Cyn opsis

01.09.09

Good morning. It’s Friday, January 9, 2009, and this is your first early morning briefing.  

Tonight’s Premieres:
NBC: Howie Do It at 8p
CBS: Flashpoint at 9p

Tonight’s Finales:
SCI FI Channel: Stargate Atlantis (series finale) at 9p
Starz: Crash at 10p

Saturday’s Premieres:
CMT: My Big Redneck Wedding at 9p

Sunday’s Premieres:
FOX: 24 at 8p
VH1: Tool Academy at 10p

With the digital transition date scheduled for February 17 just 28 days after the inauguration, President-elect Barack Obama urged Congress to extend the date to cut-off analog signals. John Podesta, co-chair of the Obama-Biden transition team, sent a letter yesterday to chairs and ranking Republicans on the House and Senate Committees in charge of communications saying that “inadequate funding” of the government led DTV education program and problems with the DTV-to-analog converter box program as reasons for the February 17 date to be “reconsidered and extended.” According to data provided by Nielsen last month, approximately 7.8 million households or 6.8% of total U.S. television homes are still completely unprepared for the DTV transition.

HBO introduces a new comedy series, Eastbound & Down next month centered on a star pitcher who, because of his negative behavior gets kicked out of the MLB and goes home to North Carolina to teach P.E. at his former middle school. The six-episode series opens February 15 at 1030p and stars Danny McBride as Kenny Powers. Will Ferrell, Adam McKay, Chris Henchy, Jody Hill, Danny McBride and Ben Best all executive produce.

WWOR-TV and the YES Network jointly announced WWOR/My9 will batter up with 21 h-def New York Yankee games for the 2009 season. WWOR will remain as the exclusive broadcast home of the New York Yankees through the 2011 MLB season.

SCI FI Channel’s winter season debut of Ghost Hunters International Wednesday night at 9p attracted 1.6 million A18-49 viewers, 1.7 million A25-54 viewers and 2.7 million total viewers.

Program Call: If your company will be attending NATPE ’09 with programming, we will send out a special NATPE Shopping Guide edition the Thursday before the conference.To have your programming included, please send only the following info for your top 5 shows: title, availability date, number of episodes, length, type (i.e., movie, series, special, etc.), genre and your terms (barter, cash, etc.). If your company is interested in being included, please send the details to
by Friday, January 16, 2009.

A CYNOPSIS MESSAGE FROM FUTURE TV SHOW 2009

Twentieth Television announced it will not renew The Morning Show with Mike and Juliet for the 2009-2010 season. New episodes of the two-year old weekday show will be produced through June 2009 and broadcast daily until next September. Based in New York, the nationally syndicated show offers celebrity guests, audience participation and covers topics such as health, fashion, parenting and relationships.

Debuting next fall in national broadcast syndication, My Name is Earl has been picked up by more than 25 markets or 47% of the U.S. Distributed by Twentieth Television, Inc., the sitcom has cleared on stations in nine out of the top 10 markets including WNYW-WWOR/New York, KTTV-KCOP/Los Angeles, WFLD-WPWR/Chicago, WPSG/Philadelphia and KDFW-KDFI/Dallas.

Science Channel formed a multi-year talent and content agreement with theoretical physicist and science television contributor Dr. Michio Kaku. The deal allows Science Channel to exclusively produce original series and specials involving Dr. Kaku’s work such as the upcoming 10-part series based on his book Physics of the Impossible. Under the talent portion of the agreement, Dr. Kaku will be an exclusive Science Channel presenter and weekly host of SCI Q Sunday airing at 9p.

National Geographic goes inside a Georgia prison in a new reality series Hard Time slated to premiere February 23 at 9p, cites THR. Producers lived inside the prison for a year to capture footage shown over six hours. National Geographic also will renew a handful of existing series including Dogtown with 10 new episodes; Locked Up Abroad with 13 new episodes; World’s Toughest Fixes with 10 new episodes; Naked Science with 13 new episodes; and Deadly Dozen renewed for a third season.

Thom Beers, CEO/Executive Producer of Original Productions and creator of Discovery Channel’s Deadliest Catch, will executive produce a new two-hour scripted movie called Working on the Edge. Philip Segal, President of Original Productions and Karen Wookey will also executive produce and the television movie, under the banner of Working Edge Productions, Inc. The film is expected to premiere on Discovery this year.

Elsewhere for Discovery Channel, THR reports other projects in development:

• A new 13-episode series from Beers called But Wait . . . There’s More about two ad salesmen who evaluate products to push on television. The series is slated to premiere this spring.
• From Craig Piligian a reality series called Out of the Wild where suburbanites are taken to the Alaskan wilderness and expected to find their way back to civilization. This eight-episode series will debut in April during Discovery’s Alaska Week.
• Piligian also will produce a new six-episode series titled Swamp Blogging about a logger who harvests trees in an extreme location.
• Also from Piligian, a program called Moments of Terror which will be a companion to the freshman Destroyed in Seconds series. Moments of Terror will have 13 episodes profiling people who have had near-death experiences. In addition, Discovery renewed Destroyed in Seconds for a second season.
• Also new on the slate is the six-part series Seasons of Survival, a co-production from Discovery and the BBC documenting mass seasonal migration from animals, climate change, storms and floods. 
• Discovery is again picking up the docudrama series Lobstermen from Beers for eight new hours. The series originally ran for three episodes in 2007.

Clarification: Casting has started on the alternative series Superstars picked up by ABC with a summer premiere planned. Juma Entertainment and Blue Equity’s Blue Entertainment Sports TV (Best), own the franchise.

CYNOPSIS DIGITAL – TODAY’S TOP STORY:  Is America really ready for the switch to digital television? Barack Obama doesn’t think so. The President-elect’s team called for a delay in the cutoff of analog TV signals yesterday after The Consumers Union, the non-profit publisher of Consumer Reports, sent a letter to Capitol Hill late Tuesday requesting that the Feb. 17 transition be postponed to better prepare elderly and poorer consumers who still rely on rabbit ears for their television signals. The requests come days after federal officials announced that the program to distribute $40 coupons to defray the cost of digital converter boxes has run out of money. (The boxes retail for between $50-$80 each, without a coupon.)   Full edition: CYN DIGITAL.

CYNOPSIS KIDS – TODAY’S TOP STORY: As Entertainment Rights (ER) continues to search for investors or acquisition partner(s) to work its way out of debt, while drastically reducing its annual costs including workforce, the company is set to sue its US DVD distributor, Genius Products, concerning allegedly unpaid fees, per Variety.  The fees are described as an ‘unspecified amount’.  No word yet on ER’s discussions with its most recent (unnamed) suitor.  Full edition: CYN KIDS.

Top 10 M-F Syndicated Strip Series for the week of 12/22-12/28/08 ranked by HH Rtg
Wheel of Fortune (CTD)                                    6.7 AA
Jeopardy (CTD)                                               5.4 AA
Two and a Half Men (WB)                                 4.3 AA / 5.7 GAA
Judge Judy (CTD)                                            4.1 AA / 6.4 GAA
Oprah Winfrey Show (CTD)                               3.9 AA / 4.0 GAA
Family Guy (2/T)                                             3.7 AA / 4.4 GAA
Entertainment Tonight (CTD)                             3.2 AA / 3.3 GAA
Live with Regis and Kelly (DAD)                          3.2 AA
Everybody Loves Raymond (CTD)                       3.1 AA / 4.1 GAA
Dr. Phil Show (CTD)                                         2.9 AA / 3.0 GAA
Source: NSS Galaxy Explorer, Live+SD

NEW M-F Syndicated Strip Series ratings for HH (12/22-12/28/08):
Deal or No Deal (NBU)                                       1.7 AA / 2.1 GAA
House of Payne (2/T)                                       1.7 AA / 2.1 GAA
Doctors (CTD)                                                 1.6 AA
Judge Karen (SPT)                                           1.0 AA / 1.5 GAA
Bonnie Hunt Show (WB)                                    0.9 AA / 0.9 GAA
Family Court (SPT)                                           0.6 AA / 0.8 GAA
Punk’d (TRI)                                                    0.6 AA / 0.6 GAA
Trivial Pursuit (2/T)                                          0.6 AA / 0.7 GAA
Source: NSS Galaxy Explorer, Live+SD

Top 10 M-F Syndicated Strip Series for the week of 12/22-12/28/08 ranked by A18-49 Rtg
Family Guy (2/T)                                            2.5 AA / 2.9 GAA
Two and a Half Men (WB)                                2.3 AA / 3.0 GAA
Everybody Loves Raymond (CTD)                     1.8 AA / 2.4 GAA
Wheel of Fortune (CTD)                                  1.7 AA
Friends (WB)                                                 1.6 AA / 1.8 GAA
King of Queens (SPT)                                     1.5 AA / 1.7 GAA
Jeopardy (CTD)                                              1.4 AA
Oprah Winfrey Show (CTD)                              1.4 AA / 1.4 GAA
Judge Judy (CTD)                                           1.4 AA / 2.0 GAA
King of the Hill (2/T)                                       1.3 AA / 1.7 GAA
George Lopez (WB)                                        1.3 AA / 1.8 GAA
Source: NSS Galaxy Explorer, Live+SD

NEW M-F Syndicated Strip Series ratings for A18-49 (12/22-12/28/08):
House of Payne (2/T)                                       1.0 AA / 1.2 GAA  
Deal or No Deal (NBU)                                       0.6 AA / 0.8 GAA
Doctors (CTD)                                                 0.5 AA
Punk’d (TRI)                                                   0.4 AA / 0.4 GAA
Judge Karen (SPT)                                           0.4 AA / 0.6 GAA
Bonnie Hunt Show (WB)                                    0.3 AA / 0.3 GAA
Family Court (SPT)                                           0.3 AA / 0.4 GAA
Trivial Pursuit (2/T)                                          0.2 AA / 0.3 GAA
Source: NSS Galaxy Explorer, Live+SD

Wednesday – A18-49 Analysis:  CBS captured the top berth Wednesday at 2.7/7 A18-49, according to final national ratings from Nielsen Media Research. CBS began the night at 8p winning with repeats of two comedies Old Christine and Gary Unmarried averaging a 2.2/6 with UNIV’s Cuidado con el Angel at #2 with 1.9/5. The CW debuted its new 13: Fear Is Real reality program this hour with a 1.1/3. During 9p, CBS did best with the People’s Choice Awards at 3.2/8 while ABC’s 20/20 and NBC’s Law & Order: SVU encore tied for second at 2.2/6. Another tie occurred at 10p as ABC’s Barbara Walters Special and NBC’s Law & Order both posted a 3.0/8 sharing #1.

Live + Same Day Household Ratings: Wednesday, January 7, 2009 time period averages. Source: NTI Galaxy, as dated. Live+SD.

ABC: 5.6/9           Scrubs [r] 3.1/5, Scrubs [r] 2.9/5, 20/20 5.4/9, Barbara Walters Special 8.3/14

NBC: 5.2/8           Knight Rider 3.7/6, Law & Order: SVU [r] 4.9/8, Law & Order 6.9/11

FOX: 4.2/7           Bones [r] 4.3/7, Bones [r] 4.0/6

UNIV: 2.3/4         Cuidado con el Angel 2.4/4, Fuego en la Sangre 2.5/4, Don Francisco Presenta 1.8/3

CW: 1.1/2            13: Fear Is Real [p] 1.4/2, 90210 [r] 0.7/1

MNT: 0.9/1          World’s Funniest Moments [r] 1.2/2, Tony Rock Project [r] 0.5/1, Under One Roof 0.5/1

TELE: 0.8/1         Dona Barbara 0.7/1, El Rostro de Analia 0.7/1, Sin Senos No Hay Paraiso 1.0/2, Cartel W 0.8/1

A18-49: CBS 2.7/7, ABC 2.3/6, NBC 2.3/6, FOX 1.8/5, UNIV 1.8/5, CW 0.8/2, TELE 0.7/2, MNT 0.5/1

Lauren Gellert joined RDF USA as SVP to create and develop unscripted series and specials for broadcast and cable as well as manage other projects. She will work closely with Charles Tremayne on the East Coast and Greg Goldman, Mike Duffy and Sara Hansemann in the Los Angeles office. Based in New York, Lauren reports to Chris Coelen, CEO.

Cary Nadel is the new President at Converging Insights, a market research firm specializing in media, technology and customer loyalty areas.

Monica Neal moves in to the position of VP/Emerging Marketing and Partnerships for TNT, TBS and Turner Classic Movies (TCM). Monica will head a team in charge of consumer-focused integrated marketing campaigns surrounding acquired and original series with the goal to increase ratings for each network targeting specifically emerging markets. Based in Atlanta, Monica reports to Tricia Melton, SVP/Marketing, TNT, TBS and TCM. 

Katz Media Group established a national marketing division to create custom multi-platform radio solutions for advertisers and their agencies called Katz Marketing Solutions. This new unit will be headed by Bob McCurdy and include staffers previously involved with the company’s Katz Advantage and Marketing Solutions teams.

The non-profit interfaith media organization, Odyssey Networks tapped Nick Stuart as President/CEO. Nick will focus on developing immediate and long-term strategies, supervising policies and managing all employees within Odyssey Networks while based at the organization’s New York City headquarters.

CYNOPSIS EVENTS AT NATPE 2009

Friday Fun Fact:  A human sneeze can exceed 100 miles per hour and its velocity enables it to propel germs up to 12 feet. Better take cover!

This day in History:  1989 – News magazine show Inside Edition premiered.

Answer to Yesterday’s Trivia Question:  Only airing one time during a primetime show in 1989, but remembered for the controversy surrounding it, Madonna’s song Like a Prayer was used in a commercial for what product?  PEPSI (Pepsi pulled the ad because the innocent tone that the commercial sought to convey was a dramatic contrast with the song’s music video) Kudos to:Kevin Brush-ABC Television/NY; Dennis Maguire-Bright House Networks/Riverview, FL; Mindy Bodenstein-Mediacom/NY; Marge Pistulka-Empower MediaMarketing/Coral Springs, FL; C.Angelique Garr-Journalista Group/Dallas; Heath Griffith-The Richards Group/Dallas; Sheila Brydges-Comcast Spotlight/Minnetonka, MN; Meagan Vaughn-Ivie & Associates, Inc./Flower Mound, TX; Hank Hope-MGM Mirage Marketing & Advertising/Las Vegas; Angela Molloy/LA; Dorian Hannaway-Hannaway We Go!/LA; Jennifer B. Sullivan-Creata (USA), Inc./LA

Today’s Trivia Question submitted by Donna Dees/CBS: Inside Edition celebrates its 20th year on the air today with current anchor Deborah Norville. Who was the very first anchor when it premiered Jan. 9, 1989?  (Email
with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Cyn
01.09.09

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JOB OPENING: ACCT EXEC/Radio Disney/NY:Sell local advrtsng, spnsrshps & events in NY mkt.2 yrs exp sales req, pref in children’s mktg/promos. Spec events or media sales a +. BA pref. Apply: www.disneycareers.com. Req ID 184566 (1/16)

JOB OPENING: REGIONAL NAT’L SALES DIRS/NY/CHI/LA: Meredith Broadcasting seeks 3. College or equiv. req’d. 5+ yrs in TV sales, incl 2+ yrs as Nat’l Sales Mgr for local station. Res/sal info:
. EOE (1/16)

JOB OPENING: DIR PROJ MGMT/Versus/PA: Mng mult TV promo/pckgng projects for busy mktg/creative services dept. Req. 5 yrs exp at ntwrk, post/design firm or ad agency. Apply online: www.ecentralmetrics.com/url/?u=573692462-7 . EOE (1/16)

JOB OPENING: SR. FINANCIAL ANALYST/DISCOVERY/NY: Work w/ ad sales on frcstng, reporting, variance analysis, id & comm of risks/oppts, ind & compet analysis, earning calls. 5+ yrs acct/fin. exp. Apply: www.discovery.com Req#8650 (1/14)

JOB OPENING: CNBC AUDIENCE DVLPMNT/Englewood Cliffs, NJ: Interpret/Analyze site traffic pattern/opps to improve. Dvlp email newsletter. Monitor monthly cost assoc. w/ email campaigns. 3-5 yrs online aud dvlpmnt req’d.
(1/14)

JOB OPENING: MGR/SR MGR, AFFILIATE FINANCE/MTVN/NY:oversee 50M of affil expenses/prepare LRP’s/Budgets/Forecast. Prepare mnthly close/variance analysis/Supv exp. rq’d. Apply:
EOE (1/14)

JOB OPENING: CORP FIN’L PLNG ANALYST/Comcast Networks/NY: Resp for the day-to-day financial activities. 3-5 yrs related experience and proficiency with Great Plains financial system a must. Apply @ www.comcast.com EEO/AA/Drug Free (1/13)

JOB OPENING: PUBLICIST /Telepictures Prods/LA: Publicist for TV project. News bkgd & exp on assign desk a must. Pitch/secure stories/content. Write/distrib releases. Fast paced enviro. 5-8yrs exp Res:
(1/13)

JOB OPENING: SR. MGR, RESEARCH/Music Choice-Support sales, mrktng& prgrmng initiatives across multiple platforms w/accurate & actionable research. BA/BS, plus 6-8 yrs relevant media research exp. required
(1/10)

JOB OPENING: ADMIN ASST/Comcast Networks/NY: Asst Sr execs w/ daily admin duties.3-5 yrs exp asst Sr execs.Strong writ/verbal comms skills; det-oriented. MS Off. knwlg a must. Must Apply @ www.comcast.com . EEO/AA/Drug free (1/10)

JOB OPENING: PRODUCER/EDITOR : Univ. of Albany seeks a creative and experienced Producer/Editor to create entertaining and engaging youth-oriented content. Details http://albany.interviewexchange.com/candapply.jsp?JOBID=12291 (1/10)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at
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SPRING INTERNSHIP CREDITS ONLY: Busy Media Production Company. Support Prod Coord, Editor and Prod. Help organize/maintain Prod office. Assist on location shoots. Interest in advancing in prod industry a must. Email:
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WINTER/SPRING INTERNSHIP/CREDITS ONLY: ENTERTAINMENT/MKTG & COMM INTERNS/Cynopsis Media/Shelton CT: Asst various depts as needed in advrtsng sales, mktg, & rsrch. Highly orgnzd & reliable Sophomores/Jrs/Srs; Excellent MS Word/Excel skills. Contact:
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SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at

SITUATION WANTED: Accomplished ADVERTISING, MARKETING, SALES PROMOTION AND DIRECT MARKETING EXECUTIVE experienced in developing advertising programs. Will consider Agency freelance, consulting assignments. Contact:
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SITUATION WANTED: Experienced FIELD AND POST PRODUCER looking for work. Experience in television and documentary film. References available. Please e-mail
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SITUATION WANTED: DOCUMENTARY PRODUCER, DIRECTOR, WRITER in L.A. Credits include National Geographic, PBS, Discovery, History Channel, TLC and MSNBC. Contact email:
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SITUATION WANTED: SPORTS/ENTERTAINMENT PRODUCER (NY): Seeking F/T or Freelance. 10 years exp. w/major networks. Field, Segment, Writer, Talent Booker.  Contact:
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SITUATION WANTED: FREELANCE or Full-time MEDIA BUYER w/ over 25 yrs of buying exp. is newly available. Seeking F/T or Freelance wk from your office or my home (New York based) Please contact me @
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SITUATION WANTED: Celebrity Talent PROD with exp on both coasts.Will connect your synd, ntwrk or cable prgrm w/ quality & approp celebrity guests. Staff or freelance – visit www.elizabethwarner.tv or email
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SITUATION WANTED: FREELANCE MEDIA BUYER w/more than 8 yrs of buying exp. is avail. for work.Seeking PT or Freelance wk from your office or my home-locally or remotely.(Cincinnati bsd) Pls. contact me @
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SITUATION WANTED: Experienced,Media Sales Marketing Research Professional, well-versed & superior in all analytic, presentation, oral & written communications areas withAd Agency, Rep & Consulting background.
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SITUATION WANTED: PRODUCER/WRITER : Seven yrs experience in brdcst, cable & online media. Highly creative, tackles everything from conception to completion; comedy, sports, news and entertainment background; NYC.
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SITUATION WANTED Mature ACTRESS seeks survival job in SFV. Experienced exec asst, former asst to celeb, 16-1/2 yrs at major studio.Part-time to supplement retirement. Computer-savvy, efficient, loyal, discrete.
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SITUATION WANTED: FILM/TV/ENT PR/NYC: Seeking F/T or Freelance opps. Write press releases/pitch to targeted print/online & brdcst media, track news clips, editorial calendar opps, build press lists w/Cision
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WHAT’S ON TONIGHT –  Friday, January 9, 2009

ABC: Wife Swap, Supernanny, 20/20
AZTECA: Lo Que Callamos Las Mujeres Edicion Especial, Viernes Espectacular: Gorillas in the Mist
CBS: Ghost Whisperer, Flashpoint, Numb3rs
CW: Everybody Hates Chris, The Game, 13-Fear is Real [r]
FOX: Movie: Bruce Almighty [r]
ION: Movie: Dogwoman: A Grrrl’s Best Friend, Movie: Fighting for My Daughter
MNT: WWE Smackdown
NBC: Howie Do It [p ], Lipstick Jungle, Dateline
PBS: Washington Week, Now on PBS, Bill Moyers’ Journal, How Art Made the World [r]
TELE: Dona Barbara, El Rostro de Analia, Sin Senos No Hay Paraiso
UNIV: Cuidado con el Angel, Fuego en la Sangre, La Rosa de Guadalupe

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