes managing talent for 10 years, devel. exec, producer. Teach seminars/college. Reasonable fees. [email protected] for info (7/14)

SITUATION WANTED: LA. Exp’d director/ producer seeking position in production, development or sales at a feature film/ TV production company or studio, 15 years exp in commercials, TV and film. contact: [email protected] (7/14)

SITUATION WANTED: MANAGER/DIRECTOR FINANCIAL PLANNING AND ANALYSIS/LA. 10+ yrs exp in corporate entertainment finance. Extensive background in financial budgeting, planning, modeling and executive presentations. [email protected] (7/13)

SITUATION WANTED: I’ve written a 1-hour dramedy entitled, Tree House, which is loosely based on my life story. It’s, ” A Contemporary, Edgy, Multiplatform Show “. I’m looking for studio executive assistance. [email protected]  (7/13)

SITUATION WANTED:  UK: DEVELOPMENT RESEARCHER/AP Skilled in Factual & Fact Ent research, finding contributors and writing pitches. more info at or email [email protected] (7/13)

SITUATION WANTED: BILINGUAL COPYWRITER SPANISH – Print, TV, Social Media, Digital see my portfolio (7/9)

SITUATION WANTED: Script Doctor/PROD w 16 yrs as Brdcst exec can consult/edit/polish your TV/film/web pitch/bible/screenplay. Credits inc. DeGrassi, DaVinci, Dragon [email protected] (7/9)

SITUATION WANTED:  Recent CSUN graduate looking for an entry level job in Production/Post-production in LA.  Exp w/ PA, final cut pro, videography, web design, graphic design.  Please contact Christian Mikkelson at [email protected] (7/9)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

Cynopsis Media LLC
65 Lantern Road
Stratford, CT 06614
Ph: 203.381.9096
Fx: 203.386.8855

All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2011

To unsubscribe from just this Cynopsis Digital email, please click here.  

Related Stories

07/22/24: Cynopsis Media Tech Update

Video advertising

Monday July 22, 2024 The faulty Windows update from cybersecurity firm CrowdStrike that caused a massive IT outage on Friday may not have been a cyberattack, but bad actors were quick to jump in and take advantage of the event. Cybersecurity agency CISA reported “phishing and other malicious activity” amid the blue screen errors. About […]

07/21/24: Cynopsis Jobs


ASSOCIATE, GLOBAL LICENSING & DISTRIBUTION HEARST MEDIA PRODUCTION GROUP CHARLOTTE, NC Coordinate and execute asset delivery to content distribution partners and assist with ideation and execution of marketing campaigns with channel partners as well as capture, analyze, and report viewership data. You will also follow and report on industry trends and create weekly programming schedules […]

Cynopsis 07/19/24: Beloved Bob Newhart dies at 94

Beloved Bob Newhart dies at 94

Friday July 19, 2024 Today’s Premieres A+E: Cold Case Files: DNA Speaks at 9p; Tell Me How I Died at 10p AppleTV+: Omnivore; Lady in the Lake PrimeVideo: Betty La Fea: The Story Continues Today’s Finale WeTV: Mama June: From Not to Hot at 9p; Deb’s House at 10p Saturday’s Premiere A&E: New House No […]

Cynopsis 07/18/24: Shogun rakes in Emmy nods

"Shogun" rakes in Emmy nods

Thursday July 18, 2024 Today’s Premieres ABC: Press Your Luck at 8p; Lucky 13 at 9p BET+: Bruh Hulu: How I Caught My Killer Max: Kite Man: Hell Yeah! MTV: The West Coast Hustle Netflix: Cobra Kai; Master of the House Peacock: Those About to Die Prime Video: Top Class Tennis IN THE NEWS Hulu’s […]