Friday, July 27th, 2012





 AND 1.2 MILLION ADULTS 25-54 UP 9% vs. SEASON 2!

THE GLADES | SUNDAYS 9/8C  Longmire | Sundays 10/9c
A&E | Real Life. Drama.
Click for Source.


Good morning. It’s Friday, July 27, 2012, and this is your first early morning briefing.

Tonight’s Special:
NBC: 2012 Summer Olympics Opening Ceremony at 730p (night 1 of 17)

Sunday’s Premieres:
Animal Planet: Hillbilly Handfishin’ at 8p
Smithsonian Channel: The Real Story at 9p
Spike TV: Bar Rescue at 9p
Once TV Mexico: Idolos del deporte mexicano (Mexican Sports Icons) at 1130p

Sunday’s Finales:
Animal Planet: Gator Boys at 9p
PBS: Inspector Lewis at 9p



ABC set its Fall premiere dates for the 2012-13 broadcast season:
        September 14: Shark Tank at 8p; What Would You Do? at 9p; 20/20 at 10p
        September 24: Dancing with the Stars: All-Stars at 8p; Castle at 10p
        September 25: Dancing with the Stars the Results Show at 8p; Private Practice at 10p
        September 26: The Middle (one-hour debut) at 8p; Modern Family at 9p; The Neighbors (series debut) at 930p
        September 27: Last Resort (series debut) at 8p; Grey’s Anatomy at 9p; Scandal at 10p
        September 30: Once Upon a Time at 8p; Revenge at 9p; 666 Park Avenue (series debut) at 10p
        October 3: The Neighbors moves to its regular time period of 830p on Wednesdays
        October 7: America’s Funniest Home Videos at 7p
        October 10: Nashville (series debut) at 10p
        October 17: Suburgatory at 930p
        October 23: Happy Endings at 9p; Don’t Trust the B—- in Apartment 23 at 930p
        November 2: Last Man Standing at 8p; Malibu Country (series debut) at 830p; Shark Tank at 9p (new time period premiere)

Beginning this fall, Norah O’Donnell will become Co-Host of CBS This Morning joining Charlie Rose and Gayle King.  O’Donnell has been CBS News’ Chief White House Correspondent since June 2011.  CBS News Chairman and 60 Minutes Executive Producer Jeff Fager said, “This is a very exciting development for our morning program and for all of CBS News.  Norah is an accomplished reporter with all the skills for the job. She’s a hard worker who knows her story and, as she has shown time after time at the White House, she can think on her feet on live television.”  Erica Hill who has been a co-host of CBS This Morning and assisted with its launch is in discussions with CBS News about a new role.  O’Donnell will additionally continue as the primary substitute anchor for Face the Nation and will also continue to report for all CBS News broadcasts and platforms.

Former CBS News anchor Katie Couric will be launching her new daytime talk show, Katie in national syndication September 10.  The one-hour show, distributed by Disney-ABC Domestic Television has been cleared in 95% of the US and will broadcast live from New York City in front of a live studio audience.  Couric additionally serves as executive producer along with Jeff Zucker.  At the TCA press tour yesterday in Los Angeles, Couric also revealed her show will feature a theme song, This Day composed by Sheryl Crow and her collaborator Jeff Trott and also performed by Crow.

An Indian Jones-style expedition is the focus of Animal Planet’s new series Lost Treasure Hunters, premiering August 24 at 10p.  A five-member group of prospectors, gemologists and miners journey to an ancient Indian city in the Golconda region known as the possible source for the world’s most valuable diamonds including the Hope Diamond and the Koh-i-nor.  The team will encounter a number of obstacles such as extreme weather conditions, poisonous snakes as well as a superstitious native culture.  Ping Pong Productions is producing Lost Treasure Hunters for Animal Planet.

The five-part unscripted series, One Car Too Far will air on Discovery Channel beginning August 19 at 9p, per THR.  The series, from Discovery Networks International is the first co-produced series with the international unit.  The series is about former British Special Forces soldier Gary Humphrey and Southern California-based car enthusiast Bill Wu as they try to survive remote locations in Chile using their skills and a car.
Lifetime’s upcoming new series The Week the Women Went has moved its premiere date to August 14 at 10p following Dance Moms.  Jeff Foxworthy narrates the five-episode series that explores what happens in an American town when all the women leave and the men have to run the households, businesses and community.  BBC Worldwide Productions is producing.  In addition, the recently-announced new docu-series Prom Queens will rejoin Lifetime’s schedule at a later date.  The Week the Women Went was previously scheduled to bow on August 15 and Prom Queens on August 14.

Back for a second season, The Incredible Dr. Pol debuts August 25 at 10p on Nat Geo WILD.  The series follows veterinarian Dr. Jan Pol who believes in an old-school approach to veterinary medicine as he helps pets and livestock throughout rural Michigan.  The Incredible Dr. Pol is produced by National Geographic Television for Nat Geo WILD.

A second season is on tap for the Bayou Billionaires, launching September 15 at 9p on CMT.  The Dowden family of Shreveport, LA, whose home sits on the fourth largest deposit of natural gas in the US are the focus and the 12-episode season follows the family as they plan more over-the-top trips and begin to lavishly spend their money.  Magilla Entertainment is behind the series.

Bravo Media renewed weekly primetime talk show Kathy for a second season starring Kathy Griffin and featuring a panel of guests and celebrities dishing on the week’s hot topics and public figures.  Kathy is produced by Donut Run and Embassy Row for Bravo.

Programming note:  TV One will pay tribute to the late actor Sherman Hemsley with two consecutive Friday nights filled with episodes of The Jeffersons featuring Hemsley’s role as George Jefferson.  Starting tonight, TV One will air The Jeffersons episodes at 8p to 12a and again on August 3 from 8p to 11p. 

From Cynopsis Media: Don’t miss out on an amazing networking opportunity! Cynopsis Sports Media Awards: August 9 in NYC –


Time Warner Cable and Meredith Corp. are close to finalizing a retransmission deal, reports B&C.  Just before three markets where Meredith-owned stations were to go dark on Wednesday at 1159p: KCTV-KSMO/Kansas City; WSHM/Springfield; and WSMV/Nashville, Time Warner Cable gave an extension until July 31.  Time Warner Cable indicated that there was an agreement in principal with Meredith and a deal is to be reached soon.



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Cast members of ABC’s sitcom Modern Family, including those who are embroiled in a lawsuit against the show’s production company as part of the current contract renegotiations that happened earlier this week, were all together at yesterday’s scheduled table read.  The first cast gathering for season four was supposed to take place on Tuesday but was moved to Thursday because of the contract talks.  The move on the actor’s part was reportedly viewed as a good-faith gesture and talks between the actors’ representatives and 20th Century Fox Television will likely resume later this week. 

John Noble, star of FOX’s Fringe is receiving medical treatment which has resulted in production on the fifth and final season being delayed.  Production is likely to be picked back up on August 7 and this temporary halt should not interrupt the show’s premiere date.

CBS added Kal Penn (How I Met Your Mother, House) as the co-lead for the half-hour comedy pilot Ex-Men from How I Met Your Mother EP Rob Greenberg. 

After six years, Eric Dane who plays Dr. Mark Sloan (aka McSteamy) is leaving ABC’s Grey’s Anatomy to pursue other opportunities.  Dane has play Dr. Sloan since the show’s second season will depart Grey’s Anatomy during the upcoming ninth season.  He will return for several episodes to close out his character’s story line. 

AMC’s Mad Men cast member Elisabeth Moss who plays Peggy will return for the sixth season, reports TVLine.  Show creator Matt Weiner confirmed Moss has not left the show despite character Peggy leaving Sterling Cooper Draper Pryce during season five. 

The second season of American Horror Story on FX added Jenna Dewan to play opposite Adam Levine.  The pair will form The Lovers, a couple central to the show’s plot during season two.


Breakthrough Entertainment has licensed six one-hour episodes of the docu-series Greatest Tank Battles to TVO, Ontario’s public educational media organization.  Production on the factual animated series has also started in Toronto. 

London and Los Angeles-based Rize USA has been commissioned for three projects in the UK.  The first project is a three-part one-hour factual series for BBC Two titled Confessions of a Wedding Planner which is expected to premiere in early 2013 as well as launch in the US and globally with localized versions.  Project two is a one-hour documentary film titled The Girl Who Became Three Boys for Channel 4’s True Stories franchise and the third project is another one-hour world exclusive documentary for Channel 4 titled Baby With Two Heads.

ITV Studios Global Entertainment has pre-sold the new ten-part drama Mr. Selfridge (wt) to MASTERPIECE on PBS in the US; Seven Network in Australia; Sweden’s SVT; and to Israel’s YES DBS Satellite Services.  Andrew Davies wrote the drama which is executive produced by Kate Lewis for ITV Studios.  The plot is set in 1909 London and follows the life of American entrepreneur, Harry Gordon Selfridge played by Jeremy Piven (Entourage) who opened the luxury department store on Oxford Street.  The drama has been targeted for debut in 2013.

Comedy Central has launched cable operator VTR in Chile, announced Viacom International Media Networks (VIMN) The Americas.  Comedy Central Latin America is a 24-hour entertainment network targeting the Latin American audience with sitcoms, movies, acquired programming and more.

Part of its growth plan, ITV plc acquired Norwegian production company Mediacircus which expands ITV’s international content business.  Mediacircus was found by Eldar Nakken and Jon Sverre Hoiden in 2006 and has offices in Bergen and Oslo which will now become part of ITV Studios Nordic. 


Today Cynopsis begins a weekly round-up of brand moves and agency acquisitions. 

UK’s largest supermarket chain, Tesco, selected Wieden & Kennedy, London to manage its $175 million advertising account after a competitive review.  Tesco operates 185 Fresh & Easy stories in the Western US, headquartered in El Segundo, CA which will remain in the hands of Deutsch, Los Angeles.  Tesco is the third largest retailer in the world behind Walmart and Carrefour.

Old El Paso, owned by General Mills, named Bartle Bogle Hegarty (BBH), London to spearhead the brand’s first global campaign in its 74-year history.  BBH won against independent London agency 18 Feet and Rising in the final shoot-out.  Other companies also pitched the business, Fred & Farid Paris, and UK specialist UK food agency, The Collaborators along with Saatchi & Saatchi New York, which was previously the global lead creative agency.  Old El Paso has asked BBH to produce a campaign targeting Europe and Australia. 

The Chicago office of Euro RSCG will handle the lead creative duties for Bel Brands’ Laughing Cow and Boursin brands following a review.  OMD which handles the media duties is not affected by the review. 



Enter the CableFAX International Content Awards
Deadline: Friday, August 3

Does your team work on getting your top programs distributed internationally? Isn’t it about time your team gets recognized for your work creating and cultivating storytelling concepts that resonate across cultures and countries?

Don’t miss your chance at recognition!
Enter Today!



Broadcast Morning News Shows  Weekly Average Ratings (week of July 16, 2012)
ABC: GMA 4.60 million total viewers; 1.4/12 and 1.74 million A25-54
NBC: Today 4.25 million total viewers; 1.4/12 and 1.74 million A25-54
CBS: This Morning 2.34 million total viewers; 0.7/6 and 877,000 A25-54
Source: Nielsen, NTI

Broadcast Sunday Morning News Shows  Weekly Average Ratings (July 22, 2012)
CBS: Face the Nation 2.84 million total viewers; 0.8 and 1.02 million A25-54
ABC: This Week 2.48 million total viewers; 0.7 and 792,000 A25-54
NBC: Meet the Press 2.29 million total viewers; 0.7 and 823,000 A25-54
FOX: FOX News Sunday 1.03 million total viewers; 0.4 and 428,000 A25-54
Source: Nielsen, NTI

Ratings for Wednesday, July 25, 2012 were not available due to Nielsen processing delays.


Digital media services company SpotGenie, Inc. tagged Robert Porter as VP/Sales, Western Region.  Rob will oversee the launch of SpotGenie’s proprietary advertising distribution services on the West Coast and manage business development efforts in all market segments.  Rob will work in tandem with and report to Wayne Dykes, President/CEO and to Rudy Fernandez, Head/Marketing.

Telemundo Media appointed Pilar Garibotto as Executive Producer of the network’s weekday newsmagazine show, Al Rojo Vivo con Maria Celeste.  Pilar will be based in Miami reporting to Sylvia Rosabal, SVP/Network News. 



T W O  W E E K S  A W A Y !

Cynopsis Sports Media Awards | August 9 | 8-10:00am | The Harvard Club, NYC


Friday’s Fun Fact: The “@” sign was very close to being eliminated from the standard keyboard until 1971, when Ray Tomlinson wrote it into the code used to send the first email.

This day in History: 1990 – Zsa Zsa Gabor begins a 3 day jail sentence for slapping a policeman.

Answer to Our Last Trivia Question: On Wings, what were the names of the 2 airlines at the airport? Sandpiper Air and AeroMass. Kudos to: Brittany Yoder-RLTV/Baltimore; Jim Bono-Crown Media Family Networks/NY; Anne-Lamar Meeker-nielsen entertainment/Bethseda; Jose Rolon-Current TV/NY; Ken DuBow-Opus Distribution/Tarzana; Susan Nessanbaum-Goldberg/M and s entertainment inc/LA; Cammie Buerry-Station Casino/Las Vegas.

Today’s Trivia Question: On The Brady Bunch, what was Alice’s last name? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)
Later —
Lisa Ball

Cynthia Turner: Founder & Editor Emeritus
Denise O’Connor: Group Publisher

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Cynopsis CLASSIFIEDSFor More classifieds, visit the classifieds page here.

JOB POSTING: VP, DATABASE RESEARCH/NFL/NYC: Responsible for maintaining & growing NFL’s central fan database mgmnt system & analytics platform & support all business units. Min 10yrs exp-database, digital & direct mkting. Apply here (8/3)

JOB POSTING: TEMP RESEARCH ANALYST/NFL: Gather, analyze & assist in reporting NFL game broadcast ratings, audience data & provide insight on NFL fan segments. Analyze data & track perf of NFL Network prgmming. 1-3yrs exp Apply here (8/3)

JOB POSTING: MGR PRICING/PLAN’G/FX & FXM/NY: 2-5 yrs. Media exp in sales. Must understand sales systems, mngs inventory; helps w/budgeting/reporting; knwldgbl of finance & operations side of sales. Excel a must. (8/3)

JOB POSTING: SR DIR DIGITAL VIACOM/NY: BA; 7 yrs exp media prod/content creation. Extnsv knwldg Mac/PC and software. Exp bldg. Web, Tablet, mobile-based apps. EOE/M/F/D/AAP. Apply (8/3)

JOB POSTING: VP PROD SPECIAL EVENTS-VIACOM/NY: BA; min 10 yrs exp prod/events incl tech knwldg, prod mgmnt. Ldrship, supv and negotiation sk are key. EOE/M/F/D/AAP. Apply (8/3)

JOB POSTING: MEDIA SCHEDULER PROMOS AND CREATIVE SVCS/BURBANK: Reqmnts: BA. 1-2 yrs exp. Log prep, timing adjustments, schd promos/graphics, detail oriented. Apply (8/3)

JOB POSTING: PUBLICIST/NET PROG PUBLICITY/Crown Media/Studio City:Developing, conceptualizing & executing consumer, trade communications & publicity initiatives… More info & apply: (8/3)

JOB OPENING: RESEARCH ANALYST/UNIVISION CABLE NETS/NYC: 1+ years Nielsen experience. Great opportunity to learn advanced research systems and work directly with network management. [email protected] (8/2)

JOB OPENING: DIG RSRCHANALYST/A+E NETWORKS/NY: Utilize synd resources (Nielsen Online, comScore) to address ad sales rsrch req’s; compile/analyze data for reports; 1-2 yrs dig media exp; More info/apply: (8/2)

JOB OPENING: PR MANAGER/MULTIMEDIA COMPANY/WHITEPLAINS: Seeking PR pro with excellent writing & project management skills, experience working with media and managing agencies. 8-10yrs exp. Resume: [email protected] (8/2)

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JOB OPENING: LINE PRODUCER/USA Network/NYC: Manage production ops. Liaise btwn creative & production. On-set and budgetary supervision. Min 5 years exp and strong knowledge of Union rules req’d. Apply: #6444BR (8/1)

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JOB OPENING: DIGITAL SLS PLANNER/A+E Networks/NY: Support Dig AE’s thru Planning Pricing & Inventory in efforts to max ad revenue for all web properties. Apply: (8/1)

JOB OPENING: MGR, NETWORK SALES & MKTG/BBC AMERICA/NYC: 3+ yrs TV industry trends & platforms, relationships w/distributors. Create sales report, maintain distribution trends database. Solid Excel & PPT. [email protected] (7/31)

JOB OPENING: iOS GAME PROGRAMMER/NYC: Kids entertainment co seeks creative programmers for high profile apps w/2 years minimum SDK, Objective-C and Cocoa skills; gaming experience a must; Send resume to: [email protected] (7/31)

JOB OPENING: LIC/MKTG COORDINATOR/NYC: Kids entertainment co seeks l/m coordinator with min 1 yr experience in related field. Organized, detail oriented w/ability to multi-task. Send cover letter/resume to: (7/31)

JOB OPENING: PGM SCHED COORD/NATGEO/DC: 1-2 yrs. TV experience. Sched entry in database; create day & late scheds; competitive tracking & analysis; point of contact for dept. Must love TV. (7/31)

JOB OPENING: PRODUCER/LA: Nationally synd daytime talk show looking for an exp’d Prod. Ideally would have exp producing for a daytime show w/studio audience, booking & pre-interviewing guests/pitching show topics. Resume: [email protected] (7/31)

JOB OPENING: PRGRM SCHED/EPIX/NY: Promot’l scheduling & strategy, mng daily prgrm logs & competitive tracking, desired skills/exp inc. prev movie chan exp, strong knwldg TV ratings rsrch. EOE (7/28)

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INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

SITUATION WANTED: MEDIA/PROGRAMMING/SPORTS: 4+ years of media experience working for ESPN Radio and an Emmy Award-winning production company. Expertise in all forms of social media and marketing. Contact [email protected] (8/1)

SITUATION WANTED: DVLPMNT PRDCR/LA BASED: Non-Scripted. ABC; CBS; NBC; A&E; Bravo; Current; Dis; E!; Fox 21; Hist; LoGo; MTV; Spike; TLC; VH1; Travel; solid, runs on batteries! [email protected] (8/1)

SITUATION WANTED: TV Syndication Sales EXECUTIVE MANAGER: of TV Sales operations across 210 markets & 30 station groups. Sales to PDs, GMs, Group Buyers, & Reps for Strips, Off-Nets, Weekends & E/I programming. [email protected] (8/1)

SITUATION WANTED: Highly Successful DIGITAL STRATEGIST: Consulting or Full Time position. Experience with large media cos and startups. Programming, Production, Marketing, Distribution, BizDev. Contact [email protected] (7/31)

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E-mail [email protected] or call Trish Pihonak at 888.702.3858 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.


ABC: Shark Tank [r], 20/20
AZTECA: Ay Caramba, Futbol de le Liga Mexicana, Fabrica de Huevos
CBS: Undercover Boss [r], CSI:NY [r], Blue Bloods [r]
CW: Nikita [r], Nikita [r]
FOX: House [r], Bones [r]
ION: Cold Case, Cold Case, Cold Case
NBC: XXX Summer Olympics
PBS: Washington Week, Need to Know, Havana, Havana!, Homeland: Immigration in America
TELE: Rosa Diamante, Corazon Valiente, Pablo Escobar: El Patron del Mal
UNIV: Por Ella Soy Eva; Abismo de Pasion, La Que No Podia Amar

Copyright Cynopsis 2012

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