Friday, July 15th, 2011





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Good morning. It’s Friday, July 15, 2011, and this is your first early morning briefing. As always, if you prefer to watch this morning’s news instead of reading it, click hereAnd a heads up — Cynopsis is on vacation next week, returning on Monday, July 25th — have a good week!

Tonight’s Premiere:
Haven at 10p

Tonight’s Finale:
NBC: Friday Night Lights (90-minute series finale) at 8p

Saturday’s Premieres:
Animal Planet: Dogs 101/Cats 101 at 8p; Pit Boss at 10p
Discovery Fit & Health: Bizarre ER at 10p
HGTV: Home By Novogratz at 10p

Sunday’s Premieres:
HGTV: Cash & Cari at 730p
Mnet: 2NE1tv Live: Worldwide at 8p
The Style Network: Big Rich Texas at 9p
AMC: Breaking Bad at 10p
Spike TV: Bar Rescue at 10p
TLC: My Strange Addiction at 10p
PBS: Masterpiece Mystery! presents Zen (check local listings for air times)

The next listings of Tonight’s Premieres/Finales during our Cynopsis vacation:

July 18 Premieres:
Pas VIP at 730p; Estelares Vme  Part 1 of Mal’aria (Malaria) at 9p
FOX: Hell’s Kitchen at 8p
Style Network: Giuliana & Bill at 8p

July 19 Premieres:
NBC: It’s Worth What? at 8p
Sundance Channel: Ludo Bites America at 9p
Investigation Discovery: True Grime: Crime Scene Clean Up at 10p
MTV: Awkward at 11p
Showtime: Web Therapy at 11p

July 19 Finales:
Vme: Cliptomaniacs at 730p
Investigation Discovery: I (Almost) Got Away With It at 9p
A&E Network: Gene Simmons Family Jewels at 10p
Bravo: Million Dollar Decorators at 10p

July 20 Premieres:
Vme: Dance Academy at 8p & 830p
DIY Network: Hollywood Hi-Tech at 930p
A&E Network: Storage Wars at 10p & 1030p
Cooking Channel: Bitchin’ Kitchen at 10p
Spike TV: Deadliest Warrior at 10p

July 22 Premiere:
Vme: Game40 at 730p

July 23 Premiere:
Cooking Channel: The Perfect 3 at 4p

July 24 Premieres:
CBS: Same Name at 9p
HISTORY: Top Gear at 10p
HBO: Entourage at 1030p

July 24 Finale:
Investigation Discovery: On the Case with Paula Zahn at 10p





Syfy Delivers Most Powerful Monday Night EVER!
On a highly competitive night, Alphas, Warehouse 13 & Eureka
made Syfy the #4 cable network!

Alphas: Best new scripted series premiere since
Warehouse 13 debuted, 2.5MM total viewers! 
Warehouse 13 & Eureka: More than 2MM total viewers each!
Every Monday night it all starts at 8/7c.       

Click here to watch ALPHAS now
Source: Nielsen, 7/11/11, P18-49 & P25-54; LSD, (000), Syfy Series Prog vs. All ad-sup ent cable nets, M 8p-11p daypart portion avg, excl sports & news. Subj to qual upon request.


Next month, Travel Channel visits the Show Me State when Truck Stop, Missouri launches on August 3 at 10p.  This weekly original docu-series highlights the Midway Truck Stop, a complex for truckers and tourists complete with a dozen separate businesses from a fireworks store to a tattoo parlor located mid-way between Kansas City and St. Louis.  The series with 12 half-hour episodes opens with a special one-hour block with back-to-back episodes. Leftfield Pictures produces.

Competition series Top Shot is up for a third round on HISTORY launching August 9 at 10p.  The sixteen contestants will face-off in a new battle of history-inspired challenges with the winner taking home a $100,000 prize package and the title of Top Shot.  Pilgrim Films & Television produces the series for HISTORY.

Matt Pinfield is back as host of a revamped version of the music series MTV2’s 120 Minutes with Matt Pinfield airing on MTV2 starting July 30 at 1a.  Matt Pinfield offers music lovers his perspective on today’s alternative and independent artists in addition to emerging artists appealing to various genres along with exclusive interviews and music videos.  The opening episode features Matt’s exclusive interviews with Dave Grohl, PJ Harvey, Kings of Leon, Sleigh Bells, Black Angles and more.  Fresh episodes of MTV2’s 120 Minutes with Matt Pinfield will air the last Saturday of each month at 1a and also will be available online via  Fans can also catch Matt in a bi-weekly two-minute segment called 120 Seconds, the web companion series found exclusively on MTV’s new music website, MTV Hive.

Wednesday’s series launch of Lifetime’s new docu-series Roseanne’s Nuts starring Roseanne Barr attracted 1.6 million total viewers as well as 863,000 among A18-49 and 842,000 with A25-54.  The half-hour show, following Barr as she manages a 40-acre macadamia and live stock farm in Hawaii, has become Lifetime’s fourth most-watched unscripted series launch in its history with total viewers, A18-49 and A25-54.


ION Television made a first-run broadcast rights deal with Starz Media, LLC involving six theatrical titles.  The titles will air as part of ION’s Big Movie Weekend and will air exclusively on the network’s schedule starting this November through 2013. The half-dozen titles from Anchor Bay Films and Overture Films owned by Starz Media include Traitor, City Island, Solitary Man, The Visitor, A Nanny for Christmas and The Open Road. 


NBC tapped singer/songwriter Sara Bareilles as the third celebrity judge on The Sing-Off joining other judges Ben Folds and Shawn Stockman.  Bareilles replaces former judge Nicole Scherzinger who will soon appear on FOX’s The X Factor.  Bareilles had appeared during season two of The Sing-Off as a guest performer.  The Sing-Off debuts its full-season on September 19 at 8p.

Kal Penn is donning the actor’s hat again as he joins CBS’ How I Met Your Mother in a major recurring role.  Penn left the acting world two years ago to take a position in President Obama’s White House as an associate director in the office of public liaison.  On the CBS sitcom, Penn will play a possible love interest for Robin (Cobie Smulders).


Broadcast Morning News Shows – Weekly Average Ratings (week of July 4, 2011)
NBC: Today 4.99 million total viewers; 1.8/15 and 2.20 million A25-54
ABC: GMA 4.44 million total viewers; 1.3/11 and 1.66 million A25-54
CBS: Early Show 2.13 million total viewers; 0.6/5 and 753,000 A25-54
Source: Nielsen, NTI

Broadcast Late-Night Shows – Weekly Average Ratings (week of July 4, 2011)
ABC: Nightline 3.98 million total viewers; 1.2 and 1.55 million A25-54; 0.9 and 1.21 million A18-49
CBS: Late Show 2.60 million total viewers; 0.8 and 1.04 million A25-54; 0.6 and 837,000 A18-49
NBC: Tonight Show 4.30 million total viewers; 1.4 and 1.76 million A25-54; 1.0 and 1.36 million A18-49
Source: Nielsen, NTI

Wednesday A18-49 Analysis:   NBC won by a narrow margin Wednesday night at 2.0/6 A18-49, according to final national ratings from Nielsen.  CBS’ Big Brother was in charge at 8p with 2.6/9 and FOX’s So You Think You Can Dance was #2 at 2.0/7.  NBC jumped ahead of the pack during 9p with America’s Got Talent at 3.0/9 and FOX’s So You Think You Can Dance remained in second place at 1.9/6.  NBC stayed in first place at 10p with Love in the Wild at 1.6/5 though CBS’ CSI encore was a mere tenth of a rating point behind at 1.5/5.

Live + Same Day Household Ratings: Wednesday, July 13, 2011  time period averages.  Source: NTI, Galaxy as dated. Live+SD.

CBS: 4.5/8        Big Brother 4.4/8, Criminal Minds [r] 4.3/7, CSI [r] 4.8/8


NBC: 4.3/7         Minute to Win It 3.0/5, America’s Got Talent 6.8/11, Love In the Wild 3.1/5

FOX: 3.5/6           So You Think You Can Dance 3.5/6

ABC: 2.3/4           Lucy Must Be Traded, Charlie Brown [r] 2.2/4, The Middle [r] 2.0/4, Modern Family [r] 2.3/4, Happy Endings [r] 1.8/3, Primetime Nightline: Beyond Belief 2.8/5

UNIV: 1.8/3         Teresa 1.9/3, Triunfo del Amor 2.1/4, La Rosa de Guadalupe 1.5/3

TF: 0.9/1             Copa America 2011: Brasil vs. Ecuador 0.9/1

ION: 0.8/1           Without a Trace 0.7/1, Without a Trace 0.7/1, Criminal Minds 1.1/2

TELE: 0.7/1          Mi Corazon Insiste 0.5/1, Los Herederos del Monte 0.8/1, La Casa de Al Lado 0.9/2

CW: 0.5/1            America’s Next Top Model [r] 0.6/1, America’s Next Top Model [r] 0.5/1

A18-49:  NBC 2.0/6, CBS 1.9/6, FOX 1.9/6, UNIV 1.4/4, ABC 0.9/3, TF 0.8/2, TELE 0.5/2, CW 0.3/1, ION 0.3/1






Syfy and Chiller promoted Ted A’Zary to SVP/Research for both networks.  Ted is charged with heading a combined research team focused on Syfy and Chiller, reporting to Dave Howe, President, Syfy and Chiller.  Additionally, Susan Lape advanced to VP/Primary Research where she will spearhead Syfy’s pilot testing and original series development research.  Susan reports to Ted A’Zary.  Ted and Susan are based at the New York office of Syfy and Chiller.

USA Network and Sleuth elevated Ted Linhart to SVP/Research and Stacey Marmor Balaban to VP/Digital and Sales Research.  Ted will continue to manage USA and Sleuth’s ratings and multi-platform metrics and his scope will now include primary, sales and digital/new media areas encompassing qualitative and quantitative research for both networks.  Stacey will exclusively head USA’s sales and digital research team working to strategically position the network’s brands in the advertising marketplace and measure the results of integrated sponsorships.  Ted and Stacey both are based in New York with Ted reporting to Chris McCumber and Jeff Wachtel, Co-Presidents, USA and Stacey reporting to Ted Linhart.

Elizabeth Cole appointed Executive Producer of NBC News’ Dateline NBC effective immediately.  Elizabeth previously had served as Executive Editor of Dateline.  In her new role, Elizabeth will supervise the production of Dateline working in tandem with David Corvo who was recently named Senior Executive Producer of Dateline and the upcoming new NBC News primetime newsmagazine show. She will also work closely with Dateline’s anchor Ann Curry and the team of correspondents and producers. 

Dan Hofstadter joined BBDO San Francisco as Associate Creative Director (ACD), starting immediately.  Dan, along with fellow ACD Ricard Valero, will work on a variety of accounts including Masterfoods, Vail Resorts, Harrah’s Casino, Goodwill, Henkel and more.  Dan reports to Mike McKay, Executive Creative Director.

Media Storm appointed Jose Diaz as Associate Managing Director/Strategic Planning for the company’s transactional team.  Jose reports to Chad Urice, Managing Director and is based in South Norwalk.

Tom Donnelly was elevated to VP/Eastern Sales with The CW where he will oversee accounts including national advertisers, agencies and clients located on the East Coast.  Tom has been with The CW since it launched and he reports to Brian Doherty, SVP/National Sales.

Friday Fun Fact:  The only crime defined in the U.S. Constitution is treason — Article III, Section 3.

This day in History:   1965 – The spacecraft Mariner IV sent back the first close-up pictures of the planet Mars.

Answer to Yesterday’s Trivia Question:  This 1998 Lifetime made-for TV movie starred William Peterson and Barbara Hershey, based on a particular true life feature in the Loretta Chapel in Santa Fe.  What is the name of this movie?  THE STAIRCASE  Kudos to: Phyllis McQuillan-MSG Media/NY; Angela Lyons-Conrad Phillips Vutech/Columbus; Cathy Russo-truTV/NY; Lorraine Bray-Don Buchwald & Assoc/NY; Judy Margolis-The Ad Place/Dallas; Randolf Turrow-Featurepro/Malibu; Steve Foster-Ironoclast Prods/West Hollywood; Jim McKairnes/LA; Cammie Buerry-Station Casinos/Las Vegas

No trivia question today!  Cynopsis is on vacation for the next week, returning on Monday, July 25th.  Have a good week!

Later …. and we’re talking LATER!  — Cyn

Cynopsis Ad Sales:
Mike Farina – VP/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here  .

JOB OPENING: SUPERVISING PRODUCER-BRAND CREATIVE/HGTV/KNOXVILLE, TN: Oversee execution of major integrated mktg campaigns.8 yrs exp producing stand out creative at a cable/brdcst ntwrk required. #2433 (7/29)

JOB OPENING: COMEDY PRODUCER/Nat’l Syndie Daytime talk show/NY: For show/segment ideas & celeb hot topics segments. Exp: writer or comedy prod on talk show req’d.& strong knwldg celebrity pop culture. [email protected] (7/29)

JOB OPENING: JR. TALENT BOOKER/Nat’l Syndie Daytime talker, NYC. At least 1-2 yrs exp in dealing with celebrity PR/mgrs/agts and some booking knwldg. Must be orgnzd & have strong relationships [email protected] (7/29)

JOB OPENING: SR DIR OF DEV/LA – Fully distributed cable network seeks experienced creative dev exec for non-scripted. Min 5 yrs exp. Send res, cl and sal req to [email protected] (7/29)

JOB OPENING: DIGITAL SALES PLANNER/ LIONSGATE /NYC: 2+ yrs digital exp, execute online media plans from start to end of RFP process, collaborate w/mrkting to dvelp presentations, monitor campaign delivery. [email protected] (7/29)

JOB OPENING: VP, DIGITAL MEDIA WITH OXYGEN MEDIA/ NY: Job# 2315BR Conceive & create content-driven initiatives across mult. platforms around Oxygen shows. Min. 7 yrs in fast-paced TV and/or Digital Media envrmt.    (7/29)

JOB OPENING: DIGITAL SALES PLANNER /Discovery/NY: 3+ yrs advertising exp., Digital a +; Build plans/presentation for digital ad sales platform at Discovery – vod, podcast, mobile., req.4230 (7/28)

JOB OPENING: SR MKTG MGR/MEDIA WHIZ LLC/NYC: Mng overall mktg & comm, dvlpng strategy + executing tactics. 7+ yrs exp in B2B and/or marcomm role, ideally in online advrtsng /search/perf mktg arena. (8/3)

JOB OPENING: DIRECT RESPONSE ACCT EXEC/DISH Network Ad Sales/NY: Join fast-growing Nat’l sales team. Dvlp & grow new & existing DR business. 5+ yrs DR cable ad sales exp w/ relationships. Resumes: [email protected] (7/28)

JOB OPENING: MARKETING COORDINATOR/Crown Media Family Networks/LA: 3 yrs Marketing exp req.Prof w/MS Office. Exp w/fast paced env/ multi tasking essential. See full posting and apply @ (7/28)

JOB OPENING: SALES PLANNER/Crown Media Family Networks/LA: 1 – 2 years experience in Sales planning or Sales buying w MS Office proficiency. See full posting and apply @ (7/28)

JOB OPENING:  SR ACCT EXEC, PRTNRSHP MKTG/NYC: Temp str. 9/6 w/ pot. FT. Neg/exec partnerships; strong partnership exp A+. BA/BS deg & 6+yrs partnership mkt exp & strong proj mgmt exp. Resume: [email protected]  (7/28)

JOB OPENING: MGR, ONLINE MARKETING/Simon and Schuster/NY:  Dvlp/execute title by title online mktg campaigns across imprints. Exp & success in content creation & viral web campaigns req. Apply: (7/27)

JOB OPENING: Bravo, Assoc Dir Ad Sales Resrch/NY: Job#2324BR Manage all top line & detailed analyses/ratings reporting, audience profiling, presentations & highlights covering Bravo & its competitors. (7/26)

JOB OPENING: DIR, TV PROD DEV & STRATEGY/CA: Job#2191BR Oversee NBCUniversal’s TV digital sell through & subscription VOD businesses across multiple digl partners. 7+ years exp. (7/26)

JOB OPENING: ACCOUNT EXECUTIVE AFFILIATE SALES & MARKETING/WWE/Stamford, CT: 3+ yrs exp with Affiliate Relationships (TV, Cable Operators- System & Regional level, etc.) Apply: (7/26)

JOB OPENING: VP,Production NBCU/Syfy/NY: Job#2254BR Lead all on-going promotional production activities in support of Syfy Mktg. Min 10 yrs exp in TV promotions. Apply online (7/26)

JOB OPENING: PARTNERSHIP & PUBLIC AFFAIRS COORDINATOR/WE tv/NY: Create proposals/execute promotions/coordinate events/manage assets & deliverables. 1-2 yrs exp in Mktg w/interest in entertnmt & pop cultr. [email protected] (7/26)

JOB OPENING: AFFIL MKTG MGR/Sportsman Channel/WI or NY: 4+ yrs Cbl TV or equiv media exp. Execute mktg prgrms; support sales staff to promote ntwrk to key cbl affils.Cons. Mktg exp a +. Full info/apply: (7/26)

JOB OPENING: ACCT MGR/SIRIUS XM/LA: Dev new biz for radio ad sales at client & agency lvl. Full sales cycle of radio ad sales. Selling in CE & Gaming Inds pref. 5+ yrs exp. (7/26)

JOB OPENING: DIRECTOR MEDIA/FOOD NETWORK/NY: Establish comm strategy & positioning for netwk priorities. 8-10 yrs exp in agency and/or ent media exp pref’d. Exp managing multi-million dollar budgets. #2345 (7/19)

JOB OPENING: DAYTIME PROGRAMMING EXECUTIVE/ABC/NY: Experience launching and overseeing non-scripted shows as well as working with talent and agencies required. req: 312230 (7/16)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED:   Looking to work for a Publicist as an ASST./JUNIOR PUBLICIST in LA! BA in media relations,hardest worker ever! Bubbly personality! can start ASAP! contact: [email protected] (7/29)

SITUATION WANTED: SCRIPT DOCTOR w 16 yrs Broadcast Exec/ Story Editor can consult/edit/polish your TV or film pitch/bible/screenplay. 8500+ scripts eval’d. Credits include DeGrassi, DaVinci & Dragon Boys.  [email protected] (7/28)

SITUATION WANTED:  I’ve written a 1-hour dramedy entitled, Tree House, which is loosely based on my life story. It’s, ” A Contemporary, Edgy, Multiplatform Show “. I’m looking for studio executive assistance. [email protected] (7/28)

SITUATION WANTED: CREATIVE &HARD WORKING Seeking Assist position, Entertainment law firm exp /Television production background, 10 years of experience. NY based. Available NOW! Please contact, [email protected] (7/28)
SITUATION WANTED: Jr. Producer with 6+ yrs in the industry seeking intermediate position in any genre, eager for a change from Indie film. Production Savvy, varied experience, ready to Go! Contact [email protected] (7/28)

SITUATION WANTED: TALENT/DEVELOPMENT EXEC ASST/NY:3+ yrs exp TV/Talent/Distribution. (NFL) National Football League Broadcast, MTVN w major properties i.e. Jersey Shore & Daily Show. Know players in industry. [email protected] (7/27)

SITUATION WANTED: Eager, creative, hard-working, (cute?) Looking for assistant/entry/junior positions in NY. Desperate to work with amazing people creating awesome stuff! I swear I’m not lying about being cute! [email protected] (7/27)

SITUATION WANTED: NEED A BUDGET DONE?? LINE PROD/EIC – 15+ yrs. exp- budgets done in all formats TV & Features- Accurate, Reasonable fast turn around. Email: [email protected] (7/26)

SITUATION WANTED: NYC. Exp’d PR pro seeking Dir. level publicity position in sports or ent. company/studio. 15 years exp. w/ sports orgs. in corp. comm. & ent. publicity. Travel ok. contact: [email protected] (7/26)

SITUATION WANTED: ACCOUNTING/FINANCE – 20+ yrs. experience in TV Broadcasting/Cable & Digital.Seeking a FT/PT or Temp-to-Perm position: [email protected] (7/26)

SITUATION WANTED: Recent college graduate looking for ENTRY LEVEL JOB in entertainment industry. Sales experience, research and coverage experience. Based in CA. Please contact Monet Clark at [email protected] (7/26)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NYC) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (7/26)

SITUATION WANTED: CONTENT DISTRIBUTION, ACQUISITION, BUS. AFFAIRS ATTORNEY 15 yrs exp w/ Nat Geo Ch, Weather Ch, XM Satellite, TCI, Cablevision. US and intl via cable, sat, IPTV, mobile and Internet. Consult or FT. [email protected] (7/26)

SITUATION WANTED: VP/DIRECTOR INTEGRATED MEDIA & PARTNERSHIPS: Mkt Exec w/15+ years of sales and mkt’ing exp seeking position w/ a lifestyle, sports or entertainment media company. Solid resume, contact [email protected] (7/26)

SITUATION WANTED: RESEARCH DIR/SALES – 20+ yrs Media, Nielsen, Hispanic Mkt, Research, Sales, and Presentation experience. How can I help you? Email: [email protected] (7/16)

E-mail [email protected]  or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected]  for specs.


ABC:   Shark Tank [r], Primetime: What Would You Do?, 20/20
AZTECA:  Cosas de la Vida, Al Extremo, La Loba
CBS:  Flashpoint, CSI: NY [r], Blue Bloods [r]
CW:   Smallville [r], Supernatural [r]
FOX:  Bones [r], House [r]
ION:   Criminal Minds, Criminal Minds, The Border
NBC:  Friday Night Lights [f], Dateline NBC
PBS:  Washington Week, Need to Know, Great Performances
TELE: Mi Corazon Insiste, Los Herederos del Monte, La Casa de la Lado
UNIV:  Teresa, Pequenos Gigantes

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