Friday, January 8th, 2010



February 13 through February 15

Little Airplane Productions is offering limited enrollment in a unique workshop led by accomplished preschool TV veterans on creating a hit preschool series. Classes include Pitching, Writing, Research, Design, Music, Directing, Legal, Licensing, and a notable panel of children’s television network executives.

Please contact Melinda Richards at 212-965-8999 [email protected] . .

Cynopsis: Kids!


Good morning. It’s Friday, January 8, 2010, and this is your first early morning Kids briefing. 

Toymaker Jakks Pacific enters into a partnership with Japanese animation producer Dentsu to produce a new animated TV series and toy line based on Monsuno (52 episodes), a boy 6-11 targeted action property.  Set to launch simultaneously in North America, Europe and Asia, Monsuno follows a group of adventures-seeking boys who find themselves in possession of re-awakened monster DNA.  Jakks and Dentsu will develop Monsuno in conjunction with Dentsu’s LA-based subsidiary, DCI-LA.  Additionally, Mitsuharu Inoue (former producer of Bakugan battle Brawlers) will serve as creative director on the project.

Forum Nokia launches its annual Calling All Innovators 2010 app development challenge, which is designed to inspire creative and change.  Additionally, Forum Nokia is partnering with Sesame Workshop for the education apps section of the life improvement category (see below) to encourage developers to create educational apps and possibly use Sesame Street characters to teach early literacy on Nokia devices.  Sesame Workshop, which will offer guidance during the judging process, will work with select developers to further enhance their related projects.  The annual contest, which runs February 1-May 18 2010, is broken into four submission categories that enhance the use of Nokia mobile devices in the real world: Eco/Being Green  apps that help save the planet; Productivity  apps that make users lives easier and more efficient (e.g. utilities, business, personal finance); Life Improvement  apps that positively affect on daily lives of those living in developing countries by using mobile devices to teach kids and illiterate adults critical skills among other things; Entertainment  apps showcasing multimedia features including music, multimedia and games.


With word that production on Spider-man 4 has been delayed and thus won’t be likely to make its scheduled May 5, 2011 release date, studios have begun shifting their release dates anyhow.  Though Sony has denied that Spidey 4 won’t be ready for its release date, per Variety, studios have begun the big shift.  Marvel Studios and Paramount will now release the Kenneth Branagh-directed movie Thor that weekend on May 6, two weeks earlier than planned, per Coming Soon.  Also moving is Disney and Jerry Bruckheimer Films’ Pirates of the Caribbean: On Stranger Tides taking on the previous Thor date of May 20.


Nickelodeon orders a second season (20×30) of its preschool music-based series The Fresh Beat Band.  Additionally, the network ill premiere four new episodes from the first season of The Fresh Beat Band next week Monday  Thursday, January 11-14, at 12p.  The Fresh Beat Band’s first two singles, “Great Day” and “The Fresh Beat Band Theme Song,” will be available on iTunes later this month.  The “Great Day” music video is the top video on, having been streamed 17.4+ million times since the series launch in July.

Astral Media‘s Playhouse Disney hosts the Canadian premiere of the CG-animated series Jungle Junction on Saturday and Sunday, January 16 and 17 at 9:30a.  Leading into the debut episodes the network will also premiere the specials Handy Manny Motorcycle Adventures (1×40) on Saturday at 8:30a and Mickey Mouse Clubhouse Choo Choo Express on Sunday at 8:30a.  The first two episodes of Jungle Junction will be available on Family OnDemand from Tuesday, January 12.  Beginning Monday, January 18 the series will air regularly Monday  Friday at 5:30p and Saturdays and Sundays at 11:30a on Playhouse Disney and Saturdays at 6:10a on Family Channel from Saturday, January 23.

Decode Enterprises inks further deals for its tween-targeted live-action series How to be Indie.  Picking up How to be Indie is ABC Australia, Turner’s Boomerang (Latin America), M-Net (Africa), DeAgostini (Italy) and Canal+ Cyfrowy Sp. Z o.o. (Poland).  Created writer Vera Santamaria (Degrassi: The Next Generation, Little Mosque on the Prairie, The Latest Buzz and Naturally Sadie) and produced by The Heroic Film Company, How to be Indie is currently airing on YTV (Canada).  Decode Enterprises, the distribution subsidiary of DHX Media, represents the worldwide TV rights for the property.

BKN New Media Ltd (LTD), a UK-based animation producer/distributor with a sister company BKN New Media SL (SL) in Spain, inks new agreements.  LTD partners with distributor Vapet Production (Czechoslovakia, Slovakia) and ANC (Turkey), while SL continues its relationship with Comarex (Mexico and Central America) and SWEN International (Latin America and Brazil).  BKN New Media is still on schedule to deliver a second season of the series Zorro Generation Z and the new series Joshua Blake: The Agency.

Program Call:   Cynopsis Media is producing our annual NATPE Shopping Guide sent to all Cynopsis subscribers on Thursday, January 21, the week before NATPE 2010.  If your company is exhibiting and you’d like to have your programming included, please send only the following info for your top 5 shows: title, availability date, number of episodes, length, type (i.e., movie, series, special, etc.), genre and your terms (barter, cash, etc.). and location (hotel suite or booth number). To be included in this free and highly-viewed special edition, please send details to [email protected] no later than Friday, January 15, 2010. A confirmation email will be sent following each submission.


Recognizing “television with a conscience” — programs that educate, motivate, inspire and change lives.

Will your program be honored in 2010?

Final Deadline for Entry: Jan. 12 (for programs airing through Dec. 31, 2009)


For complete details, go to
Or, call John Leverence @ 818-754-2871 ([email protected] )


LG Electronics MobileComm USA expands its teen and parent-targeted program, LG Text Education, which addresses the issues of safe and responsible mobile phone use at the 2010 International Consumer Electronics Show. Efforts include:

  • The LG Text Ed program will take on issues such as tween/teen s*xting, managing kid’s phone use, and underlining the importance of self-esteem in an ever growing wireless world, as well as the potentially harmful/hurtful cell phone behavior, and concerns of parents and kids;
  • LG Advisory Council for Parents, which includes tween/teen experts creating monthly online content (e.g. articles, tips, videos) to help parents identify problematic behavior and implement solutions;
  • Texting and Driving Simulator (Don’t Text & Drive) shows the dangers of what happens if you do  the simulator lets users will drive along a virtual highway where they’ll be evaluated how safely they drive without and with texting (receiving and sending);
  • Give it a Ponder program for Teens – a multimedia viral campaign targeted to teens and encourages them to think before texting and consider the real consequences of their actions, particularly texts with inappropriate and/or hurtful content.

Big Idea enters into a licensing deal with Enesco, a gift and home/garden decor company, to develop and distribute a new line of products based on VeggieTales characters.  Enesco plans to begin introducing VeggieTales products at retail beginning fall 2010.  Enesco well known for its range of product lines, which includes Heartwood Creek by Jim Shore, Our Name is Mud, Gund, Boyds, Walt Disney Classics Collections, and Cherished Teddies, among others.


Reed MIDEM names Laurine Garaude as Television Division Director.  In her new position Garaude will be responsible for Reed MIDEM’s TV and digital content events including MIPTV, MIPDOC, MIPCOM and MIP Junior.  Most recently Garaude served as acting Television Division Director for the last year.  She joined the company since 1993 to launch MILIA, which she ran until it was joined with MIPTV and then was Director/Customer Relationship Marketing and Product Development.  Garaude began her career in the publishing and music industries.


Live + Same Day Ratings Kids Cable Network Averages (000) for Wednesday, January 6, 2010, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1128; K6-11 461; TWEENS 9-14 333
DISNEY CHANNEL:     K2-11   760; K6-11 498; TWEENS 9-14 405
CARTOON NETWORK: K2-11   426; K6-11 262; TWEENS 9-14 204
DISNEY XD:               K2-11   160; K6-11   94; TWEENS 9-14   68
Source: MTVN Research from Nielsen Media Research Data

Friday Fun Fact:  The oldest registered food trademark still in use in the United States is the red devil on cans of Underwood’s deviled ham. It dates back to 1886.

Answer to Yesterday’s Trivia: The marketing of Gold Medal Flour created a surprising response of many people writing in to ask various cooking and baking questions.  Washburn Crosby Company (later General Mills), created a fictitious character with an all american sounding name, to respond to these questions.  The character has been updated over the decades, and is still in use today.  Who is this character?  BETTY CROCKER  Kudos to: Monica Lenti-MTV Networks/NY; David Larson-CBS Television/NY; Tony Ferranti-Marketing & Media Services/Warwick; Dennis Nance-Turner Broadcasting/Atlanta; Sean Hendrix-Path Telecomm/Spring Hill; Murray Schultz-Global Spectrum Comm/Chicago; Heather Floore-KDAF/Dallas; Rosemary Cunningham-Cox Reps, MMT/Chicago; Tammi Denbow-Fox/LA; Brett Ashy-The Ashy Agency/LA; Don McGowan-The Pokemon Company Int’l/PTZ; Randy Barrios-CBS/LA; Tim Tyler-Saskatchewan

Today’s Trivia Question:  If you attended the Millicent Schuyler Potts exclusive Private School for first to sixth graders, what show were you on?  (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
 Gwen Billings for Cynopsis Kids!

Cynopsis Media Facebook Page here – all of our Job Listings and Top Stories reported here first!

Cynopsis Ad Sales:
Mike Farina – Sr. Dir/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here    .

JOB OPENING: CROSS MEDIA PROJECT MANAGER (Syfy)/NBCU/NY:  Oversee production of marketing materials for original programming, assist w/ ensuring deadlines are met. BA, 3 yrs on-air production exp. , #1117560 (1/15)

JOB OPENING: COMMUNICATIONS MGR/NY, MTVN International:  Need 4 yrs entertainment/media comms exp., handle corp comm, brand support, PR/event mgmt. Apply: . An  EOE/M/F/D/AAP  (1/15)

JOB OPENING: DIR. PROGRAMMING/FOOD NETWORK/NY: Manage all aspects of commissioned shows. Long form storytelling exp in competition, docusoap and/or reality TV req’d plus 5 yrs TV prod exp for cable nets. (1/15)

JOB OPENING:   CMO/DIR MKTG/ Start-Up Company. Focus on dig. mktg. 5+ yrs Sr Mktg Mngmnt exp. Emphasis: online, dig. mktg. Apply: (1/15)

JOB OPENING: VP SCHEDULING AND ACQUISITIONS/Santa Monica Cable network seeks Experienced VP Scheduling and Acquisitions. Please include resumes and salary history/requirements. Submit resumes to [email protected]  (1/14)

JOB OPENING: SR ACCT EXEC/IPG Ad Sales/NYC: Sale of ads in interactive program guide.8 yrs of media selling exp in TV or interactive ad sales w/ est’d relationships in Entertainment job 8537  (1/13)

JOB OPENING: DIRECTOR, ONLINE MARKETING/ANIBOOM STUDIOS/NYC: 5+yrs Online Mktg exp with media/entertainment co; strong SEO/analytics/email/Google/site design & copy/PR skills. Intense atmosphere Res: [email protected] (1/13)

JOB OPENING:  DIRECTOR, ADVERTISING & PROMOTION/HBO/NY: 8-10 yrs of direct exp within entertainment – a MUST. To apply: (1/13)

JOB OPENING: NETWRK SALES PLANNING MGR/V-me TV/NY: Dev media plans & sales strategy; Mng/trk inventory; Prof w/DealMaker. Strg analytic/org skills; Min 3 Yrs Media Planning w/Bcast or Cable TV. LTR/resumes: [email protected] (1/12)

JOB OPENING: REALITY CASTING WIZ Can you develop / cast a show from scratch a la “Housewives” or “Cake Boss”? Must have: great rolodex, proven instincts for compelling docu-soap characters. For NY prod co. [email protected] (1/12)

JOB OPENING: AD SALES PLANNER/RMG NETWORKS/NY: Build sales proposals, post analysis, research. BA & 1-2 yrs agency/b’cast exp. Send resume: [email protected] (1/12)

JOB OPENING:  LONG FORM ACCT EXEC/ION Media/Burbank, CA: Nat’l TV station group seeking exp’d long form sales rep with positive sales track record & excellent communication. (1/12)

JOB OPENING: VP PROG & DEV/NY: Develps, Producs & scheds org cntent on MSG/ MSG+. 10 yrs exp sprts/ent tv prod. 5 yrs as netwk exec. Relationships with agnts, prod companies and wrters. Rez to: [email protected] “VPPD” in subj (1/9)

JOB OPENING: ACCT EXEC/Radio Disney/FL: Motivated AE to sell local advrtsng, sponsrshps & events in Miami mkt. Will prep/execute sales plan, present to clients, supv programs. 2+ yrs sales. Apply: (ID 216440) (1/9)

JOB OPENING: SR BUYER LOCAL TV/Active Int’l in Pearl River, NY (15 miles from NYC):  Min 3 – 5 yrs exp. in negotiating and buying local TV req’d. Resumes to: [email protected] or call 845-732-8943 (1/9)

JOB OPENING: WRITER/PRODUCER (Syfy)/NBCU/NY:Create promos& campaigns, collaborate w/ Creative Director on overall needs of the network. BA &2 yrs on-air promo exp with a TV network. , #1121020 (1/9)

JOB OPENING: STRATEGIC MARKETING MANAGER (USA)/NBCU/NY: Devel. & execute revenue generating, multi-platform marktng opportunities for potential & current clients, support USA network’s sales goals. BA, 5 yrs exp. , #1109143 (1/9)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SPRING INTERNSHIP CREDITS ONLY:INT’L. LANGUAGE/BUSINESS INTERN/The Kitchen/Los Angeles: Learn the world int’l. language customization for TV/Films. Send resume and Cover letter to [email protected] (1/14)

SPRING INTERNSHIP CREDITS ONLY:INT’L. LANGUAGE/AUDIO INTERN/The Kitchen/Miami:  Learn the world int’l. language customization for TV/Films. Send resume and Cover letter to [email protected] (1/14)

SPRING INTERNSHIP CREDITS ONLY: Trylon SMR (, a NYC PR agency, is seeking a Spring intern that has familiarity with the media industry and tech sector, and strong internet skills. [email protected] (1/14)

SPRING INTERNSHIP CREDITS ONLY:   PRODUCTION INTERN/GSN The Gameshow Network Production Unpaid Internship. Proof of school credit req. Send resume and Cover letter to [email protected] (1/13)

SPRING INTERNSHIP CREDITS ONLY:   MARKETING INTERN/GSN The Gameshow Network Unpaid Internship. Proof of school credit req. Send resume and Cover letter to [email protected] (1/13)

SPRING INTERNSHIP CREDITS ONLY:   GRAPHIC DESIGN INTERN/GSN The Gameshow Network Unpaid Internship. Proof of school credit req. Send resume and Cover letter to [email protected] (1/13)

SPRING INTERNSHIP CREDITS ONLY: EDITORIAL INTERN/Parenting magazine/NYC: For college credit. Need a proven interest in magazine publishing & ability to work in a fast-paced environment. Cover letter, resume to [email protected]. (1/9)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED:  SHOW RUNNER/PRODUCER/WRITER/LA: 7 years experience in pop-culture documentary and reality for both network and cable, seeking immediate gig. Email: [email protected] (1/15)

SITUATION WANTED: PRODUCER/WRITER/DIRECTOR (NY) Ultra-creative, award winning, all formats, all genres, all major networks and major cable.  Fast, frugal and fun! [email protected] (1/14)

SITUATION WANTED: ASSOCIATE PRODUCER(L.A.): 10+ years production experience, including reality, scripted, post production, game shows, live shows, location shoots.Valid passport. Willing to travel. [email protected] (1/14)

SITUATION WANTED: PUBLICIST/MEDIA RELATIONS EXECUTIVE: 5+ yrs exp in agency, entertainment and non-profit. Seeking work in television, movie studios or PR agencies on east coast.For inquiries, contact [email protected] (1/13)

SITUATION WANTED:RESEARCH DIR/STRATEGIST – 20+ yrs media, Nielsen, Hisp, research, sales, and presentation experience. How can I help you? Email: [email protected] (1/13)

SITUATION WANTED: BROADCAST BUSINESS MANAGER 10+ years experience working with Ad Agencies, Cable Networks, Production Companies and Vendors. NYC and will relocate. [email protected] (1/12)

SITUATION WANTED: 9xEmmy winning CREATIVE PRODUCER– in ATL seeking freelance. Great w/ clients.15yr exp. in promo/creative TV.  Also ON-AIR HOST-see (RoadTrip) [email protected] website: (1/12)

SITUATION WANTED:Hard working, organized, self-starter with 18+ years experience, seeking PRODUCTION MANAGER position where all my ?assets can best be put to use. [email protected] (1/12)

SITUATION WANTED: ADVERTISING, BRANDING & ILLUSTRATION (NYC)20 years experience working concept through completion. Portfolio: Email: [email protected] (1/12)

SITUATION WANTED: STORY PRODUCER/EDITOR – FIELD PRODUCER/DIRECTOR/LA:  10 yrs exp. from conception to final edit in Reality TV, Film, New Media & Video Production.  Seeking next great project. [email protected]   (1/12)

SITUATION WANTED: 5 PRIME TIME EMMYS/ DOC. PROD, DIR., WRITER in L.A. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: [email protected] (1/12)

SITUATION WANTED: Organized and motivated USC MBA looking for a MARKETING POSITION in entertainment. 3+ years of experience in project management, digital marketing and PR. Eager to start working asap. Contact [email protected] (1/9)

SITUATION WANTED: 20+ yrs. experience in TV Broadcasting & Cable ACCOUNTING/FINANCE. Seeking FT/PT or Temp-to-Perm position: [email protected] (1/9)

SITUATION WANTED: AUDIO PROFESSIONAL 15+ yrs industry/ NBC Agency experience. Protools, Music Composition, etc (1/9)

E-mail [email protected] or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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