Friday, July 30th, 2004





Good morning. It’s Friday, July 30, 2004, and this is your first early morning briefing.

While Fox did win the night on Wednesday with three original eps including Simple Life 2, the other big winner for the night was UPN who marked a 380% increase over the same night one week ago among A18-49, and a 140% increase over the same night one year ago in the same demo.  Nothing like a little controversy and a lot of press, to get viewers to stand up and take notice of the latest reality show – Amish in the City (New Line Television/Stick Figure Prods).  It will be interesting to see if the 2-hour premiere was compelling enough to carry this audience forward (don’t you just love Mose?).  For the night, Fox earned a 2.7/8 A18-49 rating for the night according to Nielsen Media Research.  UPN was #2 for the night hot on Fox’s heels with a 2.4/7.  Each of the big 3 nets fell back to a tied 1.7/5.  Fox led the 8pm hour with That 70’s Show [r] (2.5/9) and Quintuplets (2.4/8).  Immediately followed, and tied in share, are UPN’s firs hour of Amish in the City (2.3/8) tied with My Wife & Kids [r].  At 9pm Fox again led with Simple Life (3.7/11) and Method & Red (2.3/6); with the UPN’s Amish (2.5/7) ahead of CBS’ King of Queens [r] (2.1/6) and Two and a Half Men [r] (2.6/7). At 10p NBC had a slight lead over ABC and CBS (1.7/5 vs. 1.2/4).

By the way, WLYH/Lancaster PA did air Amish in the City (albeit one day late) after seeing the Wednesday night premiere  and finding it was not disrespectful to the Amish kids or the Amish community.  It aired last night. No word yet about what Rep Pitts thought of the show.

Before they’ve even hit the air this fall, two ABC drama series – Desperate Housewives and Lost – have been sold oversees to Channel 4 and E4.  Both series are produced by Touchstone and distributed by Buena Vista Int’l Television.  Desperate Housewives debuts on ABC September 25; Lost debuts on September 23.

Reality Central will heretofore be known as Reality 24/7.  And part of that reality are new Board members that include former FOX Chairman Lucie Salhany, William Morris Agency Pres/CEO Jim Wiatt and Technology Investment Leader David Siminoff.  Heading up Reality 24/7 is Chairman Kay Koplovitz, founder of cable’s USA Network and The SCI FI Channel.  Pres/CEO Larry Namer is one of the two network founders; Blake Mycoskie is COO and the other founder.

Did I hear you saying just the other day, where the heck has John Larroquette been?  I thought that was you.  Well, he’s been busy preparing for production of a triple set of murder mystery movies for the Hallmark Channel.  Titled McBride, the first of the three is scheduled to debut on January 9, 2005. McBride is a cop turned lawyer, with a hankering for only the toughest cases.  Dean Hargrove, exec producer of the Columbo mystery series, created McBride.  Larroquette will also star in another Hallmark movie, Wedding Daze, set to air on September 6.

Fox has ordered 10 more episodes of Trading Spouses after seeing the success of its first two outings, and more particularly that the show grew in its second week over Week #1 by 31% in the key A18-49 demo.

ESPN has ordered 8 episodes of a new reality show called I’d Do Anything (TWI/Mess Media) which takes three contestants, puts them through a series of elimination challenges, according to Variety.  The last one standing wins a sports fantasy for a friend or loved one – for instance, playing golf with Tiger Woods (if any of you would like to win that one for me, I’d be okay with that). Rob Horowitz of TWI, Scott Messick of Mess Media and Steve Mayer are exec producers.  I’d Do Anything debuts on September 28.

Top 10 M-F Syndicated Strip Series for the week of July 12 – July 18, 2004 ranked by HH Rtg
Jeopardy (King World)                        10.2 AA
Wheel of Fortune (King World)                 8.6 AA  
Oprah (King World)                      6.3 AA / 6.4 GAA
Everybody Loves Raymond (King World)    5.6 AA / 6.9 GAA
Seinfeld (Sony)                         5.4 AA / 6.5 GAA
Friends (Warner Bros.)                  5.1 AA / 6.1 GAA
Entertainment Tonight (Paramount)       4.6 AA / 4.7 GAA
Judge Judy (Paramount)          4.4 AA / 6.5 GAA
Dr. Phil (King World)                   3.8 AA / 3.8 GAA
Millionaire (Buena Vista)                       3.6 AA / 3.9 GAA
Source Nielsen Media Research

Top 10 M-F Syndicated Strip Series for the week of July 12 – July 18, 2004 ranked by A18-49
Seinfeld (Sony)                         3.6 AA / 4.4 GAA
Friends (Warner Bros.)                  3.4 AA / 4.1 GAA
Everybody Loves Raymond (King World)    3.2 AA / 3.9 GAA
Jeopardy (King World)                   3.2 AA
Oprah (King World)                      2.4 AA / 2.4 GAA
Wheel of Fortune (King World)           2.4 AA
Entertainment Tonight (Paramount)       2.1 AA / 2.1 GAA
That 70’s Show (Carsey-Werner)  2.1 AA / 2.5 GAA
King of the Hill (20th)                 1.9 AA / 2.1 GAA
Will & Grace (Warner Bros.)             1.8 AA / 2.1 GAA
Source Nielsen Media Research

Nothing like a little intrigue to give you grist for that BBQ party this weekend — Pierce Brosnan says no, MGM says we’re not saying.  And the question Alex?  Will Pierce Brosnan do one more 007 movie?  The 21st Bond film is due out in November 2005 and is currently in development.  Says MGM, casting issues have not yet been addressed.  Brosnan’s deal ended with the last Bond film, but when questioned over the last couple of years he has always said he was a willing and able Bond, James Bond. 

Top 5 Broadcast Spanish Language Primetime Programs for the week of July 19-25, 2004
UNIV Mariana de la Noche (Mon 8p)              21.4 NHTI HH Rtg
UNIV    Cristina (Mon 10p)                             19.9 NHTI HH Rtg
UNIV Amarte Es Mi Pecado (Mon 9p)            19.2 NHTI HH Rtg
UNIV Mariana de la Noche (Wed 8p)             19.0 NHTI HH Rtg
UNIV Mariana de la Noche (Thu 8p)               18.8 NHTI HH Rtg
Source: Nielsen Media Research
Note: NHTI Ratings are based on 10.57 million Hispanic TV Homes

African American television homes in the US represent 12,870,000 households. Here are the rankings for the week of July 19-25, 2004 – highest rated primetime network programs in African American TV homes according to Nielsen Media Research
ABC     My Wife & Kids (Wed 830p)          10.6 HH Rtg
CBS     CSI (Thu 9p)                                  10.6 HH Rtg
ABC     My Wife & Kids (Wed 8p)              10.4 HH Rtg
CBS     Without a Trace (Thu 10p)            10.2 HH Rtg
NBC     Law & Order (Wed 10p)                 9.6 HH Rtg
UPN     Half & Half (Mon 830p)                  9.5 HH Rtg
UPN     Girlfriends (Mon 9p)                       9.4 HH Rtg
UPN     Half & Half (Mon 930p)                   9.3 HH Rtg
FOX     Trading Spouses (Tue 8p)              9.0 HH Rtg
NBC     Law & Order:SVU (Tue 10p)          8.9 HH Rtg
Source Nielsen Media Research

Tom McGrath, EVP/Viacom Entertainment Group and President of Paramount Enterprises, overseeing the theme park, theater and music publishing businesses, is leaving the company.  This comes with Tom Freston’s announcement of a reorganization at Viacom that includes the divvying up of responsibilities, and adding new responsibilities.  Bob Bakish has been named EVP/Operations overseeing Famous Players and Famous Music at Viacom.  Herb Scannell in addition to his current responsibilities, will take on the management of Paramount Parks and Viacom Consumer Products. Bill Roedy, President/MTVN International, will add  Paramount Comedy Channel UK and Paramount Comedy Spain to his list of 71 int’l cable channels.

Peter Chernin has signed on for another 5-year tour as Pres/COO of NewsCorp. His previous contract was set to expire in November. The deal took about a year to finalize, in part because Chernin was looking for a clause that allowed him to back out of the deal were he offered a CEO position elsewhere.  No word of he got what he asked for.

Go balloons!

Wednesday, July 28, 2004. Fast National Household Ratings for all Networks. Fast affiliate numbers which reflect time period data, not program data, and can change slightly once the finals come in, particularly for LIVE programming (i.e. Football). Source Nielsen Media Research. Time Period Averages Only. [p] = Premiere; [o] = Original; [r] = Repeat

CBS     4.5/8   60 Minutes II 5.5/10, King of Queens [r] 4.7/8, Two and a Half Men [r] 5.2/9, Democratic Convention 3.1/5

FOX     3.7/7   That 70’s Show [r] 3.3/6, Quintuplets 3.2/6, Simple Life 2 5.0/8, Method and Red 3.5/6

NBC     3.6/6   Next Action Star 2.5/5, Law & Order [r] 4.5/8, Democratic Convention 3.8/7

UPN     3.4/6   Amish in the City 3.4/6

ABC     3.1/5   My Wife and Kids [r] 4.1/7, Drew Carey Show 2.7/5, Drew Carey Show 2.5/4, Democratic Convention 2.7/5

WB      1.5/3   Smallville [r] 1.5/3, Smallville [r] 1.6/3

A18-49  FOX 2.7/8, UPN 2.4/7, ABC, CBS and NBC 1.7/5



Scored #1 time period ranks
with Men, Women and Adults 18-49!

Top 5 Program for the night with A18-34 & A18-49
 beating JAG, Joan of Arcadia, Reba
and Grounded For Life!

Available Exclusively from Warner Bros. Domestic Cable

Source:  NTI Explorer, 7/23/04.  TP: Fri, 8-8:30pm.  Ratings.  Time period ranks ties with Dateline with W18-49.

Friday Fun Fact: The basenji is a mid-sized dog with a silky copper coat. Although they are considered a barkless dog, they are known to yodel when they are happy.  Me too!

The History Channel presents This Day in History:
1956:  “In God We Trust” is established as the official motto of the United States.

Answer to Yesterday’s Trivia Question:  This ID card reads: Eyes – Beady, DOB 11-30, Spy of the Year 1965, 1966, 1967.  Who’s card is this?  Despite what some of you think, it is not Dick Cheney.  In fact, this is MAXWELL SMART, Agent 86. Kudos to:  Marc Beck-Nielsen Media Research/NY; Cindy O’Connor-HRP/NY; Joe Piccirillo-Turner Bcsting/NY; Joe Pepitone-YES Network/NY; Bill Ganey-Charter Adv/St.Louis; Keith Paxton-KDFI/Dallas; Cary Minor-Showcase Cable Enterprises/Houston; Ron Westrick-KVLY/Fargo; Robin Fuller-KFXO/Bend OR; Jonathan Tavss-Scarlet Terrior Prods/LA; Dave Sikula-Yahoo!/Sunnyvale; Tamar Seff-NBC Universal/LA and Cynthia Kennedy-A&E/UK.

Today’s Trivia Question:  What popular TV personality was known as Chinzo in high school? (click here to respond to the trivia question and please be sure to include with your answer your name, company, city and time zone. Only the second four correct responses from each time zone will be listed in tomorrow’s kudo list.)

Later — Cyn

Cynthia Turner’s Cynopsis
07/30/04  5:11am
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Court TV: The Investigation Channel’s
is on the case…

File it under: “You came and you gave w/o taking”
Who shows up in the morning to spiff up Barry Manilow’s dressing room?
Click here for answer

Check out for more exclusive dish on your favorite celebs!


COURT TV:       Forensic Files, I, Detective, Forensic Files, Extreme Evidence, The Investigators
ABC             George Lopez, 8 Simple Rules, Hope and Faith, Life With Bonnie, 20/20
CBS             Joan of Arcadia, JAG, 48 Hours
FOX             The Bernie Mac Show, Method and Red, The Jury
NBC             Dateline NBC, Las Vegas
PAX             Movie: Mr. Mom, Diagnosis Murder
UPN             Amish in the City
WB              What I Like About You [r], Grounded for Life [r], Reba [r], Blue Collar TV [r]
TELE            Prisonera, Gitanas, Protagonistas VIP
UNIV            Mariana de la Noche, Amarte es mi Pecado, La Escuelita VIP

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