Friday, July 8th, 2011


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Truth Culture Decoder: Reinventing Reality SUMMER/FALL 2011 Edition
is the only syndicated study analyzing cultural shifts and their impact
on how viewers see reality TV – featuring over 600 shows on 40+ networks.

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Good morning. It’s Friday, July 8, 2011, and this is your first early morning briefing. As always, if you prefer to watch this morning’s news instead of reading it, click here

Tonight’s Premieres:
TLC: Say Yes to the Dress: Atlanta at 9p; Say Yes to the Dress: Bridesmaids at 10p
National Geographic Channel: Monster Fish at 10p
Starz: Torchwood: Miracle Day at 10p

Tonight’s Finale:
Investigation Discovery: FBI: Criminal Pursuit at 10p

Saturday’s Premieres:
Cooking Channel: Everyday Exotic at 1230p
HGTV: Sarah 101 at 430p; Secrets from a Stylist at 830p

Sunday’s Premieres:
MTV2: The DUB Magazine Project at 1p
BET: Sunday Best at 8p
Smithsonian Channel: Aerial America at 8p
TLC: Hoarding: Buried Alive at 9p
HBO: Curb Your Enthusiasm at 10p
National Geographic Channel: The Indestructibles at 10p & 1030p
VH1: Famous Food at 10p




Fans as well as advertisers stepped up in an effort to save cancelled ABC daytime dramas All My Children and One Life to Live.  It was announced yesterday both soaps are saved with a new licensing agreement involving media and production company Prospect ParkDisney/ABC Domestic Television Group brokered the deal which allows Prospect Park to continue production of the soaps.  Prospect Park will produce and deliver the daytime dramas using their current formats and one-hour length via online platforms and to internet-capable TVs.  All My Children is ending its run on ABC September 23 and One Life to Live in January.  “I’m just so happy that ABC found a home where the legacies of All My Children and One Life to Live can continue.  I’m excited for their future with Prospect Park,” said Agnes Nixon, creator of both shows.

In a ruling made yesterday, the Third Circuit Court of Appeals sided with the FCC’s 2008 decision not to loosen the TV duopoly, radio ownership or TV-radio cross-ownership regulations.  Many cited yesterday’s decision by the court as a win for the public interest, allowing for competition and diversity in the media marketplace.  Said the Court:

“Today we affirm the 2008 Order with the exception of the newspaper/broadcast cross-ownership rule for which the Commission failed to meet the notice and comment requirements of the Administrative Procedure Act. We also remand those provisions of the Diversity Order that rely on the revenue-based ‘eligible entity’ definition, and the FCC’s decision to defer consideration of other proposed definitions (such as for a socially and economically disadvantaged business, so that it may adequately justify or modify its approach to advancing broadcast ownership by minorities and women.” 

The Writers Guild of America, East (WGAE) released a statement yesterday based on the Third Circuit Court of Appeals’ decision on media ownership:

“We applaud the Media Access Project’s success in this case and we look forward to working with the FCC in crafting a new approach to media consolidation and its affect on the public. We recognize the economic challenges faced by news organizations but we do not believe the appropriate response is to permit a relative handful of giant companies to control the market. The American people deserve thoughtful journalism and diverse viewpoints. This means well-funded public media, new models of nonprofit newsgathering, and robust private entities with economic and editorial independence.”

As part of a new multi-year agreement, Hallmark said its Hallmark Hall of Fame movies will air exclusively on ABC beginning with the 2011-2012 season.  For its 61st television season, the Hallmark Hall of Fame movies will air first on ABC then a week later four encores will air over a week-long period on Hallmark Channel.  The first movie to air on ABC is Have a Little Faith, based on Mitch Albom’s book and the author was also involved in writing the screenplay.  Production on the film is happening now in Michigan by Hallmark Hall of Fame Productions starring Laurence Fishburne, Bradley Whitford and Martin Landau.  A premiere date has not been set though it will air prior to Christmas.

Soon after its series launch, TNT already has renewed Falling Skies for a second season with 10 episodes.  The new second season will premiere in summer 2012. The drama, starring Noah Wyle currently airs on Sundays at 10p.  Falling Skies is from DreamWorks Television and executive producer Steven Spielberg. 

A preview of FOX’s upcoming talent competition series, The X Factor will be part of FOX Sports’ Major League Baseball’s 82nd All-Star Game pregame coverage airing next Tuesday at 8p.  The MLB All-Star game will air live and in hi-def immediately following The X Factor preview and a special pregame open hosted by Brad Pitt who offers a tribute to past and present All-Star players and the game of baseball.  The X Factor debuts over four hours on two nights, September 21 and 22 from 8-10p both nights.

Real-life series Billy The Exterminator is back on A&E Network with a fourth season opening August 2 at 9p.  Throughout 26 half-hour episodes, Billy Bretherton and his family-run pest control business take to the road for the first time in search of creepy creatures such as giant pythons in the Florida Everglades to 30-pound geese in North Carolina.  The series is produced by September Films, a unit of DCD Media for A&E.

Strange and extreme real-life emergency room cases are the focus of Discovery Fit & Health’s new series Bizarre ER, premiering July 16 at 10p.  New episodes air each Saturday at 10p.  Bizarre ER originally aired on UK’s BBC3 and the network acquired all four seasons of the series which begins with When Golf Balls Attack on July 16 at 10p followed by Snapped Bones at 1030p.  The series is produced by Maverick Television.

Former kidnapping victim, Elizabeth Smart will serve as a contributor for ABC News programs.  Now in her early 20s, Smart is a music student at Brigham Young University and she will offer her perspective on stories involving national missing persons and child abduction cases. 

MTV’s season three opener of Teen Mom on Tuesday posted a 3.3 coverage rating among P12-34 as well as 3.65 million total viewers. 


Live Well Network, a broadcast, online and wireless service for emerging digital channels in local markets made an affiliation deal with WSJV/FOX 28 in South Bend-Elkhart, Indiana.  Owned by Quincy Newspapers, the station reaches a dual state area, both northern Indiana and southwestern Michigan.  WSJV joins 28 other affiliates of the Live Well Network with eight owned by ABC, nine by Scripps, five by Belo Corp., two Lilly Broadcasting and one from LKK Group.  Live Well Network now reaches 40% of the US TV households. 


Nicole Richie and fashion designer John Varvatos join NBC’s new competition series, Fashion Star as mentors.  The premise of the show will search for America’s next hit brand using celebrity mentors and inviting viewers to instantly purchase contestants’ designs each week after episodes air. 

NBC’s Parenthood sees two actors returning to the series for its third season.  Michael B. Jordan is back in his recurring role of Alex and Jason Ritter also made a deal to reprise his role.  Parenthood is produced by Universal Media Studios and debut September 13.

Casting Call:  A new weight-loss show is casting for experienced trainers and experienced nutritionists.  If you have this professional experience and also have a background in TV that is considered a plus though not mandatory.  Trainers and nutritionists can live anywhere in the country.  If interested, send email to [email protected] and include all the following information:  put “Trainer” or “Nutritionist” in the subject title and include your name, contact info, age, where you live now, work related resume, number of years in the industry, describe any TV experience you have had, photos of yourself (full-length and close-up), your present job, links to any videos or yourself dealing with training or nutrition, link to your website if you have one, describe if you specialize in a technique or use a variety of techniques, and why you think you would be a good fit for the show and any additional details about yourself that would contribute to you being considered favorably.  Send the info about yourself right away and if you can include a 5-minute video of yourself including all the above information that would also be great (the video can follow the emailed information).  You can also post your video on YouTube and send casting directors a link.

Casting Call:  Doron Ofir Casting, in association with Warner Horizon Television is officially casting in Southern California for Lovers & Haters, a new reality television project.  The show is looking for people who are celebrity obsessed, those who fawn and cheer over everything celebrities do, or looking for those who detest a particular celebrity  their looks, their life, their style, their talent or lack there of.  If you are ready to put your money where your mouth is, then the show wants you!  Doron Ofir Casting is looking for smart, fun, outgoing teams of two for this show, whether you love a celebrity or hate them, we want to hear your side of the story.  Best friends, co-workers, family members and couples.  Applicants must be at least 18 years old, residents of Southern California and have tons of energy. Apply now at:




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Top 10 M-F Syndicated Strip Series for the week of 6/20-6/24/11 ranked in order by HH Rtg
Judge Judy (CTD)                                          6.4 AA / 6.4 GAA
Wheel of Fortune (CTD)                                  6.2 AA
Two and a Half Men (WB)                               6.1 AA / 6.1 GAA
Jeopardy (CTD)                                              5.5 AA
Family Guy (2/T)                                            4.6 AA / 4.6 GAA
Entertainment Tonight (CTD)                           3.3 AA / 3.3 GAA
My Wife and Kids (DAD)                                  3.1 AA / 3.1 GAA
Inside Edition (CTD)                                        2.8 AA / 2.8 GAA
Family Feud (2/T)                                           2.6 AA / 2.6 GAA
How I Met Your Mother (2/T)                           2.6 AA / 2.6 GAA
Judge Joe Brown (CTD)                                   2.6 AA / 2.6 GAA
Everybody Loves Raymond (CTD)                     2.6 AA / 2.6 GAA
Source: NSS Galaxy Explorer, Live+SD

Top 10 M-F Syndicated Strip Series for the week of 6/20-6/24/11 ranked in order by A18-49 Rtg
Two and a Half Men (WB)                                3.3 AA / 3.3 GAA
Family Guy (2/T)                                            3.2 AA / 3.2 GAA
How I Met Your Mother (2/T)                           1.9 AA / 1.9 GAA
The Office (NBU)                                            1.8 AA / 1.8 GAA
Judge Judy (CTD)                                           1.7 AA / 1.7 GAA
My Wife and Kids (DAD)                                  1.5 AA / 1.5 GAA
King of the Hill (2/T)                                       1.4 AA / 1.4 GAA
That 70s Show (2/T)                                       1.4 AA / 1.4 GAA
Wheel of Fortune (CTD)                                   1.3 AA
Everybody Loves Raymond (CTD)                     1.3 AA / 1.3 GAA
Seinfeld (SPT)                                                1.3 AA / 1.3 GAA
Source: NSS Galaxy Explorer, Live+SD

Tuesday A18-49 Analysis:   NBC loaded up on the talent Tuesday night winning with a 4.3/12 A18-49, according to final national ratings from Nielsen.  Hands down, NBC won a clean sweep this night starting at 8p with America’s Got Talent at 3.6/11 followed by ABC’s rerun of Wipeout at 1.6/5.  A second double hour dose of America’s Got Talent jumped in the ratings at 9p with NBC posting a 4.7/13 with FOX’s MasterChef next in second place at 2.1/6.  NBC smoothly held onto to #1 through 10p with more America’s Got Talent at 4.6/13 and CBS’ 48 Hours Special was #2 at 1.3/3.

Live + Same Day Household Ratings: Tuesday, July 5, 2011  time period averages.  Source: NTI, Galaxy as dated. Live+SD.

NBC: 8.2/14        America’s Got Talent 7.2/12, America’s Got Talent 8.8/14

CBS: 4.6/8           NCIS [r] 5.8/10, NCIS: Los Angeles [r] 4.5/7, 48 Hours Special: Casey Anthony 3.7/6

ABC: 2.8/5           Wipeout 2.9/5, 101 Ways to Leave a Game Show 2.7/4, Combat Hospital 2.7/4

FOX: 2.5/4           Kitchen Nightmares [r] 2.1/4, MasterChef 2.9/5

UNIV: 1.8/3         Teresa 1.9/3, Triunfo del Amor 2.1/3, Aqui y Ahora 1.4/2

ION: 0.9/1           Without a Trace 0.7/1, Criminal Minds 0.9/1, Criminal Minds 1.0/2

TELE: 0.7/1         Mi Corazon Insiste 0.6/1, Los Herederos del Monte 0.7/1, La Casa de Al Lado 0.8/1

CW: 0.3/1           One Tree Hill [r] 0.4/1, Hellcats [r] 0.3/1

TF: 0.3/0             Dona Bella 0.2/0, Cine de Las Estrellas Tue [r] 0.3/1

A18-49:  NBC 4.3/12, FOX 1.8/5, ABC 1.5/4, CBS 1.3/4, UNIV 1.3/4, ION 0.5/1, TELE 0.5/1, CW 0.2/1, TF 0.2/1 

Wednesday A18-49 Analysis:  FOX had the winning beat Wednesday night with a 2.4/8 among A18-49, according to final national ratings from Nielsen.  FOX and So You Think You Can Dance won at 8p with a 2.4/8 and Univision’s Teresa was next in line at 1.5/5.  NBC topped the charts at 9p with America’s Got Talent at 3.6/11 and more So You Think You Can Dance followed on FOX delivering a 2.5/8.  NBC had a wild time in #1 during 10p as Love In the Wild did best with 1.9/5 and CBS placed second with a CSI repeat at 1.5/4.

Live + Same Day Household Ratings: Wednesday, July 6, 2011  time period averages.  Source: NTI, Galaxy as dated. Live+SD.

NBC: 4.5/8         Minute to Win It 3.0/5, America’s Got Talent 7.3/12, Love In the Wild 3.3/6

CBS: 3.8/7           Undercover Boss [r] 2.8/5, Criminal Minds [r] 4.0/7, CSI [r] 4.7/8

FOX: 3.7/6           So You Think You Can Dance 3.7/6

ABC: 2.8/5           The Middle [r] 2.7/5, The Middle [r] 2.5/4, Modern Family [r] 2.5/4, Happy Endings [r] 1.6/3, Primetime Nightline: Casey Anthony 3.8/6

UNIV: 1.9/3         Teresa 1.9/3, Triunfo del Amor 2.2/4, La Rosa de Guadalupe 1.5/3

ION: 0.8/1           Without a Trace 0.6/1, Without a Trace 0.7/1, Criminal Minds 1.0/2

TF: 0.8/1             Dona Bella 0.3/1, Copa America 2011: Argentina vs. Colombia 0.9/2

TELE: 0.7/1          Mi Corazon Insiste 0.6/1, Los Herederos del Monte 0.7/1, La Casa de Al Lado 0.8/1

CW: 0.6/1            America’s Next Top Model [r] 0.6/1, America’s Next Top Model [r] 0.6/1

A18-49:  FOX 2.4/8, NBC 2.3/7, UNIV 1.4/4, CBS 1.2/4, ABC 1.2/3, TF 0.7/2, CW 0.4/1, TELE 0.4/1, ION 0.3/1




E! Entertainment appointed Suzanne Kolb as President where she will report to Bonnie Hammer, Chairman, NBCUniversal Cable Entertainment and Cable Studios.  Most recently, Suzanne was President/Marketing, News and Online for E! and The Style Network for the last six years.  In her new position, Suzanne will oversee a senior management team comprised of Steve Dolcemaschio, COO; Lisa Berger, President/Entertainment Programming; and Cyndi McClellan, EVP/Research and Program Strategy. 

Nina Etspuler hired by Red Arrow Entertainment Group as Creative Producer in the Creative Operations & Business Development unit.  Nina will concentrate on finding and creating TV formats emanating from the company’s outside and internal creative partners among other duties. Previously, Nina worked for ProSiebenSat.1 Group since 1999.

Denise Contis received a promotion to SVP/Production and Development with Discovery Channel.  In her new capacity, Denise heads programming strategies and works with independent producers and external production companies.  She will also work with various teams within the network.  Based in Los Angeles, Denise reports to Nancy Daniels, EVP/Production and Development at Discovery Channel.

Univision Communications Inc. tapped journalists Satcha Pretto and Felix De Bedout for its morning show Despierta America (Wake-up America).  Satcha most recently was host of the network’s weekend newsmagazine show, Prime Impacto Extra (First Impact Extra) and was a contributing reporter to two other news programs. Felix is an experienced award-winning journalist who worked in radio and television in Colombia.  Both join the present cast of Despierta America including Alfonso “Poncho” de Anda, Chiquinquira Delgado, Ana Patricia Gonzalez, Raul Gonzalaz and Karla Martinez.  The morning show airs Monday through Friday at 7a. 

Friday Fun Fact:  As World War I raged through Europe in 1917, Ed Cox of San Francisco invented a pre-soaped pad with which to clean pots. His wife named it S.O.S., which, as the story goes, stood for “Save Our Saucepans.”

This day in History:  1889 – The Wall Street Journal was first published.

Answer to Yesterday’s Trivia Question:  This is the opening narrative for what show:  “What if you knew beyond a doubt what was going to happen tomorrow. What would you do?”   EARLY EDITION  Kudos to: Steve Schwartz-New Harbor Entertainment/ETZ; Blair Thill-NBCUniversal/NY; Ryan Crimmins-USA & Syfy/NY; Mariana Agathoklis-MTV/NY; Jamie Raybon-Time Warner Cable/Dallas; Nina DiMaggio-SpaceTime Media/Chicago; Leigh Bingham-Harris BCD/Denver; Greg Armstrong-KCDO TV/Colorado; Michael Coscia/LA; Aly Stogol-KMSB KTTU/Tucson; Mark Simmons-Toyota/Torrance; Aaron Paquette-Nielsen Entertainment TV/Hollywood; Robin Goret-Corner of the Sky Comm/London; Amy Manchester Borg-Cream Prods/Toronto; David Stern-Bard Entertainment/Jerusalem; Keith MacKechnie-The Actors Network/Vancover

Today’s Trivia Question: Who’s quote is this?  “The first dance is critical. I never start off close. It gives me no place to go.  … First there is the smile, then the laugh. The right kind of laugh can make a man feel interesting and funny. And that’s what guys love most in women.”   (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later  — Cyn

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