Friday, July 16th, 2010






“…makes you want to come back…” – The New York Times

*The Nielsen Company, Live+SD, P2+ AA (000), 1995-7/11/10 A&E original series premieres. Cume = P2+ (000), 1+ minute qualifier, 7/11/10 telecasts of The Glades.




Good morning. It’s Friday, July 16, 2010, and this is your first early morning briefing.  As always, if you prefer to watch this morning’s news instead of reading it, click here

Tonight’s Premieres:
Discovery Channel: Man, Woman, Wild at 9p
TLC: DC Cupcakes at 10p

Saturday’s Premieres:
Animal Planet: Pit Boss at 10p
BIO Channel: Celebrity Ghost Stories at 9p; My Ghost Story at 10p
MTV2: Lucha Libre USA: Masked Warriors at 10p

Sunday’s Premieres:
National Geographic Channel: Fish Warrior at 10p
TLC: Strange Sex at 10p

Sunday’s Finale:
Investigation Discovery: On the Case with Paula Zahn at 10p


Update on AT&T U-verse / Rainbow Media situation, delivered with this statement from Rainbow, parent company of AMC, WE tv, IFC and Sundance Channel:

“We’re pleased to have reached an agreement with AT&T for AMC, WE tv, IFC and Sundance Channel that truly recognizes the value of our networks. We look forward to continuing our partnership with AT&T and are excited to continue to bring their subscribers our award-winning programming, including the new season of AMC’s Mad Men on Sunday, July 25.”

NBC unveiled its fall lineup of new and returning series all clustered in a five-day period:
September 20: Chuck at 8p, The Event at 9p; Chase at 10p
September 21: The Biggest Loser at 8p; Parenthood at 10p
September 22: Undercovers at 8p, Law & Order: SVU at 9p; Law & Order: Los Angeles at 10p
September 23: Community at 8p; 30 Rock at 830p; The Office at 9p; Outsourced at 930p; The Apprentice at 10p
September 24: School Pride at 8p; Dateline at 9p; Outlaw at 10p

Prior to these premieres, NBC rolls out the NFL Kickoff on September 9 at 8p with the Minnesota Vikings at New Orleans Saints. After that on September 12, Football Night in America debuts at 7p followed by Sunday Night Football at 815p with the Dallas Cowboys at Washington Redskins.

FX put forth its fall premiere schedule of original series starting with season three of Sons of Anarchy on September 7 at 10p; the series launch of Terriers is slated for September 8 at 10p; It’s Always Sunny in Philadelphia opens its sixth season September 16 at 10p followed by the sophomore season debut of The League at 1030p.

The CW picked up the Canadian comedy 18 to Life, adding the sitcom to its summer schedule August 3 with back-to-back episodes at 9p. Developed by the CBC and ABC, 18 to Life is a single-camera comedy about young neighbors who marry on a dare. The CW has access to the complete first season with 12 half-hour episodes produced by Galafilm and Sound Venture.


Logo acquired the off-cable syndication rights to the drama series Nip/Tuck as part of a four-year licensing pact with Warner Bros. Domestic Television Distribution. This represents the launch of Nip/Tuck in syndication. Logo bought the rights to all 100 episodes of the series over seven seasons and the episodes will air sequentially. Logo will premiere Nip/Tuck this October, running a stack of three episodes on one night in primetime, with a new three-episode stack airing each week.

Outdoor Channel teamed with CSE to acquire three new fishing shows that had previously aired on ESPN2. Madfin Shark Series, Spanish Fly and Zona! will all begin on Outdoor Channel next year.


Premium entertainment network, EPIX and digital entertainment studio, Worldwide Biggies Inc. made a first-look deal arrangement involving multiple projects. The first project under the new deal is a special titled My: Moment about Olympic gold medal skier Lindsay Vonn which is in production now and scheduled to air on EPIX in January 2011.

Paula Garces and Nolan Gerard Funk are joining the Syfy series Warehouse 13 in recurring roles starting with next Tuesday’s episode at 9p. Garces plays the spunky veterinarian Kelly, the first to notice strange events happening in the town while Funk plays Todd a resident whom Claudia (Allison Scagliotti) thinks of as a kindred spirit. Phillip Winchester is also guest stars playing a multi-character role of a Marine, cowboy, gladiator and mad scientist. Warehouse 13 is produced for Syfy by Universal Cable Productions.


Broadcast Morning News Weekly Average Ratings (week of July 5, 2010)
NBC: 4.65 million total viewers; 1.6/14 and 2.01 million A25-54
ABC: 3.92 million total viewers; 1.3/11 and 1.59 million A25-54
CBS: 2.33 million total viewers; 0.8/7 and 980,000 A25-54
Source: Nielsen, NTI

Wednesday A18-49 Analysis:  FOX sashayed to the top of the list Wednesday night at 2.3/8 among A18-49 viewers, according to final national ratings from Nielsen. A tied occurred between CBS’ Big Brother and FOX’s So You Think You Can Dance during 8p at 2.3/8 each followed by a tie for second place between NBC’s Minute to Win It and UNIV’s Hasta que el Dinero Nos Separe at 2.0/7 apiece. NBC and America’s Got Talent ranked #1 at 9p with a 3.1/10 while UNIV remained in second place again, this time with Soy Tu Duena at 2.5/8. Then at 10p, NBC’s Law & Order: SVU repeat did best at 1.6/5 followed by CBS’ CSI: NY encore at 1.2/4.

Live + Same Day Household Ratings: Wednesday, July 14, 2010  time period averages. Source: NTI Galaxy, as dated. Live+SD.

NBC: 4.8/9     Minute to Win It 4.1/8, America’s Got Talent 6.6/11, Law & Order: SVU [r] 3.8/7

CBS: 4.0/7       Big Brother 12 3.9/7, Criminal Minds [r] 4.3/7, CSI: NY [r] 3.7/7

FOX: 3.7/7       So You Think You Can Dance 3.7/7

ABC: 2.4/4       Lucy Must Be Traded, Charlie Brown [r] 2.4/5, The Middle [r] 2.2/4, Modern Family [r] 2.7/5, Cougar Town [r] 2.0/3, Castle [r] 2.7/5

UNIV: 2.1/4     Hasta que el Dinero Nos Separe 2.1/4, Soy Tu Duena 2.6/5, Don Francisco Presenta 1.6/3

ION: 0.8/1       Without a T race 0.8/1, Without a Trace 0.6/1, Criminal Minds 0.9/2

CW: 0.7/1        America’s Next Top Model [r] 0.7/1, America’s Next Top Model [r] 0.6/1

TELE: 0.7/1      El Clon 0.5/1, Perro Amor 0.6/1, Donde Esta Elisa? 0.9/2

A18-49: FOX 2.3/8, NBC 2.2/7, UNIV 1.9/6, CBS 1.6/5, ABC 1.0/3, TELE 0.6/2, CW 0.4/1, ION 0.2/1



Javier Morgado begins a new position August 1 at Latina magazine as Director/Public Relations and Brand Development. Javier will supervise the magazine’s relationships with the media and strategic development of its print and online businesses. He reports to Lauren Michaels, Publisher and Galina Espinoza, Editorial Director. Previously, Javier was the Supervising Producer for NBC News’ Today show.

Tom Valasek was hired by Time Warner Cable Media Sales as VP/Business Development. The former automotive veteran will oversee Automotive media solutions for Time Warner Cable Media Sales. Tom previously was one of three Executive Directors with Rusnak Auto Group. 

BET Networks appointed Robi Reed as VP/Talent and Casting, Original Programming. Robi will manage talent and casting for scripted and non-scripted programs while based in Los Angeles and reporting to Loretha Jones, President/Original Programming.

Maurizio Vitale joins OWN: The Oprah Winfrey Network as SVP/Marketing where he will spearhead all on-air and off-air marketing and promotional efforts for the network launching January 1. He will be based in Los Angeles. Previously, Maurizio was with Discovery Networks EMEA as SVP/Marketing Communications.



Cyn opsis Media Presents:
The Primetime Emmy® Awards Special Series: Comedy
Wednesday, July 21

Showcase your Nominee to Primetime Emmy® Voters through impactful advertising programs in the
Special Series. Contact Mike Farina, [email protected] , 203.218.6480

Visit for more Awards Information!

Upcoming Issues:  Drama (7/28) , Reality & Reality Host (8/4) , Actor/Actress (8/9) , Specials & Non-Fiction (8/12)
For editorial inclusion, send a 150-word description of your nominee to [email protected] & [email protected].

Friday Fun Fact: 
In the White House, there are 13,092 knives, forks and spoons.  Do you think they mysteriously lose spoons as we do at home?

This day in History:  1985 – The All-Star Game, televised on NBC-TV, was the first program broadcast in stereo by a TV network

Answer to Yesterday’s Trivia Question:  The exterior of this nosey neighbor’s house in this 1964 sitcom is the same exterior as used in “The Partridge Family” and ” The Donna Reed Show”.  Whose house is it?  ABNER AND GLADYS KRAVITZ (Bewitched)  Kudos to: Brian Grossman-HBO/New York City;Debra Haut -AdServices Inc/Hollywood;Michele Carroll-ITN Networks LLC/New York City;Allison Wright-MTV Networks/Detroit; John Kukla-KDFW/Dallas; Rosemary Cunningham-Cox Reps/Chicago; Julie Houston-Donahoe Pace & Partners/Boise; Lisa Larson-KFYR/Bismark; Kathleen Campbell-ScreamFest/LA; Greg Stewart=Evolution Media/Burbank; Steven Wishnoff/LA; Peter Alexander/LA; Arthur Reinstein-Canwest Broadcasting/Toronto

Today’s Trivia Question:  The exterior shots of what popular TV show were filmed at The Bull and Finch Pub?    (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later  — Cyn

Cynopsis Ad Sales:
Mike Farina – Sr. Dir/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

Member of Interactive Advertising Bureau (iab)

To subscribe to any Cynopsis edition(s) click here .
To unsubscribe , click the button at the end of this email.

All of the broadcast and cable Cynopsis 2010 Upfront segments contained within our regular daily editions are recapped in their entirety in the Upfront Overview section of the website.

Cyn opsis CLASSIFIEDSFor More classifieds, visit the Cynopsis .com classifieds page here  .

JOB OPENING:  SALES PLANNER/MUSIC CHOICE/NYC: Create integrated cross platform proposals,mng accts,update sales materials,identify & research prospects. 2+yrs of ntwrk or agency exp pref’d (7/23)

JOB OPENING:  PR FREELANCE/NYC: Seasoned professional for dvlpmnt/execution of PR plan for digital property needed ASAP. Project 3-4 mnths, full time focus req’d. Ability to deliver results a must. Resumes: [email protected] (7/23)

JOB OPENING: MGR AD SLS RSRCH/Discovery Communications/NY: Create sls estimates, dvlp sls positioning, produce custom sls materials. TV Rsrch exp & Nielsen proficiency a must. Req 9676  (7/23)

JOB OPENING:  ADMIN ASST/ION/NY: Admin Asst to the Pres & SVP of Nat’l sales. Prof in all Microsoft office, support sales team. Detail orientated & good comm skills a must. College degree pref. EOE [email protected] (7/23)

JOB OPENING:  SR ACCOUNT EXECUTIVE/ ION Media Networks/NY: Seeks AE for network spot sales. 3-5 years exp preferred National TV Sales, est relationships & proven track record. Apply at [email protected] EOE  (7/23)

JOB OPENING: SALES PLANNER/ION Media Networks/New York, NY: Seeks Planner for national tv sales. BA, 2 to 3 years network sales planning experience, works with AE & Sales Assistant. Apply at [email protected] EOE (7/23)

JOB OPENING: MEDIA ANALYST/Billetts America/NYC: Analyze media plans on both a cost & quality basis. 4-8 Yrs Media Buying/Planning Exp Req; Strong Excel and analytical skills req’d; resume: [email protected] (7/23)

JOB OPENING:  FREELANCE PROD. OFFICE ASST/C2 Creative/NY: Self-starter to asst Exec Prod & team on integrated project July-Dec. Calendar, finance, travel, files and other; PC and TV/interactive exp. preferred. [email protected]   (7/23)

JOB OPENING:  SENIOR PRODUCER/PARENTS & PRESCHOOL/ MTV Kids & Family/NYC. 4+yrs exp. in nxt generation web/digi media prod. Exp managing projects. Strng written & verbal com. skills.  EOE/M/F/D/AAP. Apply (7/23)

JOB OPENING: (1)-SR WRITER/PROD (1)-WRITER/PROD/NYC: Develop and execute film/video productions for BET Creative Services; writing/editing/producing, etc. send resumes to [email protected] (7/23)

JOB OPENING: TRAFFIC MGR/COORD/Beacon Media Group/Mahwah NJ: Leading kid media buying/planning agcy needs someone to clear TV Spots, input TV buys, issue traffic instruct. Great benefits.  Send resumes to: [email protected] (7/22)
JOB OPENING: SALES PLANNER Sí TV/NY   3+yrs exp; Create & develop customized plans/presentations for reps, Exc media math skills, excel, pwrpoint req, Strong analytical skills. Bilingual/Spanish ++. EOE (7/22)
JOB OPENING: SR ANALYST DIGITAL RESEARCH/NBC Universal/USA & Syfy/NYC: 1-3 years digital analytics experience. Proficient with Omniture, ComScore, Nielsen. (job # 1231595) (7/22)
JOB OPENING: MKTG COORD/IFC/NYC: Resp: day to day event, promo/sponsor mktg for ntwrk. Rsrch, dvlpmnt & execution. 1-2 yrs related exp w/Event & Proj mgmt. Strong org/comm/writing skills. Excel, PPT ref# 11500BR (7/22)
JOB OPENING:  MGR DIG SCHED/New York: MGR, DIG PLATFORMS SCHED:AETN/NY:Respn for sched A&E’S dig media platforms. (7/22)
JOB OPENING:  COMMUNICATIONS DIR/ION/NY: Self-starter w/3-5 yrs TV PR exp. Strg contacts w/trade & consumer press. Write press releases; PR support for anncts, prog launches & press clippings. EOE [email protected] (7/22)
JOB OPENING: PROJECT LEADER/Latitude/BOS: Join innovative media & technology rsrch firm – rsrch expertise, project mg. skills, plan’g & execution, 4+ yrs relevant exp & 4 yr degree. See: Apply: [email protected] (7/22)
JOB OPENING: A.E. MARKET & MEDIA RESEARCH/NASCAR/Char NC: Sports ratings analysis, mkt/consumer rsrch, industry wide decision support. Nielsen NPOWER/Galaxy Explorer/Arianna a +; BS w/min 5 yrs. exp; EOE (7/22)
JOB OPENING: MARKETING DIRECTOR/Classic Media/NY:Lead brand strategy  develop and execute marketing plans across Pop Culture and Boy’s Action brands like Votron & Where’s Waldo? (7/21)

JOB OPENING: AETN/LOS ANGELES/CONTRACT ATTNY temp: Neg/drft/rvw lin/OD aff agmnts w/ cble/sat/tlco dist; 4+ yrs crp lw & cble TV exp (7/21)

JOB OPENING: VP, INTERACTIVE/ Chevy Chase, MD: Set strategic direction and implements web site product strategy in support of larger business goals and strategy. Apply at (7/21)

JOB OPENING: AD SALES ACCT MANAGERS & DIRECTORS/SIRIUS XM Radio/NYC: Responsible for business development and full sales cycle acct management. Visit, job 5006 for detailed JD and to apply (7/21)

JOB OPENING: ADMIN ASST-OFFICE MGR/RMG NETWORKS/NY: Highly motivated indiv. manage tasks/srvc agencies & clients daily. Phone/travel tasks. Det. oriented/good comm. 1+ yrs media exp. [email protected] (7/21)

JOB OPENING: ASSOCIATE COUNSEL PROGRAMMING/Time Warner Cable (NYC): J.D. degree and a min of 4-5 years law firm or other relevant exp. Visit to view specific requirements & apply (7/20)

JOB OPENING: SALES PLANNER/Discovery Communications/Chicago: Create and develop proposals and presentations for AE’s, 2+yrs of ad sales experience. Req 9834 (7/20)

JOB OPENING: DIRECTOR INTEGRATED AD SALES MKTG/Discovery Communications/NY: Mng dvlp and fulfillment of solutions, sponsorships & mkt oppts for TLC Ad Sales Req 9772 (7/20)

JOB OPENING: SR. PUBLICIST/FerenComm/NYC: Exp: TV Publicist w/ unit exp., strong media contacts and writing skills. Apply to [email protected] (7/17)

JOB OPENING: SALES PLANNER/The Hotel Networks/NYC: 2+ Yrs Exp; Create sales proposals & compelling presentations; Exc media math skills, excel, pwrpoint req.Exp w/ Nielsen, MRI, AdDatabase +++; Resumes: [email protected] (7/17)

JOB OPENING: COORD INT’L MKT/New York: PROMO COORD(Freelance)/AETN/NY: Rsrch/collect dom assets,asst producer.Apply: (7/17)

JOB OPENING: FINANCE ANALYST/TVG Ntwrk & Online/NY: Month-end Close & accruals, creating ad rev Pacing & Summary Reprts reviewed by Ad Sls&Mgmt, budgeting/ forecasting processes & streamlining financial processes [email protected] (7/17)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SUMMER INTERNSHIP CREDITS ONLY: 13 WK INTERNSHIP/Geppetto Group/NYC: Youth-minded agency seeks art/design/ad students for branding, design and ad development. Start mid-Aug. Send samples and/or link to [email protected]  (7/22)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED:   STORY/POST PRODUCER (LA): Creative thinker/hard worker, 10+ years experience, all reality genres, many network & cable credits. Great at paper cuts, solid in edit bay, detail-oriented, fun. [email protected]   (7/23)

SITUATION WANTED:   DIRECTOR/CREATIVE DEVELOPER: Animation. Dynamic, award-winning, fun-filled…Past clients include Warner Brothers, ABC Family, Comedy Central, Nick JR, HBO Family, MTV2, The Tornante Company. [email protected] (7/23)

SITUATION WANTED:   DOCUMENTARY. PRODUCER, DIRECTOR, WRITER in L.A. Five prime time Emmys. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: [email protected]   (7/23)

SITUATION WANTED: ADMIN OR ASST POSITION WANTED/NYC: 3+ yrs admin exp at well-known companies in exec assistance, licensing, prod development, marketing,  with specialization in children’s TV. Creative & professional.  [email protected] (7/22)
SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NY) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected]  (7/22)
SITUATION WANTED: CREATIVE DIRECTOR/NYC: 20 year veteran of traditional/event/digital advertising and film marketing. Copywriter background. Portfolio available at Email: [email protected] (7/21)

SITUATION WANTED: RESEARCH DIR/SALES STRATEGIST – 20+ yrs media, Nielsen, Hisp, research, sales, and presentation experience. Email: [email protected] (7/21)

SITUATION WANTED: HR MANAGER/LA: 12 yrs experience as Generalist including Recruiting, Benefits, Employee Relations, Affirmative Action, Performance Management. Looking for Part Time or Consulting work. [email protected] (7/21)

SITUATION WANTED: NEED A BUDGET DONE?? LINE PROD/EIC – 10+ yrs. exp- Offering freelance budget work in any and all formats including 3D. Accurate budgets, Reasonable rates, fast turn around-30 days unlimited revisions. Email: [email protected] (7/20)

SITUATION WANTED: Creative, smart and enthusiastic producer with experience producing for VH1, MTV, A&E, TLC and NBC looking for work as a field or story producer. LA based. Please email [email protected] for resume/reel. (7/17)

SITUATION WANTED: MEDIA SALES/MARKETING MANAGER/LA: 15+ years experience in educational, documentary, advertising media sales,product,biz development True Closer!!!!!  [email protected] (7/17)

SITUATION WANTED: EXECUTIVE ASSISTANT POSITION FILM/TV/NY: 7 years experience: Interned for a President, Executive Assistant to SVP/VP/film director/celebrity [email protected] (7/17)

SITUATION WANTED: Experienced 3D REP/CONSULTANT w/facilities experience looking for L.A. homebase: [email protected] (7/17)

SITUATION WANTED: Hard working, self-starter PRODUCTION MANAGER(NY) with Field Producing and Post Supervisor experience seeks challenging new position. Past companies include HBO, MTV, A&E, Thirteen & Nat Geo. [email protected] (7/17)

SITUATION WANTED: PA/ DEV/PRODUCTION/RESEARCH/LA and NY: TV production and development experience in London, print, radio & advertising in NY.Highly organized, fast learner, & great connector. FT/PT/Freelance. [email protected] (7/17)

E-mail [email protected]  or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected]  for specs.



ABC:   Wife Swap [r], Primetime: What Would You Do?, 20/20
AZTECA:  Laura de Todos, Al Extremo, La Loba
CBS:  48 Hours Mystery, Medium [r], Flashpoint
CW:   Smallville [r], Supernatural [r]
FOX:  House [r], The Good Guys [r]
ION:   Without a Trace, Without a Trace, Without a Trace
NBC:  The Jensen Project, Dateline NBC
PBS:  Washington Week, Need to Know, Faces of America with Henry Louis Gates, Jr.; Washington Week
TELE: El Clon, Perro Amor, Donde Esta Elisa?
UNIV: Hasta que el Dinero Nos Separe, Soy Tu Duena, Premios Juventud: Acceso Total

Cynopsis Media LLC
65 Lantern Road
Stratford, CT 06614
Ph: 203.381.9096
Fx: 203.386.8855

All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2010


Related Stories

03/24/23: Good news for “Accused”

Good news for "Accused"

Friday March 24, 2023 Today’s Premieres Apple TV+: My Kind of Country Disney: Secrets of Sulphur Springs at 8p; Saturdays at 9p Hulu: Up Here Netflix: Love Is Blind; I Am Georgina Sunday’s Premieres CNN: Eva Longoria: Searching for Mexico at 10p Fox: HouseBroken at 9:30p Fyi: Barrett-Jackson: REVVED UP at 10p Hallmark Channel: Ride […]

03/23/23: Game Developers Conference in San Francisco

  Thursday March 23, 2023 Good morning! It’s Thursday and this is your early morning Esports and gaming brief. Stinging rain, bike valet stations and long lunch lines at Chipotle have made for a feisty atmosphere at the 2023 Game Developers Conference in San Francisco this week, which is hosting tens of thousands of attendees. […]

03/22/23: Cynopsis Jobs


AD SALES PLANNER SINCLAIR BROADCASTING GROUP NYC, Hybrid Responsible for creating, analyzing & communicating sales proposals to the Sales team for presentation to advertising agencies and/or clients. Collaborate w/all media platforms & departments to create proposals, execute campaigns, manage stewardship & pacing of linear & digital deals. Point of contact post sale & provide excellent […]