Friday, July 30th, 2010




Good morning. It’s Friday, July 30, 2010, and this is your first early morning briefing.  As always, if you prefer to watch this morning’s news instead of reading it, click here

Tonight’s Premieres:
DIY Network: DIY Dominator at 8p
HISTORY: Modern Marvels: Essentials at 8p
VH1: The Short List at 9p
TLC: Say Yes to the Dress: Atlanta at 930p

Tonight’s Finale:
TLC: Say Yes to the Dress at 10p

Saturday’s Premiere:
MSG Plus: Saturdays at Saratoga at 5p

Saturday’s Finale:
TLC: Best Food Ever at 10p

Sunday’s Premieres:
AMC: Rubicon at 8p
GMC: Soul Train: Gospel Experience at 9p; Superfest at 10p
Discovery Channel: 23rd Annual Shark Week at 9p

Sunday’s Finales:
FOX: Sons of Tucson (series finale) at 7p
TLC: Strange Sex at 10p

Ellen DeGeneres is leaving American Idol.  In a statement on her website, Ellen said:  “A couple months ago, I let FOX and the “American Idol” producers know that this didn’t feel like the right fit for me. I told them I wouldn’t leave them in a bind and that I would hold off on doing anything until they were able to figure out where they wanted to take the panel next. It was a difficult decision to make, but my work schedule became more than I bargained for. I also realized this season that while I love discovering, supporting and nurturing young talent, it was hard for me to judge people and sometimes hurt their feelings. I loved the experience working on “Idol” and I am very grateful for the year I had. I am a huge fan of the show and will continue to be.”


Investigation Discovery debuts a new series Who the (Bleep) Did I Marry?, revealing stories of supposed happily married men and women who uncover shocking secrets about their spouses. From bigamists to bank robbers, each half-hour episode tells real-life first-person stories of doomed marriages beginning August 25 at 10p. Sirens Media produces the series for Investigation Discovery.

USA Network handed a two-season renewal order for its drama series In Plain Sight starring Mary McCormack. In Plain Sight recently debuted its third season in June with McCormack playing a US Marshal involved in the witness protection program. Universal Cable Productions produces the series on location in New Mexico.

ESPN and ESPN HD begin airing a new slate of documentary films about sports as part of the film series, 30 for 30 Presented by Cadillac starting August 24 at 8p. The films, featuring some of the best film storytellers from 1979 to 2009, will air on Tuesday nights during the fall. The series opens on August 24 with Jordan Rides the Bus from Ron Shelton followed by a new film to the roster, Little Big Men from Al Szymanski and Peter Franchella on August 31. A full list of all 30 films is available at .

Big Ten Network is launching several new programs this September:

  • Big Ten Film Vault – Film series hosted by Pro Football Hall of Famer, Dan Dierdorf features hours of rare footage that in some cases has never aired on national television including yearbook and highlight shows from the 1940s, 50’s, 60’s and 70’s. Series premieres September 7 and airs Tuesdays at 8p.
  • The Next Level – This series spends a whole day with former Big Ten stars to get an inside view into their current professional sports careers and how competing in the Big Ten shaped their present lives. Those profiled include Lavar Arrington, Dallas Clark, Joe Girardi, Dhani Jones, Muhsin Muhammad and Nick Swisher among others. Series premieres September 9 and airs on Thursdays at 8p.
  • Big Ten Icons -Keith Jackson hosts this 20-episode series highlighting a countdown of the most iconic personalities in Big Ten history based on their collegiate playing careers. The half-hour series premieres September 18 and airs on Tuesdays at 9p.

For a complete rundown of the network’s returning shows, visit .

Our third Emmy® special edition coming out on August 4th is Primetime Emmy® Awards: Outstanding Non-Fiction/Special, highlighting the nominees for the following categories:
  Outstanding Nonfiction Special
  Outstanding Nonfiction Series
  Outstanding Directing For Nonfiction Programming
  Outstanding Writing For Nonfiction Programming
  Outstanding Variety, Music Or Comedy Special
  Outstanding Miniseries
  Outstanding Made For Television Movie
If you’re nominated … Hey! How cool is that??!!  And if you’re nominated and would like to provide us with a 150-word description of the nominated project or person for this special edition or any of the four subsequent editions, send it directly to me ([email protected]) and we’ll include it in the edition. In the weeks ahead, we will do two more special editions focused on Reality/Reality Host, and of course, Actor/Actress. 




World-renowned appraiser and auctioneer Joe Maddalena of Profiles in History will be giving free appraisals of your Hollywood memorabilia as part of his new TV series produced by Shevick*Zupon Entertainment for Syfy.

Come to Hollywood & Highland on Sunday, August 1st 
between 10am – 2pm.  Bring your scripts, props, costumes, models, autographs, sketches – anything to do with the entertainment industry – and find out if you’re holding a national treasure.  For more info, go to  .


Fox International Channels this week launched an exclusive US feed for the Latin American network, Utilisima, targeting female Hispanic viewers. The 24-hour network contains original Spanish-language lifestyle programming covering a variety of topics such as cooking, arts and crafts, health and beauty, parenting and home improvement. Utilisima is currently carried by Dish Latino, Comcast, Cablevision, Time Warner, Charter and Verizon. Further original production is underway featuring famous talent from Mexico, Puerto Rico, Colombia, Venezuela and other countries.


Syfy said production on its new US version of drama series Being Human has started in Montreal with Muse Entertainment producing 13 one-hour episodes. Being Human is based on a popular UK series created by Toby Whithouse that is airing in the US on BBC America about three paranormal 20-something roommates living in Boston. In Syfy’s all-new version the actors playing the lead roles include Sam Witwer as the vampire, Aidan; Sam Huntington as Josh the werewolf; and a ghost named Sally played by Meaghan Rath. Michael Prupas is executive producing along with husband and wife team, Jeremy Carver and Anna Fricke who are also writing. Adam Kane is the director as well as co-executive producer. RDF Rights distributes the original UK series and the format globally including this new US series.

FOX tapped Robert Michael Morris and Mel Rodriguez for the cast of its new comedy Running Wilde. Morris will play Mr. Lunt, the protective former “manny” turned secretary to Steven Wilde (Will Arnett) while Rodriguez plays Migo, Wilde’s driver and long-time buddy. Furthermore, David Cross, who starred with Arnett on Arrested Development, is joining the cast in a recurring role playing Andy, an “eco-terrorist” who has been living in the Amazon rainforest with his girlfriend, Emmy (Keri Russell) who is also Wilde’s childhood sweetheart. Cross will appear in seven of the 13 episodes of the season. Running Wilde premieres on FOX September 21 at 930p and is produced by Tantamount Studios, Five Hole Pictures and Principato-Young Management in association with Lionsgate Television.


Wednesday A18-49 Analysis: It was a close call, though FOX nicked in a win Wednesday night at 2.0/7 A18-49 viewers, according to final national ratings from Nielsen. CBS won the 8p hour with Big Brother at 2.3/8 and FOX’s So You Think You Can Dance was #2 at 2.0/7. NBC’s America’s Got Talent did best during 9p at 2.6/8 followed by UNIV’s Soy Tu Duena at 2.3/7. The CW premiered new series Plain Jane during 9p, posting a 0.4/1. Then at 10p, NBC’s Law & Order: SVU encore was #1 at 1.4/4 though only a tenth of a rating point ahead of CBS’ repeat of CSI: NY at 1.3/4.

Live + Same Day Household Ratings: Wednesday, July 28, 2010  time period averages. Source: NTI Galaxy, as dated. Live+SD.

NBC: 4.1/7     Minute to Win It 3.6/7, America’s Got Talent 5.7/10, Law & Order: SVU [r] 3.0/6

CBS: 4.0/7       Big Brother 12 4.1/8, Criminal Minds [r] 4.0/7, CSI: NY [r] 4.0/7


FOX: 3.3/6       So You Think You Can Dance 3.3/6

ABC: 2.6/5       The Middle [r] 2.8/5, The Middle [r] 2.8/5, Modern Family [r] 2.8/5, Cougar Town [r] 2.3/4, Castle [r] 2.5/4

UNIV: 2.1/4     Hasta que el Dinero Nos Separe 2.1/4, Soy Tu Duena 2.6/4, Don Francisco Presenta 1.5/3

ION: 0.8/1       Without a Trace 0.7/1, Without a Trace 0.7/1, Criminal Minds 1.0/2

CW: 0.7/1        America’s Next Top Model [r] 0.7/1, Plain Jane [p] 0.7/1

TELE: 0.6/1      El Clon 0.6/1, Fantasma de Elena 0.5/1, Donde Esta Elisa? 1.0/2, Diosa Coronada 0.6/1

A18-49: FOX 2.0/7, NBC 2.0/6, CBS 1.7/6, UNIV 1.7/6, ABC 1.0/3, TELE 0.5/2, CW 0.4/1, ION 0.3/1

Broadcast Morning News Weekly Average Ratings (week of July 19, 2010)
NBC: 4.68 million total viewers; 1.6/14 and 2.03 million A25-54
ABC: 3.87 million total viewers; 1.2/11 and 1.53 million A25-54
CBS: 2.10 million total viewers; 0.6/5 and 800,000 A25-54
Source: Nielsen, NTI




Dolores Gavin advances to VP/Development with Discovery Channel up from Senior Director/Development. Dolores manages development activities, working in tandem with the creative community to offer quality non-fiction programming for the network. She is based at the network’s Silver Spring headquarters and reports to Stephen Reverand, SVP/Development and Production, East Coast, Discovery Channel.

MSG Entertainment (MSGE) promoted Don Simpson as EVP/Productions up from SVP/Business Development Venues and Festivals. Don will now manage all facets of MSGE productions and production franchises such as Radio City Christmas Spectacular, MSG-related Cirque du Soleil productions and more in addition to all future MSGE business development activities.

MTV appointed former MySpace executive Angela Courtin as SVP/MTV Integrated Marketing and also upped Jeannie Scalzo to SVP/MTV Integrated Marketing. Angela and Jeannie will serve as co-leads of MTV’s Integrated Marketing Group where they will supervise the development and implementation of all marketing initiatives across MTV’s brands including MTV, MTV2,, mtvU and MTV Mobile. Angela will focus on MTV’s regional activities in Los Angeles, Chicago and Detroit while Jeannie’s scope includes the East Coast Integrated Marketing team and her continued sales duties as GSM. Both report jointly to Stephen Friedman, GM, MTV and Dan Lovinger, SVP/MTV Sales and Integrated Marketing. Angela will be based in Los Angeles and Jeannie will continue to be located at MTV’s headquarters in New York.

Friday Fun Fact: 
The “You Are Here” arrow on maps is called an Ideo Locator.

This day in History:  1998 – A group of Ohio machine-shop workers (who call themselves the Lucky 13) won the $295.7 million Powerball jackpot. It was the largest-ever American lottery at that time.

Answer to Yesterday’s Trivia Question:  What popular book which was later made into a film can be found on the night stand in Ugly Betty’s bedroom?  SISTERHOOD OF THE TRAVELING PANTS  Kudos to: Synda Kollman-Charter Marketing Group/Boca Raton;Eric Adler-Eric Adler Research/Clearwater;Krystyna Roll-Starz Entertainment LLC/Englewood;Matt Sautter-Dish Network/Denver;Susan Nessanbaum-Goldberg-RoCart Productions/Hollywood;Sandra Mueller-KTLA/Los Angeles

Today’s Trivia Question:  This 350 year old alchemist puttered around his dungeon laboratory mixing potions and inventions such as a pill that turns water into gasoline. Occasionally, his potions required the assistance of special spells such as “Abracadabra and asee dosee, allakazam and Bela Lugosi!” to get them going.   (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)




And the Emmy for Specials & Non-Fiction goes to…
Cyn opsis Media
presents The Primetime Emmy® Awards Special Series: Specials & Non-Fiction
Wednesday, August 4

Showcase your Nominee to Primetime Emmy® Voters through impactful advertising programs.
Contact Mike Farina, [email protected] , 203.218.6480

Visit for more Awards Information!

Upcoming Issues:  Reality & Reality Host (8/9) , Actor/Actress (8/12)
For editorial inclusion, send a 150-word description of your nominee to [email protected] & [email protected].

Later  — Cyn

Cynopsis Ad Sales:
Mike Farina – Sr. Dir/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

Member of Interactive Advertising Bureau (iab)

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All of the broadcast and cable Cynopsis 2010 Upfront segments contained within our regular daily editions are recapped in their entirety in the Upfront Overview section of the website.

Cyn opsis CLASSIFIEDSFor More classifieds, visit the Cynopsis .com classifieds page here  .

ATTENTION JOB RECRUITERS FOR THE TELEVISION AND ADVERTISING INDUSTRY – send us your contact information so we can begin to build a database for referrals.  We get people all the time around the country asking us for names of local recruiters.  Help us out – send us your contact information, name, company, address, phone, email and fax.  NY and LA are great, but we also need names of firms in Chicago, Dallas, Miami, Atlanta, DC, and elsewhere.  We have people to send you!   Email your info to [email protected].


 JOB OPENING: FORMAT PRODUCER-TEMP/Stamford: CT PROJECT EMPLOYEE–TEMPORARY Format Producer, History Espanol, fluent read write Spanish. Stamford: (8/6)

JOB OPENING: AD SALES TRAINING DIRECTOR/Fox Cable Networks/NY: Develop targeted training classes, programs, curriculum for sales systems & business processes. Must have ad sales training/systems bkgrd., ref FNG20482 (8/6)

JOB OPENING: DIGITAL CONTENT/SOCIAL MEDIA MGR/ATL: Provide online content/soc ntwking support for on-air prog.Online content & mkting in TV req. Exp w/ MS Excel/Word req.Online content Mgt. sys & Drupal a + Res: [email protected] (8/6)

JOB OPENING: CNS-MANAGER, TRAFFIC/Orlando, FL: Overseas the daily operations of traffic dept/checks logs for errors & communicates w/ ntwrk control/5+ yrs cable traffic exp/detailed oriented (8/5)

JOB OPENING: WEB DEVELOPER/Hallmark Channel/Studio City: 3 years web develop. & database management. See full posting and apply @ (8/5)

JOB OPENING: SALES COORDINATOR/TV Guide/ NY: Excel skills a +, Organized, Strong comm skills, Work w/AEs/Planners/Sales/Traffic/P&P Marketing. Weekly allocations, deal maintenance, daily comm w/agencies. [email protected] (8/5)

JOB OPENING: DISTRICT REP/ABC Affiliate Rels/LA: Daily client svcs/operational support to stations; enforce netwrk guidelines. Track/record clearances. Min 1 yr exp; must know TV ntwk/station roles. #255704 (8/5)

JOB OPENING: DIGITAL SALES/Scripps Networks/AE/NY: 2+ yrs Digital Planning exp a must. Manage & grow accounts, new biz development, strong Excel & PP. Full details at & select req. #’s 1748, 1749 (8/5)

JOB OPENING: RSRCH MGR/NY: Lead client rsrch needs across all media. 4-7yrs exp media rsrch ind. ad agency. Exc in Nielsen, MRI &/or qual rsrch. Apply: Click on “careers (8/5)

JOB OPENING: RESEARCH DIRECTOR/Miami, FL/Discovery LATAM/USH: 6+ yrs LATAM Programming Research exp a must. Strategic leadership in dev of creative approaches to position & differentiate portfolio.  [email protected] (8/4)

JOB OPENING: ACCOUNT EXECUTIVE/ WTIC/WCCT/Hartford: Seeking two AE’s: 3+ years, 1+ yrs sales/media experience  multi-media experience preferred; excellent negotiation skills; strong work ethic; desire to win. [email protected] (8/3)


JOB OPENING: RESEARCH ANALYST/OWN: The Oprah Winfrey Network/LA: Min 1-2 yrs exp in TV/MP Research, expert in Star, NPower, Omniture & Rentrak, strong written and analytical skills. Apply at: (8/3)

JOB OPENING: DIR/MGR DEAL STRATEGY/MTVN/NYC: supports Content Distribution & Mktg (CDM) group in a brd variety of matters arising from the dist of Viacom. 5yrs+ exp buz & develp/strategy. BA deg.Apply: (8/3)

JOB OPENING: MANAGER, CONTENT & PROGRAMMING/Nickelodeon Digital/NYC. 4+yrs exp. in digital media envrnmnt, Exp. Manging Digital Content, Stng research,fact cheking & trnscrbng skils EOE/M/F/D/AAP. Apply (8/3)

JOB OPENING: COORDINATOR, CONTENT & PROGRAMMING/ Nickelodeon Digital/NYC. 2+yrs exp in digi media envrnmnt/detail orientd/strng writen & oral skils/ability to multitsk & thnk creativly EOE/M/F/D/AAP. Apply (8/3)

JOB OPENING: VP COMMUNICATION/NICKELODEON/Santa Monica: 10+yrs exp strong industry knowledge. construct & lead multi projects. Media savvy & dynamic communicator EOE/M/F/D/AAP. Apply (7/31)

JOB OPENING: SR. RESEARCH ANALYST/BET NY Sales: 2-3yrs exp TV or media rsrch. Prof in StarTrak, Nielsen Npower/MarketBreaks/AdViews, MRI. Strong PPT & Excel; PPT creativity a must. Res: [email protected] (7/31)

JOB OPENING: SALES PLANNER/GolTV, Inc. /North Bay Village, FL: Support Ad sales in all aspects, incl but not limited to–bldg proposals, maint of deals/schedules, client requests, ADU’s, posting. Apply: [email protected] (7/31)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

FALL INTERNSHIP CREDITS ONLY: Discovery Communications/NYC: Looking for bright, motivated for-credit interns working in Ad Sales/HR/ Talent/ Development/ Communications. Must be in SCHOOL. Start end of Sept. resume to [email protected] (8/5)

FALL INTERNSHIP CREDITS ONLY: Discovery Communications/LA: Looking for bright, motivated interns working in Ad Sales/ Public Relations/ Production/ Communications. Must be in SCHOOL. Start end of Sept. resume to [email protected] (8/5)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: EXECUTIVE ASSISTANT position film/TV (NY) 7 years experience: Interned for a President, Executive Assistant to SVP/VP/film director/celebrity [email protected] (8/5)

SITUATION WANTED: PA /NY: Recent tufts grad w/ tv prod, admin. & publish. exper., strong writing skills, work ethic & enthusiasm seeks entry-level TV job; also makes delic. cookies & good at carrying heavy obj. [email protected] (8/5)

SITUATION WANTED:  NEED A BUDGET DONE?? LINE PROD 10+ yrs. exp- Freelance budget work in all formats including 3D. Accurate budgets, Reasonable rates, fast turnaround 30 days unlimited revisions: email [email protected] (8/4)

SITUATION WANTED: RESEARCH DIR/SALES STRATEGIST – 20+ yrs media, Nielsen, Hisp, research, sales, and presentation experience. Email: [email protected] (8/4)

SITUATION WANTED:  Hard working, self-starter PRODUCTION MANAGER/NY: with Field Producing and Post Supervisor experience seeks challenging new position. Past companies include HBO, MTV, A&E, Thirteen & Nat Geo. [email protected] (8/4)

SITUATION WANTED: PRIME TIME EMMY DOCUMETARY. PRODUCER, DIRECTOR, WRITER in L.A. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: [email protected] (8/4)

SITUATION WANTED: Top VP/DIRECTOR DIGITAL SALES now available for your turnaround, new venture or next level challenge. It’s all about proof of performance…contact [email protected] (8/3)

E-mail [email protected]  or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected]  for specs.


ABC:   Wife Swap, Primetime: What Would You Do? [R], 20/20
AZTECA:  Laura de Todos, Al Extremo, La Loba
CBS:  48 Hours Mystery, Medium [r], Flashpoint
CW:   Smallville [r], Supernatural [r]
FOX:  House [r], Bones [r]
ION:   Without a Trace, Without a Trace, Without a Trace
NBC:  Friday Night Lights, Dateline NBC
PBS:  Washington Week, Need to Know, In Performance at the White House: Paul McCartney
TELE: El Clon, El Fantasma de Elena, Donde Esta Elisa?, La Diosa Coronada
UNIV: Hasta que el Dinero Nos Separe, Soy Tu Duena, Rosa de Guadalupe

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